Fnac: marketplace guide
About this guide
This is a ChannelEngine guide on the Ivry-sur-Seine-based marketplace Fnac. Here you can find information on how to request a Fnac account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.
Table of contents
Marketplace-specific requirements and exceptions
Commercial information
| Founded | 1954 |
| Founders | André Essel and Max Théret |
| Headquarters | Ivry-sur-Seine, France |
| Area served (orders) | Belgium, France, Italy, Portugal, Spain, Switzerland |
| Revenue | circa EUR 7.5 million (2020) |
| Number of monthly visits | circa 30 million |
| Website | Fnac |
| Setup cost | none |
| Commission | depends on the product category (6-16%) |
| Other costs | EUR 39.90/month |
| Payment | every five days |
| Product categories | electronics, games, media, books, home, garden, and more |
| Input language | mainly French, but it varies per country |
| Input currency | EUR |
| Content creation | yes, but only for Fnac France via the API |
| Profile on ChannelEngine | Fnac |
To start selling on Fnac, you must create an account. If you plan to sell on multiple Fnac sites, you need a separate account for each site. E.g.: if you intend to sell on both Fnac France and Fnac Spain, you need an account for fnac.com and an account for fnac.es.
The following list describes the specifics for each country:
- Fnac France - fnac.com provides a Mirakl API to create your catalogue. During the setup of Fnac France, when asked about the type of integration solution you use, select API/Webservices. Request a Fnac France account to start selling.
- Fnac Spain - fnac.es requires you to use an Excel file to create your products. ChannelEngine recommends you to contact your account manager for the country-specific process. Request a Fnac Spain account to start selling.
- Fnac Belgium - fnac.be requires you to use Excel file to create your products. ChannelEngine recommends you to contact your account manager for the country-specific process. Request a Fnac Belgium account to start selling.
- Fnac Portugal - fnac.pt requires you to use Excel file to create your products. ChannelEngine recommends you to contact your account manager for the country-specific process. Request a Fnac Portugal account to start selling.
Associated costs
Creating an account is free, but there is a monthly fee of EUR 39.99 (excl VAT) if there are sales. Additionally, Fnac charges an extra commission for products sold. The commission percentage varies depending on the type of product. (6-16%).
Marketplace features
| Supported | Not supported |
| Product offers | Repricing |
| Product content (Fnac France) | Marketplace fulfillment service |
| Orders | Automatic relationships |
| Shipments | Full returns |
| Cancelations | Sales channels |
| Refunds (merchant) | |
| Product variations (sizes/colors) | |
| Carrier mapping |
Settings and configuration
Setting up each channel on ChannelEngine follows the same flow, once you add the channel:
- Go through the Setup.
- Create a Product selection.
- Complete the Categorization.
- Set up the Mappings: content, offers, and carriers.
- Configure the Pricing: rules and currency conversion.
- Finish the Activation.
- Check the Listed products overview.
Marketplace-specific requirements and exceptions
Setup
On ChannelEngine
Depending on how you want to use Fnac, there are two ways to set it up on ChannelEngine: with or without access to content creation and updates.
Product content and product offers
- Go to the Setup page of your Fnac marketplace.
- Enter your Fnac/Darty shop ID, which is provided to you by your account manager at Fnac. This ID is formatted as shown below:
UID A1A1A1A1-A1A1-A1A1-A1A1-A1A1A1A1A1A1 unique shop identification id - Click the Authorize button and follow the rest of the procedure described in the Mirakl-based channels: SSO authorization article.
- Note that the Authorize button turns green and changes to Reauthorize.
- Click the Save button at the bottom of the page.
NB: if you use both Darty and Fnac and want to create/update content, make sure to only authorize one of these marketplaces on ChannelEngine – otherwise both accounts become invalid. The product catalog is identical between the two marketplaces, so there is no need to send the same product content twice. If you have different product selections and thus want to send content from both marketplaces, ask Darty or Fnac for an additional Mirakl account.
Only product offers
- Go to the Setup page of your Fnac marketplace.
- Enter your Fnac/Darty shop ID, which is provided to you by your account manager at Fnac. This ID is formatted as shown below:
UID A1A1A1A1-A1A1-A1A1-A1A1-A1A1A1A1A1A1 unique shop identification id - Click the Save button at the bottom of the page.
- Note that the Authorize button turns green and changes to Reauthorize even if you do not follow the procedure for Mirakl-based authorization. This is normal, but you cannot click it to reauthorize the connection.
Other settings
- Is qualified seller? - if you are a qualified seller (i.e.: allowed to create or update content), enable this setting. If you are not, you cannot use the mappings.
- Relais Colis client ID - if you use Relais Colis as your shipment method, enter your client ID. If you use a different carrier (e.g.: PostNL, DPD, GLS, DHL, Fedex, etc.), you can leave this field empty.
Categorization
Categorization is only needed on Fnac if you want to create new products or update existing product information. The categorization is straightforward, and it uses attribute names in French.
To see all possible Fnac categories, select Browse in the lower left-hand corner of the Categorization tab.
Mappings
Content
All products (required)
- Constructeur vendeur (Vendor manufacturer) - the name of the product's brand or manufacturer.
- EAN - the product's 13-digit EAN or other GTIN.
- Libellé - the product's name.
- SKU - the product's internal variant identifier. Usually your Merchant product number on ChannelEngine. E.g.: ABC123-Yellow-Medium.
- Visuel principal - the main product image.
All products (optional)
The optional attributes are all related to additional product images, with support to up to four product images in total.
Some required attributes are visible in the mappings of individual product types. These additional required and optional attributes, such as Description complémentaire (the product's description), are mappable here. This is also where you can set attributes like color, size, material, and the target audience.
Offer
The only mandatory offer mappings are Price, which is your desired sale price, and Product state, which is the condition of the product. The options for Product state are:
- Collection product as new
- Collection product in correct state
- Collection product in good state
- Collection product in very good state
- Product is new
- Product is refurbished
- Used product in correct state
- Used product as new
- Used product in good state
- Used product in very good state
Optional
- Order preparation time - the number of days it takes you to ship the product, once ordered. The maximum value is 25 days.
- Overwrite logistic type - merchants can set their shipping costs policy directly in the Fnac back-end, under My account > My seller settings > My shipping details. There you can find a table showing the product categories associated with each logistic type – as seen in the screenshot below. Different shipping costs can be set per logistic type.
- Adherent price - the discounted price for adherent customers, that is, customers who pay a fee to enjoy benefits such as faster deliveries, better warranties, etc.
Discount-related attributes
To create discounts on Fnac, you need to map at least one of the required discounted-related attributes. If a value is assigned to a required attribute, optional mappings are considered and included in the next offer export. However, if all three required promotion-related attributes are left unmapped, all discounted-related mappings are ignored and excluded from the offer export.
Required
- Promo type - the type of promotion, selected from a list of fixed values. E.g.: batch, destocking, flash sale, free shipping, good deal, sales, or use the default value.
- Promo start date - the start date for the promotion in the format yyyy-mm-dd hh:mm:ss. If the selected Promo type is sales, this date must fall within the allowed sales period.
- Promo end date - the end date for the promotion in the format yyyy-mm-dd hh:mm:ss. Similar to the start date, if the Promo type is sales, this date must be within the allowed sales period.
Optional
- Promo discount value - the amount of discount applicable during the promotion. If the Promo discount type is a fixed amount, enter a numeric value between 0.90 and 2000. In the case of a percentage-based discount, the numeric value should be between 1 and 100. This attribute is required in all cases, except when the Promo type is free shipping.
- Promo discount type - the type of discount, selected from a list of fixed values. E.g.: fixed amount, or percentage based.
- Promo user reference - the name or reference you or Fnac have given to the promotion. E.g.: summer sale.
- Promo sales reference - the sales reference of the promotion. If the Promo type is sales, the value must match the name or reference of the sale on Fnac.
- Promo trigger type - the trigger type for the promotion, selected from a list of fixed values. E.g.: minimum item quantity, minimum total quality, minimum total amount, or use the default value. This attribute is required when the Promo type is batch.
- Promo trigger value - the trigger value or threshold of the promotion, used to determine what value triggers the promotion to apply. This attribute is required when the promo type is batch.
- Promo trigger code - if a discount is triggered by a voucher or promotional code, use this attribute to define the trigger code for the promotion.
- Promo trigger customer type - required for batch-type promotions, this attribute determines whether the promotion applies to all customers or only to Fnac/Darty member card holders.
Carrier
Carrier mapping is mandatory on Fnac. If your preferred carrier is not on their approved list, map it to Other to have your shipment information submitted correctly.
Pricing
If your default currency is not EUR, you can use a currency conversion to convert prices to Euro.
It is possible to use price rules for your products, repricing is not possible for Fnac.
FAQs
Can I create a return for just one item if an order line contains multiple items?
Unfortunately, no. Fnac does not support merchant returns (i.e.: returns directly created on the merchant side) via their API, therefore the only way to create a return or a refund is through the Fnac back-end.
Fnac does not support order line splitting, which means that you cannot create a return or refund for a single product if two products, for example, were shipped in total. If you encounter this scenario, a possible workaround is to manually refund the single item via PayPal or bank transfer.
Why are the mappings blank?
If you are not a qualified seller or did not enable this setting under the Setup tab, some features are not available. This includes the creation and mapping of content.
I cannot create content for other Fnac countries. Why?
You may encounter the issue where your content mappings appear blank in ChannelEngine, as seen in the example below:
The possible explanation for this issue is that you are not a Fnac-qualified seller, or you have not enabled this option on the channel Setup page.
Fnac only supports content creation on its French marketplace. All other Fnac channels only allow an offer export connecting to existing content, and therefore these channels do not have tabs for categorization or content mapping. Non-qualified sellers do not have access to many Fnac features, including the ability to create and update content. This prevents you from seeing any products in the Content mappings section of the Mappings page – even if you created a product selection and categorized your products.
You can enable the qualified seller option in ChannelEngine to align with your status on Fnac by going to the Setup page:
Why am I getting an authorization error when trying to activate the channel?
Make sure to enter the correct shop ID for the correct country. These are different for each individual Fnac country. You can also double-check if Fnac has created the required access for ChannelEngine, which can be seen in the credentials you received from Fnac and in the Nom du Partenaire section.
If you are sure that the credentials are correct, please contact Fnac as the authorization error comes directly from them.
Why does my order have a no-email@channelengine.com email address?
For information on that, check out the article ChannelEngine: why does my order have a no-email@channelengine.com email address?
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