Darty: marketplace guide

About this guide

This is a ChannelEngine guide on the France-based marketplace Darty. Here you can find information on how to request a Darty account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Categorization
• Mappings
• Pricing

FAQs

Commercial information

How to request an account

To start selling on Darty, go to their Vendre sur Darty.com page and fill out the form. Once this is done, a Darty account manager contacts you as soon as possible to begin the onboarding process.

The following requirements apply:

• You must be registered in the French national register of companies.
• You must be able to provide customer support in French.
• You must comply with Darty's quality charter.
• You must comply with French tax regulations.

Associated costs

Darty does not charge a setup fee, but it does charge a monthly fee of EUR 39.99 and a category-based commission fee of 7-16%. For more information on the commission per category, check out the Fnac Darty Marketplaces page.

Marketplace features

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

1. Go to the Setup page of your Darty marketplace.
2. In Connection, enter your Fnac/Darty shop ID, which is provided to you by your account manager at Darty. This ID is formatted as: UID A1A1A1A1-A1A1-A1A1-A1A1-A1A1A1A1A1A1 unique shop identification id.
3. The optional field Relais Colis client ID is used only if you use Relais Colis as your shipment method. Here, enter your client ID. If you use a different carrier (e.g.: PostNL, DPD, GLS, DHL, Fedex, etc.), leave this field empty.
4. Click the Save and continue.

4. Go to Plugin specific settings.
5. Enable the field Is qualified seller? if you are a qualified seller (i.e.: allowed to create or update content). Enable this setting by clicking Yes. If you are not a qualified seller, leave the setting as No.
6. FNAC Seller Name - enter your seller name to ensure that your offers are correctly recognized when you leverage the automatic repricing feature.
7. Enable product content export - there are a few conditions to meet before setting this field to the correct value. Select Yes or No depending on the following conditions:
   • A - are you a qualified seller?
   • B - do you use the same Fnac/Darty shop ID for Darty and Fnac?
   • C - do you already export Darty content from the Fnac.com plugin?
     • If you answered No to A, select No.
     • If you answered Yes to A and No to B, select Yes. Continue with creating your product content in the Darty plugin, and your content will be exported to Darty.
     • If you answered Yes to A and B, but No to C, select Yes. Continue with creating your product content in the Darty plugin, and your content will be exported to Darty. Then, verify that the product export is turned off in the Fnac.com plugin. Check out Fnac: marketplace guide.
     • If you answered Yes to A, B, and C, select No. Your product content will not be exported from the Darty.com plugin but from the Fnac.com plugin.

8. Click Save.

Product selection

If you turned the product export setting off, create at least one product selection in order to successfully complete the activation of the Darty plugin. This product content is not exported to the Darty marketplace if you turn off the product export setting. 

Categorization

Categorization is only needed on Darty if you want to create products or update existing product information. The categorization is straightforward, and it uses attribute names in French.

To see all Darty categories, click Browse in the lower left-hand corner of the Categorization page.

Mappings

You do not need to complete the mapping if you turn the product export setting off.  

Content

The more content you map, the higher the chances to convert. If you do not have your product content in French, consider using ChannelEngine's feature to generate product translations.

Like other French channels, Darty has a list of terms that are not allowed in product titles:

• coronavirus
• ampoule UV de désinfection
• COVID
• lampe germicide
• germinicide
• lampe UV
• germinicide
• lampe UV
• COVID-19
• Airpods
• Earpods
• Soundlink

All products (required)

• Export strategy - choose a strategy for exporting the product data. You can select from the following export strategies:
  • Yes - export all of the product content to the marketplace, including its GTIN, category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.
  • No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
• Constructeur vendeur (Vendor manufacturer) - the name of the product's brand or manufacturer.
• Description complémentaire - the product's description in French.
• Visuel principal - the main product image.

All products (optional)

There are multiple optional attributes on Darty. Listed below are some of the most important ones.

• Etiquette énergétique - the product's energy label.
• Hauteur du produit - unité - the unit of measure for height. E.g.: cm.
• Hauteur du produit - valeur - the product's height. E.g.: 10.
• Largeur du produit - unité - the unit of measure for width. E.g.: m.
• Largeur du produit - valeur - the product's width. E.g.: 1.
• Les plus du produits 1 - the key features or unique selling points of the product.
• Longueur du produit - unité - the unit of measure for length. E.g.: m.
• Longueur du produit - valeur - the product's length. E.g.: 10.
• Origine de fabrication - select the region where the product was manufactured.
• Pays de fabrication - the country where the product was manufactured.
• Poids du produit - unité - the unit of measure for weight. E.g.: kg.
• Poids du produit - valeur - the product's weight. E.g.: 3.
• Libellé - the product's name, written in French for the French market.
• Visuel secondaire #1-4 - the product's additional images.

Offer

Required

• EAN - the product's 13-digit EAN or other GTIN.
• Price - the product's regular selling price.
• Product state - the product's condition of the product. The options are:
  • Collection product as new
  • Collection product in correct state
  • Collection product in good state
  • Collection product in very good state
  • Product is new
  • Product is refurbished
  • Used product in correct state
  • Used product as new
  • Used product in good state
  • Used product in very good state

Optional

• Adherent price - the discounted price for adherent customers, that is, customers who pay a fee to enjoy benefits such as faster deliveries, better warranties, etc.
• Has free shipping? - indicate if the product can be shipped for free or not.
• Internal comment - enter a comment for internal use, if desired.
• Offer picture URL #1-4 - map image URLs to these attributes to add product images to your offer.
• Order preparation time - the number of days it takes you to ship the product, once ordered. The maximum value is 25 days.
• Overwrite logistic type - merchants can set their shipping costs policy directly in the Darty back-end, under My account, My seller settings, My shipping details. There, you can find a table showing the product categories associated with each logistic type – as seen in the screenshot below. Different shipping costs can be set per logistic type.
• Showcase nr - the offer's position on your store's page within Darty. E.g.: to place an offer in the first position, map 1 to this attribute.

Discount-related attributes

To create discounts on Darty, you need to map at least one of the required discounted-related attributes. If a value is assigned to a required attribute, optional mappings are considered and included in the next offer export. However, if all three required promotion-related attributes are left unmapped, all discount-related mappings are ignored and excluded from the offer export. 

Required

• Promo type - the type of promotion, selected from a list of fixed values. E.g.: batch, destocking, flash sale, free shipping, good deal, sales, or use the default value.
• Promo start date - the start date for the promotion in the format yyyy-mm-dd H:mm:ss +zz:00, e.g.:  2023-01-01 08:00:00 +01:00 indicates 1 Jan 2023 at 8:00 AM, Central European Time (CET), in the winter. If the selected Promo type is sales, this date must fall within the allowed sales period.
• Promo end date - the end date for the promotion in the format yyyy-mm-dd H:mm:ss +zz:00, e.g.:  2023-01-01 8:00:00 +01:00 indicates 1 Jan 2023 at 8:00 AM, Central European Time (CET), in the winter. Similar to the start date, if the Promo type is sales, this date must be within the allowed sales period.

Optional

• Promo discount value - the amount of discount applicable during the promotion. If the Promo discount type is a fixed amount, enter a numeric value between 0.90 and 2000. In the case of a percentage-based discount, the numeric value should be between 1 and 100. This attribute is required in all cases, except when the Promo type is free shipping.
• Promo discount type - the type of discount, selected from a list of fixed values. E.g.: fixed amount, or percentage based.
• Promo user reference - the name or reference you or Darty have given to the promotion. E.g.: summer sale.
• Promo sales reference - the sales reference of the promotion. If the Promo type is sales, the value must match the name or reference of the sale on Darty.
• Promo trigger type - the trigger type for the promotion, selected from a list of fixed values. E.g.: minimum item quantity, minimum total quality, minimum total amount, or use the default value. This attribute is required when the Promo type is batch.
• Promo trigger value - the trigger value or threshold of the promotion, used to determine what value triggers the promotion to apply. This attribute is required when the promo type is batch.
• Promo trigger code - if a discount is triggered by a voucher or promotional code, use this attribute to define the trigger code for the promotion.
• Promo trigger customer type - required for batch-type promotions, this attribute determines whether the promotion applies to all customers or only to Fnac/Darty member card holders.

In Mappings, Offer mappings, the following offer attribute may appear on this channel, if this channel uses pricing v2:

• Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price. 

In Mappings, Fee group mappings, map the marketplace fee group ID of the product.

Carrier

Carrier mapping is mandatory on Darty. If your preferred carrier is not on their approved list, map it to Other to have your shipment information submitted correctly.

Pricing

If your default currency is not EUR, you can use a currency conversion to convert prices to EUR.

Although it is possible to apply price rules to your products, repricing is not supported.

FAQs

Why does my order have a no-email@channelengine.com email address?
Check out the article ChannelEngine: why does my order have a no-email@channelengine.com email address?

How often does each task run on Darty?
Tasks run according to the following schedule on Darty: