Fnac: marketplace guide

About this guide

This is a ChannelEngine guide on the Ivry-sur-Seine, France-based marketplace Fnac. Here you can find information on how to request a Fnac account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Categorization
• Mappings
• Pricing

FAQs

Commercial information

To start selling on Fnac, you must create an account. If you plan to sell on multiple Fnac sites, you need a separate account for each site. E.g.: if you intend to sell on both Fnac France and Fnac Spain, you need an account for fnac.com and an account for fnac.es.

The following list describes the specifics for each country:

• Fnac France - Request a Fnac.com France account to start selling.
• Fnac Belgium - Request a Fnac Belgium account to start selling.
• Fnac Spain - fnac.es requires you to use an Excel file to create your products. ChannelEngine recommends you to contact your account manager for the country-specific process. Request a Fnac Spain account to start selling.
• Fnac Portugal - fnac.pt requires you to use Excel file to create your products. ChannelEngine recommends you to contact your account manager for the country-specific process. Request a Fnac Portugal account to start selling.

Associated costs

Creating an account is free, but there is a monthly fee of EUR 39.99 (excl VAT) if there are sales. Additionally, Fnac charges an extra commission for products sold. The commission percentage varies depending on the type of product between 6 and 16%.

Marketplace features

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

1. Go to the Setup page of your Fnac marketplace.
2. Go to Connection. Enter your Fnac/Darty shop ID, which is provided to you by your account manager at Fnac. This ID is formatted as: UID A1A1A1A1-A1A1-A1A1-A1A1-A1A1A1A1A1A1 unique shop identification id.
3. The optional field Relais Colis client ID is used only if you use Relais Colis as your shipment method. Here, enter your client ID. If you use a different carrier (e.g.: PostNL, DPD, GLS, DHL, Fedex, etc.), leave this field empty.
4. Click the Save and continue.

4. Go to Plugin specific settings.
5. Enable the field Is qualified seller? if you are a qualified seller (i.e.: allowed to create or update content). Enable this setting by clicking Yes. If you are not a qualified seller, leave the setting as No.
6. FNAC Seller Name - enter your seller name to ensure that your offers are correctly recognized when you leverage the automatic repricing feature.
7. Enable product content export - there are a few conditions to meet before setting this field to the correct value. Select Yes or No depending on the following conditions:
   • A - are you a qualified seller?
   • B - do you use the same Fnac/Darty shop ID for Darty and Fnac?
   • C - do you already export Darty content from the Fnac.com plugin?
     • If you answered No to A, select No.
     • If you answered Yes to A and No to B, select Yes. Continue with creating your product content in the Fnac.com plugin, and your content will be exported to Fnac.com.
     • If you answered Yes to A and B, but No to C, select Yes. Continue with creating your product content for Fnac.com in the Fnac.com plugin.
     • If you answered Yes to A, B, and C, select Yes. Continue with creating your product content for Fnac.com and Darty in the Fnac.com plugin. Then, verify that the product export is turned off in the Darty plugin. Check out Darty: marketplace guide.

8. Click Save.

Categorization

Categorization is only needed on Fnac if you want to create new products or update existing product information. The categorization is straightforward, and it uses attribute names in French.

To see all possible Fnac categories, select Browse in the lower left-hand corner of the Categorization tab.

Mappings

Content

All products (required)

• Export strategy - choose a strategy for exporting the product data. You can select from the following export strategies:
  • Yes - export all of the product content to the marketplace, including its GTIN, category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.
  • No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
• Constructeur vendeur (Vendor manufacturer) - the name of the product's brand or manufacturer.
• Description complémentaire - the product's description in French.
• Visuel principal - the main product image.

All products (optional)

There are multiple optional attributes on Fnac. Listed below are some of the most important ones.

• Etiquette énergétique - the product's energy label.
• Hauteur du produit - unité - the unit of measure for height. E.g.: cm.
• Hauteur du produit - valeur - the product's height. E.g.: 10.
• Largeur du produit - unité - the unit of measure for width. E.g.: m.
• Largeur du produit - valeur - the product's width. E.g.: 1.
• Les plus du produits 1 - the key features or unique selling points of the product.
• Longueur du produit - unité - the unit of measure for length. E.g.: m.
• Longueur du produit - valeur - the product's length. E.g.: 10.
• Origine de fabrication - select the region where the product was manufactured.
• Pays de fabrication - the country where the product was manufactured.
• Poids du produit - unité - the unit of measure for weight. E.g.: kg.
• Poids du produit - valeur - the product's weight. E.g.: 3.
• Libellé - the product's name, written in French for the French market.
• Visuel secondaire #1-4 - the product's additional images.

Fnac.be Belgium

On Fnac Belgium (Fnac.be), you must provide content in both French and Dutch. Select attributes show the name of the locale in parentheses after the name of the attribute, e.g.: Libellé (Français Belge) and Libellé (Néerlandais Belge). The names of the attributes appear in French. Listed below is a selection of important attributes to provide in both French and Dutch for the Belgian market:

Required (Fnac.be)

• Description complémentaire (Français Belge) - the product's description in French for the Belgian market.
• Description complémentaire (Néerlandais Belge) - the product's additional description in Dutch for the Belgian market.

Optional (Fnac.be)

• Les plus du produit #1-4 (Français Belge) - the key features or unique selling points of the product in French for the Belgian market.
• Les plus du produit #1-4 (Néerlandais Belge) - the key features or unique selling points of the product in Dutch for the Belgian market.
• Libellé (Français Belge) - the product's name in Dutch for the Belgian market.
• Libellé (Néerlandais Belge) - the product's name in Dutch for the Belgian market.

Offer

Required

• EAN - the product's 13-digit EAN or other GTIN.
• Price - the product's regular selling price.
• Product state - the product's condition of the product. The options are:
  • Collection product as new
  • Collection product in correct state
  • Collection product in good state
  • Collection product in very good state
  • Product is new
  • Product is refurbished
  • Used product in correct state
  • Used product as new
  • Used product in good state
  • Used product in very good state

Optional

• Adherent price - the discounted price for adherent customers, that is, customers who pay a fee to enjoy benefits such as faster deliveries, better warranties, etc.
• Has free shipping? - indicate if the product can be shipped for free or not.
• Internal comment - enter a comment for internal use, if desired.
• Offer picture URL 1-4 - map image URLs to these attributes to add product images to your offer.
• Order preparation time - the number of days it takes you to ship the product, once ordered. The maximum value is 25 days.
• Overwrite logistic type - merchants can set their shipping costs policy directly in the Darty back-end, under My account, My seller settings, My shipping details. There, you can find a table showing the product categories associated with each logistic type – as seen in the screenshot below. Different shipping costs can be set per logistic type.
• Showcase nr - the offer's position on your store's page within Darty. E.g.: to place an offer in the first position, map 1 to this attribute.

Discount-related attributes

To create discounts on Fnac, you need to map at least one of the mandatory discount-related attributes. If a value is assigned to a mandatory attribute, optional mappings are considered and included in the next offer export. However, if all three mandatory promotion-related attributes are left unmapped, all discount-related mappings are ignored and excluded from the offer export. 

Required

• Promo type - the type of promotion, selected from a list of fixed values. E.g.: batch, destocking, flash sale, free shipping, good deal, sales, or use the default value.
• Promo start date - the start date for the promotion in the format yyyy-mm-dd H:mm:ss +zz:00, e.g.:  2023-01-01 8:00:00 +01:00 indicates 1 Jan 2023 at 8:00 AM, Central European Time (CET), in the winter. If the selected Promo type is sales, this date must fall within the allowed sales period.
• Promo end date - the end date for the promotion in the format yyyy-mm-dd H:mm:ss +zz:00, e.g.:  2023-01-01 8:00:00 +01:00 indicates 1 Jan 2023 at 8:00 AM, Central European Time (CET), in the winter. Similar to the start date, if the Promo type is sales, this date must be within the allowed sales period. 

Optional

• Promo discount value - the amount of discount applicable during the promotion. If the Promo discount type is a fixed amount, enter a numeric value between 0.90 and 2000. In the case of a percentage-based discount, the numeric value should be between 1 and 100. This attribute is required in all cases, except when the Promo type is free shipping.
• Promo discount type - the type of discount, selected from a list of fixed values. E.g.: fixed amount, or percentage based.
• Promo user reference - the name or reference you or Fnac have given to the promotion. E.g.: summer sale.
• Promo sales reference - the sales reference of the promotion. If the Promo type is sales, the value must match the name or reference of the sale on Fnac.
• Promo trigger type - the trigger type for the promotion, selected from a list of fixed values. E.g.: minimum item quantity, minimum total quality, minimum total amount, or use the default value. This attribute is required when the Promo type is batch.
• Promo trigger value - the trigger value or threshold of the promotion, used to determine what value triggers the promotion to apply. This attribute is required when the promo type is batch.
• Promo trigger code - if a discount is triggered by a voucher or promotional code, use this attribute to define the trigger code for the promotion.
• Promo trigger customer type - required for batch-type promotions, this attribute determines whether the promotion applies to all customers or only to Fnac/Darty member card holders.

In Mappings, Offer mappings, the following offer attribute may appear on this channel, if this channel uses pricing v2:

• Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price. 

In Mappings, Fee group mappings, map the marketplace fee group ID of the product.

Carrier

Carrier mapping is mandatory on Fnac. If your preferred carrier is not on their approved list, map it to Other to have your shipment information submitted correctly.

Pricing

If your default currency is not EUR, you can use a currency conversion to convert prices to EUR.

It is possible to use price rules for your products; repricing is not supported.

FAQs

Can I create a return for just one item if an order line contains multiple items?
Unfortunately, no. Fnac does not support merchant returns (i.e.: returns directly created on the merchant side) via their API; therefore, the only way to create a return or a refund is through the Fnac back-end. 

I cannot create content for other Fnac countries. Why?
You may encounter the issue where your content mappings appear blank on ChannelEngine, as seen in the example below.

The possible explanation for this issue is that you are not a Fnac-qualified seller.

Fnac only supports content creation on its French and Belgian marketplaces. All other Fnac channels only allow an offer export connecting to existing content, and therefore, these channels do not have tabs for categorization or content mapping. Non-qualified sellers do not have access to many Fnac features, including the ability to create and update content. This prevents you from seeing any products in the Content mappings section of the Mappings page – even if you created a product selection and categorized your products.

You can enable the qualified seller option on ChannelEngine to align with your status on Fnac by going to the Setup page.

Why am I getting an authorization error when trying to activate the marketplace?
Make sure to enter the correct shop ID for the correct country. These are different for each individual Fnac country. You can also double-check if Fnac has created the required access for ChannelEngine, which can be seen in the credentials you received from Fnac and in the Nom du Partenaire section.

If you are sure that the credentials are correct, please contact Fnac as the authorization error comes directly from them.

I am migrating my Fnac connection from Vendiro to ChannelEngine. Is there anything I should keep in mind?
Yes. Before you can migrate your connection from Vendiro to ChannelEngine, you need to contact Fnac and ask them to allow ChannelEngine to use the same Store ID you used on Vendiro.

Why does my order have a no-email@channelengine.com email address?
Check out the article ChannelEngine: why does my order have a no-email@channelengine.com email address?