Zalando: promo prices pricing v2

This article describes how to set up promotional prices for Zalando, using pricing v2 on ChannelEngine.

Table of contents

Introduction

Set up promotions

• Price mappings
• Start and end date
• Promotional mode

Introduction

Zalando's promotions allow you to apply discounts or special offers to your products. You can use them to sell excess stock, attract new customers, or increase sales volume.

The setup process differs between pricing v1 and v2. If you are using pricing v1, check out Zalando: promo prices pricing v1 (microlearning). 

Set up promotions

Price mappings

In pricing v2, mapping of price-related attributes takes place on the Price rules tab.

Regular price

1. Go to Pricing, Price rules.
2. Find the country-specific price attribute (e.g.: Price NL in EUR). This is your regular selling price, and all reductions are displayed as discounts from this price.
3. Set a regular price for each Zalando country in which the article is offered for sale. E.g.: Zalando DE, Zalando ES.
4. Map the price attribute using at least two fields: Min. price and Base price. This ensures the price does not drop below the minimum you set. To learn more, check out the article ChannelEngine: price rules v2.
   

Promotional price

To avoid errors, configure promotional prices only after the product and its regular price have been exported and successfully created on Zalando.

1. Go to Pricing, Price rules.
2. Find the promotional price (e.g.: Promo price NL in EUR). This is a promotional attribute specific to Zalando. This price must be lower than the regular price for the same country.
3. Set a promotional price for each Zalando country where a discount is offered.
4. Map the price attribute using at least two fields: Min. price and Base price, just as you did for the regular price.
   

Start and end date

Optionally, create a promotion on the Promotions tab and define its start and end date. If no promotion is created, the promotional price remains active indefinitely – i.e.: until you remove the mapping from the promotional price.

1. Go to Pricing, Promotions.
2. On the Promotions tab, create a promotion by following the steps in the article ChannelEngine: promotions. 
3. Set the promotion's name, define the start and end date, and select the products to be included in the promotion. Afterwards, set a price override for the Promo price [country] for each Zalando country where a discount is offered.
   
4. The override price cannot go below the Min. price defined on the Price rules tab. E.g.: if Promo price NL in EUR has a minimum of EUR 30, and you set an override of EUR 27, ChannelEngine exports EUR 30 instead. However, to allow prices set on the Promotions tab to go below the Min. price:
   1. Go to Mappings, Offer mappings.
   2. Find the Allow promotion below Min. price attribute.
   3. Set its value to ‘true’.

Promotional mode

Promotional mode defines how Zalando handles the combination of regular and promotional prices. You must select the appropriate mode to avoid validation errors from Zalando.

Bear in mind that promotions can only be configured if the offer – that is, the product and its regular price – already exists on Zalando. What is more, you cannot update both the regular and promotional prices at the same time – only one can be changed per update.

1. Go to Mappings, Offer mappings.
2. Find the Promo mode [country] attribute.
   
3. Choose one of the following options:
   1. Dynamic promo - uses the Promo price [country] if the offer already exists on Zalando and ignores any regular price changes. If the offer does not exist on Zalando, the regular price is used instead, and no promotion is applied. This is the recommended option.
   2. Force promo - uses the Promo price [country] and ignores any regular price changes. The regular price cannot be increased for a promotion. To avoid errors when using this option, make sure the offer already exists on Zalando.
   3. Skip promo - excludes the product from Zalando promotions, even if the Promo price [country] is mapped. Your regular price is exported to Zalando instead.
   4. Regular - uses the Promo price [country], but also allows the increase in the regular price. Note that if you simultaneously change Promo price and the regular price, this causes an error.