eBay: how to set up strikethrough pricing

About this article

This article describes eBay's strikethrough pricing feature, how to enable it, and how to configure it.

Restrictions

This feature is only available to select merchants in France, Germany, Italy, Spain, and the United Kingdom.

Introduction

eBay offers the option to show a strikethrough price (STP) to communicate a from-for price. This value must be higher than the Price attribute. If it is lower, an error is shown on the Listed products page. It is also possible to map the output of price rules to this attribute.

After the initial setup, you must contact eBay so they can allowlist you. Once this is done, you should have access to the feature.

Below you can see what the feature looks like on eBay's front-end.

On ChannelEngine

Once the feature is enabled on eBay's side, the following steps must be taken on ChannelEngine:

1. Go to Setup, Advanced settings on your eBay marketplace and enable the STP enabled setting.
2. Go to Mappings, Content mappings.
3. Map the Original retail price to either the catalog price or to your recommended retail price. Make sure this value is higher than the price under the Offer mappings.
4. If a product's retail price is also used on marketplaces other than eBay, you can map the Originally sold for retail price attribute to OFF_AND_ON_EBAY. If the retail price is either used only on eBay or off eBay, you can mark it as ON_EBAY or OFF_EBAY.
5. Once you have completed the previous steps, select Save.