MediaMarkt Saturn: marketplace guide

About this guide

This is a ChannelEngine guide on the Ingolstadt-based marketplace MediaMarkt Saturn. Here you can find information on how to request a MediaMarkt Saturn account, how to configure this channel on ChannelEngine, what the specific requirements are, and more.

 

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Categorization
• Mappings
• Pricing
• Listed products

FAQs

 

 

Commercial information

Founded	1963
Founders	Erich Kellerhals, Leopold Stiefel
Headquarters	Ingolstadt, Germany
Area served (orders)	Austria, Belgium, Germany, Italy, Netherlands, Poland, Spain
Revenue	EUR 21.4 billion (2020-2021)
Number of monthly visits	circa 24 million
Website	MediaMarkt Saturn
Set-up cost	none
Commission	7-15%, depending on the category
Other costs	EUR 39.00/month
Payment	every 1st, 11th, and 21st of the month
Product categories	baby and kids, electronic devices, garden, home appliances, lighting, media, pets, refurbished products, toys, games, and crafts
Input language	Dutch, French, German, Italian, Spanish
Input currency	EUR
Content creation	yes
Minimum number of SKUs	no
Advertisement options	no
Profile on ChannelEngine	MediaMarkt/Saturn

 

How to request an account

To start selling on MediaMarkt Saturn, get in touch with them via the Verkaufen Sie auf dem MediaMarkt Marketplace (Sell on the MediaMarkt Marketplace) page. MediaMarkt is a curated marketplace, selecting its partners based on certain requirements. These requirements are listed below:

• Consumer electronics assortment
• EU tax number
• Warehouse and return address in the EU
• Customer service over the phone in German (during the pandemic, support via mail is acceptable)
• High ratings on other marketplaces

 

Associated costs

MediaMarkt does not charge a setup fee, but it does charge a monthly fee of EUR 39.00 and a category-based commission fee of 7-15%. The percentage per category table can be found below:

Category	Percentage
Media (books, music, videos, software, games)	15%
Electronics (including computers, telecom, etc.)	7%
TV, HiFi, small domestic appliances, game consoles	8%
household appliances (MDA)	10%
Accessories	12%
Others	15%

 

Marketplace features

Supported	Not supported
Product offers (EAN matching)	Returns (channel)
Product content	Marketplace fulfillment service
Orders	Automatic relationships
Returns/refunds (merchant)	Multiple stock locations
Cancelations
Shipments
Product variations (sizes/colors)
Carrier mapping
HTML formatting
Sales channels*
Refurbished products
Bundles
Invoice uploads
Settlements
Repricing**

* A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection.

** You can reprice your products if you make use of pricing v2.

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, once you add the marketplace:

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Finish the Activation.
7. Check the Listed products overview.

 

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

MediaMarkt Saturn is a Mirakl-based channel, so you can connect it to ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.

On MediaMarkt, unlike most Mirakl-based marketplaces, you typically receive a separate Mirakl shop account for each country where you sell. When you authorize access to your Mirakl account on ChannelEngine, Mirakl shop ID is filled out automatically. You must make sure that the Mirakl shop ID is correct. To check and update your Mirakl shop ID:

1. Log in to the Mirakl back-end. E.g.: https://your-domain.mirakl.net/login.
2. Navigate to the Marketplace dashboard. E.g.: https://your-domain.mirakl.net/marketplace-dashboard. Copy the shop ID value from the top of the page.
3. Log in to your ChannelEngine account. 
4. Navigate to the Setup page of your marketplace on ChannelEngine.
5. Paste the copied value into the Mirakl shop ID field under the Connection settings.

Invoice uploads

To configure your invoice settings, click Advanced settings. You can then click the dropdown menu Enable invoice uploading, which contains the following options:

• ChannelEngine invoices - when ChannelEngine receives a shipment, it automatically generates an invoice and attaches it to the shipment before exporting it.
• Merchant invoices (optional) - when ChannelEngine receives a shipment, it exports it – even if there is no invoice attached to it.
• Merchant invoices (required) - when ChannelEngine receives a shipment, it only exports it if an invoice is attached to it. If not, you receive a notification.
• None - when ChannelEngine receives a shipment, it takes no action other than notifying you that no invoice is present.

If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: merchant invoices.

Categorization

Categorization is mandatory if you want to create or update existing product information on MediaMarkt Saturn. Both categorizations and mappings only result in updates if the content connection is enabled, and the relevant credentials have been entered (see the Setup section).

Although product descriptions must be in one of the supported languages on MediaMarkt Saturn, the categorization and mappings are in English.

 

Mappings

Content

MediaMarkt Saturn requires several attributes to be mapped, both for All products and for specific product types. If you do not have these in one of the supported languages, consider using ChannelEngine's option to generate product translations.

All products (required)

• Brand - the brand or manufacturer of the product. Note that this has to be mapped to values from MediaMarkt Saturn. If your brand is not available on this list, please contact MediaMarkt Saturn to have it added. Once added. ChannelEngine periodically imports new brand definitions.
• EAN - the 13-digit EAN or GTIN of the product.
• Main product image - the main image of the product, shown on the product page, lists, etc. The minimum resolution is 1,500 px, with a plain, white background. Further requirements are:
• The picture must be taken from the front
• Display the extent of the supply. E.g.: if the product is a box with six pairs of socks, show six pairs of socks. Exception: assembly material and adapters, which should not be included in the main image.
• No shadows or illumination effects
• JPG or PNG format, using RGB as the color spectrum
• Avoid incorrect clipping paths and cuts
• No collages/photo compositions with unique selling proposition communication (UPS), logos or watermarks
• Shop SKU - the internal product identifier. Usually your Merchant product number on ChannelEngine. E.g.: ABC123-Yellow-Medium.

The following required attribute is common to all Mirakl-based marketplaces:

• Export strategy - choose a strategy for exporting the product data. You can select from the following export strategies:
  • Yes - export all of the product content to the marketplace, including its EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.
  • No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
     
    NB: the default export strategy is Yes, even if the Export strategy attribute is left unmapped.

All products (optional)

• Additional product image 1-2 - the product's extra images, displayed on the product page. The requirements are:
  • Minimum resolution - 1,000 px.
  • File formats - JPG or PNG format, using RGB as the color spectrum.
  • Lifestyle and application pictures are a plus.
  • No equipment or accessories that are not included in the package.
  • Avoid incorrect clipping paths and cuts.
  • No test logos, certificates or watermarks.
• Age restriction (in years) [country] - the minimum age required to use the product. E.g.: 12.
• Energy datasheet [country] - the link to the product's energy datasheet. 
• Energy label [country] - the product's energy label, if applicable. Energy labels must adhere to the valid EU regulation.
• EPREL ID - the product's ID in the European Product Registry for Energy Labelling (EPREL).
• Installation sketch 1-2 [country] - the product's installation sketch, which helps with product assembly.
• Lifestyle images 1-3 - the images that are specifically meant to show your product in lifestyle environments. E.g.: if your product is part of a series of kitchen appliances, you can show all products in that series in a kitchen.
• Manufacturer part number (MPN) - the unique manufacturing part number (MPN). 
• Marketplace variant group code - the unique code that is used to group variations. If the product has variations, provide a parent code.
• Nutrition table [country] - the label informing about the product's energy and nutrient content.
• Product description [country] - the main description of the product, in the respective language. Limited HTML is allowed (i.e.: ul, li, br, h, and p).
• Product detail view 1-3 - specific images for a detailed view of the product. E.g.: zooming into specific details of the product.
• Title [country] - the name of the product as it appears on the website. Only include the product's name itself, do not add its brand or features to it – these are added automatically. E.g.: if the product title is OLED TV LG 55 inches, the brand part must be removed. If you do not have product data without the brand, consider using a Remove{Brand} replacement tag.

Category-specific

• Color - the color of the product.
• Device type - specifies the kind of appliance of your product. Example: beard trimmer | trimmer | beard and hair clippers | hair clippers | nose and ear hair trimmers)
• Weight - including the unit of measurement. E.g.: 3,443 g or 3.43 kg.
• Depth - including the unit of measurement. E.g.: 155 mm or 15.5 cm.
• Height - including the unit of measurement. E.g.: 155 mm or 15.5 cm.
• Width - including the unit of measurement. E.g.: 155 mm or 15.5 cm.
• Scope of delivery - specifies all the additional parts and features included with the product. E.g.: beard trimmer, lift and trim comb attachment, long beard comb, precision trimmer, charging station, high-quality storage bag, operating instructions, etc.

 

Offer

The only mandatory offer mappings are Price and Type of the price which will be stroke through when a discount price is defined, unless you have enabled specific sales channels. In this case, separate mappings per sales channel are shown and the Price attributes for those sales channels must be mapped too. Note that the first part of the acronym refers to the target market (MM for MediaMarkt, SE for Saturn), and the second part to the country code (DE for Germany, ES for Spain, etc).

All products (optional)

• Cut-off time (NL only) - the time until which orders are processed on the same day and are guaranteed to be delivered the next day. Use the 24-hour format. E.g.: 15:00 or 23:59. Cut-off time is currently only supported in the Netherlands.
• WEEE take-back obligation - indicate if the product is subject to the WEEE directive, under which customers can return electric and electronic waste free of charge.

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
• ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.

The following offer attributes are common to all Mirakl-based marketplaces, if you use pricing v2:

• Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
• Fee groups - the ID of the fee group you want to assign to this product. To learn more, check out the article ChannelEngine: marketplace fees.
• Strike price - the regular selling price. Use it in combination with the Price attribute to set up a discount/strikethrough pricing. To learn more, check out the 'Working with discounts' section of this article. 

The following offer attributes are common to all Mirakl-based marketplaces:

• Discount end date - the date until when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
• Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute.
• Discount quantity threshold - the minimum quantity required for the discount rate to be available.
• Discount start date - the date from when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
• Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map it using the marketplace’s codes, not the labels visible in the front-end. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Code	Label/description
LSNT	Letter small no tracking
LST	Letter small with tracking
LBNT	Letter big no tracking
LBT	Letter big with tracking
PST	Package small with tracking
PMT	Package medium Tracked
PBT	Package big Tracked
2MHT	2-Man Handling goods with tracking
2MHTI	2-Man Handling goods with tracking and installation
FS	Free shipping

Working with discounts

• Do not leave the Discount end date attribute unmapped. If you want to set a permanent discount, use a date in the far future instead. Otherwise the offer is not exported, and errors are shown under the Validation and feedback tab.
• If your discounted price is not lower than the base price, it is not exported.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped – otherwise the export is broken.
• If you do want to set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. E.g.: a value of 2 indicates that two or more of the product must be purchased at the same time for the buyer to benefit from the discount.

Carrier

Carrier mapping is not required on MediaMarkt Saturn. However, you can map your carrier to a specific list of carriers maintained by MediaMarkt Saturn. This allows for working track-and-trace links in the back-end, as well as for the buyer. If your default carrier is missing, please contact MediaMarkt Saturn.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products –, check the Listed products page for more information.

You can either use the Channel status filter (e.g.: products that ChannelEngine has failed to export, such as those with an empty GTIN or that do not exist on the marketplace yet, are shown as Invalid) or the Validation and feedback tab to see all known errors for specific products.

Alternatively, you can access the marketplace's back-end and download the error report generated by Mirakl. To do so:

1. Log in to the Mirakl back-end and go to Catalog, Product imports.
2. Identify the latest report and click the See details button by it.
3. Download the CSV file Non-integrated products report.

FAQs

How often does each task run on Mirakl-based marketplaces?

By default, Mirakl-based marketplaces follow the schedule below:

Task	Frequency
Export product data to marketplace	every 60 minutes
Export product offers to marketplace	every 15 minutes
Import product offers from marketplace	every 15 minutes
Import orders from marketplace	every 15 minutes
Export order shipments to marketplace	every 15 minutes
Export returns to marketplace	every 30 minutes

Can I map attributes on ChannelEngine and in the Mirakl back-end?

No. Mapping attributes in the Mirakl marketplace back-end interferes with ChannelEngine's content export. Therefore, it is recommended to stick to categorizing and mapping content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?

Chances are you are receiving the feedback. However, different types of error report can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically, and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and conventional reports have been fully processed by ChannelEngine – or no new reports have been generated because there are no errors to report.