MediaMarkt Saturn: marketplace guide
About this guide
This is a ChannelEngine guide on the Germany-based marketplace MediaMarkt Saturn. Here you can find information on how to request a MediaMarkt Saturn account, how to configure this channel on ChannelEngine, and what the specific requirements are.
Table of contents
Marketplace-specific requirements and exceptions
Commercial information
| Founded | 1963 |
| Founders | Erich Kellerhals, Leopold Stiefel |
| Headquarters | Ingolstadt, Germany |
| Area served (orders) | Austria, Belgium, Germany, Italy, Netherlands, Poland, Spain, Switzerland |
| Revenue | EUR 21.4 billion (2020-2021) |
| Number of monthly visits | circa 24 million |
| Website |
mediamarkt.de saturn.de |
| Set-up cost | none |
| Commission | 7-15%, depending on the category |
| Other costs | EUR 39.00/month |
| Payment | every 1st, 11th, and 21st of the month |
| Product categories | baby and kids, electronic devices, garden, home appliances, lighting, media, pets, refurbished products, toys, games, and crafts |
| Input language | Dutch, French, German, Italian, Polish, Spanish |
| Input currency | CHF, EUR |
| Content creation | yes |
| Minimum number of SKUs | no |
| Advertisement options | no |
How to request an account
To start selling on MediaMarkt Saturn, get in touch with its partner team via Verkaufen Sie auf dem MediaMarkt Marketplace (Sell on the MediaMarkt Marketplace, in German). MediaMarkt is a curated marketplace, selecting its partners based on certain requirements. These requirements are listed below:
- Consumer electronics assortment
- EU tax number
- Warehouse and return address in the EU
- Customer service over the phone in German (during the pandemic, support via mail is acceptable)
- High ratings on other marketplaces
Associated costs
MediaMarkt does not charge a setup fee, but it does charge a monthly fee of EUR 39.00 and a category-based commission fee of 7-15%. The percentage per category table can be found below:
| Category | Percentage |
|---|---|
| Media (books, music, videos, software, games) | 15% |
| Electronics (including computers, telecom, etc.) | 7% |
| TV, HiFi, small domestic appliances, game consoles | 8% |
| household appliances (MDA) | 10% |
| Accessories | 12% |
| Others | 15% |
Marketplace features
| Supported | Not supported |
| Product offers (EAN matching) | Cancelations (marketplace) |
| Product content | Marketplace fulfillment service |
| Orders (split order lines) | Automatic relationships |
| Returns/refunds (merchant) | Multiple stock locations |
| Returns (marketplace) | |
| Cancelations (merchant) | |
| Shipments | |
| Product variations (sizes/colors) | |
| Carrier mapping | |
| HTML formatting | |
| Sales channels | |
| Refurbished products | |
| Invoice uploads | |
| Settlements | |
| Repricing* |
*Repricing is supported if pricing v2 is enabled on your tenant.
Settings and configuration
Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.
- Go through the Setup.
- Create a Product selection.
- Complete the Categorization.
- Set up the Mappings: content, offers, and carriers.
- Configure the Pricing: rules and currency conversion.
- Finish the Activation.
- Check the Listed products overview.
Marketplace-specific requirements and exceptions
Setup
On ChannelEngine
MediaMarkt Saturn is a Mirakl-based channel, so you can connect it to ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out Mirakl-based marketplaces: SSO authorization.
On MediaMarkt, unlike most Mirakl-based marketplaces, you typically receive a separate Mirakl shop account for each country where you sell. When you authorize access to your Mirakl account on ChannelEngine, Mirakl shop ID is filled out automatically. You must make sure that the Mirakl shop ID is correct. To check and update your Mirakl shop ID:
- Log in to the Mirakl back-end. E.g.: https://your-domain.mirakl.net/login.
- Navigate to the Marketplace dashboard. E.g.: https://your-domain.mirakl.net/marketplace-dashboard. Copy the shop ID value from the top of the page.
- Log in to your ChannelEngine account.
- Navigate to the Setup page of your marketplace on ChannelEngine.
- Paste the copied value into the Mirakl shop ID field under the Connection settings.
Invoice uploads
To configure your invoice settings, go to Advanced settings. Then, select one option from the dropdown menu in the Enable invoice uploading field, which contains the following options:
- ChannelEngine invoices - when ChannelEngine receives a shipment, ChannelEngine automatically generates an invoice and attaches it to the shipment before exporting the shipment.
- Merchant invoices (optional) - when ChannelEngine receives a shipment, ChannelEngine exports the shipment – even if there is no invoice attached to it.
- Merchant invoices (required) - when ChannelEngine receives a shipment, ChannelEngine only exports the shipment if an invoice is attached to it. If not, you receive a notification.
- None - when ChannelEngine receives a shipment, ChannelEngine takes no action other than notifying you that no invoice is present.
If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: upload merchant invoices.
mms-customer-tax-id) is filled out in the order that appears in MediaMarkt Saturn's back-end system, then ChannelEngine imports the value into your customer invoice as the VatNo of the order.
Categorization
Categorization is mandatory if you want to create or update existing product information on MediaMarkt Saturn. Both categorizations and mappings only result in updates if the content connection is enabled, and the relevant credentials have been entered (see the Setup section).
Although product descriptions must be in one of the supported languages on MediaMarkt Saturn, the categorization and mappings are in English.
Mappings
Content
MediaMarkt Saturn requires several attributes to be mapped, both for All products and for specific product types. If you do not have these in one of the supported languages, consider using ChannelEngine's option to generate product translations.
All products (required)
- Brand - the brand or manufacturer of the product. Note that this has to be mapped to values from MediaMarkt Saturn. If your brand is not available on this list, please contact MediaMarkt Saturn to have it added. Once added. ChannelEngine periodically imports new brand definitions.
- EAN - the 13-digit EAN or GTIN of the product.
-
Main product image - the main image of the product, shown on the product page, lists, etc. The minimum resolution is 1,500 px, with a plain, white background. Further requirements are:
- The picture must be taken from the front
- Display the extent of the supply. E.g.: if the product is a box with six pairs of socks, show six pairs of socks. Exception: assembly material and adapters, which should not be included in the main image.
- No shadows or illumination effects
- JPG or PNG format, using RGB as the color spectrum
- Avoid incorrect clipping paths and cuts
- No collages/photo compositions with unique selling proposition communication (UPS), logos or watermarks
- Shop SKU - the internal product identifier. Usually your Merchant product number on ChannelEngine. E.g.: ABC123-Yellow-Medium.
The following required attribute is common to all Mirakl-based marketplaces:
-
Export strategy - choose a strategy for exporting product data. You can select from the following export strategies:
- Yes - export all product content to the marketplace, including the EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.
-
No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
NB: the default export strategy is Yes, even if the Export strategy attribute is left unmapped.
All products (optional)
-
Additional product image 1-2 - the product's extra images, displayed on the product page. The requirements are:
- Minimum resolution - 1,000 px.
- File formats - JPG or PNG format, using RGB as the color spectrum.
- Lifestyle and application pictures are a plus.
- No equipment or accessories that are not included in the package.
- Avoid incorrect clipping paths and cuts.
- No test logos, certificates or watermarks.
- Age restriction (in years) [country] - the minimum age required to use the product. E.g.: 12.
- Energy datasheet [country] - the link to the product's energy datasheet.
- Energy label [country] - the product's energy label, if applicable. Energy labels must adhere to the valid EU regulation.
- EPREL ID - the product's ID in the European Product Registry for Energy Labelling (EPREL).
- Installation sketch 1-2 [country] - the product's installation sketch, which helps with product assembly.
- Lifestyle images 1-3 - the images that are specifically meant to show your product in lifestyle environments. E.g.: if your product is part of a series of kitchen appliances, you can show all products in that series in a kitchen.
- Manufacturer part number (MPN) - the unique manufacturing part number (MPN).
- Marketplace variant group code - the unique code that is used to group variations. If the product has variations, provide a parent code.
- Nutrition table [country] - the label informing about the product's energy and nutrient content.
- Product description [country] - the main description of the product, in the respective language. Limited HTML is allowed (i.e.: ul, li, br, h, and p).
- Product detail view 1-3 - specific images for a detailed view of the product. E.g.: zooming into specific details of the product.
- Title [country] - the name of the product as it appears on the website. Only include the product's name itself; do not add its brand or features to it – these are added automatically. E.g.: if the product title is OLED TV LG 55 inches, the brand part must be removed. If you do not have product data without the brand, consider using a Remove{Brand} replacement tag.
Category-specific
- Color - the color of the product.
- Device type - specifies the kind of appliance of your product. Example: beard trimmer | trimmer | beard and hair clippers | hair clippers | nose and ear hair trimmers)
- Weight - including the unit of measurement. E.g.: 3,443 g or 3.43 kg.
- Depth - including the unit of measurement. E.g.: 155 mm or 15.5 cm.
- Height - including the unit of measurement. E.g.: 155 mm or 15.5 cm.
- Width - including the unit of measurement. E.g.: 155 mm or 15.5 cm.
- Scope of delivery - specifies all the additional parts and features included with the product. E.g.: beard trimmer, lift and trim comb attachment, long beard comb, precision trimmer, charging station, high-quality storage bag, operating instructions, etc.
Offer
The only mandatory offer mappings are Price and Type of the price which will be stroke through when a discount price is defined, unless you have enabled specific sales channels. In this case, separate mappings per sales channel are shown, and the Price attributes for those sales channels must also be mapped. Note that the first part of the acronym refers to the target market (MM for MediaMarkt, SE for Saturn), and the second part to the country code (DE for Germany, ES for Spain, etc).
- Price - your selling price. This attribute is not present if you use pricing v2. If you use pricing v2, define your price in the Pricing step for each sales channel.
- Type of the price which will be stroke through when a discount price is defined - map this attribute to the lowest prior price as per the EU's 98/6/EC directive or an RRP (not applicable for Spanish sellers).
All products (optional)
- Cut-off time (NL only) - the time until which orders are processed on the same day and are guaranteed to be delivered the next day. Use the 24-hour format. E.g.: 15:00 or 23:59. Cut-off time is currently only supported in the Netherlands.
- WEEE take-back obligation - indicate if the product is subject to the WEEE directive, under which customers can return electric and electronic waste free of charge.
The following offer attributes are common to some Mirakl-based marketplaces:
- ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
- ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
- ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
If pricing v2 is activated in your environment, you will see the following offer attributes, which are common to all Mirakl-based marketplaces:
- Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
- Strike price - the regular selling price. Use it in combination with the Price attribute to set up a discount/strikethrough pricing. To learn more, check out the 'Working with discounts' section of this article.
- Additionally, the Fee groups attribute appears in Mappings, Fee group mappings, if pricing v2 is activated. Map the marketplace fee group ID of the product there.
The following offer attributes are also common to all Mirakl-based marketplaces:
- Discount start date - the date from which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow American month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-25 15:30:00 +01 will start your discount on 25 October 2026 at 3:30 PM, one hour ahead of UTC time.
- Discount end date - the date until which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow American month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-30 23:59:59 +01 will end your discount on 30 October 2026 at 11:59 PM and 59 seconds, one hour ahead of UTC time.
- Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute. This attribute only applies if you use pricing v1.
- Discount quantity threshold - the minimum quantity required for the discount rate to be available.
- Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
- Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
- Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
- Product tax code - the taxation code applicable to the product.
- Logistic class - your optional shipping class. Make sure to map the shipping class using the marketplace’s codes and not with the labels that are visible in the partner portal's user interface. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.
Logistic class codes
| Code | Label/description |
| LSNT | Letter small no tracking |
| LST | Letter small with tracking |
| LBNT | Letter big no tracking |
| LBT | Letter big with tracking |
| PST | Package small with tracking |
| PMT | Package medium Tracked |
| PBT | Package big Tracked |
| 2MHT | 2-Man Handling goods with tracking |
| 2MHTI | 2-Man Handling goods with tracking and installation |
| FS | Free shipping |
Carrier
Carrier mapping is not required on Mirakl-based marketplaces. However, with carrier mapping, you can map your carrier to a specific list of carriers maintained by this marketplace. Carrier mapping enables ChannelEngine to automatically send the tracking codes to this marketplace, allowing buyers to eventually track the shipment themselves. If your carrier is missing from the list, please directly contact the marketplace.
Pricing
Working with discounts
Pricing v1
- To set up a discount, map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
- The discounted price is only exported if it is lower than the base price.
- If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
- To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. For example, a value of 2 indicates that the buyer must purchase two or more products at the same time to benefit from the discount.
Pricing v2
- To set up a discount, in the Offer mappings step, map the Strike price attribute to your regular price. Then, map the Discount start date and Discount end date attributes to indicate the start and end dates of your discount.
- If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped. To learn how to set up a bulk discount, check out Bulk discounts.
- In the Pricing step, go to Price rules. Map the Price attribute to the discounted price. Both Min. price and Base price fields must be mapped. Note that ChannelEngine exports the higher of the two values – typically the Base price. To learn more, check out ChannelEngine: price rules v2.
- The Price and Strike price attributes cannot be mapped with the same value. ChannelEngine only sets a discount if the value in Price (Base price) is lower than the value in Strike price.
- If set up correctly, your product displays a discount label and a strikethrough price on the channel.
- There are specific price attributes per sales channel, e.g.: MMDE price refers to the MediaMarkt Germany price, and MMCH price refers to the MediaMarkt Switzerland price.
- There are specific strike price attributes per sales channel. To set up strikethrough pricing, ensure that the strike price is correctly mapped, e.g.: MMAT strike price refers to the MediaMarkt Austria strike price, and SEDE strike price refers to the Saturn Germany strike price. However, if you encounter issues setting up a country-specific strike price (e.g.: it is not displayed on the Mirakl backend), use the generic Strike price attribute instead.
Listed products
If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products, check the Listed products page for more information.
You can either use the Channel status filter (e.g.: products that ChannelEngine has failed to export, such as those with an empty GTIN or that do not exist on the marketplace yet, are shown as Invalid) or the Validation and feedback tab to see all known errors for specific products.
Alternatively, you can access the marketplace's back-end system to download the error report generated by Mirakl. To do so:
- Log onto the Mirakl platform and go to Catalog, Product imports.
- Identify the latest report and click the See details button.
- Download the CSV file Non-integrated products report.
FAQs
Can I map attributes on ChannelEngine and on the Mirakl platform?
No. Mapping attributes on the Mirakl marketplace platform interferes with ChannelEngine's content export. Therefore, it is recommended to categorize and map content only on ChannelEngine.
Why am I not receiving feedback on my content and/or offer exports?
Chances are that you are receiving the feedback. However, different types of error reports can take a couple of hours or several days to be generated:
- Offer feedback
- Error reports are mostly generated automatically and are imported quickly.
- Content feedback
- Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
- Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.
Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and the conventional reports have been fully processed by ChannelEngine. If there are no errors to report, no new reports are generated.
How often does each task run on Mirakl-based marketplaces?
By default, Mirakl-based marketplaces follow the schedule below:
| Task | Frequency |
|---|---|
| Export product data to marketplace | every 60 minutes |
| Export product offers to marketplace | every 15 minutes |
| Import product offers from marketplace | every 15 minutes |
| Import orders from marketplace | every 15 minutes |
| Export order shipments to marketplace | every 15 minutes |
| Export returns to marketplace | every 30 minutes |
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