Mediahuis Belgium: marketplace guide

About this guide

This is a ChannelEngine guide on the Belgium-based marketplace Mediahuis België. Here you can find information on how to request a Mediahuis België account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.

Table of contents

About the marketplace

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Mappings
• Pricing
• Listed products

Additional information

FAQs

About the marketplace

The Mediahuis België marketplace helps brands reach a large and affluent audience through the deal shops of Belgium's leading news brands, including Het Nieuwsblad and De Standaard. By combining a curated assortment and limited-time offers with extensive media exposure across trusted editorial channels, the marketplace creates high-visibility sales opportunities for its partners. Sellers benefit from a simple onboarding process, a commission-based model, and access to 2.5 million consumers via print and digital (seven in 10 Flemish news consumers) — without additional advertising spend.

The top categories are: consumer electronics, fashion, garden, home and living, sports, and outdoor recreation.

Mediahuis België and Mediahuis Nederland are two separate organizations, each operating its own marketplace. You need to connect with both individually if you wish to sell on both. For details on Mediahuis Nederland, check out Mediahuis Netherlands: marketplace guide.

Commercial information

How to request an account

To start selling on Mediahuis België, follow the steps below:

1. Go to marketplace.mediahuis.be, read the information, and fill out the application form.
2. Note that Mediahuis België operates a curated assortment model. Before creating an account, Mediahuis assesses whether your assortment aligns with its target audience and whether there are suitable campaign opportunities. If there is a good fit, the team guides you through the onboarding process.
3. Make sure you meet the seller requirements listed below before applying.

Seller requirements

• Provide first-level customer support in Dutch
• Provide reliable product data in Dutch
• Be able to fulfil orders directly to customers in Belgium
• Be able to meet the SLAs set by Mediahuis België
• Be able to offer free shipping to customers in Belgium
• Provide a valid VAT number and a company registration number
• Offer products that align with the quality standards and target audience of Mediahuis België

Associated costs

Mediahuis België does not charge a setup fee or monthly subscription costs. The marketplace operates on a commission-based model: sellers pay a commission of 12% to 17% (excl. VAT), depending on the product category. Payouts are processed once per month, on the last day of the month.

Marketplace features

*Limited tag set, including headers and lists; advanced HTML is stripped during content import. Used for descriptions.

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

The section below describes exceptions to the standard settings and configuration steps required to set up this channel on ChannelEngine.

Setup

On ChannelEngine

Connection

1. This channel is a Mirakl-based channel. Therefore, you connect to it with your Mirakl Connect SSO account. For more information on configuring Mirakl Connect SSO with ChannelEngine, check out the Mirakl-based channels: SSO authorization article.
2. If you would like to test the order flow with this plugin, contact the ChannelEngine Support team to configure the connection of your plugin to support testing. For more information on testing orders, check out the article ChannelEngine: how to create test orders.

Invoice uploads

To configure your invoice settings, go to Advanced settings. Then, select one option from the dropdown menu in the Enable invoice uploading field, which contains the following options:

• ChannelEngine invoices - when ChannelEngine receives a shipment, ChannelEngine automatically generates an invoice and attaches it to the shipment before exporting the shipment.
• Merchant invoices (optional) - when ChannelEngine receives a shipment, ChannelEngine exports the shipment – even if there is no invoice attached to it.
• Merchant invoices (required) - when ChannelEngine receives a shipment, ChannelEngine only exports the shipment if an invoice is attached to it. If not, you receive a notification.
• None - when ChannelEngine receives a shipment, ChannelEngine takes no action other than notifying you that no invoice is present.

If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: upload merchant invoices.

Mappings

Content

All product content must be provided in Dutch.

All products (required)

The following required attribute is common to all Mirakl-based marketplaces:

• Export strategy - choose a strategy for exporting product data. You can select from the following export strategies:
  • Yes - export all product content to the marketplace, including the EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.

  • No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
     

    NB: the default export strategy is Yes, even if the Export strategy attribute is left unmapped.

• Description — long product description in Dutch. Maximum 5,000 characters. Supported HTML tags: <p>, <ul>, <b>, <li>, <em>, <br>. Other HTML tags are stripped during import.
• Manufacturer name - the name of the product's manufacturer.
• Manufacturer's address - the address of the product's manufacturer.
• Manufacturer's email - the email address of the product's manufacturer.
• Merk (Brand) - the product's brand name.
• Mirakl image #1 - the product's main image. Requirements: white background; minimum resolution 500×500 px; maximum resolution 5,000×5,000 px; maximum file size 1,500 KB; no text, pictograms, or watermarks.
• Operator address - the address of the contact person responsible for product safety.
• Operator email - the email address of the contact person responsible for product safety.
• Operator name in EU - the name of the contact person responsible for product safety.
• Operator phone - the phone number of the contact person responsible for product safety.
• Product name - the product name in Dutch. Maximum 55 characters.
• Shop SKU - merchant's internal SKU reference; the Merchant product no. on ChannelEngine.
• Subtitle - the subtitle in Dutch. Maximum 50 characters.

All products (optional)

• Depth - the product's depth, in cm.
• Gewicht (Bruto) (Weight [total]) - the product's weight, in kg.
• Height - the product's height, in cm.
• Kleur (Color) [variant attribute] - the product's color. Set as a variation attribute. If the desired color is missing, contact Mediahuis België to have it added.
• Maat (Size) [variant attribute] - the product's size. Set as a variation attribute. If the desired size is missing, contact Mediahuis België to have it added.
• Materiaal (Material) - the product's material.
• Meta description - the product's meta description with keywords for search engine visibility.
• Meta keywords - the product's meta keywords for search engine visibility.
• Meta title - the product's meta title with keywords for search engine visibility.
• Mirakl image #2-10 - additional product images. Requirements: minimum resolution 500×500 px; maximum resolution 5,000×5,000 px; maximum file size 1,500 KB.
• Product attachment #1-3 - product documentation in PDF format. Maximum file size: 10 MB. Must be in Dutch.
• Product attachment #1-3 label - labels for product attachments #1-3.
• Short description - a brief product description.
• Variant group code - used to link product variations to each other. Choose a unique code per variation group.
• Warranty period - the manufacturer's warranty provided with the product.
• Width - the product's width, in cm.

Offer

Required

• Dropshipment SKU - the GTIN or EAN of the product. 
• Tax rate - choose a tax rate for the product from the list. 

Optional

• Available start/end date - the dates during which the product is available for sale. 
• Offer description - unique information about the given product's specific offer.

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
• ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
• Category-specific ECO attributes - depending on your sales country, you might be required to map additional ECO attributes for products in specific categories. Review which ECO attributes to map within each category.

If pricing v2 is activated in your environment, you will see the following offer attributes, which are common to all Mirakl-based marketplaces:

• Allow promotion below min price - set to true to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
• Strike price - the regular selling price. Use it in combination with your discount price to set up a discount/strikethrough pricing. To learn more, check out the Working with discounts section of this article. 
• Map your current selling price in Price in Pricing, Price rules. 
• Additionally, the Fee groups attribute appears in Mappings, Fee group mappings, if pricing v2 is activated. Map the marketplace fee group ID of the product there.  

The following offer attributes are also common to all Mirakl-based marketplaces:

• Discount start date - the date from which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-25 15:30:00 +01 will start your discount on 25 October 2026 at 3:30 PM, one hour ahead of UTC time.
• Discount end date - the date until which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-30 23:59:59 +01 will end your discount on 30 October 2026 at 11:59 PM and 59 seconds, one hour ahead of UTC time.
• Discount price - (appears only if you use pricing v1) the product's sale price, if applicable. This attribute must have a lower value than the Price attribute. 
• Discount quantity threshold - the minimum quantity required for the discount rate to be available.
• Leadtime to shipment - the number of days before you ship the product. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map the shipping class using the marketplace’s codes and not with the labels that are visible in the partner portal's user interface. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Logistic class codes

Carrier

Carrier mapping is not required on Mirakl-based marketplaces. However, with carrier mapping, you can map your carrier to a specific list of carriers maintained by this marketplace. Carrier mapping enables ChannelEngine to automatically send the tracking codes to this marketplace, allowing buyers to eventually track the shipment themselves. If your carrier is missing from the list, please directly contact the marketplace.

Pricing

Prices must be entered in Euro (EUR). Do not include a currency symbol. 

Working with discounts

These instructions apply to most Mirakl marketplaces. If there are any exceptions on this marketplace, these are noted below. 

Pricing v1

• To set up a discount, map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
• The discounted price is only exported if it is lower than the base price.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
• To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. For example, a value of 2 indicates that the buyer must purchase two or more products at the same time to benefit from the discount.

Pricing v2

1. To set up your strikethrough price, map the Strike price attribute to your regular price in Offer mappings. 
2. Then, indicate the discount period. Map the Discount start date and Discount end date attributes to indicate the start and end dates of your discount.
3. If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped. 
4. If you do not set up a bulk discount, set up your discount price:
   1. Go to Pricing, Promotions.
   2. Choose your discount method, e.g.: percentage discount, and configure the start and end dates.
   3. Select the products to which the discount is applied.
5. Keep in mind:
   • Your discount price and Strike price cannot have the same value. 
   • ChannelEngine only sets a discount if your discount price is lower than Strike price.
6. If set up correctly, your product displays a discount label and a strikethrough price on the channel.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products, check the Listed products page for more information. Use the Channel status filter or the Validation and feedback tab to view all known errors for specific products.

If you see either of the below statuses, refer to the article ChannelEngine: why is my product listed as 'Product not found' in the inventory report?:

• Product not found in inventory report
• Product not in offer file

Products that ChannelEngine has failed to export are shown as Invalid, e.g.: products with an empty GTIN or that do not yet exist on the marketplace.

Alternatively, download the error report generated by Mirakl. To do so:

1. Log onto the Mirakl platform and go to Catalog, Product imports.
2. Identify the latest report and click the See details button.
3. Download the CSV file Non-integrated products report.

Additional information

Product variations

Mediahuis België supports manual product variations (e.g.: color and size). Use the Variant group code attribute to connect variations to the same parent — choose a unique code per variation group. If a desired color or size value is not available, contact Mediahuis België to have it added.

Shipments

Both a shipment tracking code and a return tracking code are required on all shipments. 

FAQs

How often does each task run on Mirakl-based marketplaces?
By default, Mirakl-based marketplaces follow the schedule below:

Is there a minimum number of SKUs required to sell on Mediahuis België?
No, there is no minimum number of SKUs required.

Does Mediahuis België support product variations?
Yes — manual variations are supported. Use the Variant group code attribute to connect variations to a single parent. 

What HTML tags are allowed in product descriptions?
The following tags are accepted: <p>, <ul>, <b>, <li>, <em>, and <br>. All other tags are stripped during import.

What is the difference between Mediahuis België and Mediahuis Nederland?
These are two separate organizations, each with its own marketplace. You need to connect to both individually if you wish to sell on both marketplaces.

Can I map attributes on ChannelEngine and on the Mirakl platform?
No. Mapping attributes on the Mirakl marketplace platform interferes with ChannelEngine's content export. Therefore, it is recommended to categorize and map content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?
Chances are that you are receiving the feedback. However, different types of error reports can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and the conventional reports have been fully processed by ChannelEngine. If there are no errors to report, no new reports are generated.