Mediahuis Netherlands: marketplace guide
About this guide
This is a ChannelEngine guide on the Netherlands-based marketplace Favoshop.nl (Mediahuis NL). Here you can find information on how to request a Favoshop account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.
Table of contents
Marketplace-specific requirements and exceptions
About the marketplace
Favoshop is the ecommerce marketplace of Mediahuis Nederland, one of Europe's leading media groups. Favoshop combines marketplace reach and trusted editorial brands: sellers gain direct access to millions of consumers through Mediahuis news brands such as De Telegraaf, De Limburger, and Dagblad van het Noorden, as well as their newsletters, social media channels, and offline campaigns. Mediahuis is one of the first European media companies to roll out a marketplace model across multiple news brands, reaching more than six million consumers daily across the Netherlands and Belgium.
Commercial information
| Founded | 2025 |
| Founder | Mediahuis Nederland |
| Headquarters | Amsterdam, the Netherlands |
| Area served (orders) | Belgium, Netherlands |
| Area served (shipments) | European Union |
| Revenue | €22.5M GMV |
| Number of monthly visits | 500,000 |
| Website | favoshop.nl |
| Setup cost | none |
| Commission | 12–17%, depending on category |
| Other costs | none |
| Payment | twice per month, on the 1st and 15th |
| Product categories | beauty and personal care, consumer electronics, fashion/apparel and accessories, FMCG, garden, healthcare products, home and living, home appliances, pets, refurbished, sports and outdoor recreation, tools and home improvement, toys/games and crafts |
| Input language | Dutch |
| Input currency | EUR (€) |
| Content creation | yes |
| Minimum number of SKUs | no |
| Advertisement options | yes — operator-led campaigns with exposure across the Mediahuis network |
How to request an account
To start selling on Favoshop, register via the seller sign-up page at favoshop.nl/aanmelden.
To be eligible, merchants must meet the following requirements:
- Offer free shipping on all orders
- Deliver within 14 days or fewer (estimated delivery time)
- Sell products compliant with EU regulations
- Be VAT registered within the EU
Associated costs
Favoshop does not charge a setup fee or a fixed subscription fee. The marketplace charges a commission of 12–17% per transaction, depending on the product category. Payments are processed twice per month, on the 1st and 15th of each month.
Marketplace features
| Supported | Not supported |
| Product content | Sales channels |
| Product offers | Repricing |
| Orders (no split) | Returns (marketplace) |
| Shipments | Cancelations (marketplace) |
| Cancelations (merchant) | Multiple stock locations |
| Returns (merchant) | Marketplace fulfillment service |
| Carrier mapping | Last-mile delivery/shipping labels |
| Product variations (manual) | Refurbished products |
| HTML support |
Settings and configuration
Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.
- Go through the Setup.
- Create a Product selection.
- Complete the Categorization.
- Set up the Mappings: content, offers, and carriers.
- Configure the Pricing: rules and currency conversion.
- Fill in the Stock settings.
- Finish the Activation.
- Check the Listed products overview.
Marketplace-specific requirements and exceptions
The section below describes exceptions to the standard settings and configuration steps required to set up this channel on ChannelEngine.
Setup
On ChannelEngine
Connection
- This channel is a Mirakl-based channel. Therefore, you connect to it with your Mirakl Connect SSO account. For more information on configuring Mirakl Connect SSO with ChannelEngine, check out the Mirakl-based channels: SSO authorization article.
- If you would like to test the order flow with this plugin, contact the ChannelEngine Support team to configure the connection of your plugin to support testing. For more information on testing orders, check out the article ChannelEngine: how to create test orders.
Invoice uploads
To configure your invoice settings, go to Advanced settings. Then, select one option from the dropdown menu in the Enable invoice uploading field, which contains the following options:
- ChannelEngine invoices - when ChannelEngine receives a shipment, ChannelEngine automatically generates an invoice and attaches it to the shipment before exporting the shipment.
- Merchant invoices (optional) - when ChannelEngine receives a shipment, ChannelEngine exports the shipment – even if there is no invoice attached to it.
- Merchant invoices (required) - when ChannelEngine receives a shipment, ChannelEngine only exports the shipment if an invoice is attached to it. If not, you receive a notification.
- None - when ChannelEngine receives a shipment, ChannelEngine takes no action other than notifying you that no invoice is present.
If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: upload merchant invoices.
Categorization
The category tree is presented in Dutch.
Mappings
Content
All product content must be provided in Dutch. HTML markup must be removed from all attributes except the product description (Productbeschrijving).
All products (required)
The following required attribute is common to all Mirakl-based marketplaces:
-
Export strategy - choose a strategy for exporting product data. You can select from the following export strategies:
- Yes - export all product content to the marketplace, including the EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.
-
No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
NB: the default export strategy is Yes, even if the Export strategy attribute is left unmapped.
- Adviesverkoopprijs (Recommended retail price) - recommended retail price (RRP), in EUR. Enter as a decimal value, e.g.: '159.99'; do not enter a currency symbol. Range: 0–9999.
- CE-gecertificeerd (CE certified) - CE certification status. True/False.
- Garantie (Warranty) - warranty duration, in months (0–360).
- Gewicht (Weight) - product weight in kilograms. Up to 3 decimal places, range 0–9999.
- Hoofdafbeelding (Main product image) - main product image. Must have a white background, 1:1 aspect ratio, minimum 400×400 px, maximum 2000×2000 px. Accepted formats: PNG, JPG, JPEG. Preferred size: 800×800 px.
- Kleurfamilie/Kleurnaam (Color family/color name) - color family and colour name for applicable products (e.g.: fashion, home).
- Merk (Brand) - brand name.
- Productbeschrijving (Product description) - product description. HTML formatting is supported for this field only.
- Producttitel (Product title) - the product title. Format as: [Brand] [Series] [Product type]. Minimum nine characters, maximum 128 characters.
- SKU - your internal SKU reference; the Merchant product no. on ChannelEngine.
- USP 1-3 - three required unique selling points. Minimum three characters, maximum 64 characters each.
- Verantwoordelijke marktdeelnemer naam en adres (Responsible economic operator name and address) - name and address of the responsible economic operator, as required by EU product compliance regulations.
All products (optional)
- Banner afbeelding, Extra afbeelding, Sfeerafbeelding, Vooraanzicht afbeelding, Zijaanzicht afbeelding, In verpakking afbeelding, Maattabel afbeelding (Additional images) - additional image types. Same technical requirements as the main image (1:1 ratio, white background, 400–2000 px, PNG/JPG/JPEG).
- Land van herkomst (Country of origin) - country of origin.
- USP 4 - fourth unique selling point. Minimum three characters, maximum 64 characters.
- Variantgroepcode (Variant group code) - variant group code, used to link product variations (parent-child). Minimum three characters, maximum 128 characters.
Category-specific
- ISBN - ISBN number, for applicable products. Maximum 13 digits.
Offer
Required
- Price — (only appears if using pricing v1) the item's base price/regular sales price. If a discount is created in the Pricing step, this price becomes the 'from' price. Enter a decimal value. Do not enter a currency.
- EAN - the product's EAN (GTIN). Maximum 13 digits. Used as the product identifier.
- Tax rate - the tax rate for the product. Choose an option from the list.
Optional
- Available start/end date - the dates during which the product is available. Follow Mirakl's date format.
- Offer description - unique information about the product's specific offer.
The following offer attributes are common to some Mirakl-based marketplaces:
- ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
- ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
- ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
- Category-specific ECO attributes - depending on your sales country, you might be required to map additional ECO attributes for products in specific categories. Review which ECO attributes to map within each category.
If pricing v2 is activated in your environment, you will see the following offer attributes, which are common to all Mirakl-based marketplaces:
- Allow promotion below min price - set to true to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
- Strike price - the regular selling price. Use it in combination with your discount price to set up a discount/strikethrough pricing. To learn more, check out the Working with discounts section of this article.
- Map your current selling price in Price in Pricing, Price rules.
- Additionally, the Fee groups attribute appears in Mappings, Fee group mappings, if pricing v2 is activated. Map the marketplace fee group ID of the product there.
The following offer attributes are also common to all Mirakl-based marketplaces:
- Discount start date - the date from which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-25 15:30:00 +01 will start your discount on 25 October 2026 at 3:30 PM, one hour ahead of UTC time.
- Discount end date - the date until which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-30 23:59:59 +01 will end your discount on 30 October 2026 at 11:59 PM and 59 seconds, one hour ahead of UTC time.
- Discount price - (appears only if you use pricing v1) the product's sale price, if applicable. This attribute must have a lower value than the Price attribute.
- Discount quantity threshold - the minimum quantity required for the discount rate to be available.
- Leadtime to shipment - the number of days before you ship the product. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
- Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
- Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
- Product tax code - the taxation code applicable to the product.
- Logistic class - your optional shipping class. Make sure to map the shipping class using the marketplace’s codes and not with the labels that are visible in the partner portal's user interface. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.
Logistic class codes
| Code | Label | Description |
ALLE_FORMATEN |
Alle formaten | Voor alle formaten hanteert Favoshop.nl dezelfde logistieke klasse. (Favoshop.nl uses the same logistics class for all formats.) |
Carrier
Carrier mapping is not required on Mirakl-based marketplaces. However, with carrier mapping, you can map your carrier to a specific list of carriers maintained by this marketplace. Carrier mapping enables ChannelEngine to automatically send the tracking codes to this marketplace, allowing buyers to eventually track the shipment themselves. If your carrier is missing from the list, please directly contact the marketplace.
Pricing
Favoshop pricing is configured in EUR ( € ). Enter all prices as decimal values without a currency symbol. The Adviesverkoopprijs (recommended retail price) that is mapped in Content mappings is used as the reference price; use the Price attribute to set your actual selling price.
Working with discounts
These instructions apply to most Mirakl marketplaces. If there are any exceptions on this marketplace, these are noted below.
Pricing v1
- To set up a discount, map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
- The discounted price is only exported if it is lower than the base price.
- If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
- To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. For example, a value of 2 indicates that the buyer must purchase two or more products at the same time to benefit from the discount.
Pricing v2
- To set up your strikethrough price, map the Strike price attribute to your regular price in Offer mappings.
- Then indicate the discount period. Map the Discount start date and Discount end date attributes to indicate the start and end dates of your discount.
- If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
- If you do not set up a bulk discount, set up your discount price.
- Option 1: set up a discount for an indefinite period.
- Go to Pricing, Price rules.
- Create a product selection override for the set of products that you want to discount.
- Map the Price attribute of these products to the discount price. Both Min. price and Base price fields must be mapped. Note that ChannelEngine exports the higher of the two values – typically the Base price.
- Option 2: set up a time-bound discount.
- Go to Pricing, Promotions.
- Choose your discount method, e.g.: percentage discount.
- Select the products to which the discount is applied.
- Option 1: set up a discount for an indefinite period.
- Keep in mind:
- Your discount price and Strike price cannot have the same value.
- ChannelEngine only sets a discount if your discount price is lower than Strike price.
- If set up correctly, your product displays a discount label and a strikethrough price on the channel.
Listed products
If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products, check the Listed products page for more information. Use the Channel status filter or the Validation and feedback tab to view all known errors for specific products.
If you see either of the below statuses, refer to the article ChannelEngine: why is my product listed as 'Product not found' in the inventory report?:
- Product not found in inventory report
- Product not in offer file
Products that ChannelEngine has failed to export are shown as Invalid, e.g.: products with an empty GTIN or that do not yet exist on the marketplace.
Alternatively, download the error report generated by Mirakl. To do so:
- Log onto the Mirakl platform and go to Catalog, Product imports.
- Identify the latest report and click the See details button.
- Download the CSV file Non-integrated products report.
Additional information
Shipments
Tracking codes are required when submitting shipments. Return tracking codes are not required.
FAQs
How often does each task run on Mirakl-based marketplaces?
By default, Mirakl-based marketplaces follow the schedule below:
| Task | Frequency |
|---|---|
| Export product data to marketplace | every 60 minutes |
| Export product offers to marketplace | every 15 minutes |
| Import product offers from marketplace | every 15 minutes |
| Import orders from marketplace | every 15 minutes |
| Export order shipments to marketplace | every 15 minutes |
| Export returns to marketplace | every 30 minutes |
Can I map attributes on ChannelEngine and on the Mirakl platform?
No. Mapping attributes on the Mirakl marketplace platform interferes with ChannelEngine's content export. Therefore, it is recommended to categorize and map content only on ChannelEngine.
Why am I not receiving feedback on my content and/or offer exports?
Chances are that you are receiving the feedback. However, different types of error reports can take a couple of hours or several days to be generated:
- Offer feedback
- Error reports are mostly generated automatically and are imported quickly.
- Content feedback
- Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
- Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.
Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and the conventional reports have been fully processed by ChannelEngine. If there are no errors to report, no new reports are generated.
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