BILD Marktplatz: marketplace guide

About this guide

This is a ChannelEngine guide on the Berlin-based marketplace BILD Marktplatz. Here you can find information on how to request a BILD Marktplatz account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

• Setup
• Mappings
• Pricing
• Listed products

FAQs

Commercial information

Founded	1952
Founder	Axel Springer
Headquarters	Berlin, Germany
Area served (orders)	Germany
Area served (shipments)	Germany
Number of monthly visits	201.3 million
Website	BILD
Setup cost	no
Commission	6%-14%
Other costs	monthly fee EUR 39.95
Payment	bi-monthly
Product categories	beauty, books, electronics, fashion (apparel, accessories), garden, healthcare, home (improvement, appliances), office supplies, pet supplies, refurbished products, sports equipment, outdoor, tools, toys, games, crafts
Input language	German
Input currency	EUR
Content creation	yes
Minimum number of SKUs	no
Advertisement options	yes
Profile on ChannelEngine	BILD Marktplatz

How to request an account

To start selling on BILD Marktplatz, fill out the application form on their website. Note that you must meet the following requirements:

• Be registered in Germany and ship from Germany.
• Provide first-level customer support in German.
• Provide free returns to BILD Marktplatz customers.
• Have a German VAT number.

Associated costs

BILD Marktplatz does not charge a set up fee, however, it charges a monthly fee of EUR 39.95 and a commission fee of 6%-14% – which depends on the product category. 

Marketplace features

Supported	Not supported
Product content	Automatic relationships
Product offers	Sales channels*
Refurbished products	Repricing
Product variations (size/color) (manual)	Cancelations (marketplace)
HTML formatting	Cancelations (merchant)
Orders	Returns (marketplace)
Shipments	Marketplace fulfillment service
Returns (merchant)
Carrier mapping
Bundles
Multiple stock locations

* A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection.

Settings and configuration

Setting up each marketplace on ChannelEngine follows the same flow, though not every marketplace includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Finish the Activation.
7. Check the Listed products overview.

Marketplace-specific requirements and exceptions

On ChannelEngine

BILD is a Mirakl-based marketplace, so you can connect it with ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.

Invoice uploads

To configure your invoice settings, click Advanced settings. You can then click the dropdown menu Enable invoice uploading, which contains the following options:

• ChannelEngine invoices - when ChannelEngine receives a shipment, it automatically generates an invoice and attaches it to the shipment before exporting it.
• Merchant invoices (optional) - when ChannelEngine receives a shipment, it exports it – even if there is no invoice attached to it.
• Merchant invoices (required) - when ChannelEngine receives a shipment, it only exports it if an invoice is attached to it. If not, you receive a notification.
• None - when ChannelEngine receives a shipment, it takes no action other than notifying you that no invoice is present.

If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: merchant invoices.

 

Mappings

Content

All products (required)

• Brand name - the product's brand name.
• Color - map the product's main color to one of the colors listed in German. The color is set as a variation attribute.
• Image 1 - the product's main image. The maximum file size is 6,000 KB.
• Long description - long product description in German. The maximum number of characters is 2,000. The supported HTML tags are: p, br, ul, li, h3, b, i, strong, and table (without formatting). 
• Product identifier - the product's unique identifier, that is, the GTIN.
• Product title - the product's title in German.
• Tax group - the appropriate tax rules or rate that applies to the product, e.g., 19% tax.
• Template suffix - the template or theme that determines the display of the product's detail page on BILD. Select the appropriate category theme, such as furniture, fashion, food, or toys. 

All products (optional)

• BILD 7-10 - the product's additional images. The maximum file size is 6,000 KB.
• Bullet point 1-3 - bullet points with the product's key features in German. You can include up to three bullet points. The maximum number of characters is 200. For supported HTML tags, see Long description.
• Front-end product ID () - this attribute is for internal use by BILD Marktplatz, so it can be ignored.
• Image 2-6 - the product's additional images. The maximum file size is 6,000 KB.
• MPN - the product's unique manufacturer part number assigned by its manufacturer. 
• Notes - important notices to highlight about the product, if applicable.
  
• Parent product ID - the code that groups product variations together, such as the parent product SKU. This attribute must contain the same value for all products in the group. To do this, you can map the parent SKU (or any other relevant attribute) to this attribute, provided its value matches all variations of the product. E.g.: a T-shirt in three colors, with five sizes each, all 15 products must contain the same Parent Product ID value.
• Position - use this attribute to specify the position of variations on BILD Marktplatz. When variations are grouped, this attribute determines which attribute is displayed first on the product listing page (PLP) on BILD and the sort order of variations on the product details page (PDP). E.g.: if a size table is shown on the product details page, use this attribute to sort by size, i.e., map 1 to the smallest size, map 2 to the next size, and so on.
• Scope of delivery - the composition of the delivery. E.g.: if the product's main image is a table with four chairs that are sold as a set, use this attribute to specify 1x table, 4x chairs.
• Short description - the product's short description which can be used to highlight the product's main characteristics. The maximum number of characters is 375. 
• Size - the product's size. Map the product's size to one of the German sizes. The size is set as a variation attribute.
• Tags - keywords relating to the product to improve its searchability. This attribute is rarely used, so it can be ignored.
  
• Video - the product's video URL. Note that BILD Marktplatz does not currently support product videos. However, you can include the product's video URL to provide to BILD Marktplatz in advance. The maximum size is 2,000 KB.
• Warranty - the manufacturer's warranty provided with the product.
• Weight - the product's weight in grams. The measurement value and unit are required, e.g., 200g.
  NB: for some product categories, such as pre-packaged products, liquids, or products sold by length, you must provide the units, such as liters per article (Liter/artikel), kilograms per article (Kilogram/artikel), etc., so that BILD Marktplatz can calculate the base price.

Product safety

Your products on BILD Marktplatz must comply with the General Product Safety Regulation (GPSR). 

• Hersteller (GPSR) (Manufacturer) - the name of the product's manufacturer.
• Importeur (GPSR) (Importer) - the name of the importer of the product.
• Konformitätserklärung (GPSR) (Declaration of Conformity) - the URL to the product's declaration of conformity. 
• Produktdetails (GPSR) (Product details) - the product's details.
• Sicherheitsinformationen (GPSR) (Safety information) - the product's safety information. E.g.: warnings, instructions, precautions about how to use the product safely. 
• Verantwortliche person (GPSR) (Responsible person) - the name of the contact person responsible for product safety.

Offer

Required

• Price - the buying price for the product.
• EAN - the 13-digit European article number (EAN).

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc. 
• ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.

The following offer attributes are common to all Mirakl-based marketplaces:

• Discount end date - the date until when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
• Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute.
• Discount quantity threshold - the minimum quantity required for the discount rate to be available.
• Discount start date - the date from when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
• Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map it using the marketplace’s codes, not the labels visible in the front-end. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Code	Label	Description
S	Klein (Small)	Kleines Paket, bis zu 2 kg. Abmessungen: 35 x 25 x 10 cm (Small package, up to 2 kg. Dimensions: 35 x 25 x 10 cm).
M	Mittel (Medium)	Mittleres Paket, bis zu 2 kg, Abmessungen: 60 x 30 x 15 cm (Medium package, up to 2 kg. Dimensions: 60 x 30 x 15 cm).
L	Groß (Large)	Großes Paket, bis zu 31,5 kg, Abmessungen: 120 x 60 x 60 cm (Large package, up to 31.5 kg. Dimensions: 120 x 60 x 60 cm).

Carrier

Carrier mapping is not required on BILD Marktplatz, but is highly recommended. You can map your carrier to a specific list of carriers maintained by BILD Marktplatz. This allows for working tracking codes in the back-end, as well as for the buyer. 

Note that if you select Unknown as the carrier, you still need to provide a working tracking code. For more information, see ChannelEngine: carrier mappings.

Pricing

BILD Marktplatz requires prices to be submitted in EUR. If you do not have pricing attributes in EUR, you need to set a currency conversion.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products –, check the Listed products page for more information.

You can either use the Channel status filter (e.g.: products that ChannelEngine has failed to exported, such as those with an empty GTIN or that do not exist on the marketplace yet, are shown as Invalid) or the Validation and feedback tab to see all known errors for specific products.

Alternatively, you can access the marketplace's back-end and download the error report generated by Mirakl. To do so:

1. Log in to the Mirakl back-end and go to Catalog, Product imports.
2. Identify the latest report and click the See details button by it.
3. Download the CSV file Non-integrated products report.

FAQs

How often does each task run on Mirakl-based marketplaces?

By default, Mirakl-based marketplaces follow the schedule below:

Task	Frequency
Export product data to marketplace	every 60 minutes
Export product offers to marketplace	every 15 minutes
Import product offers from marketplace	every 15 minutes
Import orders from marketplace	every 15 minutes
Export order shipments to marketplace	every 15 minutes
Export returns to marketplace	every 30 minutes

Can I map attributes on ChannelEngine and in the Mirakl back-end?

No. Mapping attributes in the Mirakl marketplace back-end interferes with ChannelEngine's content export. Therefore, it is recommended to stick to categorizing and mapping content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?

Chances are you are receiving the feedback. However, different types of error report can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically, and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and conventional reports have been fully processed by ChannelEngine – or no new reports have been generated because there are no errors to report.