Limango: marketplace guide

About this guide

This is a ChannelEngine guide on the Munich-based marketplace Limango. Here you can find information on how to request a Limango account, how to configure this channel on ChannelEngine, what the specific requirements are, and more.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Categorization
• Mappings
• Pricing
• Listed products

FAQs

Commercial information

Founded	2007
Headquarters	Munich, Germany
Area served (orders)	Germany
Area served (shipments)	EU countries where you are also registered for VAT
Revenue	circa EUR 820 million (2022)
Number of monthly visits	circa 7 million
Website	Limango
Setup cost	EUR 499.00
Commission	depends on the category
Other costs	none
Payment	monthly
Product categories	books, music, films, cameras, auto/motorcycle parts, fashion, cooking, DIY/gardening, electronics, erotic products, food, furniture/interior design, games/toys, healthcare, household appliances, jewelry/watches, kids/babies, musical instruments, cosmetics, pets, shoes, bags, luggage, sports equipment, office supplies/professional equipment, telecommunications equipment, video games, refurbished
Input language	German
Input currency	EUR
Content creation	yes
Minimum number of SKUs	none
Advertisement options	yes
Profile on ChannelEngine	Limango

How to request an account

To start selling on Limango, contact their sales team via email.

The following requirements apply:

• German tax rate.

• Your product data must comply with Limango's specifications, including the use of all content in German.

• Your shipments must include: Limango's printed delivery note; a printed, pre-paid return label (preferably from DHL); and a tracking code.

Associated costs

Limango does not charge monthly fees. However, it does charge a setup fee of EUR 499.00 and a commission fee on successful sales that varies according to the product category.

Marketplace features

Supported	Not supported
Product offers	Repricing
Product content	Cancelations (marketplace)
Product variations	Returns (marketplace)
Orders	Carrier mapping
Shipments	HTML formatting
Cancelations (merchant)	Marketplace fulfillment service
Returns (merchant)	Pick-up point delivery
	Refurbished products
	Sales channels
	Product bundles

Settings and configuration

Setting up each marketplace on ChannelEngine follows the same flow, though not every marketplace includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Finish the Activation.
7. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

Limango does not require any settings or keys to be entered under ChannelEngine's Setup page. Because Limango uses ChannelEngine's Channel API, they connect with ChannelEngine instead of the other way around. Therefore, you need to provide your contact person at Limango with the following credentials so they can connect your account:

• Your account subdomain - https://[youraccount].channelengine.net.
• The Channel API key, which can be found under the Channel API access section on the Setup page.

Product selection

Limango requires a product selection structured as a grandparent-parent-child relationship. Hence, make sure your product selection includes all three levels (grandparent, parent, and child products). If you use filters, set them up carefully. E.g.: a filter such as 'stock greater than 0' may exclude parent products, which typically do not hold stock themselves. For more information, see the Product group name attribute in the Mappings section of this guide.

Categorization

Categorization on Limango is straightforward, and all categories are listed in German.

Mappings

ChannelEngine recommends mapping as many attributes as possible. The more you map, the greater the visibility of the product on the marketplace is. This, in turn, tends to lead to a higher conversion rate.

Use the tooltips above each attribute for guidance. They provide important details on how to map each attribute correctly.

When entering numeric values (e.g.: prices, VATs, dimensions, material percentages), always use a period ( . ) as the decimal separator – not a comma ( , ). E.g.: 89.99.

All products (required)

• Delivery time (min.) - the minimum amount of time it takes for the product to reach the buyer's address, in days. E.g.: 2.
• EAN/GTIN - the product's unique identifier.
• Long description - the product's long description. It should be well structured and contain all the essential characteristics of the product. It can consist of a combination of continuous text and bullet points. If you use both, first enter the continuous text and then the bullet points. Note the following:
  • Highlight the benefits of the product.
  • Name all purchase-relevant characteristics.
  • Use whole sentences.
  • Structure the content using paragraphs, if necessary.
  • Check your spelling.
  • Either avoid or explain uncommon terms.
  • Do not enter information about price, delivery time, etc.
  • Do not add external links.
  • Specify additional product materials as bullet points.
• Product group name - the category group to which the product belongs, used as the grandparent in the product relationship – and not displayed on Limango.

  

• Product image 1 - the product's main image. The following requirements apply:
  • It must be a cutout (i.e.: a cropped or isolated image), with no shading.
  • Background - white or gray.
  • File format - JPG, JPEG, PNG, TIFF, BMP, GIF. 
  • Resolution - at least 720x960 px.
  • No watermarks, logos, text, or the like.
  • No dummy pictures or sketches.
• Product name - the product's title, written in German. The following requirements apply:
  • Product titles must be informative and concise, including the correct case sensitivity (upper and lowercase).
  • The title must be in German, except for the proper name of the model (e.g.: Flora, Move, etc.)
  • Include product-related specifications (e.g.: color, function, etc.).
  • No superfluous punctuation, symbols, or special characters.
  • No repetitions or long listings.
  • No call-to-action (e.g.: buy now).
  • No indication of the brand.
  • The default naming structure is [product type, if applicable] + [model] + [color, if applicable] + [dimensions, if applicable]. E.g.: Newton Pendel in Silber or Geldbörse "Amelie" in Grau. Certain categories require different naming structures, so make sure to check out the guidelines shared with you by Limango.
• Product status - the product's status on Limango. The options are active and inactive.
• Variant status - the product variant's status on Limango. The options are active and inactive.
• VAT - country - the code of the country where the sales tax applies. E.g.: DE.
• VAT - tax class - the product's applicable tax class. The options are normal and reduced.
• VAT - tax rate - the product's applicable tax rate, written in decimals separated by a period – not a comma. E.g.: if the applicable rate is 19%, enter 0.19.

All products (optional)

• Delivery time (max.) - the maximum amount of time to deliver the product, in days. E.g.: 5.
• Delivery time country - the code of the country to which the delivery time applies. E.g.: DE.
• Delivery time unit - the unit to measure delivery time, e.g.: weeks, months. If not set, the default unit is business days. This attribute applies only to products that require two-man handling (freight forwarding).
• Delivery type two-man handling - the product's delivery type, e.g.: doorstep (to the curb), apartment-house (delivery to the place of installation), or arranged-individually. This attribute applies only to products that require two-man handling (freight forwarding).
• Energy datasheet - the link to the product's energy datasheet in PDF, if applicable.
• Energy label - the link to the product's energy label in JPG format, if applicable.
• Manufacturer product number - the product's internal identifier.
• Manufacturer variant ID - the manufacturer's unique number for the product variant.
• Merchant product group ID - map the product’s grandparent SKU to this attribute if your variations need to be manually adjusted, based on the feedback from Limango.
• Product image 2-10 - the product's additional images. The following requirements apply:
• Background - white or gray.
• File format - Limango recommends JPG.
• Resolution - at least 720x960 px.
• No watermarks, logos, text, or the like.
• No dummy pictures or sketches.
• Short description (subtitle) - the product's short description. E.g.: Wasserfest, winddicht.
• Size hint - indicate the product's deviation from the stated size, if any. E.g.: kleiner/größer als erwartet.

Category-specific

Although they are marked as optional, it is mandatory to map the Material name, Material part, and Material part percentage attributes if they are available in your product's category, e.g.: fashion products or home textiles. Follow these guidelines:

• For products made of a single component, (e.g.: T-shirt that is made of 80% cotton and 20% elastane), map Material name and Material percentage as follows:
  • Material name 1 = Baumwolle (cotton)
  • Material name 2 = Elasthan (elastane)
  • Material percentage 1 = 80
  • Material percentage 2 = 20
• For products consisting of multiple parts (e.g.: an inner and outer jacket), map Material part, along with its Material part name(s) and Material part percentage(s):
  • Material part 1: Außenjacke (outer jacket)
    • Material part 1 name 1: Baumwolle (cotton)
    • Material part 1 percentage 1: 100
  • Material part 2: Innenjacke (inner jacket)
    • Material part 2 name 1: Baumwolle (cotton)
    • Material part 2 percentage 1: 60
    • Material part 2 name 2: Elasthan (elastane)
    • Material part 2 percentage 2: 40

It is also important to map the product's dimensions. Follow these guidelines:

• Only map the product's dimensions for one-size products.
• Map both the dimension (length, height, depth) and its unit of measure. E.g.: Dimensions depth unit and Dimensions depth value.
• Do not confuse dimensions with Intrastat dimensions. While regular dimensions are optional, Intrastat dimensions are legally required if your warehouse is located outside of Germany.
• If your warehouse is outside Germany:
  • Intrastat dimension weight is required and must be provided in kg (unit).
  • Intrastat dimension length is optional.

Offer

Required

• Gross selling price - Country - the code of the country where the product's price is valid. E.g.: DE.
• Gross selling price - Currency - the currency in which the product's gross selling price is indicated. E.g.: EUR.
• Gross selling price - Price - the product's gross selling price, with the decimals separated by a period – not a comma. E.g.: 19.99.
• Inventory - the product's stock.
• RRP - Country - the code of the country where the product's recommended retail price (RRP) is valid. E.g.: DE.
• RRP - Currency - the currency in which the product's RRP is indicated. E.g.: EUR.
• RRP - Price - the product's RRP, with the decimals separated by a period – not a comma. E.g.: 24.99.

Optional

• Base price - Basic quantity - the product's basic quantity, used in the calculation of its base price – if applicable. E.g.: 1.
• Base price - Country - the code of the country where the product's base price is valid. E.g.: DE.
• Base price - Currency - the currency in which the product's base price is indicated. E.g.: EUR.
• Base price - Price - the product's base price, with the decimals separated by a period – not a comma. E.g.: 4.99.
• Base price - Unit of measure - the measurement unit used to calculate the product's base price. E.g.: ml.

Carrier

There is no carrier mapping required on Limango. The information provided to ChannelEngine is the information passed on to Limango, without re-mappings or conversions.

However, Limango does have a list of carriers it supports. For more information on this, contact Limango.

Pricing

Limango requires the prices to be submitted in EUR. If you do not have pricing attributes in EUR, you need to set a currency conversion.

Listed products

Limango does not provide feedback via the API. Therefore, if you require information regarding the status of a product, you must contact Limango.

FAQs

Why are my shipments stuck as 'Not exported yet'?

Limango uses ChannelEngine's Channel API, ChannelEngine does not initiate the import and export of data to and from the marketplace. If your shipments are not exported and not visible in Limango's back-end, something is wrong with the import of the shipment information. Please contact Limango's customer service to investigate this. You can copy ChannelEngine's Support team in the email, if needed.