ChannelEngine: conversion tracking

About this article

This article describes ChannelEngine's conversion tracking feature – and how to enable it on your environment.

Table of contents

Introduction

Enable ChannelEngine's conversion tracking on your webshop

Introduction

ChannelEngine offers a feature that dynamically excludes products that receive multiple paid clicks on affiliate channels (aka click channels), but no actual sales. A web beacon known as a tracking pixel makes this possible.

When a potential buyer visits an affiliate channel and clicks a product that leads to your webshop, the webshop runs ChannelEngine's JavaScript-based script to check the URL for the parameter ?cectid. If the ChannelEngine script detects that URL parameter, it dynamically inserts a pixel-sized 'image' into the page – hence the name 'tracking pixel'. That causes this 'image's' URL to be loaded by ChannelEngine.

ChannelEngine then receives information that the product was clicked, and logs that accordingly. If the click results in an order on your webshop, a similar event is triggered – and ChannelEngine is notified of the order. That allows you to track the conversion rate of clicks coming in via affiliate channels.

Enable ChannelEngine's conversion tracking on your webshop

To enable conversion tracking on your webshop:

1. Log into your environment on ChannelEngine and on the left-hand side menu go to Support, Settings.
2. Go to Conversion tracking, copy the customized script and paste it into the code of your webshop. 
   
   
3. If you use Google Analytics, add the following piece of code to the ChannelEngine tracking code on the 'Thank you' page of your webshop.

   ce('track:ga');

4. If you do not use Google Analytics, add the following piece of code to the ChannelEngine tracking code on the 'Thank you' page of your webshop – replacing the example data (e.g.: MY-ORDER-1234) with real order data. 

     ce('track:order', {
   	merchantOrderNo: 'MY-ORDER-1234',
   	total: 10.50,
   	vat: 2.50,
   	shippingCost: 3.95,
   	city: 'Leiden',
   	country: 'NL',
   	orderLines: [{
   		merchantProductNo: 'MY-PRODUCT-1234',
   		name: 'Red T-Shirt',
   		category: 'Men > T-shirts',
   		price: 10.55,
   		quantity: 5
   	}]
   });