Home24: marketplace guide

About this guide

This is a ChannelEngine guide on the Berlin-based marketplace Home24. Here you can find information on how to request a Home24 account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Categorization
• Mappings
• Listed products

FAQs

 

Commercial information

Founded	2009
Founder	Felix Jahn, Philipp Kreibohm
Headquarters	Berlin, Germany
Area served (orders)	Austria, France, Germany, Switzerland
Revenue	USD 200 million - 1 billion
Number of monthly visits	circa 4.2 million
Website	Home24
Setup cost	none
Commission	15% on the sale price, incl. VAT and shipping costs
Other costs	EUR 39.00/month
Payment	1st, 11th, and 21st of each month
Product categories	Home and living, DIY, gardening, household appliances
Input language	German
Input currency	EUR
Content creation	yes
Minimum number of SKUs	no
Advertisement options	no
Profile on ChannelEngine	Home24

How to request an account

To start selling on Home24, you can: 

• Go to their seller portal and fill out the contact form.
  OR
• Contact one of Home24's business developers.

If you meet the requirements, Home24 sends you a shop invite link. If you are not sure you meet the Home24 requirements, do the survey.

Associated costs

Selling on Home24 comes with the following costs:

• Monthly fee - Home24 charges a monthly fee of EUR 39.00. The first three months are free of charge.
• Commission - Home24 charges a commission of 15% on total sales, including shipping and VAT.

Marketplace features

Supported	Not supported
Product offers	Returns (marketplace)
Product content	Marketplace fulfillment service
Orders	Repricing
Cancelations	Refurbished products
Shipment	Sales channels
Returns (merchant)
Carrier mapping
HTML formatting

Settings and configuration

Setting up each marketplace on ChannelEngine follows the same flow, once you add the marketplace:

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Finish the Activation.
7. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

ChannelEngine

Home24 is a closed, Mirakl-based marketplace. Once your seller account is active, you can connect it to ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.

You can leave the Mirakl seller name field empty, as Home24 does not support repricing.

Sales channels

Note that unlike most Mirakl-based marketplaces, you need a different account for each sales channel on Home24. Currently, the only sales channel available is Germany.

Invoice uploads

To configure your invoice settings, click Advanced settings. You can then click the dropdown menu Enable invoice uploading, which contains the following options:

• ChannelEngine invoices - when ChannelEngine receives a shipment, it automatically generates an invoice and attaches it to the shipment before exporting it.
• Merchant invoices (optional) - when ChannelEngine receives a shipment, it exports it – even if there is no invoice attached to it.
• Merchant invoices (required) - when ChannelEngine receives a shipment, it only exports it if an invoice is attached to it. If not, you receive a notification.
• None - when ChannelEngine receives a shipment, it takes no action other than notifying you that no invoice is present.

If you select one of the Merchant invoices options, make sure to enable the invoice upload to ChannelEngine via the Merchant API. For that, call the POST /v2/orders/{merchantOrderNo}/invoice endpoint. Note that only invoices in PDF are supported.

Invalid XML characters

To remove invalid XML characters from your product data, click Advanced settings and enable the Check and filter invalid XML characters setting. ChannelEngine checks product data submitted in the XML format for invalid characters (e.g.: Ã, ¢, â, etc.). Once identified, invalid characters are removed or converted to a valid equivalent.

Categorization

Categorization is mandatory if you want to create or update existing product information on Home24. Both categorizations and mappings only result in updates if the content connection is enabled, and the relevant credentials have been entered (see the Setup section).

Although product descriptions must be in German on Home24, the categorization and mappings are in English.

Mappings

Content

All products (required)

• Brand - the brand or manufacturer of the product.
• Delivery scope - type and quantity of items.
• Depth/Length (cm) - the depth of the product, in centimeters.
• EAN-13 - the 13-digit EAN of the product.
• Height (cm) - the height of the product, in centimeters.
• Main color - the main color of the product.
• Main image (first) - the main image for your product.
• Main material - the main material in the product.
• Product ID - the unique number of the item in the seller's system.
• Product name (in German) - the name of the product, in German.
• Shipping condition - indicate how the product is shipped. The options are: Assembled, Disassembled, No assembly required, Partly assembled, Rolled.
• Weight (kg) - the weight of the product, in kilograms.
• Width (cm) - the width of the product, in centimeters.

All products (optional)

• Miscellaneous (1-10) - the additional images of the product. 
• Mood images - additional images that transfer the state of mind or emotions, and can help to increase sales and brand recognition. E.g.: a mood image can contain the product itself in the context of a photo.
• Product description - it is recommended to add the main description of the product. Home24 supports the following HTML tags: p, br, ul, li, ol, b, strong, i, u. If your description contains no tags, Home24 improves its readability by converting the line breaks into br tags.
• YouTube ID - add a link to your company's video on YouTube.
• Variant name - the name of the product variant, in German.

Offer

The following offer attributes are common to some Mirakl-based marketplaces, particularly in France and Germany:

• ECO #1-5 - Amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 - EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc. 
• ECO #1-5 - Producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.

The following offer attributes are common to Mirakl-based marketplaces:

• Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable.
• Minimum quantity alert - map this attribute to receive a notification from ChannelEngine if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map it using the marketplace’s codes, not the labels visible in the front-end. These codes vary per marketplace. Below you can find the codes used by this marketplace:

Code	Label	Description
PCL - M	Parcel standard	Standard parcels up to 30 kg.
2MH - M	2MH standard	Up to 100 kg/up to 1.0 m3.

Carrier

Carrier mapping is not required on Home24. However, you can map your carrier to a specific list of carriers maintained by Home24. This allows for working track-and-trace links in the back-end, as well as for the buyer. If your default carrier is missing, please contact Home24.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products – check the Listed products page for more information.

You can either filter on Channel status (select Invalid to show all products that ChannelEngine has not exported, such as products with an empty GTIN or that currently do not exist on the marketplace) or use the Validation and feedback tab to see all known errors for specific products.

For detailed status reports, go to the Mirakl back-end. Their reports contain specific errors if a product or product offer cannot be created. To find them, go to My inventory, Import from file, Track offer imports/Track product imports. By hovering over the 'i' under the Status section, you can see how many products in the file were processed correctly and how many had errors, etc.

If there are errors, the last column shows a downloadable file in which they are listed. The same goes for the product file import, but this can contain multiple files because processing goes through several systems. There is also a manual check of your submitted content, which, once approved, goes to staging as well. Note that you need to map as much as possible to prevent products from not being created.

FAQs

How often does each task run on Mirakl-based channels?

By default, Mirakl-based channels follow the schedule below:

Task	Frequency
Export product data to channel	every 60 minutes
Export product offers to channel	every 15 minutes
Import product offers from channel	every 15 minutes
Import orders from channel	every 15 minutes
Export order shipments to channel	every 15 minutes
Export returns to channel	every 30 minutes

My product has been blocked by Home24. What can I do?

Home24 reserves the right to block products with a high number of incidents. The first time your product is blocked, you can request its unblocking via email. Note that you need to describe in detail the steps you have taken to reduce the incident rate. If the product's incident rate increases again or remains high, the product is permanently blocked.