Miinto: marketplace guide
About this guide
This is a ChannelEngine guide on the Copenhagen-based marketplace Miinto. Here you can find information on how to request a Miinto account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.
Table of contents
Marketplace-specific requirements and exceptions
Commercial information
| Founded | March 25, 2009 |
| Founders | Jesper Buch, Konrad Kierklo |
| Headquarters | Copenhagen, Denmark |
| Area served (orders) | Belgium, China, Denmark, Finland, France, Germany, Italy, Norway, Poland, Spain, Sweden, Switzerland, Netherlands, United Kingdom, United States |
| Number of monthly visits | circa 7 million |
| Website | Miinto |
| Setup cost | EUR 1,495.00 |
| Commission | 20-22% (depending on the category) |
| Other costs | EUR 249.00/month |
| Product categories | fashion |
| Input language | depends on the country |
| Input currency | depends on the country |
| Content creation | yes |
| Minimum number of SKUs | no |
| Advertisement options | no |
| Profile on ChannelEngine | Miinto |
How to request an account
To start selling on Miinto, contact them via email. Once you are accepted as a merchant, you can start using Miinto on ChannelEngine.
Associated costs
Miinto charges EUR 149.00/month plus a commission varying from 20% to 24% on every sale. Next to that, you might be charged a one-time set-up fee of EUR 650.00. Depending on the size of your shop, these fees may be negotiable.
Marketplace features
| Supported | Not supported |
| Product offers (EAN matching) | Marketplace fulfillment service |
| Product content | Repricing |
| Product variations (sizes/colors) | Cancelations |
| Orders | Returns (merchant) |
| Shipments | HTML formatting |
| Carrier mapping | Sales channels |
| Returns (marketplace) |
Settings and configuration
Setting up each marketplace on ChannelEngine follows the same flow, though not every marketplace includes the steps listed below.
- Go through the Setup.
- Create a Product selection.
- Complete the Categorization.
- Set up the Mappings: content, offers, and carriers.
- Configure the Pricing: rules and currency conversion.
- Finish the Activation.
- Check the Listed products overview.
Marketplace-specific requirements and exceptions
Setup
On ChannelEngine
Miinto requires two credentials for the connection between it and ChannelEngine to be established: Miinto username and Miinto password. These are the same credentials used to log into your Miinto account.
There are three other settings on the Setup page:
- Percentage threshold for transfers - the maximum percentage of the offered sale price on the Miinto transfer*. If you do not offer any discounts on the Miinto platform itself and do not want to accept transfers from other boutiques below your own selling price, leave this at 0%. If you allow discounts directly on Miinto or are willing to take a lower margin, you can increase this percentage accordingly. The price used for comparison by this threshold is visible under the Listed products section as Exported price.
- Miinto shop ID - the ID of your Miinto shop. By default, this is not necessary because ChannelEngine fetches the shop IDs for every Miinto country enabled. However, if you have more than one shop per Miinto country, this can lead to issues when fetching orders – as they are based on the shop ID. If this is the case, enter the correct shop ID in this setting and make sure to use a separate Miinto channel for each country you want to sell in. The accepted format is 1-m!i!s-[CountryPrefix]-[ShopID] where [CountryPrefix] is the international calling code and [ShopID] is the actual ID of your Miinto shop. E.g.: if your shop ID is 123 and you are selling in the Netherlands, your Miinto shop ID is 1-m!i!s-31-123.
- Allow parcel shop addresses - this is an advanced setting. If set to false, the buyer's billing address is configured as the shipping address for Miinto orders. However, many Miinto orders in Scandinavian countries are sent to DHL and GLS pick-up points, and your carrier or logistic partner might experience problems with delivering orders if you use a different carrier for shipping to those pick-up points.
* Miinto uses a system where an order is first a transfer. While it is a transfer, it can be moved between boutiques (i.e.: merchants). Transfers are only converted to orders when accepted, then ChannelEngine imports it.
Categorization
Miinto uses a basic category tree in English, where only leaf nodes can be used as a category. The categorization is gender-neutral, but you can map the target audience to men, women, or unisex under the Content mappings.
Mappings
Content
Miinto supports only one product feed, even though you might be connected to five different Miinto countries. If you are connected to multiple countries, keep the following in mind:
- Do the content mapping on a single channel (country) - pick one channel that can serve as the leading channel for other countries.
- Add identical product selections to the other channels (countries) - if your product selections are not identical across different Miinto channels, Miinto can reject orders related to missing products.
- Map everything in the channel's product feed - including descriptions and titles in multiple languages, as well as the price in specific currencies.
- The channel feed and the ChannelEngine tenant must have the same currency - e.g.: if your tenant is set to use euros, use Miinto's channel for the Netherlands, France, and Germany. If your tenant is in zloty, use Miinto's channel for Poland.
- Map your product's discount and regular prices on all channels - provide the values for the discount and regular price across all Miinto channels. Note that the prices you set on the sales channels must be identical to those indicated on the leading channel for that country.
All products (required)
- Brand - the brand of the product.
- Color - the main color of your product.
- Item group ID - this is the identifier to group products under, similar to the Parent SKU on ChannelEngine.
-
Main image - the main image of the product. The following specifications apply, no matter the product category:
- File format - JPEG.
- Maximum file size - 3 MB.
- Recommended resolution - 1,000×1,000 px.
- Pixels per inch (PPI) - 230.
- Color profile - Adobe RBG (1998).
- Bit depth - 8-bit.
- The image should be sharp (i.e.: neither pixelated nor grainy).
- Make sure the product occupies as much space as possible within the image.
- Material - the material composition of the product. E.g.: 92% cotton, 8% elastane.
- Name - the title of the product, written in the language of the respective Miinto country. Note that the title cannot mention the size, color, or brand.
- Size - the size of the product.
- Style ID - also known as Designer ID, this is the ID provided by the product's manufacturer. Miinto uses it to match your product with the related content in its database. This, in turn, helps Miinto enrich your product content. E.g.: FW146.
All products (optional)
- Additional image - a secondary image of the product. Note that if you want more than one additional image, you can fill the Additional image field with multiple image links divided by a comma (,). This can be done with replacement tags. E.g.: "{CE:ExtraImageUrl1}, {CE:ExtraImageUrl2}, {CE:ExtraImageUrl3}, etc."
- Description - the main description of the product, written in the language of the respective Miinto country. Note that semicolons are not allowed. E.g.: Dutch for Miinto.nl, Danish for Miinto.dk, etc.
- Gender - the sex of the target audience of your product.
- Season tag - the season of the product. Select NOOS (i.e.: never out of season) if the product is not limited to a specific season, PRESS for Pre-spring summer, SS for spring summer, PREAW for pre-autumn winter, AW for autumn winter. Make sure to add the last two digits of the year. E.g.: items from the summer 2019 collection are listed as SS19.
- Title for Miinto [country] - the product title for the specific Miinto country in the (main) language that the country uses.
- Washing - the washing instructions of the product. E.g.: normal, wash at 40 degrees Celsius.
- Description for Miinto [country] - the product description for the specific Miinto country in the (main) language that the country uses.
Once all mappings are done and the product feed has been generated, you need to share its URL with Miinto. You can find the URL on the Product selection page.
Offer
There are mandatory offer mappings on Miinto. You must set country-specific prices for both the discount price and the regular price. These have to be in the currency of the respective country, so either set a currency conversion for a specific attribute to use as price input or use your own converted price attribute. Note that on Miinto prices are exported in cents, so when you open a product feed the prices are multiplied by 100 – without decimals.
There is no attribute to map your delivery time to. Miinto sets a maximum delivery time of seven days, once an order is placed.
Carrier
Miinto only allows a very limited specific list of carriers if you are not using Miinto's own shipping provider, with specific carrier labels. Therefore, carrier mapping is mandatory for your own carrier. If you your main carrier is not on the list, contact Miinto and ask them to add a new NO-INTEGRATION carrier for you.
Pricing
Miinto requires the prices to be submitted in the currency of the country of the Miinto plugin, in cents. The conversion to a cent price is done automatically, however, you need to set a currency conversion if your default currency is different from the Miinto plugin. E.g.: if your prices are in EUR, no conversion is needed for miinto.be and miinto.nl, but it is needed for miinto.dk.
Listed products
If you have problems with products not appearing on Miinto (especially if you are trying to create products that do not exist yet), check the Listed products section for more information.
You can either filter on Channel status (Invalid for all products that ChannelEngine has not exported, such as products with an empty EAN or products that currently do not exist on Miinto) or use the Validation and feedback tab to see all known validation/feedback errors for specific products. There is no detailed feedback from Miinto.
FAQs
Is it possible to create a cancelation for Miinto via ChannelEngine?
Miinto's V2 API does not support cancelations via the API. If you accept the 'transfer' for an order, you are expected to deliver it. The only way to perform a cancelation is via Miinto's customer service at https://www.miinto.[country code]/contact. E.g.: for the Netherlands, it is https://www.miinto.nl/contact, for Denmark it is https://www.miinto.dk/contact, etc.
Why does not the Miinto order number match the channel order number on ChannelEngine?
ChannelEngine uses Miinto's own SplitId instead of the OrderId visible in the Miinto back-end because the SplitId is the unique reference for your part of the order. It is possible when shopping at Miinto to order multiple products offered by multiple 'boutiques' in a single order number. This is why ChannelEngine cannot use that order number to export shipments et al, as is the case on other marketplaces. The regular order number is stored as extra information, which you may use to match the order if necessary.
Can I add mappings for price and language per county within the different Miinto plugins?
Yes, that is possible. Make sure to pick one main Miinto channel for your feed, and map all relevant attributes there. While other Miinto channels need to be active for orders and have the same product selection, further mapping is not necessary.
Why did I get a notification that my transfer (i.e.: order) was rejected?
The exact reason for the rejection is mentioned in the notification. For more information on the specific reasons, refer to the Miinto: why was my order/transfer rejected? article.
Why do I get an error when trying to re-add products that had sold out?
Miinto works with a product feed generated by ChannelEngine. If a product that already existed in the feed is removed and added again, Miinto interprets it as a duplicate and blocks it. To avoid this issue, make sure that whatever filters you have set up do not remove products from the feed, even when sold out.
I have a Miinto Shipment Agreement and I am unable to create and/or export shipments. What is wrong?
If you have a Miinto Shipment Agreement, it is not possible to create and/or export regular shipments because it requires an endpoint that ChannelEngine does not support. To handle your shipments, go to the Miinto back-end.
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