Miinto: marketplace guide

About this guide

This is a ChannelEngine guide on the Copenhagen-based marketplace Miinto. Here you can find information on how to request a Miinto account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Categorization
• Mappings
• Pricing
• Listed products

Additional information

FAQs
 

Commercial information

How to request an account

To start selling on Miinto, contact them via email. Once you are accepted as a merchant, you can start using Miinto on ChannelEngine.

Associated costs

Miinto charges EUR 149.00/month plus a commission varying from 20% to 24% on every sale. Next to that, you might be charged a one-time set-up fee of EUR 650.00. Depending on the size of your shop, these fees may be negotiable.

Marketplace features

* For guidance on processing Miinto's marketplace returns, check out Miinto: returns (marketplace).

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

Connection

Miinto requires two credentials to establish the connection between itself and ChannelEngine: Miinto username and Miinto password. These are the same credentials that you use to log in to your Miinto account.

Plugin-specific settings

• Percentage threshold for transfers - the maximum percentage of the offered sale price on the Miinto transfer. 
  • If you do not offer discounts on the Miinto platform and do not want to accept transfers from other boutiques that are below your own selling price, leave this at '0'. 
  • If you configure discounts directly on Miinto or are willing to take a lower margin, increase this percentage. For an explanation of Miinto's transfer system, check out the Transfer requests section below. 

• Preferred currency  - the currency you use for managing offers to Miinto and the currency in which incoming orders are presented. When you configure a preferred currency in this field, set up the same preferred order currency on Miinto's seller platform as well. 
• Preferred language - your preferred language in the given plugin. 

Product selection

Your product feed is generated at the designated URL after you activate the Miinto plugin on ChannelEngine.

Note that on Miinto, prices are exported in cents, so when you open your product feed, the prices are multiplied by 100 – without decimals.

Categorization

Miinto uses a basic category tree in English, where only leaf nodes can be used as a category. The categorization is gender-neutral, but you can map the target audience to men, women, or unisex under the Content mappings.

Mappings

Content

All products (required)

• Brand - the brand of the product.
• Color - the main color of your product.
• Item group ID - this is the identifier to group products under, similar to the Parent SKU on ChannelEngine.
• Main image - the main image of the product. The following specifications apply, no matter the product category:
  • File format - JPEG.
  • Maximum file size - 3 MB.
  • Recommended resolution - 1,000×1,000 px.
  • Pixels per inch (PPI) - 230.
  • Color profile - Adobe RBG (1998).
  • Bit depth - 8-bit.
  • The image should be sharp (i.e.: neither pixelated nor grainy).
  • Make sure the product occupies as much space as possible within the image.
• Material - the material composition of the product. E.g.: 92% cotton, 8% elastane.
• Name - the title of the product, written in the language of the respective Miinto country. Note that the title cannot mention the size, color, or brand.
• Size - the size of the product.
• Style ID - also known as Designer ID, this is the ID provided by the product's manufacturer. Miinto uses it to match your product with the related content in its database. This, in turn, helps Miinto enrich your product content. E.g.: FW146.

All products (optional)

• Additional image - a secondary image of the product. Note that if you want more than one additional image, you can fill the Additional image field with multiple image links divided by a comma (,). This can be done with replacement tags. E.g.: "{CE:ExtraImageUrl1}, {CE:ExtraImageUrl2}, {CE:ExtraImageUrl3}, etc."
• Description - the main description of the product, written in the language of the respective Miinto country. Note that semicolons are not allowed. E.g.: Dutch for Miinto.nl, Danish for Miinto.dk, etc.
• Gender - the sex of the target audience of your product.
• Season tag - the season of the product. Select NOOS (i.e.: never out of season) if the product is not limited to a specific season, PRESS for Pre-spring summer, SS for spring summer, PREAW for pre-autumn winter, AW for autumn winter. Make sure to add the last two digits of the year. E.g.: items from the summer 2019 collection are listed as SS19.
• Title for Miinto [country] - the product title for the specific Miinto country in the (main) language that the country uses.
• Washing - the washing instructions of the product. E.g.: normal, wash at 40 degrees Celsius.
• Description for Miinto [country] - the product description for the specific Miinto country in the (main) language that the country uses.

Once all mappings are done and the product feed has been generated, you need to share its URL with Miinto. You can find the URL on the Product selection page.

Offer

If you use pricing v1, you must set country-specific prices for both the discount price and the regular price in Offer mappings. 

In Mappings, Offer mappings, the following offer attribute may appear on this channel, if this channel uses pricing v2:

• Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price. 

In Mappings, Fee group mappings, map the marketplace fee group ID of the product.

Carrier

Miinto only allows a limited list of carriers if you are not using Miinto's own shipping provider, with specific carrier labels. Therefore, carrier mapping is mandatory for your own carrier. If your main carrier is not in the list, contact Miinto and ask the Miinto team to add a new NO-INTEGRATION carrier for you.

Pricing

Your prices can be submitted in either your default currency or the preferred currency of your Miinto plugin (Setup, Plugin-specific settings, Preferred currency). The conversion to Miinto's required "cent price" (price in cents) is done automatically; however, make sure to set up a currency conversion to match your prices to the currencies of each sales channel.  

Listed products

If you have problems with products not appearing on Miinto (especially if you are trying to create products that do not exist yet), check the Listed products section for more information.

You can either filter on Channel status (Invalid for all products that ChannelEngine has not exported, such as products with an empty EAN or products that currently do not exist on Miinto) or use the Validation and feedback tab to see all known validation/feedback errors for specific products. There is no detailed feedback from Miinto.

Additional information

Transfer requests

Because Miinto allows different boutiques to compete and often runs platform-wide discounts, a transfer request might come to you at a lower price than what you originally listed it for (your Exported price). The Percentage threshold for transfers setting tells ChannelEngine how much of a price drop you are willing to tolerate before importing the transfer as an order from Miinto, for further processing by you.

The reference price for your transfer threshold is your products' Exported price, shown in the Listed products step. 

As soon as the order is imported to ChannelEngine, the transfer is considered "accepted" by you, the merchant. There is a limited 24-hour window during which a transfer can be accepted; after this period, the transfer is automatically rejected, and you receive a notification to your ChannelEngine account. 

For guidance on the automated transfer acceptance process, check out Miinto: why was my order/transfer rejected?.

Shipments

Miinto sets a maximum delivery time of seven days once an order is placed.

FAQs

Is it possible to create a cancelation for Miinto via ChannelEngine?
Miinto's API does not support cancelations. If you accept a transfer, you are expected to deliver it. The only way to perform a cancelation is via Miinto's customer service at https://www.miinto.[country code]/contact. E.g.: for the Netherlands, Miinto's customer service contact portal is https://www.miinto.nl/contact. For for Denmark it is https://www.miinto.dk/contact, etc.

Why does the Miinto order number not match the channel order number on ChannelEngine?
ChannelEngine uses Miinto's own SplitId instead of the OrderId visible in the Miinto backend because the SplitId is the unique reference for your part of the order. It is possible, when shopping on Miinto, to order multiple products offered by multiple boutiques in a single order number. This is why ChannelEngine cannot use that order number to export shipments, as is the case on other marketplaces. The regular order number is stored as extra information, which you may use to match the order if necessary.

Why did I get a notification that my transfer (i.e.: order) was rejected?
The exact reason for the rejection is mentioned in the notification. For more information on the specific reasons, refer to the Miinto: why was my order/transfer rejected? article.

Why do I get an error when trying to re-add products that are sold out?
Miinto works with a product feed generated by ChannelEngine. If a product that already existed in the feed is removed and added again, Miinto interprets it as a duplicate and blocks it. To avoid this issue, make sure that whatever filters you have set up do not remove products from the feed, even when sold out.

I have a Miinto Shipment Agreement, and I am unable to create and/or export shipments. What is wrong?
If you have a Miinto Shipment Agreement, it is not possible to create and/or export regular shipments because it requires an endpoint that ChannelEngine does not support. To handle your shipments, go to the Miinto back-end.