Beslist: marketplace guide
About this guide
This is a ChannelEngine guide on the Arnhem-based marketplace Beslist. Here you can find information on how to request a Beslist account, how to configure this channel on ChannelEngine, what the specific requirements are, and more.
Table of contents
|Headquarters||Arnhem, the Netherlands|
|Area served (orders)||Belgium, the Netherlands|
|Number of daily visitors||350,000 (2017)|
|Website||Beslist BE and Beslist NL|
|Commission||category- and business model-based commission (3-15%)|
|Product categories||furniture, lighting, clothes, appliances, shoes, car accessories, and more|
|Profile on ChannelEngine||Beslist|
- You have a logistics process in place that allows for next-day delivery.
- You have a returns process in place that allow customers to easily return unwanted products.
- You have a dedicated customer service team that is contactable via email, at the least.
- Your webstore has existed for a minimum of one year, and you do not have a low review score.
- You have a wide and/or unique variety of products on offer, and you can provide a product feed to Beslist via ChannelEngine.
- You comply with standard laws and practices associated with webstore ownership, including honoring a 14-day cooling-off period and a 14-day refund policy on returns.
Beslist does not charge a setup cost or a monthly fee. However, it does charge a commission on products you sell, based on their category, at a rate between 3-15%.
|Product offers||Product status import|
|Product content||Returns (marketplace)|
|Product variations (size/color)***||Cancelations (marketplace)|
|From-for pricing||Cancelations (merchant)|
|Pick-up point delivery|
|Awaiting payment status|
* Beslist only offers automated product listing and orders via their shopping cart/API. There is no way or need to send actual shipments to Beslist.
** A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection.
*** Product variations are automatically created by ChannelEngine based on the mapped Size and Color attributes.
Settings and configuration
Setting up each marketplace on ChannelEngine follows the same flow, once you add the marketplace:
- Go through the Setup.
- Create a Product selection.
- Complete the Categorization.
- Set up the Mappings: content, offers, and carriers.
- Configure the Pricing: rules and currency conversion.
- Finish the Activation.
- Check the Listed products overview.
When you are approved for a merchant account, Beslist requires you to send your product feed to a Beslist store data manager to check your product content. You can create your feed on ChannelEngine after completing the initial setup by following the steps in the Product selection section of this guide.
When your product feed has been reviewed and approved by Beslist, they provide you with the necessary API and XML keys to access their shopping cart.
Go to the Setup page of your Beslist channel and enter the following information into the relevant fields:
- Client ID and Shop ID - provided by Beslist when you create a merchant account.
- Shop item API key and Order XML API key - provided by Beslist upon product feed approval.
If you use Beslist as a marketplace, as opposed to an affiliate/click channel, you need to enable the feature Use shop API under the Advanced settings menu on the Setup page. If this feature is not enabled, incoming orders are not imported correctly to ChannelEngine.
Beslist requires you to send your product feed for review before you can complete the connection. To generate a product feed, go to the Product selection page to create a selection of products you want to offer on Beslist. More information can be found in the article ChannelEngine: product selection.
Save your selection and send the URL to your feed to Beslist for review. This URL is static, and does not change unless you remove the channel and add it again.
Categorization on Beslist is straightforward, and all categories are listed in Dutch. Beslist is more likely to approve product feeds in which products are categorized into specific Beslist sub-categories. E.g.: Fietsen > Fietsaccessoires > Fietshelmen (Bikes > Bicycle accessories > Bicycle helmets).
Beslist does not have category-specific attributes, therefore it is not necessary to map each product category individually. ChannelEngine recommends mapping based on the All products selection. While there is only a small number of mandatory attributes, it is, as always, recommended to map as many of the optional attributes as possible to enrich your product content and improve product discoverability.
All products (required)
- Brand - the brand of the product.
- Description - the long description of the product in Dutch. HTML formatting is not supported, but using a new line adds a new paragraph.
- EAN - the product's 13-digit European article number (EAN).
Image URL - the main product image. The image requirements are:
- Images should be as large as possible to allow customers to use the zoom function.
- Watermarks, logos, and promotional text are not allowed.
- The background must be white.
- Name - the name of the product.
- Product URL - the URL of the product on your own website, used to check if the product is available for sale under the same price and condition on your storefront.
All products (optional)
- Additional image URLs 1-5 - add up to five additional product images to showcase the product from various angles, or to provide a view of any detailing.
- Capacity - the capacity of the product. E.g.: 750 ml.
- Color - the main color of the product. Used to create product variations alongside the Size attribute. E.g.: white.
- Gender - the gender applicable to the product.
- Size - the size of the product. E.g.: medium, large, small, XS, S, M, etc. Product variations are automatically created based on this attribute, alongside the Color attribute.
- Dimensions (depth, diameter, height, length, width) - the dimensions of the product in cm.
- Material - the main material the product consists of.
- Weight - the weight of the product in kg.
There are five mandatory offer attributes that must be mapped, regardless of the information available on your own website. It is advised not to use price rules to increase or decrease prices, as this results in a mismatch between your website and Beslist.
All products (required)
- Price before (re)price rules - the price of the product in EUR.
- Shipping cost BE/NL - the shipping costs for delivery to Belgium and to the Netherlands, respectively.
- Shipping time BE/NL - the expected delivery day or number of transit days for delivery to Belgium and to the Netherlands, respectively. E.g.: 1, 2, 'Vandaag voor 23:59 besteld, volgende dag in huis (Ordered today before 23:59, delivered next day)', etc.
All products (optional)
- Is active - indicate via yes/no if the offer is currently active.
There are no carrier mappings on Beslist.
Beslist only supports prices in EUR. If your products are priced in a different currency, you need to set up a currency conversion.
Beslist does not produce any feedback. If you need information regarding the status of a product, get in touch with your account manager at Beslist.
Where can I set transit time and delivery costs for Belgium and the Netherlands?
Under the Offer mappings tab, on the Mappings page. You can map them to the respective ChannelEngine attributes. Alternatively, you can use advanced rules to set the shipping cost and shipping time based on the product's weight, manufacturer, size, etc. by creating a rule using the relevant attribute. If you do not have shipping costs or transit time in your product data, use Fixed value to manually set the same value for all products.
Where can I find the product feed URL to send to Beslist for approval?
On the Product selection page of the channel on ChannelEngine. This is a static URL that does not change, but it correctly fills with products once a filter is created and the channel is activated.
Why is the 'Export offers to channel' task failing?
When activating the channel, all possible tasks are automatically activated and scheduled to occur at regular intervals. However, the initial export task fails if you have not provided the Shop item API key and Order XML API key during setup. Beslist provides these keys upon approving your product feed for the first time.
How does Beslist handle product variations (parent-child relationships)?
Variant IDs are automatically created by ChannelEngine, based on the parent-child relationships of your products on ChannelEngine. It is not possible to map variant codes for Beslist – they are automatically generated based on the mapped Size and Color attributes.