Leen Bakker: marketplace guide
About this guide
This is a ChannelEngine guide on the Raamsdonksveer-based marketplace Leen Bakker. Here you can find information on how to request a Leen Bakker account, how to configure this channel on ChannelEngine, what the specific requirements are, and more.
Table of contents
Marketplace-specific requirements and exceptions
Commercial information
Founded | 1918 |
Founder | Leen Bakker |
Headquarters | Raamsdonksveer, the Netherlands |
Area served (orders) | Belgium, Netherlands |
Revenue | circa USD 55.3 million |
Number of monthly visits | circa 4 million (2021) |
Website | Leen Bakker |
Setup cost | none |
Commission |
a fixed fee of EUR 0.83 or EUR 2.48. |
Other costs | none |
Payment | every 14 days |
Product categories | home and living |
Input language | Dutch, French |
Input currency | EUR |
Content creation | yes |
Minimum number of SKUs | no |
Advertisement options | no |
Profile on ChannelEngine | Leen Bakker |
How to request an account
To start selling on Leen Bakker, you must request an account via email. Make sure to include the following details in it:
- Company information
- Assortment overview
- Price segmentation
- Estimated annual turnover via the platform
Bear in mind that Leen Bakker is a curated marketplace, therefore not every merchant is a match.
Associated costs
Leen Bakker does not charge a setup or monthly fee. However, it does charge a fixed fee or either EUR 0.83 or EUR 2.48, as well as a percentage fee varying from 5% to 14%.
Marketplace features
Supported | Not supported |
Product offers (EAN matching) | Returns (channel) |
Product content | Marketplace fulfillment service |
Orders | Repricing |
Returns/refunds (merchant) | Automatic relationships |
Shipments | Cancelations* |
Product variations (sizes/colors) | Sales channels |
Carrier mapping | |
HTML formatting | |
Multiple stock locations | |
Bundles |
* Merchant cancelations are not supported by Leen Bakker, therefore the shipment, refund (merchant return) flow should be used instead.
Settings and configuration
Setting up each marketplace on ChannelEngine follows the same flow, though not every marketplace includes the steps listed below.
- Go through the Setup.
- Create a Product selection.
- Complete the Categorization.
- Set up the Mappings: content, offers, and carriers.
- Configure the Pricing: rules and currency conversion.
- Finish the Activation.
- Check the Listed products overview.
Marketplace-specific requirements and exceptions
Setup
On ChannelEngine
Leen Bakker is a Mirakl-based channel, so you can connect it to ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.
Invoice uploads
To configure your invoice settings, click Advanced settings. You can then click the dropdown menu Enable invoice uploading, which contains the following options:
- ChannelEngine invoices - when ChannelEngine receives a shipment, it automatically generates an invoice and attaches it to the shipment before exporting it.
- Merchant invoices (optional) - when ChannelEngine receives a shipment, it exports it – even if there is no invoice attached to it.
- Merchant invoices (required) - when ChannelEngine receives a shipment, it only exports it if an invoice is attached to it. If not, you receive a notification.
- None - when ChannelEngine receives a shipment, it takes no action other than notifying you that no invoice is present.
If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: merchant invoices.
Categorization
Categorization is mandatory if you want to create or update existing product information on Leen Bakker. Both categorizations and mappings only result in updates if the content connection is enabled, and the relevant credentials have been entered (see the Setup section).
Although product descriptions can be published in Dutch and French on Leen Bakker, the categorization and mappings are in Dutch.
Mappings
Content
Leen Bakker does not have a long list of mandatory attributes, and there are no mandatory mappings for category-specific products.
Leen Bakker uses a single product database for their Dutch and Belgian websites, so it is mandatory to provide product content, such as the title, in both Dutch and French. If you have the same product selection on both channels (i.e.: Dutch and Belgian) it is sufficient to set up your content on one of them and use the other strictly for offer updates.
All products (required)
- Brand* - the brand or manufacturer of the product.
- Full image URL - the product's main image. The minimum resolution is 500 x 500 px, with a plain, white background.
- Primary EAN - the product's 13-digit EAN or GTIN.
- Product title web [language code] - the product's title as it appears on Leen Bakker, on the color level. Note that there are three versions of this attribute, one for each language supported (Belgian Dutch, Belgian French, and Dutch). The maximum length is 80 characters. The structure to follow is [Brand] [Product type] [Product specification name/series] - [specification] [-] [specification]. E.g.: WOOOD Elaine - Chaise de salle à manger - Groen - 87x65x82 cm.
- Product dimensions* - the product's size. E.g.: 110x245x80 cm.
- Shop SKU - your internal variant identifier, usually the Merchant product number on ChannelEngine. E.g.: ABC123-Yellow-Medium.
* Although these attributes are listed as optional, Leen Bakker can still stop your products from being published if they are not mapped.
The following required attribute is common to all Mirakl-based marketplaces:
-
Export strategy - choose a strategy for exporting the product data. You can select from the following export strategies:
- Yes - export all of the product content to the marketplace, including its EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.
-
No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
NB: the default export strategy is Yes, even if the Export strategy attribute is left unmapped.
All products (optional)
- Color code - the main color of the product. E.g.: bruin.
- Item description long web [language code] - the product's main description. Like Product title web, there are three versions of this attribute – one per supported language.
- Item description short web [language code] - the product's short description. Like Product title web, there are three versions of this attribute – one per supported language. The maximum length is 250 characters.
- Keywords [language code] - this attribute can be used to add relevant keywords to the product. Like Product title web, there are three versions of this attribute – one per supported language.
- Media assets 2-15 - additional product images.
Offer
The only mandatory offer mapping is Price, which is your desired sale price.
The following offer attributes are common to some Mirakl-based marketplaces:
- ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
- ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
- ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
The following offer attributes are common to all Mirakl-based marketplaces:
- Discount end date - the date until when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
- Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute.
- Discount quantity threshold - the minimum quantity required for the discount rate to be available.
- Discount start date - the date from when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
- Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
- Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
- Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
- Product tax code - the taxation code applicable to the product.
- Logistic class - your optional shipping class. Make sure to map it using the marketplace’s codes, not the labels visible in the front-end. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.
Code | Label | Description |
default |
Default logistic class |
Default logistic class |
Working with discounts
- Do not leave the Discount end date attribute unmapped. If you want to set a permanent discount, use a date in the far future instead. Otherwise the offer is not exported, and errors are shown under the Validation and feedback tab.
- If your discounted price is not lower than the base price, it is not exported.
- If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped – otherwise the export is broken.
- If you do want to set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. E.g.: a value of 2 indicates that two or more of the product must be purchased at the same time for the buyer to benefit from the discount.
Carrier
Carrier mapping is not required on Leen Bakker. However, you can map your carrier to a specific list of carriers maintained by Leen Bakker. This allows for working track-and-trace links in the back-end, as well as for the buyer. If your default carrier is missing, please contact Leen Bakker.
Listed products
If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products –, check the Listed products page for more information.
You can either use the Channel status filter (e.g.: products that ChannelEngine has failed to export, such as those with an empty GTIN or that do not exist on the marketplace yet, are shown as Invalid) or the Validation and feedback tab to see all known errors for specific products.
Alternatively, you can access the marketplace's back-end and download the error report generated by Mirakl. To do so:
- Log in to the Mirakl back-end and go to Catalog, Product imports.
- Identify the latest report and click the See details button by it.
- Download the CSV file Non-integrated products report.
FAQs
How often does each task run on Mirakl-based marketplaces?
By default, Mirakl-based marketplaces follow the schedule below:
Task | Frequency |
Export product data to marketplace | every 60 minutes |
Export product offers to marketplace | every 15 minutes |
Import product offers from marketplace | every 15 minutes |
Import orders from marketplace | every 15 minutes |
Export order shipments to marketplace | every 15 minutes |
Export returns to marketplace | every 30 minutes |
Can I map attributes on ChannelEngine and in the Mirakl back-end?
No. Mapping attributes in the Mirakl marketplace back-end interferes with ChannelEngine's content export. Therefore, it is recommended to stick to categorizing and mapping content only on ChannelEngine.
Why am I not receiving feedback on my content and/or offer exports?
Chances are you are receiving the feedback. However, different types of error report can take a couple of hours or several days to be generated:
- Offer feedback
- Error reports are mostly generated automatically, and are imported quickly.
- Content feedback
- Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
- Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.
Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and conventional reports have been fully processed by ChannelEngine – or no new reports have been generated because there are no errors to report.
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