WE Fashion: marketplace guide

About this guide

This is a ChannelEngine guide on the Netherlands-based marketplace WE Fashion. Here you can find information on how to request a WE Fashion account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Product selection
• Categorization
• Mappings
• Pricing
• Listed products

FAQs

Commercial information

How to request an account

If you are interested in selling your products on WE Fashion, please contact your ChannelEngine customer success manager via email. WE Fashion is currently a closed marketplace.

Associated costs

WE Fashion does not charge any setup or monthly fees. However, it does charge a commission fee, which must be agreed on during the initial onboarding with WE Fashion.

Marketplace features

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

This marketplace does not require the addition of any IDs or keys on ChannelEngine's Setup page. Because it uses the ChannelEngine Channel API, it connects to ChannelEngine instead of the other way around. You need to provide your contact person at the marketplace with the following credentials, so they can connect your account:

• Your account subdomain (i.e.: https://[youraccount].channelengine.net/api)
• The Channel API key, which can be found on the Setup page of the marketplace on ChannelEngine
• Your product feed from ChannelEngine (see below)

Product selection

This channel accesses your product data directly from source files that ChannelEngine generates. In the Product selection step, you see two URLs. These are placeholders for two versions of the product feed that this channel receives from ChannelEngine – one in CSV and one in XML format.

To generate the product feed files for this channel:

1. Create a product selection for this channel.
2. Check which attributes the channel requires you to map, and make sure these attributes are stored in either the standard ChannelEngine fields or your custom fields.
3. If your product data contains custom fields, mark them as public. For guidance on marking custom fields as public, see the Custom fields section below.
4. Complete the remaining steps in Settings and configuration.
5. Let ChannelEngine run its export task for the first time. This task runs every 60 minutes.

The feed content is visible after you finish the Activation step and ChannelEngine completes its export task.

Custom fields

To include your custom fields in the generated feed and, therefore, expose your custom fields to this marketplace, mark them as public on ChannelEngine.

To mark your custom fields as public:

1. Go to Products, Custom fields.
2. Locate the custom field that you want to expose to this channel.
3. Change the Include in channel product feed status by selecting the pencil icon and setting it to enabled.

For more guidance on custom fields, check out ChannelEngine: custom fields.

Categorization

Categorization on WE Fashion is straightforward, and the categories are listed in Dutch.

Mappings

Content

WE Fashion requires the mapping of several attributes, and several others can be mapped to enrich your products and improve their findability.

All products (required)

• Brand ID - select the product's brand from the list. If your brand is not included, please contact WE Fashion so they can add it.
• Class - the product's target group. B stands for boys, G stands for girls, M stands for men, and W stands for women. If none of these applies, select General.
• Color - map the product's color to one of the colors listed.
• Color commercial name - map the product's color to one of the colors listed.
• Color search - map the product's color to one of the colors listed.
• Commercial name DE/FR/NL - the product's title in each of the supported languages. The structure is: gender, brand, product. E.g.: Women Nike trousers.
• Country of origin - map the country where the product was manufactured.
• Description DE/FR/NL - the product's description in each of the supported languages. The maximum number of characters is 500.
• EAN - the product's 13-digit European article number (EAN).
• Family - map a value to group different sizes/colors from the same model.
• Gender - the product's target gender.
• Image 1-2 - the product's images. Image 1 is the main image, either a front mannequin or bust image; and Image 2 is the additional one, which can be a model image or the back of a mannequin or bust image. The background must be white.
• Main material - map the product's main material to one of the materials listed.
• Online - select true to sell the product online, and false if you do not want to sell it. You can set a fixed true value for all products, filtering out the products you do not want to sell under the Product selection section.
• Online only - select true to indicate that the product is only available online, and false if you also sell it at stores. You can set a fixed true value for all products, filtering out the products you do not want to sell under the Product selection section.
• Outer material composition DE/FR/NL - set in percentages, with the combined input totaling 100%. E.g.: 95% cotton, 5% elastane. Make sure to provide these values in each of the supported languages.
• Print - set the kind of print the product has, if any. E.g.: stripes, floral pattern, polka dots, etc.
• Season - the product's season. E.g.: autumn, spring.
• Silhouette - determines the product's specific group. E.g.: jackets needs to be mapped to jasje.
• Size group - the product's size, according to the size groups listed. M stands for men, W stands for women, and K stands for kids.
• Style description - your internal product title.
• Theme - a WE Fashion code, which varies according to the product. For more information on this, please ask your contact point at WE Fashion. The default value is 999.

All products (optional)

• Care description - a description of how the product should be treated.
• Commercial details - the product's unique details, used for product enrichment and photography (not visible on the website).
• Composition - the fabric composition in percentages of the product (not visible on the website).
• Do not dry - indicates if the tumble dryer can be used or not.
• Do not iron - indicates if the iron can be used or not.
• Dry clean - indicates if dry cleaning can be used or not.
• Fabric - the product's kind of fabric.
• Fastening - the product's kind of closing.
• Fit - the product's kind of fit.
• Image 3 - the third product image, which can be a model image, the back of a mannequin or a bust image.
• Image 4-6 - the fourth, fifth and sixth product images, which can be model images.
• Inner material composition DE/FR/NL - the percentages of the product's inner fabric composition.
• Leg - the product's kind of leg.
• Neck - the product's kind of neck.
• OSP - the original sales price.
• Serie sub - the series within a certain brand.
• Sleeve length - the product's kind of sleeve.
• Sustainable - indicates if the product is sustainable or not.
• Warranty DE/FR/NL - the product's warranty description.
• Washing description - indicates how the product should be washed.

Offer

The main offer attribute, Price, must be mapped to the CE price field within the initial product feed. Once the product selection is stored and at least one export task has been completed, the feed can be shared with WE Fashion.

To update your prices after the initial values have been set, create a price rule under the Pricing section.

The optional offer mappings are:

• Original price BE & FR - the product's original price for Belgium and France, in euros.
• Original price NL, DE & AT - the product's original price for the Netherlands, Germany and Austria, in euros.
• Promo price BE & FR - the product's sale price for Belgium and France, in euros. Once this attribute is used, the value mapped to the Original price attribute can no longer change.
• Promo price NL, DE & AT - the product's sale price for the Netherlands, Germany and Austria, in euros. Once this attribute is used, the value mapped to the Original price attribute can no longer change.

Carrier

WE Fashion does not support carrier mapping. You can even use an empty shipment method and track-and-trace code for their shipments. However, the end customer does not receive any track-and-trace information in this case, so it is recommended that you include this information – as it is done in most marketplaces.

Pricing

WE Fashion requires the prices to be submitted in EUR. If you do not have pricing attributes in EUR, you need to set a currency conversion.

Listed products

FAQs

Why are my shipments still on 'Not exported yet'?
WE Fashion uses ChannelEngine's Channel API; therefore, ChannelEngine does not initiate the import and export of data for this channel. If the shipments are not exported and not visible on WE Fashion's back-end platform, something is wrong with the import of the shipment information. Please contact WE Fashion's customer service, copying your contact point at ChannelEngine in the email.