Conforama: marketplace guide

About this guide

This is a ChannelEngine guide on the Seine-et-Marne-based marketplace Conforama. Here you can find information on how to request a Conforama account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Categorization
• Mappings
• Listed products

FAQs

Commercial information

Area served (orders)	France
Monthly visitors	circa 8 million
Website	Conforama
Commission	a percentage of the sale price, based on the product category (5-20%)
Other costs	EUR 39.90/month
Payment	thrice a month, on the 3rd, 15th, and 30th (once the buyer has confirmed the order)
Product categories	mattresses, home furniture, electronics, specialized appliances, garden, decoration, fitness, outdoor furniture, high tech, refurbished, and more
Input language (title + description)	English, French, German
Input currency	EUR
Content creation	yes
Profile on ChannelEngine	Conforama

How to request an account

If you would like to sell your products on the Conforama marketplace, email Conforama's consultant at Mirakl with the following information:

• Personal information of the legal representative, such as name, surname, date and place of birth, job title, and phone number.
• Company information, such as the name of the store, French VAT number, customer care phone number and email address, company address, and shipping country.
• Catalog information, such as number of products, product categories, and integration method.

Associated costs

Conforama charges a monthly fee of EUR 39.90, plus a percentage between 5% and 20% per item sold (depending on the product category).

Marketplace features

* A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection.

Settings and configuration

Setting up each marketplace on ChannelEngine follows the same flow, though not every marketplace includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Finish the Activation.
7. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

Conforama is a Mirakl-based marketplace, so you can connect it to ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.

Categorization

Categorization is only needed on Conforama if you want to create new products or update existing product information. The categorization is straightforward, and it uses attribute names in French.

Mappings

Content

Required

• Code produit (Product code) - the unique product identifier/SKU. On Conforama, this field should always be mapped to the European article number (EAN).
• Description (Description) - a unique description of the product, provided in French with all relevant and distinguishing features. There is no length restriction, and the description should not contain any HTML.
• Image 1 URL (Image 1 URL) - the uniform resource locator (URL) of the main product image. The link's target must be a PNG, JPG, TIF, or GIF image with a minimum length and height of 400 px.
• Libellé produit (désignation) (Product description) - the unique title of the product, provided in French. The minimum length is five characters and the maximum length is 255 characters. Certain terms are not allowed in this field, please see a list of forbidden words in the FAQs section.

Optional, but highly recommended

• EAN - the EAN of the product.
• Marques (Brands) - if the product's brand is known by Conforama, use this attribute to map it. If the correct value is not present, please contact Conforama to have brands added.
• URL image 2-4 du produit (Product image 2-4 URL) - the URL of the additional product images. The link's target must be a PNG, JPG, TIF, or GIF image with a minimum length and height of 400 px.

Category-specific

Conforama does not have many required product type-specific attributes, but it does have multiple optional attributes – both product type-specific and generic. This is due to Conforama's vast number of product categories. A few common required product type-attributes are listed below:

• Coloris (Color) - the base color for the product, provided in French.
• Type de produit (Type of product) - describes the type of product. E.g.: a coffee table under the category 'tables'.

• Usage (Usage) - describes the use of the article. E.g.: indoors or outdoors for tables and chairs.

Offer

The only mandatory offer mapping is Price. This is your desired sale price, after (re)price rules are applied.

Attributes such as Leadtime to shipment (the number of days before you ship the item), Logistic class (optional shipping class), Offer state (the condition of the item), and Min. qty alert (notifies you if the stock drops below the number set) are common for Mirakl mappings.

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 - Amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 - EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc. 
• ECO #1-5 - Producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.

The following offer attributes are common to all Mirakl-based marketplaces:

• Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map it using the marketplace’s codes, not the labels visible in the front-end. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Code	Label	Description
A	Enveloppe standard < 200 g	Standard envelope under 200 g
B	Grande enveloppe < 500 g	Large envelope under 500 g
C	Petit colis 1 100 g à 500 g	Small package 100 g to 500 g
C1	Petit colis 2 500 g à 1k g	Small package 500 g to 1 kg
D	Colis medium - 1 kg à 2.5 kg	Medium packages - 1-2.5 kg
D1	Colis medium 2-2.5 kg à 5 kg	Medium packages - 2.5-5 kg
E	Colis important 1-5 kg à 7.5 kg	Large packages - 5-7.5 kg
E1	Colis important 2-7.5 kg à 10 kg	Important package - 7.5-10kg
F	Colis important 3-10 kg à 30 kg	Important packages - 10-30kg
F1	Produits encombrant 1-1 kg à 14.90 kg et/ou > 2 m de développé (lxlxh)	Bulky products - 1-14.90 kg and/or > 2 m developed (lxlxh)
G	Produits encombrant 2-15 kg à 29.90 kg et/ou > 2 m de développé (lxlxh)	Bulky products - 15-29.90 kg and/or > 2 m developed (lxlxh)
H	Produits encombrant 3-30 à 50 kg et/ou > 2 m de développé (lxlxh)	Bulky products - 30-50 kg and/or > 2 m in length (lxwxh)
I	Produits encombrant 4 - > 50 kg et/ou > 2 m de développé (lxlxh)	Bulky products - > 50 kg and/or > 2 m in length (lxwxh)
J	Produits hors gabarits	Oversized products
K	Classe logistique gratuite	Free logistics class

Working with discounts

• To set up a discount, you must map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
• The discounted price is only exported if it is lower than the base price.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped – otherwise, the export is broken.
• To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. E.g.: a value of 2 indicates that two or more of the product must be purchased at the same time for the buyer to benefit from the discount.

Carrier

Carrier mapping is not required on Conforama. However, you can map your carrier to a specific list of carriers maintained by Conforama. This allows for working track-and-trace links in the back-end, as well as for the buyer. If your default carrier is missing, please contact Conforama.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products –, check the Listed products page for more information.

You can either use the Channel status filter (e.g.: products that ChannelEngine has failed to exported, such as those with an empty GTIN or that do not exist on the marketplace yet, are shown as Invalid) or the Validation and feedback tab to see all known errors for specific products.

Alternatively, you can access the marketplace's back-end and download the error report generated by Mirakl. To do so:

1. Log in to the Mirakl back-end and go to Catalog, Product imports.
2. Identify the latest report and click the See details button by it.
3. Download the CSV file Non-integrated products report.

FAQs

How do I know what optional fields should be mapped?

You can download a file template from the Conforama back-end. Go to My inventory, Import from file. In the panel on the right-hand side, select the CSV or XLSX template to download. Select a file template to download and the requirement level of attributes, then select the categories. The downloaded file shows you an overview of the required, recommended, and optional fields for the selected product category.

Can I map attributes on ChannelEngine and in the Mirakl back-end?

No. Mapping attributes in the Mirakl marketplace back-end interferes with ChannelEngine's content export. Therefore, it is recommended to stick to categorizing and mapping content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?

Chances are you are receiving the feedback. However, different types of error report can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically, and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and conventional reports have been fully processed by ChannelEngine – or no new reports have been generated because there are no errors to report.