Conforama: marketplace guide

About this guide

This is a ChannelEngine guide on the France-based marketplace Conforama. Here you can find information on how to request a Conforama account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Categorization
• Mappings
• Listed products

Additional information

FAQs

Commercial information

How to request an account

If you would like to sell your products on the Conforama marketplace, email Conforama's consultant at Mirakl with the following information:

• Personal information of the legal representative, such as name, surname, date and place of birth, job title, and phone number.
• Company information, including the name of the store, VAT number, customer care phone number, email address, company address, and shipping country.
• Catalog information, including the number of products, product categories, and integration method.

Associated costs

Conforama charges a monthly fee of EUR 39.90, plus a percentage between 5% and 20% per item sold (depending on the product category).

Marketplace features

1. Cancelations are not supported in the Conforama Iberia channel plugin.
2. The Conforma Iberia channel plugin supports the Spain and Portugal sales channels.
3. Limited HTML formatting is supported, but not in the description.

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

Add the channel

If you sell on Conforama France, add the Conforama channel plugin to your dashboard.

If you sell on Conforama Spain or Conforama Portugual, add the Conforama Iberia channel plugin to your dashboard. 

Connection

1. This channel is a Mirakl-based channel. Therefore, you connect to it with your Mirakl Connect SSO account. For more information on configuring Mirakl Connect SSO with ChannelEngine, check out the Mirakl-based channels: SSO authorization article.
2. If you would like to test the order flow with this plugin, contact the ChannelEngine Support team to configure the connection of your plugin to support testing. For more information on testing orders, check out the article ChannelEngine: how to create test orders.

Categorization

On the Conforma channel, the category tree is available in French. On the Conforama Iberia channel, the category tree is available in Spanish. 

Mappings

Content

Required

• Code produit (Product code) - the unique product identifier/SKU. On Conforama, this field should always be mapped to the European article number (EAN).
• Description (Description) - a unique description of the product, provided in French with all relevant and distinguishing features. There is no length restriction, and the description should not contain any HTML.
• Image 1 URL (Image 1 URL) - the uniform resource locator (URL) of the main product image. The link's target must be a PNG, JPG, TIF, or GIF image with a minimum length and height of 400 px.
• Libellé produit (désignation) (Product description) - the unique title of the product, provided in French. The minimum length is five characters and the maximum length is 255 characters. Certain terms are not allowed in this field, please see a list of forbidden words in the FAQs section.

The following required attribute is common to all Mirakl-based marketplaces:

• Export strategy - choose a strategy for exporting product data. You can select from the following export strategies:
  • Yes - export all product content to the marketplace, including the EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.

  • No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
     

    NB: the default export strategy is Yes, even if the Export strategy attribute is left unmapped.

Optional

Below is a selection of attributes that you are highly recommended to map:

• Marques (Brands) - select the product's brand. Choose Fixed value, and browse the list of available values. If the correct value is not present, please contact Conforama to have brands added.
• URL image 2-5 du produit (Product image 2-5 URL) - the URL of the additional product images. The link's target must be a PNG, JPG, TIF, or GIF image with a minimum length and height of 400 px.

Category-specific

Conforama does not have many required category-specific attributes, but it does have multiple optional attributes – both category-specific and generic. This is due to Conforama's vast number of product categories. A few common required product type-attributes are listed below:

• Coloris (Color) - the base color for the product, provided in French.
• Type de produit (Type of product) - describes the type of product. E.g.: a coffee table under the category 'tables'.

• Usage (Usage) - describes the use of the article. E.g.: indoors or outdoors for tables and chairs.

Offer

Required

• Price - the item’s base price/regular sales price. If a discount is created in the Pricing step, this price becomes the 'from' price. Enter a decimal value. Do not enter a currency. If pricing v2 is activated in your tenant, the Price attribute does not appear. Follow the steps in the section “Working with discounts”.
• EAN - the EAN of the product.

Optional

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
• ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
• Category-specific ECO attributes - depending on your sales country, you might be required to map additional ECO attributes for products in specific categories. Review which ECO attributes to map within each category.

If pricing v2 is activated in your environment, you will see the following offer attributes, which are common to all Mirakl-based marketplaces:

• Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
• Strike price - the regular selling price. Use it in combination with the Price attribute to set up a discount/strikethrough pricing. To learn more, check out the 'Working with discounts' section of this article. 
• Additionally, the Fee groups attribute appears in Mappings, Fee group mappings, if pricing v2 is activated. Map the marketplace fee group ID of the product there.  

The following offer attributes are also common to all Mirakl-based marketplaces:

• Discount start date - the date from which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-25 15:30:00 +01 will start your discount on 25 October 2026 at 3:30 PM, one hour ahead of UTC time.
• Discount end date - the date until which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-30 23:59:59 +01 will end your discount on 30 October 2026 at 11:59 PM and 59 seconds, one hour ahead of UTC time.
• Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute. This attribute only applies if you use pricing v1.
• Discount quantity threshold - the minimum quantity required for the discount rate to be available.
• Leadtime to shipment - the number of days before you ship the product. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map the shipping class using the marketplace’s codes and not with the labels that are visible in the partner portal's user interface. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Logistic class codes (Conforama France)

Logistic class codes (Conforama Iberia)

Working with discounts

These instructions apply to most Mirakl marketplaces. If there are any exceptions on this marketplace, these are noted below. 

Pricing v1

• To set up a discount, map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
• The discounted price is only exported if it is lower than the base price.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
• To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. For example, a value of 2 indicates that the buyer must purchase two or more products at the same time to benefit from the discount.

Pricing v2

• To set up a discount, in the Offer mappings step, map the Strike price attribute to your regular price. Then, map the Discount start date and Discount end date attributes to indicate the start and end dates of your discount.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped. To learn how to set up a bulk discount, check out Bulk discounts.
• In the Pricing step, go to Price rules. Map the Price attribute to the discounted price. Both Min. price and Base price fields must be mapped. Note that ChannelEngine exports the higher of the two values – typically the Base price. To learn more, check out ChannelEngine: price rules v2.
• The Price and Strike price attributes cannot be mapped with the same value. ChannelEngine only sets a discount if the value in Price (Base price) is lower than the value in Strike price.
• If set up correctly, your product displays a discount label and a strikethrough price on the channel.

Carrier

Carrier mapping is not required on Mirakl-based marketplaces. However, with carrier mapping, you can map your carrier to a specific list of carriers maintained by this marketplace. Carrier mapping enables ChannelEngine to automatically send the tracking codes to this marketplace, allowing buyers to eventually track the shipment themselves. If your carrier is missing from the list, please directly contact the marketplace.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products, check the Listed products page for more information. Use the Channel status filter or the Validation and feedback tab to view all known errors for specific products.

If you see either of the below statuses, refer to the article ChannelEngine: why is my product listed as 'Product not found' in the inventory report?:

• Product not found in inventory report
• Product not in offer file

Products that ChannelEngine has failed to export are shown as Invalid, e.g.: products with an empty GTIN or that do not yet exist on the marketplace.

Alternatively, download the error report generated by Mirakl. To do so:

1. Log onto the Mirakl platform and go to Catalog, Product imports.
2. Identify the latest report and click the See details button.
3. Download the CSV file Non-integrated products report.

Additional information

Merchant cancelations

The seller is able to initiate a cancelation. Please note, however, that seller-initiated cancellations may lead to the automatic closure of the shop by Mirakl, as sellers are required to hold sufficient stock before listing products online.

FAQs

How do I know what optional fields should be mapped?
You can download a file template from the Conforama back-end platform. Go to My inventory, Import from file. In the panel on the right-hand side, select the CSV or XLSX template to download. Select a file template to download and the requirement level of attributes, then select the categories. The downloaded file shows you an overview of the required, recommended, and optional fields for the selected product category.

Can I map attributes on ChannelEngine and on the Mirakl platform?
No. Mapping attributes on the Mirakl marketplace platform interferes with ChannelEngine's content export. Therefore, it is recommended to categorize and map content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?
Chances are that you are receiving the feedback. However, different types of error reports can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and the conventional reports have been fully processed by ChannelEngine. If there are no errors to report, no new reports are generated.