La Redoute: marketplace guide
About this guide
This is a ChannelEngine guide on the Roubaix-based marketplace La Redoute. Here you can find information on how to request a La Redoute account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.
Table of contents
Marketplace-specific requirements and exceptions
Commercial information
Founded | 1837 |
Founder | Joseph Pollet |
Headquarters | Roubaix, France |
Area served (orders) | France |
Area served (shipments) | all EU countries |
Revenue | circa EUR 1 billion (2022) |
Number of monthly visits | circa 9 million |
Website | La Redoute |
Setup cost | none |
Commission | depends on the category, but the standard commission rate is 17% |
Other costs | EUR 49.90/month |
Payment | every 1st, 11th, and 21st of the month (payments are processed 30 days after the order is shipped) |
Product categories | cooking, DIY/gardening, electronics, erotic products, fashion, furniture/interior design, games/toys, household appliances, jewelry/watches, kids/babies, pets, shoes, bags, luggage |
Input language | French |
Input currency | EUR |
Content creation | yes |
Minimum number of SKUs | 100, but this may vary depending on the category |
Advertisement options | yes |
Profile on ChannelEngine | La Redoute |
How to request an account
To start selling on La Redoute, go to their page for merchants (in French) and fill out the form.
Note that you must submit your product feed to La Redoute for for a quality review. In addition, it may take up to six months before you are approved to go live on the marketplace. If the integration is not completed after this period, La Redoute may put your integration on hold – resulting in the termination of the contract.
Associated costs
La Redoute does not charge a setup fee, but it does charge a monthly fee of EUR 49.90 per month. It also charges a commission on sales which varies per category, but the standard rate is 17%.
Marketplace features
Supported | Not supported |
Product content | Automatic relationships |
Product offers | Cancelations (marketplace) |
Cancelations (merchant) | Returns (marketplace) |
Returns (merchant) | Repricing |
Carrier mapping | Refurbished products |
Shipments | Marketplace fulfillment service |
HTML formatting | Sales channels* |
Multiple stock locations | |
Orders | |
Product variations (size/color) | |
Bundles |
* A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection.
Settings and configuration
Setting up each marketplace on ChannelEngine follows the same flow, though not every marketplace includes the steps listed below.
- Go through the Setup.
- Create a Product selection.
- Complete the Categorization.
- Set up the Mappings: content, offers, and carriers.
- Configure the Pricing: rules and currency conversion.
- Finish the Activation.
- Check the Listed products overview.
Marketplace-specific requirements and exceptions
Setup
On ChannelEngine
La Redoute is a Mirakl-based marketplace, so you can connect it with ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.
Invoice uploads
To configure your invoice settings, click Advanced settings. You can then click the dropdown menu Enable invoice uploading, which contains the following options:
- ChannelEngine invoices - when ChannelEngine receives a shipment, it automatically generates an invoice and attaches it to the shipment before exporting it.
- Merchant invoices (optional) - when ChannelEngine receives a shipment, it exports it – even if there is no invoice attached to it.
- Merchant invoices (required) - when ChannelEngine receives a shipment, it only exports it if an invoice is attached to it. If not, you receive a notification.
- None - when ChannelEngine receives a shipment, it takes no action other than notifying you that no invoice is present.
If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: merchant invoices.
Categorization
Categorization on La Redoute is straightforward, and all categories and attributes are listed in English. However, you must submit your content in French.
Mappings
Content
All products (required)
- Brand - the product's brand.
- EAN - the product's unique identifier.
-
Main image - the product's main image. Note that you need at least three images. The other requirements are:
- Background - bright grey or white.
- File size - 10 MB at most.
- Format - ideally squared. Images with a landscape orientation are not allowed.
- Resolution - at least 1,200 pixels on one side.
- No logos, text, watermarks, or pictograms.
- Parent product ID - the product's parent ID, which can be used to group product variants together. When mapping standalone products, use the product's own Merchant product number.
-
Product description French - the product's description in French. HTML tags are supported. The requirements are:
- At least 500 characters.
- Factual, attractive, and sales-oriented.
- Legally-required information relevant to the product's category must be included. E.g.: the product's detailed composition.
- Non-mandatory information, such as care instructions and height/size worn by the model, have a positive impact on conversion.
-
Product title French - the product's title in French. The requirements are:
- It must be in correct French.
- The first letter must be capitalized, as well as the full-style name.
- It must start with the product category, end with the style name, and include product details (e.g.: shape, fit, material, etc.).
- Age, brand, gender, and size should not be mentioned.
- Special characters should be avoided, and the use of commas as separators is preferred – if needed.
- It should contain no more than 50 characters.
- Shop article SKU - the product's SKU, usually the Merchant product number.
All products (optional)
- 360 image 01-26 - the product's 360-degree images. The maximum file size is 10 MB. This attribute is not currently in use and should not be mapped.
- Animation image 01-48 - the product's animation images. The maximum file size is 10 MB. This attribute is not currently in use and should not be mapped.
- Clap ID - this attribute is not currently in use and should not be mapped.
- Concept number - this attribute is not currently in use and should not be mapped.
- Image 2-11 - the product's additional images. For the requirements, check out Main image.
- Image dimensions - the image indicating the product's dimensions. The maximum file size is 10 MB.
- Image energy label - the product's energy label.
- Installation instructions - the product's instruction manual in PDF. The maximum file size is 15 MB.
- Master product alternative image 1-10 - the product's additional images.
- Master product main image - the master product's main image.
- Product description English - the product's description in English.
- Product publication ID (ID500/ID600) - the publication ID for the product. Contact La Redoute if you are not sure which ID to use.
- Product title English - the product's title in English.
- Product alt cod - This attribute is not currently in use and should not be mapped.
- Reparability index - the product's repairability index document in PDF. The maximum file size is 15 MB.
- Trigger synchro Semarchy timestamp - used internally by La Redoute. You can leave this attribute unmapped.
- URL video - the product's video.
Offer
The only mandatory offer attributes on La Redoute are Price and VAT (%).
Optional
- Eco contributions - a list of the eco-taxes applying to your product, in the format Producer identifier + Eco contribution amount. Multiple eco-taxes can be separated by using a comma.
- Eco-part - eco participation, as refers to the costs related to recycling, waste management, disposal of old products, etc. This attribute is mandatory when selling domestic appliances and electronic equipment. E.g.: WEEE, DEA, etc.
- RCP - refers to the Private Copying Levy (Redevance Copie Privée), an additional tax levied on the sale of devices with internal storage. This attribute is mandatory if you are selling digital storage devices, e.g.: USB keys, external hard drives, smartphones, etc.
The following offer attributes are common to some Mirakl-based marketplaces:
- ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
- ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
- ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
The following offer attributes are common to all Mirakl-based marketplaces:
- Discount end date - the date until when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
- Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute.
- Discount quantity threshold - the minimum quantity required for the discount rate to be available.
- Discount start date - the date from when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
- Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
- Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
- Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
- Product tax code - the taxation code applicable to the product.
- Logistic class - your optional shipping class. Make sure to map it using the marketplace’s codes, not the labels visible in the front-end. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.
Code | Label | Description |
XXS |
XXS parcel | XXS parcel |
XS |
XS parcel | XS parcel |
S |
S parcel | S parcel |
M |
M parcel | M parcel |
L |
L parcel | L parcel |
XL |
XL parcel | XL parcel |
2XL |
2XL parcel | 2XL parcel |
3XL |
3XL parcel | 3XL parcel |
4XL |
4XL parcel | 4XL parcel |
5XL |
5XL parcel | 5XL parcel |
Working with discounts
- To set up a discount, you must map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
- The discounted price is only exported if it is lower than the base price.
- If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped – otherwise, the export is broken.
- To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. E.g.: a value of 2 indicates that two or more of the product must be purchased at the same time for the buyer to benefit from the discount.
Carrier
Carrier mapping is not required on La Redoute. However, you can map your carrier to a specific list of carriers maintained by La Redoute. This allows for working tracking codes in the back-end, as well as for the buyer. If your default carrier is missing, contact La Redoute.
Note that if you select Unknown as the carrier, you still need to provide a working tracking code.
Pricing
La Redoute requires prices to be submitted in EUR. If you do not have pricing attributes in EUR, you must set up a currency conversion.
Listed products
If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products –, check the Listed products page for more information.
You can either use the Channel status filter (e.g.: products that ChannelEngine has failed to exported, such as those with an empty GTIN or that do not exist on the marketplace yet, are shown as Invalid) or the Validation and feedback tab to see all known errors for specific products.
Alternatively, you can access the marketplace's back-end and download the error report generated by Mirakl. To do so:
- Log in to the Mirakl back-end and go to Catalog, Product imports.
- Identify the latest report and click the See details button by it.
- Download the CSV file Non-integrated products report.
Additional information
Order extra data
Keys | Conditional* | Description |
contact-phone |
Yes | Téléphone contact (contact phone number) |
vat-rate |
Yes | Taux de TVA appliqué à la ligne de commande (VAT rate applied to the order line) |
vat-product-amount |
Yes | Montant de la TVA liée à la valeur du produit de la ligne de commande (VAT amount linked to the product value of the order line) |
vat-shipping-amount |
Yes | Montant de la TVA liée à la valeur des frais de livraison de la ligne de commande (Amount of VAT linked to the value of the delivery costs of the order line) |
* Conditional fields are only displayed if the marketplace provided a value.
Custom refund reasons
La Redoute | ChannelEngine |
Reason.REFUND_NOTRECEIVED |
WRONG_ADDRESS |
Reason.REFUND_REFUSED |
REFUSED |
Reason.REFUND_DISPUTE |
NOT_COLLECTED |
Reason.REFUND_MISSING |
none |
Reason.REFUND_DAMAGED |
REFUSED_DAMAGED |
Reason.REFUND_FEEDBACK |
none |
Reason.REFUND_DISAGREE |
none |
Reason.REFUND_DEFECTIVERECEIPT |
PRODUCT_DEFECT |
Reason.REFUND_WRONGITEM |
TOO_MANY_PRODUCTS , WRONG_PRODUCT , WRONG_SIZE
|
Reason.REFUND_DEFECTIVEUSE |
none |
FAQs
How often does each task run on Mirakl-based marketplaces?
By default, Mirakl-based marketplaces follow the schedule below:
Task | Frequency |
Export product data to marketplace | every 60 minutes |
Export product offers to marketplace | every 15 minutes |
Import product offers from marketplace | every 15 minutes |
Import orders from marketplace | every 15 minutes |
Export order shipments to marketplace | every 15 minutes |
Export returns to marketplace | every 30 minutes |
Can I map attributes on ChannelEngine and in the Mirakl back-end?
No. Mapping attributes in the Mirakl marketplace back-end interferes with ChannelEngine's content export. Therefore, it is recommended to stick to categorizing and mapping content only on ChannelEngine.
Why am I not receiving feedback on my content and/or offer exports?
Chances are you are receiving the feedback. However, different types of error report can take a couple of hours or several days to be generated:
- Offer feedback
- Error reports are mostly generated automatically, and are imported quickly.
- Content feedback
- Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
- Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.
Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and conventional reports have been fully processed by ChannelEngine – or no new reports have been generated because there are no errors to report.
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