The Range: marketplace guide
About this guide
This is a ChannelEngine guide on the Plymouth, United Kingdom-based marketplace The Range. Here you can find information on how to request a The Range account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.
Table of contents
Marketplace-specific requirements and exceptions
About the marketplace
The Range is a major British variety retailer specializing in home goods, garden supplies, DIY, and leisure products. Operating under the legal name CDS Superstores International Limited and owned by Norton Group Holdings, the company also owns the brand IP and digital operations for Wilko, Homebase, and Bathstore. Third-party sellers can list and deliver products directly to customers through its Range Plus marketplace platform, which is powered by Mirakl. The marketplace features over 65,000 products across 16 core departments, making it one of the UK's leading home and lifestyle destinations.
Commercial information
| Founded | 1989 |
| Founder | Chris Dawson |
| Headquarters | Plymouth, United Kingdom |
| Area served | United Kingdom |
| Number of monthly visits | 10.3 million (2026) |
| Website | therange.co.uk |
| Commission | varies per category |
| Payment | directly managed with The Range |
| Product categories | arts and crafts, DIY and decorating, garden, home and furniture, lighting, pet care, seasonal and gifts |
| Input language | English |
| Input currency | GBP |
| Content creation | yes |
| Minimum number of SKUs | 1 |
| Advertisement options | no |
How to request an account
To start selling on The Range, sellers can create a Mirakl shop account in one of three ways:
- Mirakl Connect - create your shop directly through a Mirakl Connect account.
- Email invitation - fill out the Shop Account Creation form in your exclusive email invitation. Check your inbox for an automated email sent from The Range.
- Migrated accounts - if your account was migrated from The Range's previous platform onto Mirakl, your account is already set up. You will receive a link from a Range email address providing access to your account on the Mirakl Merchant Portal (MMP).
Before going live, sellers must complete the following checklist:
- Shop settings complete
- All documents provided
- KYC (Know Your Customer) complete
- At least 1 offer uploaded
- Account information complete
KYC is a mandatory identity verification step required to activate your account and enable payments via The Range's payment provider. For more information, visit The Range Marketplace helpdesk.
Associated costs
For commission-based sellers, The Range charges a percentage of the total sale price, including shipping charges. The rate varies by category. These fees are subject to change — always refer to The Range's official commission fee page for the latest rates.
If The Range makes changes to its commission fees, sellers are given 90 days' notice before the changes are implemented. Sellers wishing to alter their cost price must also provide 90 days' notice. In both cases, written agreement is required, and approved changes take effect within 48 hours.
Marketplace features
| Supported | Not supported |
| Product content | Sales channels |
| Product offers | Refurbished products |
| Orders (no split) | Repricing |
| Shipments | Cancelations (marketplace) |
| Cancelations (merchant) | Returns (marketplace) |
| Returns (merchant) | Multiple stock locations |
| Carrier mapping | Marketplace fulfillment service |
| HTML formatting | Last-mile delivery/shipping labels |
| Product variations (manual) | |
| Invoice uploads | |
| Settlements |
Settings and configuration
Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.
- Go through the Setup.
- Create a Product selection.
- Complete the Categorization.
- Set up the Mappings: content, offers, and carriers.
- Configure the Pricing: rules and currency conversion.
- Fill in the Stock settings.
- Finish the Activation.
- Check the Listed products overview.
Marketplace-specific requirements and exceptions
The section below describes exceptions to the standard settings and configuration steps required to set up this channel on ChannelEngine.
Setup
On ChannelEngine
Connection
- This channel is a Mirakl-based channel. Therefore, you connect to it with your Mirakl Connect SSO account. For more information on configuring Mirakl Connect SSO with ChannelEngine, check out the Mirakl-based channels: SSO authorization article.
- If you would like to test the order flow with this plugin, contact the ChannelEngine Support team to configure the connection of your plugin to support testing. For more information on testing orders, check out the article ChannelEngine: how to create test orders.
Invoice uploads
To configure your invoice settings, go to Advanced settings. Then, select one option from the dropdown menu in the Enable invoice uploading field, which contains the following options:
- ChannelEngine invoices - when ChannelEngine receives a shipment, ChannelEngine automatically generates an invoice and attaches it to the shipment before exporting the shipment.
- Merchant invoices (optional) - when ChannelEngine receives a shipment, ChannelEngine exports the shipment – even if there is no invoice attached to it.
- Merchant invoices (required) - when ChannelEngine receives a shipment, ChannelEngine only exports the shipment if an invoice is attached to it. If not, you receive a notification.
- None - when ChannelEngine receives a shipment, ChannelEngine takes no action other than notifying you that no invoice is present.
If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: upload merchant invoices.
Mappings
Content
All products (required)
The following required attribute is common to all Mirakl-based marketplaces:
-
Export strategy - choose a strategy for exporting product data. Select from:
- Yes - export all product content to the marketplace, including the EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers on ChannelEngine for the marketplace. Ensure that you map all required attributes.
- No - do not export product content to the marketplace. Choose this option to keep product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
- Brand [en] - the brand or manufacturer name of the product. Enter in English.
- Colour display name [en] - the color name shown to customers on the product listing (variant attribute). Used when the product has color variants. Enter in English.
- Colour group - a standardized color category (e.g.: Red, Blue, Multi) used to group products by colour family for filtering and search.
- Colour hex code [en] - the hexadecimal color code (e.g.: '#FF0000') representing the product's color. Used for color swatch display on the marketplace.
- Description [en] - a detailed description of the product in English. Clearly describes the item's features, materials, and use cases to help customers make informed purchase decisions.
- Feature 1-3 [en] - first through third key product features or bullet points, displayed as product highlights. Enter in English.
- Main image - the primary image URL displayed first in the product listing. Must meet The Range's image quality requirements.
- Main product image - an alternative main product image URL. Used as the primary visual when Main Image is not available.
- Main product name [en] - the product title displayed at the top level of the listing (parent product name). Enter in English.
- Title [en] - the full product title shown to customers on The Range marketplace. Should be descriptive and include key product attributes. Enter in English.
- Variant group code [en] - a shared code that groups product variants (e.g.: different colors or sizes) together under one parent listing. Required for products sold as variants.
All products (optional)
- Disclaimer options - any product-specific disclaimers or warnings required by law or The Range's policies (e.g.: safety warnings, age restrictions). Choose an option.
- Feature 4–10 [en] - additional product feature bullet points (up to 10 total). Enter in English. Use these to provide extra detail about materials, dimensions, certifications, or usage instructions.
- GTIN [en] - the Global Trade Item Number (barcode) for the product, such as EAN or UPC. Helps with product matching and catalogue accuracy on the marketplace.
- Image 1–20 - additional product image URLs (up to 20 images in total). Used to show the product from multiple angles, in different contexts, or with detailed close-ups.
- Made to order - indicates whether the product is manufactured upon order placement rather than shipped from stock. Choose Yes or No.
Offer
Required
- Price - (only appears if using pricing v1) the item’s base price/regular sales price. If a discount is created in the Pricing step, this price becomes the 'from' price. Enter a decimal value. Do not enter a currency.
Optional
The following offer attributes are common to some Mirakl-based marketplaces:
- ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
- ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
- ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
- Category-specific ECO attributes - depending on your sales country, you might be required to map additional ECO attributes for products in specific categories. Review which ECO attributes to map within each category.
If pricing v2 is activated in your environment, you will see the following offer attributes, which are common to all Mirakl-based marketplaces:
- Allow promotion below min price - set to true to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
- Strike price - the regular selling price. Only map this if you set up a discount. For guidance, check out the Working with discounts section of this article.
- Map your current selling price in Price in Pricing, Price rules.
- Additionally, the Fee groups attribute appears in Mappings, Fee group mappings, if pricing v2 is activated. Map the marketplace fee group ID of the product there.
The following offer attributes are also common to all Mirakl-based marketplaces:
- Discount start date - the date from which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-25 15:30:00 +01 will start your discount on 25 October 2026 at 3:30 PM, one hour ahead of UTC time.
- Discount end date - the date until which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-30 23:59:59 +01 will end your discount on 30 October 2026 at 11:59 PM and 59 seconds, one hour ahead of UTC time.
- Discount price - (appears only if you use pricing v1) the product's sale price, if applicable. This attribute must have a lower value than the Price attribute.
- Discount quantity threshold - the minimum quantity required for the discount rate to become available.
- Leadtime to shipment - the number of days before you ship the product. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
- Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
- Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
- Product tax code - the taxation code applicable to the product.
- Logistic class - your optional shipping class. Make sure to map the shipping class using the marketplace’s codes and not with the labels that are visible in the partner portal's user interface. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.
Logistic class codes
| Code | Label | Description |
Small |
Small | Items that are lightweight and compact, typically fitting within a small parcel or envelope. Typical weight range: up to 1 kg. |
Regular |
Regular | Standard-sized items commonly shipped in regular parcels. Typical weight range: 1–5 kg. Dimensions: up to 40 x 30 x 20 cm. |
Med |
Medium | Bulkier items that are still manageable by a single person. Typical weight range: 5–15 kg. Dimensions: up to 60 x 40 x 40 cm. |
Fragile |
Fragile | Items requiring special handling due to their delicate or breakable nature. Must be labelled and packaged with protective materials. |
Large |
Large | Large parcels that may require two-person handling or special placement in transit vehicles. Typical weight range: 15–30 kg. |
XL |
Extra Large | Very large and heavy items approaching the limits of standard shipping. Typical weight range: 30–50 kg. Dimensions: up to 150 x 100 x 100 cm. |
Oversize |
Oversize | Items exceeding the weight or dimension limits of standard shipping. Requires special logistics planning, equipment, and sometimes permits. Typical weight range: over 50 kg. |
Unclassified |
Unclassified | No specific logistic class assigned. Use only when the product does not fit any of the above categories. |
Carrier
Carrier mapping is not required on Mirakl-based marketplaces. However, with carrier mapping, you can map your carrier to a specific list of carriers maintained by this marketplace. Carrier mapping enables ChannelEngine to automatically send the tracking codes to this marketplace, allowing buyers to eventually track the shipment themselves. If your carrier is missing from the list, please directly contact the marketplace.
Pricing
Working with discounts
These instructions apply to most Mirakl marketplaces. If there are any exceptions on this marketplace, these are noted below.
Pricing v1
- To set up a discount, map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
- The discounted price is only exported if it is lower than the base price.
- If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
- To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. For example, a value of 2 indicates that the buyer must purchase two or more products at the same time to benefit from the discount.
Pricing v2
- To set up your strikethrough price, map the Strike price attribute to your regular price in Offer mappings.
- Then, indicate the discount period. Map the Discount start date and Discount end date attributes to indicate the start and end dates of your discount.
- If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
- If you do not set up a bulk discount, set up your discount price:
- Go to Pricing, Promotions.
- Choose your discount method, e.g.: percentage discount, and configure the start and end dates.
- Select the products to which the discount is applied.
- Keep in mind:
- Your discount price and Strike price cannot have the same value.
- ChannelEngine only sets a discount if your discount price is lower than Strike price.
- If set up correctly, your product displays a discount label and a strikethrough price on the channel.
Listed products
If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products, check the Listed products page for more information. Use the Channel status filter or the Validation and feedback tab to view all known errors for specific products.
If you see either of the below statuses, refer to the article ChannelEngine: why is my product listed as 'Product not found' in the inventory report?:
- Product not found in inventory report
- Product not in offer file
Products that ChannelEngine has failed to export are shown as Invalid, e.g.: products with an empty GTIN or that do not yet exist on the marketplace.
Alternatively, download the error report generated by Mirakl. To do so:
- Log onto the Mirakl platform and go to Catalog, Product imports.
- Identify the latest report and click the See details button.
- Download the CSV file Non-integrated products report.
FAQs
How often does each task run on Mirakl-based marketplaces?
By default, Mirakl-based marketplaces follow the schedule below:
| Task | Frequency |
|---|---|
| Export product data to marketplace | every 60 minutes |
| Export product offers to marketplace | every 15 minutes |
| Import product offers from marketplace | every 15 minutes |
| Import orders from marketplace | every 15 minutes |
| Export order shipments to marketplace | every 15 minutes |
| Export returns to marketplace | every 30 minutes |
Can I map attributes on ChannelEngine and on the Mirakl platform?
No. Mapping attributes on the Mirakl marketplace platform interferes with ChannelEngine's content export. Therefore, it is recommended to categorize and map content only on ChannelEngine.
Why am I not receiving feedback on my content and/or offer exports?
Some Mirakl-based marketplaces manually review content and/or offers before products can go live. Because of this, feedback reports may take a few hours or several days to become available.
Offer feedback - error reports are mostly generated automatically and are imported quickly.
Content feedback
- Transformation error report - automatically generated and usually imported within a maximum of one day.
- Conventional error report - requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.
Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and the conventional reports have been fully processed by ChannelEngine. If there are no errors to report, no new reports are generated.
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