Temu: marketplace guide

About this guide

This is a ChannelEngine guide on the online marketplace Temu. Here you can find information on how to request a Temu account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.

Table of contents

About this marketplace

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Product selection
• Categorization
• Mappings
• Pricing
• Listed products

Additional information

FAQs

About this marketplace

Temu is a global e-commerce platform connecting consumers with millions of manufacturers,
brands, and business partners. Operating in more than 90 markets worldwide, Temu is committed to
providing affordable, high-quality products that enable customers to live better lives. 

Commercial information

Founded	2022
Founder	PDD Holdings (Colin Huang)
Area served (orders)	Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Lithuania, Mexico, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, South Korea, Spain, Sweden, Turkey, United Kingdom, United States
Area served (shipments)	seller-dependent; varies by market
Revenue	undisclosed
Number of monthly visits	circa 1.6 billion (2026)
Website	temu.com
Setup cost	free (no registration fee)
Commission	refer to the Temu Seller Center for the latest commission rates
Other costs	refer to the Temu Seller Center for details
Payment	refer to the Temu Seller Center for payout schedule information
Product categories	automotive, beauty and personal care, books/music/movies, consumer electronics, fashion/apparel/accessories, FMCG, garden, healthcare products, home and living, home appliances, musical instruments, office supplies, pets, refurbished, sports and outdoor recreation, tools and home improvement, toys/games/crafts
Input language	Bulgarian, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Italian, Japanese, Korean, Lithuanian, Polish, Portuguese, Romanian, Slovak, Slovene, Spanish, Swedish, Turkish
Input currency	AUD, BRL, CAD, CZK, DKK, EUR, GBP, HUF, JPY, KRW, MXN, PLN, RON, SEK, TRY, USD
Content creation	yes
Minimum number of SKUs	1
Advertisement options	yes - banner placement available to sellers

How to request an account

To start selling on Temu, apply as a seller on the Temu Seller Center. Then, register as a partner using one of the following links:

• US - registration link
• Global - registration link
• EU - registration link

You can register as a Temu seller in four steps:

1. Enter your business information. Temu accepts business types including corporation, partnership, and sole proprietorship. You also have the option to join as an individual seller.
2. Provide your seller information. This includes details such as certificate type, address, and seller name.
3. Set up your Temu store by adding your store name, logo, and contact information.
4. Complete the verification process and start selling on Temu.

For each additional sales country or region, you must sign a separate contract.

Associated costs

Temu does not charge a registration fee. However, sellers may incur certain costs during onboarding, such as preparing documentation, listings, or fulfilling compliance requirements. For details on the overall fee and payout structure, refer to the Temu Seller Center.

Marketplace features

Supported	Not supported
Product content	Returns (merchant)
Product offers	Refurbished products
Orders (split orders)	Marketplace fulfillment
Shipments	Invoice uploads
Returns (marketplace)	Settlements
Cancelations (marketplace)	Sales channels*
Cancelations (merchant)	Repricing
Carrier mappings	Multiple stock locations
Product variations (automatic)
Shipping labels

* A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection.

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On Temu

To find your API credentials:

1. Log in to the marketplace backend.
2. Navigate to Apps & Services, App Store.
3. Create an access token and save it for the Setup step on ChannelEngine.

On ChannelEngine

Add Temu to your dashboard

1. Add the plugin of the Temu country where you sell to your dashboard.
2. Complete the settings and configuration steps in this guide for the added plugin.
3. Repeat the settings and configuration steps in this guide for other added plugins.

Settings

• Late unshipped days - enter the value agreed with Temu. Temu charges a 5 EUR fine for late unshipped orders; this fine can be disputed if there is an external cause.
• Enable shipping labels - enable this setting if you use Temu's shipping labels.

Connection

• API access token - the access token generated in the Temu Seller Center. This token is different per Temu country.

Product selection

Use ChannelEngine's standard product selection rules to determine which products are exported to your Temu channel(s). A minimum of one SKU is required.

Note that the following product types are not supported on Temu:

• Books
• Custom-made or made-to-order products
• Second-hand products
• Car parts and related products

Categorization

Temu's category tree is provided in English on ChannelEngine, regardless of the Temu country's localization. There are approximately 45,000+ categories, some up to 8 levels deep.

Mappings

Content

All products on Temu follow a parent–child structure. Map your product content attributes below. If you map a Variant value (such as color or size), you cannot change that value after the product has been created on Temu.

Some attribute labels may appear in Chinese. If the meaning is unclear, contact Temu for clarification.

All products (required)

• Country of origin - the country in which the product was manufactured or substantially transformed. Required for customs and compliance purposes.
• Export content? - indicates whether this product should be exported to Temu. Default value: no. Only products with this set to 'yes' will be created or updated on Temu.
• Height (cm) - product height in centimetres. Used for logistics and shipping cost calculations.
• Length (cm) - product length in centimetres. Used for logistics and shipping cost calculations.
• Product name - the product title displayed on Temu. Maximum 50 characters. Quotation marks require a space before them; spaces are required after other English symbols. Consecutive spaces are reduced to a single space.
• Shipment limit day - the maximum number of days within which the product must be shipped after an order is placed.
• Variant image 1 - the primary variant (carousel) image. Apparel: minimum 1340×1785 px (3:4 ratio). Non-apparel: minimum 800×800 px (1:1 ratio). Maximum file size: 3 MB. Accepted formats: JPEG, JPG, PNG. Note: if you change the image behind an existing URL, the updated image will not be exported to Temu — create a new URL for the new image.
• Weight (g) - product weight in grams. Used for logistics and shipping cost calculations.
• Width (cm) - product width in centimetres. Used for logistics and shipping cost calculations.
• Shipping template - the Temu shipping template to apply to this product. Shipping templates are configured and managed in the Temu Seller Center and are tenant-specific.

All products (conditionally required)

• Country of origin: region - required when Country of Origin is set to a country with relevant regional sub-divisions (e.g.: certain food or textile products).
• Manufacturer ID (GPSR) - required for products sold in the EU under the General Product Safety Regulation (GPSR). To find this value, go to Performance, Account Health, Manage Your Compliance, Manufacturer in the Temu Seller Center and copy the repId from the URL.
• Responsible person ID (GPSR) - required for products sold in the EU under the GPSR. To find this value, go to Performance, Account Health, Manage Your Compliance, Responsible Person in the Temu Seller Center and copy the repId from the URL.

All products (optional)

• Bullet Point 1–6 - up to six product bullet points (key selling points). Each may contain up to 700 characters. Consecutive spaces are reduced to a single space.
• Description - full product description. Maximum 200 characters. Rich text is not supported. Consecutive spaces are reduced to a single space.
• Image 1–15 - additional product detail images. Maximum 49 image URIs in total. Minimum dimensions: 480×480 px. Aspect ratio: ≥1:3. Maximum file size: 3 MB per image. Accepted formats: JPEG, JPG, PNG.
• Variant image 2–5 - additional variant carousel images. Apparel: minimum 1340×1785 px (3:4 ratio). Non-apparel: minimum 800×800 px (1:1 ratio). Maximum file size: 3 MB. Accepted formats: JPEG, JPG, PNG.
• Brand - the product's brand name. Brands are tenant-specific and must be managed in the Temu Seller Center.
• Tax code - the applicable tax code for the product. Refer to the Temu Seller Center for valid tax codes per market.

Offer

There are no offer mappings on Temu. 

Carrier

Carrier mapping is required to export shipments. Map your ChannelEngine carriers to the corresponding Temu carrier codes.

When the carrier mapping is missing or incorrect, the shipment export will fail with the error: Carrier not mapped to Temu logistics company.

Pricing

All products (required)

• Base Price - your supply price, excluding VAT. Temu uses this to determine the sale price displayed to buyers.

All products (optional)

• List Price - the list or catalog price, used for strikethrough pricing.

Provide your supply price (Base price). Temu determines the sale price displayed to buyers. Submit prices in the currency applicable to the Temu market you are selling in.

Listed products

Once submitted, products go to Under Review status while Temu reviews them. Review timelines vary. Products that fail Temu's quality or compliance checks will not be listed and may require correction before resubmission.

Monitor listing status in both ChannelEngine and the Temu Seller Center. Note that Temu does not always provide detailed validation messages — check the Temu Seller Center for specifics when a product fails review.

Additional information

ChannelEngine connects to Temu via the Temu Open Platform (TOP). Authentication uses the access token generated in the Temu Seller Center App Store.

Orders

Orders imported from Temu in state PENDING are processed as awaiting payment in ChannelEngine. Orders in state UN_SHIPPING are imported as new. Orders in state CANCELED are imported as canceled.

On first run, ChannelEngine imports all orders from the past 5 days. Subsequent runs import orders created since the last successful run, plus a rolling 3-day check for any missed orders.

Order extra data items

When an order is imported to ChannelEngine, ChannelEngine also retrieves extra data items related to the order itself – or to order lines. This extra data is specific to this marketplace. An explanation of each can be found below: 

Order extra data

Keys	Conditional*	Description
siteId	no	The Temu site identifier for the order.

Order line extra data

Keys	Conditional*	Description
Warning	yes	Exceptional warning about the order line.
DiscountFromSeller	yes	Discount provided from the seller to the buyer. This discount is subtracted from the retail price.
DiscountFromTEMU	yes	Discount provided from Temu to the seller; a discount that the seller receives on their commission.

* conditional fields are only displayed if the marketplace provides a value.

Shipments

Tracking codes are required when fulfilling orders; return tracking codes are not required. Orders can be shipped in one package or multiple packages.

Temu charges a 5 EUR fine for late unshipped orders; this fine can be disputed if there is an external cause.

For shipping labels, sellers can choose between self-fulfillment or buying a shipping label directly from Temu:

• Self-fulfillment - arrange shipping independently and register the track & trace number in ChannelEngine, which forwards it to Temu.
• Buy shipping label from Temu - enable the Enable shipping labels setting in the Setup step. Then:
  1. Create your shipment via POST /v2/shipments/channelmenthod. Include MerchantShipmentNo, merchantOrderNo, items, weight, and dimensions.
  2. ChannelEngine requests the shipping label for you.
  3. Temu provides a shipping label with a track & trace number. Download the shipping label from the order page on ChannelEngine or via GET /v2/orders/{merchantShipmentNo}/shippinglabel.

Returns

Marketplace (channel) returns are supported. Accepting a return on ChannelEngine triggers a refund to the buyer.

Merchant returns are not supported via ChannelEngine.

All return disputes and rejections must be handled directly in the Temu Seller Center:

1. Log in to the Temu Seller Center.
2. Go to Orders, After-Sales Management (or Return/Refund Management).
3. Filter by Status: Pending Seller Action, or search by order ID or SKU.
4. Open the return request and click Reject.
5. Select a rejection reason and upload supporting evidence (e.g.: pre-shipment photos, packing photos, listing screenshots).
6. Submit within the deadline — typically 24–48 hours. If no response is submitted in time, Temu may auto-approve the return.

FAQs

How often does each task run on Temu?

Task	Frequency
Match existing products	every 24 hours
Synchronize tenant options	weekly
Product data export	every 60 minutes
Product image export	every 60 minutes
Product offer export	every 15 minutes
Import product offers	every 15 minutes
Import orders	every 20 minutes
Import returns	every 60 minutes
Export returns	every 60 minutes
Export shipments	every 60 minutes

Do I need a separate Temu channel for each country I sell in?
Yes. Temu does not support sales channels (selling across multiple countries from one connection). Add a separate Temu channel in ChannelEngine for each country, and sign a separate contract with Temu per country or region.

Can I change a product's category after it has been created on Temu?
No. A product's category cannot be changed once it has been created on Temu. To assign a different category, remove the product from your product selection first, then re-add it with the correct category mapped.

My access token is about to expire — what do I do?
Access tokens are valid for 12 months. ChannelEngine will notify you when the token is nearing expiry (within 10 days). Generate a new access token in the Temu Seller Center App Store and update it in the ChannelEngine plugin settings before the old token expires.

Where do I find my GPSR Responsible Person ID or Manufacturer ID?
These IDs must be created and managed in the Temu Seller Center. Go to Performance, Account Health, Manage Your Compliance, Responsible Person (or Manufacturer), open the relevant record, and copy the repId value from the page URL. Enter that value in the corresponding mapping field in ChannelEngine.

Why did my product export fail with "Attribute input is non-compliant"?
This error means one or more mapped attribute values are invalid for the selected category. Temu does not always specify which attribute is at fault. Check the Temu Seller Center for more details on what is expected, and review your content mappings in ChannelEngine.