MYER: marketplace guide

About this guide

This is a ChannelEngine guide on the Australia-based marketplace MYER. Here you can find information on how to request a MYER account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.

Table of contents

About the marketplace

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Mappings
• Pricing
• Listed products

FAQs

About the marketplace

The MYER marketplace is Australia's largest department store chain, founded in 1900 and trusted by Australians for over 125 years. MYER operates as a mid-range to upscale retailer across fashion, beauty, homewares, electrical, and more. Its online marketplace is powered by Mirakl, allowing third-party sellers to list products alongside MYER's own inventory on myer.com.au.

Commercial information

How to request an account

To start selling on the MYER marketplace, email marketplace@myer.com.au to express your interest. A member of the MYER Marketplace team will get back to you to discuss the opportunity.

Once approved as a seller, MYER will guide you through the onboarding process. The MYER marketplace is powered by Mirakl, so sellers will need to set up a Mirakl seller account at myerau-prod.mirakl.net.

All onboarding guidelines, operational documents, and resources for MYER Marketplace sellers are available at the MYER PEP Supplier Toolbox. For technical integration and onboarding support after your account has been approved, contact the MYER integration and onboarding team at integration.onboarding@myer.com.au.

Associated costs

MYER does not publicly publish its commission rates or subscription fees. These are agreed on a per-seller basis as part of the onboarding process. Contact marketplace@myer.com.au for details.

The following costs are documented and apply to all sellers:

• Free standard shipping - all standard (non-Big & Bulky) products must be offered with free standard shipping. Sellers absorb this cost. For Big & Bulky items, additional shipping charges can be configured using logistic classes.
• Photography fee - a fee of A$77 (inc. GST) per product applies if MYER must photograph a product on the seller's behalf, either because no image was supplied or the supplied image is non-compliant and has not been remediated after three warnings. The fee is deducted from the seller's next remittance.

Marketplace features

*Buyers can return non-big & bulky items via MYER stores or via the self-service online return portal
on myer.com.au.

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

The section below describes exceptions to the standard settings and configuration steps required to set up this channel on ChannelEngine. 

Setup

On ChannelEngine

Connection

1. This channel is a Mirakl-based channel. Therefore, you connect to it with your Mirakl Connect SSO account. For more information on configuring Mirakl Connect SSO with ChannelEngine, check out the Mirakl-based channels: SSO authorization article.
2. If you would like to test the order flow with this plugin, contact the ChannelEngine Support team to configure the connection of your plugin to support testing. For more information on testing orders, check out the article ChannelEngine: how to create test orders.

Invoice uploads

To configure your invoice settings, go to Advanced settings. Then, select one option from the dropdown menu in the Enable invoice uploading field, which contains the following options:

• ChannelEngine invoices - when ChannelEngine receives a shipment, ChannelEngine automatically generates an invoice and attaches it to the shipment before exporting the shipment.
• Merchant invoices (optional) - when ChannelEngine receives a shipment, ChannelEngine exports the shipment – even if there is no invoice attached to it.
• Merchant invoices (required) - when ChannelEngine receives a shipment, ChannelEngine only exports the shipment if an invoice is attached to it. If not, you receive a notification.
• None - when ChannelEngine receives a shipment, ChannelEngine takes no action other than notifying you that no invoice is present.

If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: upload merchant invoices.

Mappings

Content

All products (required)

The following required attribute is common to all Mirakl-based marketplaces:

• Export strategy - choose a strategy for exporting product data. You can select from the following export strategies:
  • Yes - export all product content to the marketplace, including the EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.

  • No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
     

    NB: the default export strategy is Yes, even if the Export strategy attribute is left unmapped.

• Digital brand - the manufacturer or brand name associated with the product, used to drive Myer's on-site filter navigation and displayed online.
• Digital supplier style (VPN) - the vendor part number that serves as your internal product identifier to track and match inventory within your own ERP or internal system.
• Online image 1 - the primary hero photograph that serves as the main display thumbnail for the item across the storefront.
  • Format - JPEG, min 1,551 × 2,000 px, 7:9 ratio, max 50MB
  • Background - pure white (#FFFFFF), no white padding
  • Product fill - minimum 70% of the frame
  • Primary image - no text, logos, graphics, or overlays
  • Real photos only - no CADs, mock-ups, drawings, or AI-generated images
  • Lifestyle images - only allowed as primary for bedding categories; supporting only for all others
  • Max 7 images per product
• Online long description - the primary marketing copy and detailed technical breakdown displayed on the live product page.
  • Minimum 300 characters; at least 2–3 key sentences describing the product.
  • Brand and product name must be bolded; use sentence case throughout.
  • "Features:" heading must be bolded, followed by a minimum of 4 bullet points in black dot format.
  • No duplication between long description and product attributes (e.g.: fabrication details go in the attribute field only).
  • No external brand links anywhere in the description.
  • Format the product description using HTML. Use <p> for paragraphs, <br> for line breaks, <strong> for bold text, <ul> and <li> for bullet lists, and <a href="..."> for links.
• Online product name - the public-facing title of the item, optimized for customer search and on-site discovery. Must follow Myer's naming guidelines — include product type, style, color, and key identifiers in Myer’s required format. Never include size in the product name. (Sizes are handled via variations and share the same name.)
• Product model code - the variant group code (VGC), a merchant-assigned code used to group variations together, e.g.: sizes are grouped under one color, where the color has a unique VGC.

All products (optional)

• Available online - a control flag indicating whether the product is cleared to go live and accept orders on the website.
• Big & bulky item - a shipping indicator that triggers heavy-goods freight calculations and specialized delivery rules at checkout.
• Copy comments - internal notes used by copywriters or approval teams that remain hidden from the front-end customer view.
• Digital Myer colour - the standardized color value required to map your specific unique shades into Myer’s global search filters.
• Embargo date - a set future date that prevents the product from being visible on the website until a specific launch timing is reached.
• Online image 2-7 - the second to seventh sequential product image used to showcase alternative angles or close-up material details. Swatches are required for makeup products, minimum 128 x 128 px.
• Product extra information - an additional text field reserved for regulatory compliance, warranty details, or specific technical specs.
• Selling unit retail - the standard recommended retail price utilized as the baseline anchor before any promotional offer discounts.
• Shop the look - a merchandising identifier used to link complementary pieces together so customers can purchase an entire outfit or set.
• Size 1 [variant attribute] - the primary sizing element, e.g.: S, M, L; map this attribute for all applicable size-based categories, e.g.: apparel, shoes, mattresses, etc.
• Size 2 [variant attribute] - a secondary sizing constraint used for multi-dimensional items that require two distinct measurements, like waist and length. Map this attribute if you need to display a secondary size, e.g.: for categories like bras, where both a primary size and a secondary cup size are relevant.
• Sub brand - a secondary branding layer used to designate specific collections or lower-tier lines under a parent label.
• Video - a hosted media link that embeds active video footage directly into the main product imagery carousel.

Offer

All products (required)

• Price - (only appears if using pricing v1) the item’s base price/regular sales price. If a discount is created in the Pricing step, this price becomes the 'from' price. Enter a decimal value. Do not enter a currency.
• EAN - the product’s unique identifier, i.e.: GTIN. The 13-digit GS1 barcode number; if you have a 12-digit UPC, add a leading '0' to the UPC.

All products (optional)

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
• ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
• Category-specific ECO attributes - depending on your sales country, you might be required to map additional ECO attributes for products in specific categories. Review which ECO attributes to map within each category.

If pricing v2 is activated in your environment, you will see the following offer attributes, which are common to all Mirakl-based marketplaces:

• Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
• Strike price - the regular selling price. Use it in combination with the Price attribute to set up a discount/strikethrough pricing. To learn more, check out the 'Working with discounts' section of this article. 
• Additionally, the Fee groups attribute appears in Mappings, Fee group mappings, if pricing v2 is activated. Map the marketplace fee group ID of the product there.  

The following offer attributes are also common to all Mirakl-based marketplaces:

• Discount start date - the date from which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow American month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-25 15:30:00 +01 will start your discount on 25 October 2026 at 3:30 PM, one hour ahead of UTC time.
• Discount end date - the date until which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow American month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-30 23:59:59 +01 will end your discount on 30 October 2026 at 11:59 PM and 59 seconds, one hour ahead of UTC time.
• Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute. This attribute only applies if you use pricing v1.
• Discount quantity threshold - the minimum quantity required for the discount rate to be available.
• Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map the shipping class using the marketplace’s codes and not with the labels that are visible in the partner portal's user interface. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Logistic class codes

Carrier

Carrier mapping is not required on Mirakl-based marketplaces. However, with carrier mapping, you can map your carrier to a specific list of carriers maintained by this marketplace. Carrier mapping enables ChannelEngine to automatically send the tracking codes to this marketplace, allowing buyers to eventually track the shipment themselves. If your carrier is missing from the list, please directly contact the marketplace.

Pricing

Working with discounts

Pricing v1

• To set up a discount, map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
• The discounted price is only exported if it is lower than the base price.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
• To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. For example, a value of 2 indicates that the buyer must purchase two or more products at the same time to benefit from the discount.

Pricing v2

• To set up a discount, in the Offer mappings step, map the Strike price attribute to your regular price. Then, map the Discount start date and Discount end date attributes to indicate the start and end dates of your discount.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped. To learn how to set up a bulk discount, check out Bulk discounts.
• In the Pricing step, go to Price rules. Map the Price attribute to the discounted price. Both Min. price and Base price fields must be mapped. Note that ChannelEngine exports the higher of the two values – typically the Base price. To learn more, check out ChannelEngine: price rules v2.
• The Price and Strike price attributes cannot be mapped with the same value. ChannelEngine only sets a discount if the value in Price (Base price) is lower than the value in Strike price.
• If set up correctly, your product displays a discount label and a strikethrough price on the channel.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products, check the Listed products page for more information. Use the Channel status filter or the Validation and feedback tab to view all known errors for specific products.

If you see either of the below statuses, refer to the article ChannelEngine: why is my product listed as 'Product not found' in the inventory report?:

• Product not found in inventory report
• Product not in offer file

Products that ChannelEngine has failed to export are shown as Invalid, e.g.: products with an empty GTIN or that do not yet exist on the marketplace.

Alternatively, download the error report generated by Mirakl. To do so:

1. Log onto the Mirakl platform and go to Catalog, Product imports.
2. Identify the latest report and click the See details button.
3. Download the CSV file Non-integrated products report.

FAQs

How often does each task run on Mirakl-based marketplaces?
By default, Mirakl-based marketplaces follow the schedule below:

Can I map attributes on ChannelEngine and on the Mirakl platform?
No. Mapping attributes on the Mirakl marketplace platform interferes with ChannelEngine's content export. Therefore, it is recommended to categorize and map content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?
Chances are that you are receiving the feedback. However, different types of error reports can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and the conventional reports have been fully processed by ChannelEngine. If there are no errors to report, no new reports are generated.