PAYBACK Produkte: marketplace guide

About this guide

This is a ChannelEngine guide on the Munich-based marketplace PAYBACK Produkte. Here you can find information on how to request a PAYBACK Produkte seller account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Marketplace-specific requirements and exceptions

• Setup
• Mappings
• Pricing
• Listed products

FAQs

About the marketplace

PAYBACK is one of the largest loyalty programs in Germany, with over 35 million active customers and 18 million active app users. It has expanded its offering by launching an online marketplace called PAYBACK Produkte.

On this marketplace, customers can collect PAYBACK points every time they make a purchase. These points can later be redeemed for rewards, discounts, or other benefits within the PAYBACK program.

Commercial information

How to request an account

PAYBACK Produkte is a closed marketplace. There is no public registration page. To request an account, contact the marketplace directly via email or apply via Mirakl Connect.

To be considered as a seller, you must:

• Have your legal entity based in Germany (incl. German VAT ID)
• Ship from Germany or the European Union
• Provide German-speaking customer service

Associated costs

PAYBACK Produkte does not charge a setup fee. It does, however, charge a monthly subscription fee of EUR 39.95 as well as a commission of 7–16%, depending on the product category.

Marketplace features

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

The section below describes exceptions to the standard settings and configuration steps required to set up this channel on ChannelEngine. 

Setup

On ChannelEngine

Connection

1. This channel is a Mirakl-based channel. Therefore, you connect to it with your Mirakl Connect SSO account. For more information on configuring Mirakl Connect SSO with ChannelEngine, check out the Mirakl-based channels: SSO authorization article.
2. If you would like to test the order flow with this plugin, contact the ChannelEngine Support team to configure the connection of your plugin to support testing. For more information on testing orders, check out the article ChannelEngine: how to create test orders.

Invoice uploads

To configure your invoice settings, go to Advanced settings. Then, select one option from the dropdown menu in the Enable invoice uploading field, which contains the following options:

• ChannelEngine invoices - when ChannelEngine receives a shipment, ChannelEngine automatically generates an invoice and attaches it to the shipment before exporting the shipment.
• Merchant invoices (optional) - when ChannelEngine receives a shipment, ChannelEngine exports the shipment – even if there is no invoice attached to it.
• Merchant invoices (required) - when ChannelEngine receives a shipment, ChannelEngine only exports the shipment if an invoice is attached to it. If not, you receive a notification.
• None - when ChannelEngine receives a shipment, ChannelEngine takes no action other than notifying you that no invoice is present.

If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: upload merchant invoices.

Mappings

Content

All products (required)

• Brand - the product brand or manufacturer.
• Color [variant attribute] - the main color or color combination. Use this attribute to define color variations.
• Email address of the manufacturer - the manufacturer’s contact email for inquiries or support.
• Manufacturer's postal address - the physical address of the manufacturing company.
• Name of the manufacturer - the manufacturer’s name, registered trade name, or registered trademark.
• Phone number required for delivery - indicates if a phone number is required for delivery.
• Product description - a detailed product description. Maximum character length is 3,000.
• Product image 1-2 - the product's main image. The following requirements apply:
  • Provide at least two images.
  • Background - white (for Product image 1).
  • Minimum resolution - 500×500 px.
  • Maximum file size - 10 MB.
  • Color space - sRGB.
  • Supported formats - JPEG, PNG, or GIF.
• Product name - a complete and descriptive product title. Follow this structure: [brand] [product type] [key features]. Maximum character length is 150. E.g.: PAYBACK Hoodie aus 100 % Baumwolle in Blau für Damen.
• Shop SKU - the seller’s unique product identifier used for internal tracking. This is equivalent to a merchant product number on ChannelEngine.
• Short title - a shortened version of the product title used to generate the URL slug for the product detail page. The requirements are:
  • Do not include attributes such as color, size, or dimensions.
  • Use one URL per product detail page or variant group.
  • Remove special characters and filler words such as 'for' or 'with'.
  • Maximum length - 50 characters.
  • E.g.: PAYBACK Hoodie Baumwolle Damen

The following required attribute is common to all Mirakl-based marketplaces:

• Export strategy - choose a strategy for exporting product data. You can select from the following export strategies:
  • Yes - export all product content to the marketplace, including the EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.

  • No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
     

    NB: the default export strategy is Yes, even if the Export strategy attribute is left unmapped.

All products (optional)

• Email address of the responsible person in the EU - the email address of the person responsible for the product in the EU. Use this attribute if the manufacturer is based outside the EU.
• Manufacturer color - the manufacturer color. Use this attribute to define color variations and avoid duplicates in variations. Maximum character length - 60.
• Meta description - a short description for search engine optimization (SEO). Maximum character length - 153.
• Meta title - a title for search engine ads and browser tabs. Maximum character length - 55.
• Name of the responsible person in the EU - the full name of the person responsible for the product in the EU. Use this attribute if the manufacturer is based outside the EU.
• Postal address of the responsible person in the EU - the physical address of the person responsible for the product in the EU. Use this attribute if the manufacturer is based outside the EU.
• Product image 3-5 - additional product images. For image requirements, check Product image 1-2.
• Safety warnings - provide mandatory safety warnings according to the Product Safety Act or applicable EU regulations. Use this attribute if the product poses specific risks, such as risks related to children, chemicals, or electricity. E.g.: Nicht geeignet für Kinder unter 3 Jahren. Erstickungsgefahr durch verschluckbare Kleinteile.
• Variant grouping code - a shared code for all product variations to group them as one product family. E.g.: 12345-TSHIRT.
• Video URL - an embed-URL that links to a product video to illustrate features and usage. E.g.: https://www.youtube.com/embed/M-RrxP40t1c.
• Warranty - warranty terms including the duration. E.g.: 2 Jahre.

Offer

Required

• Price - the item’s base price/regular sales price, including the VAT. If a discount is created in the Pricing step, this price becomes the 'from' price. Enter a decimal value. Do not enter a currency. If pricing v2 is activated in your tenant, the Price attribute appears in Pricing, Price rules.
• EAN - the product's GTIN. 

Optional

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
• ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.

If pricing v2 is activated in your environment, you will see the following offer attributes, which are common to all Mirakl-based marketplaces:

• Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
• Additionally, the Fee groups attribute appears in Mappings, Fee group mappings, if pricing v2 is activated. Map the marketplace fee group ID of the product there. 

The following offer attributes are also common to all Mirakl-based marketplaces.

• Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. PAYBACK Produkte only allows products offers in the New condition.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map the shipping class using the marketplace’s codes and not with the labels that are visible in the partner portal's user interface. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Logistic class codes

Carrier

Carrier mapping is not required on Mirakl-based marketplaces. However, with carrier mapping, you can map your carrier to a specific list of carriers maintained by this marketplace. Carrier mapping enables ChannelEngine to automatically send the tracking codes to this marketplace, allowing buyers to eventually track the shipment themselves. If your carrier is missing from the list, please directly contact the marketplace.

Pricing

PAYBACK Produkte only works with prices including VAT.

PAYBACK Produkte does not currently support discounts/strikethrough pricing. While discount-related attributes (Strike price, Discount start date, etc.) are available in Offer mappings, leave these attributes empty.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products, check the Listed products page for more information. Use the Channel status filter or the Validation and feedback tab to view all known errors for specific products.

If you see either of the below statuses, refer to the article ChannelEngine: why is my product listed as 'Product not found' in the inventory report?:

• Product not found in inventory report
• Product not in offer file

Products that ChannelEngine has failed to export are shown as Invalid, e.g.: products with an empty GTIN or that do not yet exist on the marketplace.

Alternatively, download the error report generated by Mirakl. To do so:

1. Log onto the Mirakl platform and go to Catalog, Product imports.
2. Identify the latest report and click the See details button.
3. Download the CSV file Non-integrated products report.

FAQs

How often does each task run on Mirakl-based marketplaces?
By default, Mirakl-based marketplaces follow the schedule below:

Can I map attributes on ChannelEngine and on the Mirakl platform?
No. Mapping attributes on the Mirakl marketplace platform interferes with ChannelEngine's content export. Therefore, it is recommended to categorize and map content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?
Chances are that you are receiving the feedback. However, different types of error reports can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and the conventional reports have been fully processed by ChannelEngine. If there are no errors to report, no new reports are generated.