The Knot: marketplace guide
About this guide
This is a ChannelEngine guide on the US-based marketplace The Knot. Here you can find information on how to request a The Knot account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.
Table of contents
Marketplace-specific requirements and exceptions
Commercial information
| Founded | 1996 |
| Founder | David Liu, Carley Roney, Rob Fassino, Michael Wolfson |
| Headquarters | Chevy Chase, Maryland |
| Area served | United States |
| Number of monthly visits | circa 14.7 million (2026) |
| Website | theknot.com |
| Product categories | Kitchen appliances, cookware, bakeware, knives & boards, utensils & gadgets, cleaning & storage, coffee & tea, kitchen linens, dinnerware, flatware, serveware & entertaining, drinkware & bar, table linens, home, household appliances, storage & organization, outdoor, décor, smart home, furniture, rugs & mats, bedding, bath, self-care essentials, lifestyle, luggage & travel, camping, electronics & gadgets, pets, sports & fitness, tools & crafts, clothing & accessories, gift cards, experiences, destinations |
| Input language | English |
| Input currency | USD |
| Content creation | yes |
| Profile on ChannelEngine | The Knot |
How to request an account
To start selling on The Knot, you must meet The Knot’s marketplace seller requirements. Contact the Channel Partners team at ChannelEngine to receive an introduction.
To sell on any US-based marketplace, the following seller requirements apply to you as well:
- US Taxpayer Identification Number (TIN)
- US-based warehouse
- Ability to process returns
- Customer service available by email, at a minimum
Associated costs
[marketplace name] does not charge...
Marketplace features
| Supported | Not supported |
| Product content | Sales channels |
| Product offers | Refurbished products |
| Orders (no split) | Repricing |
| Shipments | Cancelations (marketplace) |
| Cancelations (merchant) | Returns (marketplace) |
| Returns (merchant) | Multiple stock locations |
| Carrier mapping | Marketplace fulfillment service |
| Product variations (manual) | Last-mile delivery/shipping labels |
| Invoice uploads | HTML formatting |
| Settlements |
Settings and configuration
Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.
- Go through the Setup.
- Create a Product selection.
- Complete the Categorization.
- Set up the Mappings: content, offers, and carriers.
- Configure the Pricing: rules and currency conversion.
- Fill in the Stock settings.
- Finish the Activation.
- Check the Listed products overview.
Marketplace-specific requirements and exceptions
The section below describes exceptions to the standard settings and configuration steps required to set up this channel on ChannelEngine.
Setup
On ChannelEngine
Connection
- This channel is a Mirakl-based channel. Therefore, you connect to it with your Mirakl Connect SSO account. For more information on configuring Mirakl Connect SSO with ChannelEngine, check out the Mirakl-based channels: SSO authorization article.
- If you would like to test the order flow with this plugin, contact the ChannelEngine Support team to configure the connection of your plugin to support testing. For more information on testing orders, check out the article ChannelEngine: how to create test orders.
Invoice uploads
To configure your invoice settings, go to Advanced settings. Then, select one option from the dropdown menu in the Enable invoice uploading field, which contains the following options:
- ChannelEngine invoices - when ChannelEngine receives a shipment, ChannelEngine automatically generates an invoice and attaches it to the shipment before exporting the shipment.
- Merchant invoices (optional) - when ChannelEngine receives a shipment, ChannelEngine exports the shipment – even if there is no invoice attached to it.
- Merchant invoices (required) - when ChannelEngine receives a shipment, ChannelEngine only exports the shipment if an invoice is attached to it. If not, you receive a notification.
- None - when ChannelEngine receives a shipment, ChannelEngine takes no action other than notifying you that no invoice is present.
If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: upload merchant invoices.
Mappings
Content
All products (required)
The following required attribute is common to all Mirakl-based marketplaces:
-
Export strategy - choose a strategy for exporting product data. You can select from the following export strategies:
- Yes - export all product content to the marketplace, including the EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.
-
No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
NB: the default export strategy is Yes, even if the Export strategy attribute is left unmapped.
- Product name - the main title or display name of the product shown to buyers.
- Shop SKU - the unique SKU assigned by the seller (your shop's internal reference code for the product).
All products (optional)
- AB1200 - a specific disclosure, placeholder, or internal/reference code (often tied to shop SKU or variant).
- Brand - the manufacturer or brand name of the product.
- Color - the primary color of the product.
- Color [variant attribute] - a variant-specific color field used for grouping product options.
- Country of manufacture - the country where the product was made or assembled.
- Description - the full product description visible to buyers, including details and benefits.
- Feature 1-3 - first, second, and third bullet-point style highlight or key selling point.
- FTC country of origin - FTC-required country of origin for truthful advertising and labeling.
- Material description - detailed text about the materials used in the product.
- Mirakl image 1-6 - primary/hero product image and additional product images.
- PFAS - flag indicating if the product contains per- and polyfluoroalkyl substances (compliance field).
- Primary category - the main/top-level category the product belongs to.
- Product class - classification or type code (often internal or for tax/fulfillment purposes).
- Proposition 65 - California Proposition 65 warning flag or text for chemical exposure compliance.
- Secondary category - an additional/mid-level category for better organization.
- Size [variant attribute] - variant-specific size used for grouping product options.
- Tertiary category - a further/sub-sub category for precise placement.
- Type of product - specifies the nature of the item (e.g., physical good, digital, service).
- Variant group code - code that links variant child products to one parent listing.
- Weight text - the product's weight as text (used for shipping and display).
Offer
Required
- Price - the item’s base price/regular sales price. If a discount is created in the Pricing step, this price becomes the 'from' price. Enter a decimal value. Do not enter a currency. If pricing v2 is activated in your tenant, the Price attribute does not appear. Follow the steps in the section "Working with discounts".
- UPC - the UPC of your product.
Optional
Terms and conditions - seller-provided text or link outlining specific sale terms for the product, such as returns, warranties, shipping, cancellations, or custom rules (e.g., for personalized wedding items), displayed on the product page for buyer transparency and compliance.
The following offer attributes are common to some Mirakl-based marketplaces:
- ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
- ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
- ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
- Category-specific ECO attributes - depending on your sales country, you might be required to map additional ECO attributes for products in specific categories. Review which ECO attributes to map within each category.
If pricing v2 is activated in your environment, you will see the following offer attributes, which are common to all Mirakl-based marketplaces:
- Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
- Strike price - the regular selling price. Use it in combination with the Price attribute to set up a discount/strikethrough pricing. To learn more, check out the 'Working with discounts' section of this article.
- Additionally, the Fee groups attribute appears in Mappings, Fee group mappings, if pricing v2 is activated. Map the marketplace fee group ID of the product there.
The following offer attributes are also common to all Mirakl-based marketplaces:
- Discount start date - the date from which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow American month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-25 15:30:00 +01 will start your discount on 25 October 2026 at 3:30 PM, one hour ahead of UTC time.
- Discount end date - the date until which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow American month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-30 23:59:59 +01 will end your discount on 30 October 2026 at 11:59 PM and 59 seconds, one hour ahead of UTC time.
- Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute. This attribute only applies if you use pricing v1.
- Discount quantity threshold - the minimum quantity required for the discount rate to be available.
- Leadtime to shipment - the number of days before you ship the product. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
- Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
- Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
- Product tax code - the taxation code applicable to the product.
- Logistic class - your optional shipping class. Make sure to map the shipping class using the marketplace’s codes and not with the labels that are visible in the partner portal's user interface. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.
Logistic class codes
| Code | Label | Description |
|
Default logistic family |
null |
Carrier
Carrier mapping is not required on Mirakl-based marketplaces. However, with carrier mapping, you can map your carrier to a specific list of carriers maintained by this marketplace. Carrier mapping enables ChannelEngine to automatically send the tracking codes to this marketplace, allowing buyers to eventually track the shipment themselves. If your carrier is missing from the list, please directly contact the marketplace.
Pricing
Working with discounts
These instructions apply to most Mirakl marketplaces. If there are any exceptions on this marketplace, these are noted below.
Pricing v1
- To set up a discount, map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
- The discounted price is only exported if it is lower than the base price.
- If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
- To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. For example, a value of 2 indicates that the buyer must purchase two or more products at the same time to benefit from the discount.
Pricing v2
- To set up a discount, in the Offer mappings step, map the Strike price attribute to your regular price. Then, map the Discount start date and Discount end date attributes to indicate the start and end dates of your discount.
- If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped. To learn how to set up a bulk discount, check out Bulk discounts.
- In the Pricing step, go to Price rules. Map the Price attribute to the discounted price. Both Min. price and Base price fields must be mapped. Note that ChannelEngine exports the higher of the two values – typically the Base price. To learn more, check out ChannelEngine: price rules v2.
- The Price and Strike price attributes cannot be mapped with the same value. ChannelEngine only sets a discount if the value in Price (Base price) is lower than the value in Strike price.
- If set up correctly, your product displays a discount label and a strikethrough price on the channel.
[procedure]
Listed products
If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products, check the Listed products page for more information. Use the Channel status filter or the Validation and feedback tab to view all known errors for specific products.
If you see either of the below statuses, refer to the article ChannelEngine: why is my product listed as 'Product not found' in the inventory report?:
- Product not found in inventory report
- Product not in offer file
Products that ChannelEngine has failed to export are shown as Invalid, e.g.: products with an empty GTIN or that do not yet exist on the marketplace.
Alternatively, download the error report generated by Mirakl. To do so:
- Log onto the Mirakl platform and go to Catalog, Product imports.
- Identify the latest report and click the See details button.
- Download the CSV file Non-integrated products report.
Additional information
Order extra data items
When an order is imported to ChannelEngine, ChannelEngine also retrieves extra data items related to the order itself – or to order lines. This extra data is specific to this marketplace. An explanation of each can be found below:
Order extra data
| Keys | Conditional* | Description |
wfordernum |
yes | WayfairOrderNumber |
recipient-email-address |
yes | Recipient Email |
* Conditional fields are only displayed if the marketplace provides a value.
FAQs
How often does each task run on Mirakl-based marketplaces?
By default, Mirakl-based marketplaces follow the schedule below:
| Task | Frequency |
|---|---|
| Export product data to marketplace | every 60 minutes |
| Export product offers to marketplace | every 15 minutes |
| Import product offers from marketplace | every 15 minutes |
| Import orders from marketplace | every 15 minutes |
| Export order shipments to marketplace | every 15 minutes |
| Export returns to marketplace | every 30 minutes |
Can I map attributes on ChannelEngine and on the Mirakl platform?
No. Mapping attributes on the Mirakl marketplace platform interferes with ChannelEngine's content export. Therefore, it is recommended to categorize and map content only on ChannelEngine.
Why am I not receiving feedback on my content and/or offer exports?
Chances are that you are receiving the feedback. However, different types of error reports can take a couple of hours or several days to be generated:
- Offer feedback
- Error reports are mostly generated automatically and are imported quickly.
- Content feedback
- Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
- Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.
Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and the conventional reports have been fully processed by ChannelEngine. If there are no errors to report, no new reports are generated.
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