(Albert Heijn) AH Voordeelshop: marketplace guide
About this guide
This is a ChannelEngine guide on the Netherlands-based marketplace AH Voordeelshop. Here you can find information on how to configure this marketplace on ChannelEngine and what the specific requirements are.
Table of contents
Marketplace-specific requirements and exceptions
About the marketplace
AH Voordeelshop is the online marketplace of the Netherlands’ largest supermarket chain, Albert Heijn, part of the Ahold Delhaize group. The marketplace offers exclusive deals on top brands, specializing in non-food products and experiences. The catalogue and offers change per season.
Commercial information
| Founded | 2024 |
| Founder(s) | Ahold Delhaize |
| Headquarters | Zaandam, Netherlands |
| Area served | Belgium, Netherlands |
| Number of monthly visits | circa 1.47 million (2026) |
| Website | voordeelshop.ah.nl |
| Product categories | appliances, household, garden, electronics, kids, baby, sporting goods, gifts, experiences, gift cards, e-tickets |
| Input language | Dutch |
| Input currency | EUR |
| Content creation | no |
| Minimum number of SKUs | 1 |
Marketplace features
| Supported | Not supported |
| Product offers | Product content |
| Orders (split order lines) | Returns (marketplace) |
| Shipments | Returns (merchant) |
| Repricing | |
| Cancelations (merchant) | |
| Cancelations (marketplace) | |
| Carrier mapping | |
| Sales channels | |
| Marketplace fulfillment service | |
| Product status updates | |
| Refurbished products | |
| Shipping labels/last-mile delivery |
Settings and configuration
Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.
- Go through the Setup.
- Create a Product selection.
- Complete the Categorization.
- Set up the Mappings: content, offers, and carriers.
- Configure the Pricing: rules and currency conversion.
- Fill in the Stock settings.
- Finish the Activation.
- Check the Listed products overview.
Marketplace-specific requirements and exceptions
This section describes extra steps and deviations from the standard settings and configuration steps that are required to successfully configure the AH Voordeelshop plugin on ChannelEngine.
Setup
On ChannelEngine
Add the plugin
Add the AH Voordeelshop channel plugin to your dashboard. To add the plugin:
- Open your ChannelEngine tenant.
- On the dashboard, click + Add channel.
- Search for AH Voordeelshop.
- If you are already an approved seller on AH Voordeelshop, click the + Add button on the channel card of the channel.
- If you are prompted to enter your Seller ID, and you do not have one, then enter any placeholder string.
- For more details on how to add a channel to your dashboard, check out ChannelEngine: add a channel.
Connection
This channel must connect to your channel plugin on ChannelEngine to consume your product content and offers and to push orders to you. Therefore, you need to provide your contact person at this channel with the following information:
-
Your ChannelEngine base URL
https://[yourtenant].channelengine.net - The Channel API key
The Channel API is this channel's gateway to your products on ChannelEngine. To find your Channel API key:
- In your channel plugin on the ChannelEngine Dashboard, and go to Setup, General.
- Locate the API key field.
Categorization
Categorization is not done on AH Voordeelshop.
Product selection
This channel accesses your product data directly from your product selection. To generate the product feed for this channel:
To generate the product feed files for this channel:
- Create your product selection for this channel.
- If your product data contains custom fields, mark your custom fields as public. See the section below on custom fields.
- Continue with the rest of the steps in Settings and configuration.
- Let ChannelEngine run its export task for the first time. This export task runs every 60 minutes.
Custom fields
To include your custom fields in the generated feeds and, therefore, expose your custom fields to this marketplace, mark these custom fields as public on ChannelEngine.
To mark your custom fields as public:
- Go to Products, Custom fields.
- Locate the custom field that you want to expose to this channel.
- Change the Include in channel product feed status by selecting the pencil icon and setting it to enabled.
For more guidance on custom fields, check out ChannelEngine: custom fields. If the custom field is set to public, it is automatically included in the product feed that is generated for this channel.
Mappings
Although all attributes are written in English, AH Voordeelshop requires content in Dutch.
AH Voordeelshop’s mappings contain all standard ChannelEngine attributes by default. You are not required to fill out all of the shown attributes, even if they are marked as Required. The only attributes that AH Voordeelshop requires sellers to map are the following attributes:
Content
All products (required)
- Name - the name of the item.
- GTIN - the item’s GTIN.
- Merchant product no - the item’s SKU. The merchant product number must be correctly mapped so that your orders are created for the intended items.
Offer
In Mappings, Offer mappings, the following offer attribute may appear on this channel, if this channel uses pricing v2:
- Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price.
In Mappings, Fee group mappings, map the marketplace fee group ID of the product.
Carrier
There is no carrier mapping on AH Voordeelshop.
Pricing
Pricing v2 is supported in the AH Voordeelshop plugin. For guidance on setting up price rules and promotions using pricing v2, check out ChannelEngine: price rules v2 and ChannelEngine: promotions.
Additional information
Orders
Items appear on split order lines with their respective:
- Merchant product no.
- Unit price
Shipments
Sellers may ship with any carrier of their choice and can send order lines in separate shipments.
When creating your shipments, the following fields are required:
- Shipment method
- Tracking code
FAQs
Why are my shipments stuck as 'Not exported yet'?
AH Voordeelshop uses ChannelEngine's Channel API, so ChannelEngine does not initiate the import and export of data to and from the marketplace. If your shipments are not exported and not visible on AH Voordeelshop's platform, something is incorrect with the import of the shipment information. Please contact AH Voordeelshop's customer service to investigate this. You can copy ChannelEngine's Support team in the email, if needed.
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