JB Hi-Fi: marketplace guide

About this guide

This is a ChannelEngine guide on the Australia-based marketplace JB Hi-Fi. Here you can find information on how to request a JB Hi-Fi account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.

Table of contents

About the marketplace

Commercial information

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Mappings
• Pricing
• Listed products

FAQs

About the marketplace

JB Hi-Fi marketplace allows you to sell alongside Australia’s biggest consumer electronics and home entertainment retailer. By listing your products on a trusted, high‑traffic destination, you reach new customers who are actively shopping for tech and home solutions. JB Hi-Fi is a category leader in TVs, computers, mobile, and smart home, making it easy for your products to complement JB Hi-Fi's existing range and grow your business with confidence.

Commercial information

How to request an account

To become a seller on JB Hi-Fi, apply via its online form. Sellers must meet the following requirements:

• Your business is an Australian-registered business.
• Your business is registered for GST in Australia and has a valid Australian Business Number (ABN).
• Meet and pass JB Hi-Fi's vetting requirements and ethical sourcing requirements.

Associated costs

JB Hi-Fi does not charge a setup fee; sellers incur a monthly fixed fee of AUD 250, including GST.

The selling commission is charged per product sold and varies per product category. 

Marketplace features

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

The section below describes exceptions to the standard settings and configuration steps required to set up this channel on ChannelEngine. 

Setup

On ChannelEngine

Connection

1. This channel is a Mirakl-based channel. Therefore, you connect to it with your Mirakl Connect SSO account. For more information on configuring Mirakl Connect SSO with ChannelEngine, check out the Mirakl-based channels: SSO authorization article.
2. If you would like to test the order flow with this plugin, contact the ChannelEngine Support team to configure the connection of your plugin to support testing. For more information on testing orders, check out the article ChannelEngine: how to create test orders.

Invoice uploads

To configure your invoice settings, go to Advanced settings. Then, select one option from the dropdown menu in the Enable invoice uploading field, which contains the following options:

• ChannelEngine invoices - when ChannelEngine receives a shipment, ChannelEngine automatically generates an invoice and attaches it to the shipment before exporting the shipment.
• Merchant invoices (optional) - when ChannelEngine receives a shipment, ChannelEngine exports the shipment – even if there is no invoice attached to it.
• Merchant invoices (required) - when ChannelEngine receives a shipment, ChannelEngine only exports the shipment if an invoice is attached to it. If not, you receive a notification.
• None - when ChannelEngine receives a shipment, ChannelEngine takes no action other than notifying you that no invoice is present.

If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: upload merchant invoices.

Mappings

JB Hi-Fi's catalogue typically requires a separate range approval before submitting products via Mirakl. Coordinate closely with the JB Hi-Fi team when you create your product catalog via Mirakl or when submitting new products. 

Content

All products (required)

• Brand - select your brand name from the list.
• Contains button cell batteries - indicates if the product includes button/coin batteries (important for safety warnings and hazardous goods compliance).
• Image 1 - primary product image (main visual for the listing). Guidelines:
  • Size - minimum: 1000px (width or height) / Ideal: 1200x1200px
  • Aspect Ratio - product must fill at least 80% of the frame.
  • Max file size - up to 5MB
  • Format - PNG or JPEC (pre-trimmed)
  • Background - main image: clean white background, no overlays, no lifestyle shots; additional images: lifestyle images allowed.
  • Angles - include multiple angles and close-ups.
  • Accuracy - show only the colour/SKU listed.
  • Contents shown - display only included items - no extra accessories, no mobile phones to depict "Smart" or "App-Enabled".
• Model number [en_AU] - the manufacturer's model identifier, localized for Australian English.
• Product description [en_AU] - detailed textual overview of the product, in Australian English. 
  • Length - max 10,000 characters.
  • First 250 characters - lead with core benefit, 2-3 hero specifications, who it suits. This first paragraph highly impacts SEO.
  • Structure - overview paragraph(s), key features list, specifications list.
  • Text format - plain text, justified paragraphs. 
  • Styling - bold or italics with reason, reduced-sized disclaimer text allowed, no ALL CAPS, and no headers. 
  • Links - no external links are permitted.
  • Claims - substantiated, placed at base of description, no superlatives, e.g.: "best", no awards without proof. 
• Product name [en_AU] - the main title/display name of the product, localized for Australian English.
• Seller SKU [en_AU] - unique stock-keeping unit assigned by the seller, localized for Australian use.

The following required attribute is common to all Mirakl-based marketplaces:

• Export strategy - choose a strategy for exporting product data. You can select from the following export strategies:
  • Yes - export all product content to the marketplace, including the EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.

  • No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
     

    NB: the default export strategy is Yes, even if the Export strategy attribute is left unmapped.

All products (optional)

• Box contents [en_AU] - list of items included in the packaging, in Australian English.
• Colour group - broad color category or family the product belongs to (e.g., for filtering/search).
• Contains lithium batteries - flags if the product includes lithium-based batteries (for shipping, safety, and regulatory requirements).
• Country of manufacture - the country where the product was made/assembled.
• Country of origin - the country from which the product originates (may differ from the manufacturer for components).
• Dangerous and prohibited goods - declaration if the item is classified as dangerous/prohibited (e.g., for transport restrictions).
• GST rate - applicable goods and services tax percentage for the product in Australia.
• Image 2-10 - additional product images for detailed views, e.g.: alternate angle or feature close-up.
• Key feature 1-3 [en] - first, second, and third highlighted bullet-point feature, in English.
  • Provide key features 1-3 for the PDP block under Add to Cart
  • Repeat in Description for skimmers. 
  • Prohibited: Seller/Store details, shipping/returns, personal info, external backlinks.
  • Use the first 250 characters to sell benefits, include key specifications early,
  • Write in short paragraphs.
  • Use basic HTML only: <p> <br> <ul> <ol> <li> <strong> <em>
• Licensed product - indicates if the product is officially licensed (e.g., branded merchandise).
• Manufacturer name [en_AU] - name of the brand/manufacturer, localized for Australian English.
• Manufacturer's warranty - details of the official warranty provided by the manufacturer.
• Meta keywords [en_AU] - seo keywords/phrases for search optimization, in Australian English.
• Number of pieces - total count of individual items or components in the product/set.
• Pack quantity [Variant Attribute] - number of units in a pack/variant (e.g., for multi-packs).
• Primary intended use - main purpose or application of the product.
• Product depth (mm) - depth/dimension of the product in millimeters.
• Product height (mm) - height dimension of the product in millimeters.
• Product weight (kg) - weight of the product in kilograms (for shipping calculations).
• Product width (mm) - width dimension of the product in millimeters.
• Release date - official launch or availability date of the product.
• Smart features - list of intelligent/connectivity features (e.g., wi-fi, app control).
• Variant colour [Variant Attribute] - color option for product variants.
• Variant custom size [Variant Attribute] - custom size specification for variants.
• Variant group code [en_AU] - code linking related product variants together, in Australian English.

Offer

Required

• Price - the item’s base price/regular sales price. If a discount is created in the Pricing step, this price becomes the 'from' price. Enter a decimal value. Do not enter a currency. If pricing v2 is activated in your tenant, the Price attribute does not appear. Follow the steps in the section “Working with discounts”.
• Barcode - the item’s GTIN.

Optional

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
• ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
• Category-specific ECO attributes - depending on your sales country, you might be required to map additional ECO attributes for products in specific categories. Review which ECO attributes to map within each category.

If pricing v2 is activated in your environment, you will see the following offer attributes, which are common to all Mirakl-based marketplaces:

• Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
• Strike price - the regular selling price. Use it in combination with the Price attribute to set up a discount/strikethrough pricing. To learn more, check out the 'Working with discounts' section of this article. 
• Additionally, the Fee groups attribute appears in Mappings, Fee group mappings, if pricing v2 is activated. Map the marketplace fee group ID of the product there.  

The following offer attributes are also common to all Mirakl-based marketplaces:

• Discount start date - the date from which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-25 15:30:00 +01 will start your discount on 25 October 2026 at 3:30 PM, one hour ahead of UTC time.
• Discount end date - the date until which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-30 23:59:59 +01 will end your discount on 30 October 2026 at 11:59 PM and 59 seconds, one hour ahead of UTC time.
• Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute. This attribute only applies if you use pricing v1.
• Discount quantity threshold - the minimum quantity required for the discount rate to be available.
• Leadtime to shipment - the number of days before you ship the product. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map the shipping class using the marketplace’s codes and not with the labels that are visible in the partner portal's user interface. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Carrier

Carrier mapping is not required on Mirakl-based marketplaces. However, with carrier mapping, you can map your carrier to a specific list of carriers maintained by this marketplace. Carrier mapping enables ChannelEngine to automatically send the tracking codes to this marketplace, allowing buyers to eventually track the shipment themselves. If your carrier is missing from the list, please directly contact the marketplace.

Pricing

Working with discounts

These instructions apply to most Mirakl marketplaces. If there are any exceptions on this marketplace, these are noted below. 

Pricing v1

• To set up a discount, map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
• The discounted price is only exported if it is lower than the base price.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
• To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. For example, a value of 2 indicates that the buyer must purchase two or more products at the same time to benefit from the discount.

Pricing v2

• To set up a discount, in the Offer mappings step, map the Strike price attribute to your regular price. Then, map the Discount start date and Discount end date attributes to indicate the start and end dates of your discount.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped. To learn how to set up a bulk discount, check out Bulk discounts.
• In the Pricing step, go to Price rules. Map the Price attribute to the discounted price. Both Min. price and Base price fields must be mapped. Note that ChannelEngine exports the higher of the two values – typically the Base price. To learn more, check out ChannelEngine: price rules v2.
• The Price and Strike price attributes cannot be mapped with the same value. ChannelEngine only sets a discount if the value in Price (Base price) is lower than the value in Strike price.
• If set up correctly, your product displays a discount label and a strikethrough price on the channel.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products, check the Listed products page for more information. Use the Channel status filter or the Validation and feedback tab to view all known errors for specific products.

If you see either of the below statuses, refer to the article ChannelEngine: why is my product listed as 'Product not found' in the inventory report?:

• Product not found in inventory report
• Product not in offer file

Products that ChannelEngine has failed to export are shown as Invalid, e.g.: products with an empty GTIN or that do not yet exist on the marketplace.

Alternatively, download the error report generated by Mirakl. To do so:

1. Log onto the Mirakl platform and go to Catalog, Product imports.
2. Identify the latest report and click the See details button.
3. Download the CSV file Non-integrated products report.

Additional information

Orders

All orders are automatically approved for sellers via Mirakl. 

Shipments

Both tracking codes and return tracking codes are required on all shipments. 

FAQs

How often does each task run on Mirakl-based marketplaces?
By default, Mirakl-based marketplaces follow the schedule below:

Can I map attributes on ChannelEngine and on the Mirakl platform?
No. Mapping attributes on the Mirakl marketplace platform interferes with ChannelEngine's content export. Therefore, it is recommended to categorize and map content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?
Chances are that you are receiving the feedback. However, different types of error reports can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and the conventional reports have been fully processed by ChannelEngine. If there are no errors to report, no new reports are generated.