Winkelstraat: marketplace guide
About this guide
This is a ChannelEngine guide on the Netherlands-based marketplace Winkelstraat. Here, you can find information on how to request a Winkelstraat account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.
Table of contents
Marketplace-specific requirements and exceptions
About the marketplace
Winkelstraat offers a full-service marketplace model for premium and luxury fashion, shoes, and accessories. The customer target audience is young, has a high preference for streetwear, and has high spending potential. Winkelstraat sells the Benelux and DACH markets, with around 100,000 products listed as of 2025 and the support of more than 300 merchants. The best performing categories are Shoes, Jackets, and Bags.
Commercial information
| Founded | 2012 |
| Headquarters | Vianen, Netherlands |
| Area served (orders) | Europe |
|
Area served (shipments) |
Austria Belgium Germany Luxembourg Netherlands Switzerland |
| Number of monthly visits | circa 390,000 (2025) |
| Website | winkelstraat.nl |
| Setup cost | variable |
| Commission | variable |
| Other costs | monthly, variable |
| Payment | weekly |
| Product categories | Clothing, shoes, bags, and accessories |
| Input language | Dutch, English, French, German, Italian |
| Input currency | EUR |
| Content creation | yes |
|
Minimum number of SKUs |
no |
|
Advertisement options |
yes |
| Profile on ChannelEngine | Winkelstraat |
How to request an account
To start selling on Winkelstraat, the essential qualifications are as follows:
Relevant brand mix
Sufficient buying volume
Professional systems for technology and order management
Apply via the online form on the Winkelstraat website. To sell in multiple countries and regions, merchants sign a new contract for each additional country or region.
Associated costs
Winkelstraat has a variable setup fee, depending on the breadth of the connection that needs to be built. The monthly fee depends on the number of products that the merchant lists. The commission fee depends on the merchant’s brand mix.
Marketplace features
| Supported | Not supported |
|---|---|
| Product offers | Returns2 |
| Product content | Cancelations3 |
| Orders | Carrier mapping |
| Product variations (size)1 | Sales channels |
| Refurbished products | HTML support |
| Shipping labels/Last-mile delivery | Marketplace fulfillment service |
| Repricing |
- Size variations are supported. Color variations are not supported. Products are grouped by size variations using Manufacturer and Manufacturer Product Number. These must match within the variation group.
- Returns are managed by you, outside of ChannelEngine. Returns are registered on the marketplace first. Returns can only be created by you once the product arrives at your warehouse.
- Cancelations are handled by you, outside of ChannelEngine. For merchant cancelations, Winkelstraat will only use the reason out of stock. For any other merchant cancelation reason, please discuss with Winkelsraat customer service.
Settings and configuration
Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.
- Go through the Setup.
- Create a Product selection.
- Complete the Categorization.
- Set up the Mappings: content, offers, and carriers.
- Configure the Pricing: rules and currency conversion.
- Fill in the Stock settings.
- Finish the Activation.
- Check the Listed products overview.
Marketplace-specific requirements and exceptions
This section describes extra steps and deviations from the standard steps in the Settings and configuration section that are required to successfully configure the Winkelstraat plugin on ChannelEngine.
Setup
Pricing v2 must be activated in the Winkelstraat plugin on ChannelEngine.
On ChannelEngine
This channel must connect to your channel plugin on ChannelEngine to consume your product content and offers and to push orders to you. Therefore, you need to provide your contact person at this channel with the following information:
-
Your ChannelEngine base URL
https://[yourtenant].channelengine.net - The Channel API key
- Your channel-specific product feed URLs*
The Channel API is this channel's gateway to your products on ChannelEngine. To find your Channel API key:
- In your channel plugin on the ChannelEngine Dashboard, and go to Setup, General.
- Locate the API key field.
*To retrieve the channel-specific product feed URLs, check out the next section on creating your product selection.
Product selection
This channel accesses your product data directly from source files that ChannelEngine generates. In the Product selection step, you see two URLs. These are placeholders for two versions of the product feed that this channel receives from ChannelEngine – one in CSV and one in XML format.
To generate the product feed files for this channel:
- Create a product selection for this channel.
- Check which attributes the channel requires you to map, and make sure these attributes are stored in either the standard ChannelEngine fields or your custom fields.
- If your product data contains custom fields, mark them as public. For guidance on marking custom fields as public, see the Custom fields section below.
- Complete the remaining steps in Settings and configuration.
- Let ChannelEngine run its export task for the first time. This task runs every 60 minutes.
The feed content is visible after you finish the Activation step and ChannelEngine completes its export task.
Custom fields
To include your custom fields in the generated feed and, therefore, expose your custom fields to this marketplace, mark them as public on ChannelEngine.
To mark your custom fields as public:
- Go to Products, Custom fields.
- Locate the custom field that you want to expose to this channel.
- Change the Include in channel product feed status by selecting the pencil icon and setting it to enabled.
For more guidance on custom fields, check out ChannelEngine: custom fields.
Categorization
On ChannelEngine, Winkelstraat categories appear in the language in which Winkelstraat chooses to push its categories to ChannelEngine. In practice, Winkelstraat categories appear in English on ChannelEngine.
Mappings
Content
In practice, Winkelstraat’s attributes appear in English on ChannelEngine. However, you may submit product content in English, Dutch, Italian, French, or German. On Winkelstraat, product content appears in Dutch.
An ideal product listing on Winkelstraat contains:
Price
Title
Color
Brand
Brand product number
Size
Front image
Back image
Image requirements
File format - all photo URLs or files must end in .png or .jpg. (.webp is not allowed).
Sharpness - all photos must remain sharp even when zoomed in.
Background - preference is for white; light gray is allowed. Backgrounds that are too dark will be rejected.
Photography - only studio photography is accepted.
First photo - always the front of the item. Preferably a packshot or mannequin; a model photo is also allowed.
Model photos - cropping between the nose and lips is preferred. This can also be done in-house during post-processing if desired.
Additional photos - a photo of the back of the item is preferred. Detailed photos of all items are desired.
Samples or drawings - images of samples or drawings will be rejected.
Atmospheric images will be rejected.
Text in images - photos containing text will generally be rejected, unless the text contains relevant information.
Start with mapping the following attributes:
All products (required)
Age group - choose from the dropdown.
Color - choose from the dropdown.
Description - a description of your product. Winkelstraat treats your description as a suggestion and may modify it to suit its needs.
Gender - choose from the dropdown.
Manufacturer - the name of the product’s manufacturer. Products are grouped by size variations using Manufacturer and Manufacturer Product Number. These must match within the variation group.
Name - your brand.
Retailer product reference - the product’s SKU, typically the ChannelEngine Merchant product no.
Season - choose from the dropdown.
Size - choose from the dropdown.
All products (optional)
Additional image 1-11 - provide the URL of the images to include with the product. Winkelstraat advises providing at least one front image and one back image. Follow the above image requirements.
Condition type - if selling a refurbished product, select any option other than New.
Default image - the main product image. Follow the above image requirements.
EAN code - use your GTIN, which is typically your EAN.
Fit - provide text about the product fit.
Manufacturer product color - the product’s color, according to the original manufacturer.
Manufacturer product number - the product number given by the original manufacturer. Products are grouped by size variations using Manufacturer and Manufacturer Product Number. These must match within the variation group.
Material (fabric) - text to describe the material, e.g.: ‘RVS'.
Continue mapping attributes per product category.
Offer
Required
Quantity - use ChannelEngine’s Stock field.
Optional
Special price from date - the first day on which your product’s promotion starts, including VAT. Contact Winkelstraat for guidelines.
Special price to date - the last day of your product’s promotion, including VAT. Contact Winkelstraat for guidelines.
In Mappings, Offer mappings, the following offer attribute may appear on this channel, if this channel uses pricing v2:
- Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price.
In Mappings, Fee group mappings, map the marketplace fee group ID of the product.
Carrier
Carrier mapping is not available on Winkelstraat.
Pricing
The Pricing step uses ChannelEngine’s pricing v2 feature.
Both Price and Special price (for promotions) must include VAT.
Additional information
Product creation
New products from ChannelEngine appear on Winkelstraat within one to two working days (Monday-Friday only).
Updates to existing products are processed in near real-time (~30 minutes).
Content overrides
Some attributes (e.g.: Description) are overridden by Winkelstraat for SEO purposes. Merchant-provided descriptions are treated as suggestions.
VAT requirements
VAT requirements depend on the merchant’s country of origin.
Shipping
Tracking codes and return tracking codes are both required by Winkelstraat.
Shipping labels
Winkelstraat requires that you use its designated shipping label. Winkelstraat generates the shipping label for you in the order’s packing slip field.
To retrieve the packing slip URL within each order via the ChannelEngine web interface:
Find the packing slip in Orders.
Go to a specific order
Go to Extra information.
The URL is located in the packingslip_url field.
Click on the URL to download the document via the ChannelEngine web interface, or retrieve it from the Merchant API.
Winkelstraat carrier
If you use the carrier that is suggested by Winkelstraat, the shipping label includes a tracking code, item list, and return instructions.
Own carrier
If using your own carrier, the shipping label includes only the item list and return instructions. You must specify the carrier in the shipment method when creating the shipment on ChannelEngine.
Advertisement options
Winkelstraat offers sponsored listing options and banner placements to its merchants.
FAQs
Why are my shipments stuck as ‘Not exported yet'?
Winkelstraat uses ChannelEngine's Channel API. Therefore, Winkelstraat controls the import and export of data to and from the marketplace. If your shipments are not exported and are not visible in Winkelstraat's backend, something is wrong with the import of the shipment information into Winkelstraat’s platform. Please contact Winkelstraat's customer service to investigate this. You can copy ChannelEngine's Support team in the email, if needed.
Comments
0 comments
Article is closed for comments.