Lowe's: marketplace guide

This is a ChannelEngine guide on the Mooresville, North Carolina-based marketplace Lowe's. Here you can find information on how to request a Lowe's account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Mappings
• Pricing
• Listed products

FAQs

Commercial information

How to request an account

To start selling on Lowe's, submit an application form (link accessible from the United States). To qualify as a seller, you must meet the following requirements:

• Your business must be registered in the United States. You must provide a valid US business address, W-9 form, and Employer Identification Number (EIN).
• You must meet Lowe's shipping requirements:
  • Use approved carriers (UPS, USPS, or FedEx).
  • Ship all orders from within the United States.
  • Fulfill parcel orders within 24 business hours of receiving the order.
  • Fulfill LTL orders within three business days of receiving the order.
• All products must have GS1-certified Universal Product Codes (UPCs) printed on the product.

To sell on any US-based marketplace, the following seller requirements apply to you as well:

• US Taxpayer Identification Number (TIN)
• US-based warehouse
• Ability to process returns
• Customer service available by email, at a minimum

Associated costs

Lowe's does not charge any setup or monthly fees. However, it does charge a commission on sales that ranges between 8% and 15%, depending on the product category. 

Marketplace features

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

Lowe's is a Mirakl-based marketplace; therefore, you can connect with ChannelEngine using your Mirakl Connect SSO account. For more information on using your Mirakl Connect SSO credentials, check out the Mirakl-based channels: SSO authorization article.

Invoice uploads

To configure your invoice settings, go to Advanced settings. Then, select one option from the dropdown menu in the Enable invoice uploading field, which contains the following options:

• ChannelEngine invoices - when ChannelEngine receives a shipment, ChannelEngine automatically generates an invoice and attaches it to the shipment before exporting the shipment.
• Merchant invoices (optional) - when ChannelEngine receives a shipment, ChannelEngine exports the shipment – even if there is no invoice attached to it.
• Merchant invoices (required) - when ChannelEngine receives a shipment, ChannelEngine only exports the shipment if an invoice is attached to it. If not, you receive a notification.
• None - when ChannelEngine receives a shipment, ChannelEngine takes no action other than notifying you that no invoice is present.

If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: upload merchant invoices.

Mappings

Content

All products (required)

The following required attribute is common to all Mirakl-based marketplaces:

• Export strategy - choose a strategy for exporting product data. You can select from the following export strategies:
  • Yes - export all product content to the marketplace, including the EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.

  • No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
     

    NB: the default export strategy is Yes, even if the Export strategy attribute is left unmapped.

• Are PFAS chemicals intentionally added to the product or component? - specify if per- and polyfluoroalkyl substances (PFAS) are intentionally added to the product or any of its components.
• Barcode - the product's barcode, which must be a valid EAN or UPC.
• Barcode type - the format of the barcode. E.g.: EAN-13.
• Brand - the product's brand. If the product is not branded, enter 'Unbranded'. If the required brand is missing from this list, contact Lowe's to have it added.
• CA residents: Prop 65 warning(s) - specify if the product contains chemicals or materials known to cause harm in the state of California.
• Contains wood indicator - specify if the product contains wood.
• Country of origin - the country where the product was manufactured, produced, or grown.
• Detailed product view 2-3 - the URLs of additional images that show more product views. Refer to the image guidelines that are provided directly to you from Lowe's.
• Dimensions UOM - the unit of measure used for the product's dimensions (depth, width, height).
• Does item have any legal selling, age, or shipping restrictions? - specify if the product has any legal or compliance-related restrictions for sale, shipment, or age-based purchase.
• Front-facing image - the URL of the image that clearly shows the front of the product.
• Gross weight - the weight of the product, including the packaging.
• Hazmat type - select the type of hazardous material the product contains, if applicable. E.g.: specify if it is a chemical product, contains a battery, or includes a fluorescent or CFL bulb. A safety data sheet (SDS) is required if the product is handled, stored, shipped, or disposed of by Lowe's.
• In box depth - the depth of the packaged product.
• In box height - the height of the packaged product.
• In box width - the width of the packaged product.
• Net content - the number of units included in the product, as stated on the packaging. E.g.: the number of tiles in a box.
• Net content UOM - the unit used for the product's net content. E.g.: pieces, rolls.
• Packaging type - the type of container used to package the product. E.g.: pallet.
• Product description - the product's long description. The maximum character count is 2,000 characters.
• Product title - the product's title.
• Selling unit of measure - the unit used to sell the product. E.g.: boxes, cartons.
• Supplier bullet 1-3 - the product's highlights or unique selling points. The maximum character count is 254.
• Weight UOM - the unit of measure used for the product's weight. E.g.: kg.

All products (optional)

• Begin date - the first day when restrictions take effect. Use in combination with Restriction type and End date.
• Customer minimum order quantity - the minimum quantity of the product that can be purchased.
• Customer multiple order quantity - the quantity increments in which a buyer can order the product. E.g.: if set to 5, the buyer can order 5, 10, 15, 20, etc. units.
• Description of 'other' PFAS purpose - describe why PFAS were intentionally added to the product, if applicable. Use this if no standard reason applies under Purpose of use of PFAS in any product component.
• End date - the last day when restrictions are in effect. Use in combination with Restriction type and Begin date.
• Enter the exact quantity (PPM) of each PFAS or total organic fluorine qty (PPM) - the quantity in parts per million (PPM) for each PFAS substance or the total organic fluorine content.
• Enterprise - customer maximum order quantity - the maximum quantity of the product that can be purchased through enterprise channels. E.g.: you can limit generator orders to one per buyer during emergencies to manage supply.
• Item disclaimer - the disclaimer displayed next to the product's image. E.g.: accessories not included.
• List the chemical abstracts service (CAS) number or description for all PFAS included - provide the chemical abstracts service (CAS) numbers or description for each PFAS included in the product. Ex: 1763-23-1.
• Online - customer maximum order quantity - the maximum quantity of the product that can be purchased through online channels. E.g.: you can limit generator orders to one per buyer during emergencies to manage supply.
• Prop 65 warning label - the product's applicable warning in compliance with California's Proposition 65 regulation.
• Purpose of use of PFAS in any product component - select the reason why PFAS are added to the product. If no predefined reason applies, select 'Other' and describe your reason under Description of 'other' PFAS purpose.
• PVS Reference ID - the reference ID that groups together two or more product variants, within the framework of Lowe's Product Variant Selling (PVS). The items are generally the same but vary in size and/or color. They must all belong to the same VBU and sales category. If you map this attribute, then you must also map the relevant Variant_ attribute in the item's respective category-specific mappings. 
• Restriction type - select a restriction that applies to the product's sales or pickup.
• Ship from VBU number - the vendor business unit (VBU) number that is assigned to the main warehouse location. If more than one number applies, separate them with commas.
• State - the US state where the restriction applies.
• Sub brand - the product's secondary brand, if applicable.
• Supplier bullet 4-9 - the product's highlights or unique selling points. 

Category-specific (optional)

Offer

Required

• Price - the product's regular selling price, excluding VAT. If you use pricing v2, this attribute is not mapped under Offer mappings. Instead, it is configured under Pricing, Price rules.

Optional

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
• ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
• Category-specific ECO attributes - depending on your sales country, you might be required to map additional ECO attributes for products in specific categories. Review which ECO attributes to map within each category.

If pricing v2 is activated in your environment, you will see the following offer attributes, which are common to all Mirakl-based marketplaces:

• Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
• Strike price - the regular selling price. Use it in combination with the Price attribute to set up a discount/strikethrough pricing. To learn more, check out the 'Working with discounts' section of this article. 
• Additionally, the Fee groups attribute appears in Mappings, Fee group mappings, if pricing v2 is activated. Map the marketplace fee group ID of the product there.  

The following offer attributes are also common to all Mirakl-based marketplaces:

• Discount start date - the date from which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-25 15:30:00 +01 will start your discount on 25 October 2026 at 3:30 PM, one hour ahead of UTC time.
• Discount end date - the date until which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-30 23:59:59 +01 will end your discount on 30 October 2026 at 11:59 PM and 59 seconds, one hour ahead of UTC time.
• Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute. This attribute only applies if you use pricing v1.
• Discount quantity threshold - the minimum quantity required for the discount rate to be available.
• Leadtime to shipment - the number of days before you ship the product. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map the shipping class using the marketplace’s codes and not with the labels that are visible in the partner portal's user interface. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Logistic class codes

Carrier

Carrier mapping is not required on Lowe's. However, you can map your carrier to a specific list of carriers maintained by Lowe's. This allows for working tracking links in the back-end, as well as for the buyer. If your default carrier is missing, please contact Lowe's. 

Lowe's requires both a tracking code and a return tracking code to be submitted with a shipment.

Pricing

Working with discounts

These instructions apply to most Mirakl marketplaces. If there are any exceptions on this marketplace, these are noted below. 

Pricing v1

• To set up a discount, map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
• The discounted price is only exported if it is lower than the base price.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
• To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. For example, a value of 2 indicates that the buyer must purchase two or more products at the same time to benefit from the discount.

Pricing v2

• To set up a discount, in the Offer mappings step, map the Strike price attribute to your regular price. Then, map the Discount start date and Discount end date attributes to indicate the start and end dates of your discount.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped. To learn how to set up a bulk discount, check out Bulk discounts.
• In the Pricing step, go to Price rules. Map the Price attribute to the discounted price. Both Min. price and Base price fields must be mapped. Note that ChannelEngine exports the higher of the two values – typically the Base price. To learn more, check out ChannelEngine: price rules v2.
• The Price and Strike price attributes cannot be mapped with the same value. ChannelEngine only sets a discount if the value in Price (Base price) is lower than the value in Strike price.
• If set up correctly, your product displays a discount label and a strikethrough price on the channel.

Lowe's requires prices to be submitted in USD. If you do not have pricing attributes in USD, you need to set a currency conversion.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products, check the Listed products page for more information. Use the Channel status filter or the Validation and feedback tab to view all known errors for specific products.

If you see either of the below statuses, refer to the article ChannelEngine: why is my product listed as 'Product not found' in the inventory report?:

• Product not found in inventory report
• Product not in offer file

Products that ChannelEngine has failed to export are shown as Invalid, e.g.: products with an empty GTIN or that do not yet exist on the marketplace.

Alternatively, download the error report generated by Mirakl. To do so:

1. Log onto the Mirakl platform and go to Catalog, Product imports.
2. Identify the latest report and click the See details button.
3. Download the CSV file Non-integrated products report.

FAQs

How often does each task run on Mirakl-based marketplaces?

By default, Mirakl-based marketplaces follow the schedule below:

Can I map attributes on ChannelEngine and on the Mirakl platform?
No. Mapping attributes on the Mirakl marketplace platform interferes with ChannelEngine's content export. Therefore, it is recommended to categorize and map content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?
Chances are that you are receiving the feedback. However, different types of error reports can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and the conventional reports have been fully processed by ChannelEngine. If there are no errors to report, no new reports are generated.