Zooplus: marketplace guide

About this guide

This is a ChannelEngine guide on the Munich-based marketplace Zooplus. Here you can find information on how to request a Zooplus account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.

 

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Mappings
• Pricing
• Listed products

FAQs

 

 

Commercial information

Founded	1999
Founder	Cornelius Platt
Headquarters	Munich, Germany
Area served (orders)	France
Area served (shipments)	EU countries
Revenue	EUR 2 billion (2024)
Number of monthly visits	circa 2.6 million
Website	Zooplus
Setup cost	none
Commission	16%
Other costs	EUR 39.90/month
Payment	monthly
Product categories	pet supplies
Input language	English, French, German
Input currency	EUR
Content creation	yes
Minimum number of SKUs	no
Advertisement options	no
Profile on ChannelEngine	Zooplus

 

How to request an account

To start selling on Zooplus, the following requirements apply:

• Business entity registered in the European Union (EU) 
• Stock located in the EU
• Compliance with EU 
• A VAT number registered in the EU

To set up an account, please email Zooplus at info-marketplace@zooplus.com.

 

Associated costs

Zooplus does not charge a setup fee. However, it does charge a monthly fee of EUR 39.00 and a commission fee of 16%.

 

Marketplace features

Supported	Not supported
Product content	Automatic relationships
Product offers	Sales channels*
Orders	Refurbished products
Shipments	Repricing
Cancelations (merchant)	Returns (marketplace)
Cancelations (marketplace)	Marketplace fulfillment service
Returns (merchant)	Invoice uploads**
Multiple stock locations
Carrier mapping
HTML formatting
Product variations (size/color)
Bundles

* A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection.
** You must manually upload order invoices in the Mirakl back-end.

 

Settings and configuration

Setting up each marketplace on ChannelEngine follows the same flow, though not every marketplace includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Finish the Activation.
7. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

Zooplus is a Mirakl-based marketplace, so you can connect it with ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.

Invoice uploads

Invoice uploads through ChannelEngine are currently not supported for Zooplus. To upload invoices, you must access the Mirakl back-end and upload them from there. 

1. Log in to your Mirakl back-end account.
2. Go to the Orders section. You see a list of your orders.
3. Upload an invoice to a specific order.

Mappings

Content

ChannelEngine currently supports only Zooplus for the French market. Therefore, all product descriptions must be provided in French.

All products (required)

• Article name (France) - the product's name as a variation in French, e.g., size, color. If a product has no variations, enter '1 piece'.

• Brand - the product's brand.

• Long product description (France) - the product's long description in French. The maximum number of characters is 450. The following attributes automatically appear below the description on Zooplus if they are mapped, so do not include them in the description:

  • Product highlights
  • Dimensions
  • Package dimensions
  • Items in package
  • Contains battery
  • Battery notes
  • Safety information
• Main picture (1000x1000 px) - the product's main image for use in all markets. This is the main image displayed on the product detail page (PDP) on Zooplus. 
  • Resolution - at least 1000x1000 px.
  • File size - 1 MB at most.
  • File format - JPEG.
• Product name (France) - the product's name in French. The recommended product name structure is [brand] [product type] [product name]. E.g.: Trixie Dog Collar Fantasia. Do not provide any variation information. e.g., color or size-related information.
• Short product summary (France) - the product's short summary in French. The maximum number of characters is 150. This summary is displayed next to the product image on Zooplus. Provide important unique selling propositions (USPs) and differences to other products in the same category in one sentence. 

All products (optional)

• Article name (retail only) - this attribute is for internal use by Zooplus, so it can be ignored.
• Attachment 1-2 (France) - the product's attachments or additional files associated with the product.
• Global picture for all markets 1-5 - the product's additional images for use in all markets. For the requirements, see Main picture (1000x1000 px).
• Localized picture for France (1000x1000 px) 1-5 - the product's additional images for the French market. For the requirements, see Main picture (1000x1000 px).
• Number of items per package - the number of products in a single package.
• Package dimension (height, length, width) - the packaged product's width, height, and length, in cm. The measurement unit is not required, only the value.
• Product dimension (height, length, width) - the product's width, height, and length, in cm. The measurement unit is not required, only the value.
• Product highlight (France) 1-5 - bullet points with the product's main highlights in French. HTML is supported. E.g.: Small carabiner for attaching to the dog collar or harness.
• Product name (retail only) - this attribute is for internal use by Zooplus, so it can be ignored.
• Product package weight in kg - the packaged product's weight in kg. 
• Product video (France) 1-2 - the product's video URL. 
• Seller SKU - the seller's unique product ID. E.g.: U1-7688S-XL.
• Variant group code - the unique code used to group variations of the same product. E.g.: a sofa that is available in different colors. Provide the same code for each product variation. E.g.: CA_001. 

Offer

Required

• Price - the regular selling price for the product in EUR.
• GTIN/EAN (8 or 13 digits) - the product's 8 or 13-digit EAN or GTIN.

Optional

 

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc. 
• ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.

The following offer attributes are common to all Mirakl-based marketplaces:

• Discount end date - the date until when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
• Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute.
• Discount quantity threshold - the minimum quantity required for the discount rate to be available.
• Discount start date - the date from when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
• Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map it using the marketplace’s codes, not the labels visible in the front-end. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

 

Code	Label	Description
parcel-size-s	Small parcel	Max. weight 2 kg Max. dimension in cm (L x B x H) 60 x 30 x 15
parcel-size-m	Medium parcel	Max. weight 5 kg Max. dimension in cm (L x B x H) 60 x 30 x 15
parcel-size-l	Large parcel	Max. weight 10 kg Max. dimension in cm (L x B x H) 60 x 30 x 15
parcel-size-xl	Extra large parcel	Max. weight 31.5 kg Max. dimension in cm (L x B x H) 60 x 30 x 15

 

Working with discounts

• To set up a discount, you must map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
• The discounted price is only exported if it is lower than the base price.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped – otherwise, the export is broken.
• To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. E.g.: a value of 2 indicates that two or more of the product must be purchased at the same time for the buyer to benefit from the discount.

Carrier

Carrier mapping is not required on Zooplus, but is highly recommended. You can map your carrier to a specific list of carriers maintained by Zooplus. This allows for working tracking codes in the back-end, as well as for the buyer. If your default carrier is missing, contact Zooplus.

Pricing

Zooplus requires prices to be submitted in EUR. If you do not have pricing attributes in EUR, you need to set a currency conversion.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products –, check the Listed products page for more information.

You can either use the Channel status filter (e.g.: products that ChannelEngine has failed to exported, such as those with an empty GTIN or that do not exist on the marketplace yet, are shown as Invalid) or the Validation and feedback tab to see all known errors for specific products.

Alternatively, you can access the marketplace's back-end and download the error report generated by Mirakl. To do so:

1. Log in to the Mirakl back-end and go to Catalog, Product imports.
2. Identify the latest report and click the See details button by it.
3. Download the CSV file Non-integrated products report.

 

FAQs

How often does each task run on Mirakl-based marketplaces?

By default, Mirakl-based marketplaces follow the schedule below:

Task	Frequency
Export product data to marketplace	every 60 minutes
Export product offers to marketplace	every 15 minutes
Import product offers from marketplace	every 15 minutes
Import orders from marketplace	every 15 minutes
Export order shipments to marketplace	every 15 minutes
Export returns to marketplace	every 30 minutes

Can I map attributes on ChannelEngine and in the Mirakl back-end?

No. Mapping attributes in the Mirakl marketplace back-end interferes with ChannelEngine's content export. Therefore, it is recommended to stick to categorizing and mapping content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?

Chances are you are receiving the feedback. However, different types of error report can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically, and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and conventional reports have been fully processed by ChannelEngine – or no new reports have been generated because there are no errors to report.