Zooplus: marketplace guide

About this guide

This is a ChannelEngine guide on the Germany-based marketplace Zooplus. Here you can find information on how to request a Zooplus account, how to configure this marketplace on ChannelEngine, and what the specific requirements are.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Mappings
• Pricing
• Listed products

FAQs

Commercial information

How to request an account

To start selling on Zooplus, the following requirements apply:

• Business entity registered in the European Union (EU) 
• Stock located in the EU
• Compliance with EU 
• A VAT number registered in the EU

To set up an account, please email Zooplus at info-marketplace@zooplus.com.

Associated costs

Zooplus does not charge a setup fee. However, it does charge a monthly fee of EUR 39.00 and a commission fee of 16%.

Marketplace features

1. A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection.
2. You can cancel an order only when the status is pending acceptance.
3. You must manually upload order invoices on the Mirakl platform.

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

Zooplus is a Mirakl-based marketplace, so you can connect it with ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.

Invoice uploads

Invoice uploads through ChannelEngine are currently not supported for Zooplus. To upload invoices, you must access the Mirakl back-end and upload them from there. 

1. Log in to your Mirakl back-end account.
2. Go to the Orders section. You see a list of your orders.
3. Upload an invoice to a specific order.

Mappings

Content

ChannelEngine currently supports only Zooplus for the French market. Therefore, all product descriptions must be provided in French.

 

All products (required)

• Article name (France) - the product's name as a variation in French, e.g., size, color. If a product has no variations, enter '1 piece'.
• Brand - the product's brand.
• Long product description (France) - the product's long description in French. The maximum number of characters is 450. The following attributes automatically appear below the description on Zooplus if they are mapped, so do not include them in the description:
  • Product highlights
  • Dimensions
  • Package dimensions
  • Items in package
  • Contains battery
  • Battery notes
  • Safety information
• Main picture (1000x1000 px) - the product's main image for use in all markets. This is the main image displayed on the product detail page (PDP) on Zooplus. 
  • Resolution - at least 1000x1000 px.
  • File size - 1 MB at most.
  • File format - JPEG.
• Product name (France) - the product's name in French. The recommended product name structure is [brand] [product type] [product name]. E.g.: Trixie Dog Collar Fantasia. Do not provide any variation information. e.g., color or size-related information.
• Short product summary (France) - the product's short summary in French. The maximum number of characters is 150. This summary is displayed next to the product image on Zooplus. Provide important unique selling propositions (USPs) and differences to other products in the same category in one sentence. 

All products (optional)

• Article name (retail only) - this attribute is for internal use by Zooplus, so it can be ignored.
• Attachment 1-2 (France) - the product's attachments or additional files associated with the product.
• Global picture for all markets 1-5 - the product's additional images for use in all markets. For the requirements, see Main picture (1000x1000 px).
• Localized picture for France (1000x1000 px) 1-5 - the product's additional images for the French market. For the requirements, see Main picture (1000x1000 px).
• Number of items per package - the number of products in a single package.
• Package dimension (height, length, width) - the packaged product's width, height, and length, in cm. The measurement unit is not required, only the value.
• Product dimension (height, length, width) - the product's width, height, and length, in cm. The measurement unit is not required, only the value.
• Product highlight (France) 1-5 - bullet points with the product's main highlights in French. HTML is supported. E.g.: Small carabiner for attaching to the dog collar or harness.
• Product name (retail only) - this attribute is for internal use by Zooplus, so it can be ignored.
• Product package weight in kg - the packaged product's weight in kg. 
• Product video (France) 1-2 - the product's video URL. 
• Seller SKU - the seller's unique product ID. E.g.: U1-7688S-XL.
• Variant group code - the unique code used to group variations of the same product. E.g.: a sofa that is available in different colors. Provide the same code for each product variation. E.g.: CA_001. 

Offer

Required

• Price - the regular selling price for the product in EUR.
• GTIN/EAN (8 or 13 digits) - the product's 8 or 13-digit EAN or GTIN.

Optional

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
• ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
• Category-specific ECO attributes - depending on your sales country, you might be required to map additional ECO attributes for products in specific categories. Review which ECO attributes to map within each category.

If pricing v2 is activated in your environment, you will see the following offer attributes, which are common to all Mirakl-based marketplaces:

• Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
• Strike price - the regular selling price. Use it in combination with the Price attribute to set up a discount/strikethrough pricing. To learn more, check out the 'Working with discounts' section of this article. 
• Additionally, the Fee groups attribute appears in Mappings, Fee group mappings, if pricing v2 is activated. Map the marketplace fee group ID of the product there.  

The following offer attributes are also common to all Mirakl-based marketplaces:

• Discount start date - the date from which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-25 15:30:00 +01 will start your discount on 25 October 2026 at 3:30 PM, one hour ahead of UTC time.
• Discount end date - the date until which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-30 23:59:59 +01 will end your discount on 30 October 2026 at 11:59 PM and 59 seconds, one hour ahead of UTC time.
• Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute. This attribute only applies if you use pricing v1.
• Discount quantity threshold - the minimum quantity required for the discount rate to be available.
• Leadtime to shipment - the number of days before you ship the product. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map the shipping class using the marketplace’s codes and not with the labels that are visible in the partner portal's user interface. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Working with discounts

These instructions apply to most Mirakl marketplaces. If there are any exceptions on this marketplace, these are noted below. 

Pricing v1

• To set up a discount, map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
• The discounted price is only exported if it is lower than the base price.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
• To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. For example, a value of 2 indicates that the buyer must purchase two or more products at the same time to benefit from the discount.

Pricing v2

• To set up a discount, in the Offer mappings step, map the Strike price attribute to your regular price. Then, map the Discount start date and Discount end date attributes to indicate the start and end dates of your discount.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped. To learn how to set up a bulk discount, check out Bulk discounts.
• In the Pricing step, go to Price rules. Map the Price attribute to the discounted price. Both Min. price and Base price fields must be mapped. Note that ChannelEngine exports the higher of the two values – typically the Base price. To learn more, check out ChannelEngine: price rules v2.
• The Price and Strike price attributes cannot be mapped with the same value. ChannelEngine only sets a discount if the value in Price (Base price) is lower than the value in Strike price.
• If set up correctly, your product displays a discount label and a strikethrough price on the channel.

Carrier

Carrier mapping is not required on Zooplus, but is highly recommended. You can map your carrier to a specific list of carriers maintained by Zooplus. This allows for working tracking codes in the back-end, as well as for the buyer. If your default carrier is missing, contact Zooplus.

Pricing

Zooplus requires prices to be submitted in EUR. If you do not have pricing attributes in EUR, you need to set a currency conversion.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products, check the Listed products page for more information. Use the Channel status filter or the Validation and feedback tab to view all known errors for specific products.

If you see either of the below statuses, refer to the article ChannelEngine: why is my product listed as 'Product not found' in the inventory report?:

• Product not found in inventory report
• Product not in offer file

Products that ChannelEngine has failed to export are shown as Invalid, e.g.: products with an empty GTIN or that do not yet exist on the marketplace.

Alternatively, download the error report generated by Mirakl. To do so:

1. Log onto the Mirakl platform and go to Catalog, Product imports.
2. Identify the latest report and click the See details button.
3. Download the CSV file Non-integrated products report.

FAQs

How often does each task run on Mirakl-based marketplaces?
By default, Mirakl-based marketplaces follow the schedule below:

Can I map attributes on ChannelEngine and on the Mirakl platform?
No. Mapping attributes on the Mirakl marketplace platform interferes with ChannelEngine's content export. Therefore, it is recommended to categorize and map content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?
Chances are that you are receiving the feedback. However, different types of error reports can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and the conventional reports have been fully processed by ChannelEngine. If there are no errors to report, no new reports are generated.