ANWB: marketplace guide

About this guide

This is a ChannelEngine guide on the Hague-based marketplace ANWB. Here you can find information on how to request an ANWB account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Mappings
• Pricing
• Listed products

Additional information

FAQs

Commercial information

Founded	1883
Founder	Edo Johannes Bergsma, Dirk ter Haar
Headquarters	the Hague, Netherlands
Area served	Netherlands
Number of monthly visits	circa 15 million
Website	anwb.nl
Setup cost	none
Commission	EUR 0.99 fixed fee + 10%-13% variable commission
Other costs	EUR 45 (incl. VAT)
Payment	twice a month
Product categories	automotive, books, music, movies, fashion, apparel, accessories, sports and outdoor recreation, biking, camping
Input language	Dutch
Input currency	EUR
Content creation	yes
Minimum number of SKUs	50
Advertisement options	no
Profile on ChannelEngine	ANWB

How to request an account

To start selling on ANWB, contact the marketplace via email. A contact from ANWB reaches out to you for details. A number of requirements apply before you can be considered for a merchant account. E.g.:

• Your business must be registered in the Netherlands.
• You must provide Dutch-speaking customer service.
• Your products must align with ANWB’s standards.
• You must ship orders to buyers within 5 working days.
• You must demonstrate a high level of customer service.

Associated costs

ANWB does not charge a setup fee. However, it does charge a monthly fixed fee of EUR 45. Additionally, a sales commission applies, which includes a fixed fee of EUR 0.99 and a variable rate ranging from 10% to 13%.

Marketplace features

Supported	Not supported
Product content	Automatic relationships
Product offers	Bundles
Orders	Sales channels*
Shipments	Refurbished products
Returns (merchant)	Repricing
Carrier mapping	Cancelations
Product variations (size/color)	Returns (marketplace)
Offer matching	Multiple stock locations
HTML formatting	Marketplace fulfillment service

* A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection.

Settings and configuration

Setting up each marketplace on ChannelEngine follows the same flow, though not every marketplace includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Finish the Activation.
7. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

ANWB is a Mirakl-based marketplace, so you can connect it with ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.

Invoice uploads

To configure your invoice settings, click Advanced settings. You can then click the dropdown menu Enable invoice uploading, which contains the following options:

• ChannelEngine invoices - when ChannelEngine receives a shipment, it automatically generates an invoice and attaches it to the shipment before exporting it.
• Merchant invoices (optional) - when ChannelEngine receives a shipment, it exports it – even if there is no invoice attached to it.
• Merchant invoices (required) - when ChannelEngine receives a shipment, it only exports it if an invoice is attached to it. If not, you receive a notification.
• None - when ChannelEngine receives a shipment, it takes no action other than notifying you that no invoice is present.

If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: merchant invoices.

Mappings

Content

All products (required)

• Brand - the product's brand. The maximum number of characters is 45. Use the title case.
• Color - the product's color. If the desired color is missing, contact ANWB to have it added.
• Product image - the URL of the product's main image. The requirements are:
  • View - free standing product in its entirety.
  • Background - white.
  • Maximum file size - 10 MB.
  • Minimum dimensions - 550x550 px.
  • Maximum resolution - 150 dpi.
  • File formats - GIF, JPEG, PNG, WebP.
  • No visuals, watermarks, sketches, prices, text, or logos.
  • No black and white images.
• Product long description - the product's full description. The maximum number of characters is 2,000. The requirements are:
  • Use correct, professional, and accessible language.
  • Avoid jargon.
  • Address the buyer using 'jij'.
  • Do not use possessive pronouns like 'onze' to ensure neutrality.
  • Do not use exaggerations or subjective wording.
  • Do not use call-to-action phrases or advertising texts.
  • Do not include URLs or references to your website.
  • Do not copy the product description from your website. This harms the product's findability on Google.
  • HTML formatting is not supported.
• Product short description - the product's brief description. The maximum number of characters is 225. The requirements are:
  • Describe the function and unique selling points of the product.
  • Make sure to add relevant keywords and mention the product's brand.
• Product title - the product's title. The requirements are:
  • Maximum number of characters - 45.
  • Title structure - [Product name/type] - [product category] - [size/length]. E.g.: Rimini - Portable Beach Chair - L/1 meter.
  • No special characters, such as 1, %, #, €, b, ø, C,TM, ®, æ, and @.
  • For a set consisting of multiple parts, the number of parts should be in the
    title. Write this out (12-piece) or use the abbreviation (12-pc).
  • No marketing or commercial verbiage. E.g.: ‘New’, ‘Action’, ‘Now with free ...’.
• Shop SKU - the product's stock keeping unit (SKU), also known as Merchant product number.

All products (optional)

• CE marking - indicate whether the product has Conformité Européenne (CE) marking.
• Color group - the product's color group. The color group is relevant for the filters on the marketplace.
• Dimension (width x height x depth) - the product's dimensions, in cm.
• Factory warranty exceptions - exceptions when the warranty is no longer valid or has expired.
• Height - the product's height, in cm.
• Image 2-5 - the product's additional images. For image requirements, check Product image. Additional images show the product's rear view or its details. They can show the
  product placed in the natural surroundings or with a person.
• ISBN - the product's international standard book number, if applicable.
• Language manual - the product's user manual, if included in the package.
• Length - the product's length, in cm. 
• Manufacturer part number - the product's manufacturer part number.
• Manufacturer's warranty - the product's warranty, in years.
• Material - the material(s) that the product is made of.
• Package height - the product's packaging height, in cm.
• Package length - the product's packaging length, in cm.
• Package width - the product's packaging width, in cm.
• Package weight - the product's packaging weight, in kg.
• Packed product height - the packed product's height, in cm.
• Packed product length - the packed product's length, in cm.
• Packed product weight - the packed product's weight, in kg.
• Packed product width - the packed product's width, in cm.
• Parent product ID - the SKU of the parent product. This is used to group product variations.
• Product USP 1-4 - the product's unique selling points (USP). The maximum number of characters is 25 per each point. USPs are shown as specifications on the website. E.g.: waterproof.
• Suitable for age in years - the age for which the product is suitable, in years.
• Weight - the product's weight, in kg.
• Width/depth - the product's width or depth, in cm.

Offer

Required

• Price - the product's regular sales price, including the sales tax.
• EAN - the product's GTIN. The expected format is EAN-13.

Optional

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 - Amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 - EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc. 
• ECO #1-5 - Producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.

The following offer attributes are common to all Mirakl-based marketplaces:

• Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map it using the marketplace’s codes, not the labels visible in the front-end. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Code	Label	Description
LT	Letter or card	Up to 2 kg. Minimum dimensions are 14x9 cm, and maximum dimensions are 32.4x22.9 cm.
PK	Letterbox package up to 2 kg	Up to 2 kg. Maximum dimensions are 38x26.5x3.2 cm.
Small	Small package up to 3 kg	Up to 3 kg. Maximum dimensions are 34x28x12 cm.
Medium	Medium package up to 10 kg	Up to 10 kg. Maximum dimensions are 100x50 x50 cm.
Large	Large package up to 23 kg	Up to 23 kg. Maximum dimensions are 176x78x58 cm.
Special	Special	Special packages, such as oversized or bulky items.

Working with discounts

• To set up a discount, you must map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
• The discounted price is only exported if it is lower than the base price.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped – otherwise, the export is broken.
• To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. E.g.: a value of 2 indicates that two or more of the product must be purchased at the same time for the buyer to benefit from the discount.

Carrier

Carrier mapping is not required on ANWB. However, you can map your carrier to a specific list of carriers maintained by ANWB. This allows for working tracking codes in the back-end, as well as for the buyer. If your default carrier is missing, contact ANWB.

Note that if you select Unknown as the carrier, you still need to provide a working tracking code.

Pricing

ANWB requires the prices to be submitted in EUR. If you do not have pricing attributes in EUR, you need to set a currency conversion.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products –, check the Listed products page for more information.

You can either use the Channel status filter (e.g.: products that ChannelEngine has failed to exported, such as those with an empty GTIN or that do not exist on the marketplace yet, are shown as Invalid) or the Validation and feedback tab to see all known errors for specific products.

Alternatively, you can access the marketplace's back-end and download the error report generated by Mirakl. To do so:

1. Log in to the Mirakl back-end and go to Catalog, Product imports.
2. Identify the latest report and click the See details button by it.
3. Download the CSV file Non-integrated products report.

Additional information

Order extra data items

When an order is imported to ChannelEngine, ChannelEngine also fetches extra data items related to the order itself – or to order lines. This extra data is specific to this marketplace. An explanation of each can be found below: 

Order extra data

Keys	Conditional*	Description
buckaroo-transaction-id	Yes	The original ID of the payment transaction to Buckaroo, needed for refunds.
anwb-relationship-number	Yes	The unique customer number indicated on the ANWB membership card.

* Conditional fields are only displayed if the marketplace provides a value.

FAQs

How often does each task run on Mirakl-based marketplaces?

By default, Mirakl-based marketplaces follow the schedule below:

Task	Frequency
Export product data to marketplace	every 60 minutes
Export product offers to marketplace	every 15 minutes
Import product offers from marketplace	every 15 minutes
Import orders from marketplace	every 15 minutes
Export order shipments to marketplace	every 15 minutes
Export returns to marketplace	every 30 minutes

Can I map attributes on ChannelEngine and in the Mirakl back-end?

No. Mapping attributes in the Mirakl marketplace back-end interferes with ChannelEngine's content export. Therefore, it is recommended to stick to categorizing and mapping content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?

Chances are you are receiving the feedback. However, different types of error report can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically, and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and conventional reports have been fully processed by ChannelEngine – or no new reports have been generated because there are no errors to report.