La Poste: marketplace guide
About this guide
This is a ChannelEngine guide on the Paris-based marketplace La Poste. Here you can find information on how to request a La Poste account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.
Table of contents
Marketplace-specific requirements and exceptions
Commercial information
Founded | 1991 |
Headquarters | Paris, France |
Area served | France |
Revenue | EUR 34.1 billion (2023) |
Number of monthly visits | circa 30 million |
Website | La Poste |
Setup cost | none |
Commission | 7-15% |
Other costs | EUR 39.90/month |
Payment | monthly on the 1st, 11th, and 21st |
Product categories | envelopes and packaging, furniture and decoration, garden, gift sets, hobbies, high-tech and computing, household appliances, mailboxes, office supplies, refurbished phones, sport and leisure, stamps and collectibles |
Input language | French |
Input currency | EUR |
Content creation | yes |
Minimum number of SKUs | no |
Advertisement options | yes |
Profile on ChannelEngine | La Poste |
How to request an account
To start selling on La Poste, register your interest by contacting them via email.
The following requirements apply:
- Registered with Registre du Commerce et des Sociétés (RCS)
- Stock in the European Union
- Customer support in French
- Catalog with relevant products and competitive offers
- La Poste's recommended carriers, such as Colissimo or DPD
Associated costs
La Poste does not charge a setup fee. However, it does charge a monthly fee of EUR 39.90 as well as a commission fee – which varies between 7% and 15%, depending on the product category.
Marketplace features
Supported | Not supported |
Product content | Automatic relationships |
Product offers | Sales channels* |
Orders | Repricing |
Shipments | Cancelations (marketplace) |
Cancelations (merchant) | Returns (marketplace) |
Returns (merchant) | HTML formatting |
Carrier mapping | Marketplace fulfillment service |
Product variations (color) | |
Refurbished products | |
Multiple stock locations | |
Bundles |
* A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection.
Settings and configuration
Setting up each marketplace on ChannelEngine follows the same flow, though not every marketplace includes the steps listed below.
- Go through the Setup.
- Create a Product selection.
- Complete the Categorization.
- Set up the Mappings: content, offers, and carriers.
- Configure the Pricing: rules and currency conversion.
- Finish the Activation.
- Check the Listed products overview.
Marketplace-specific requirements and exceptions
Setup
On ChannelEngine
La Poste is a Mirakl-based marketplace, so you can connect it with ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.
Invoice uploads
To configure your invoice settings, click Advanced settings. You can then click the dropdown menu Enable invoice uploading, which contains the following options:
- ChannelEngine invoices - when ChannelEngine receives a shipment, it automatically generates an invoice and attaches it to the shipment before exporting it.
- Merchant invoices (optional) - when ChannelEngine receives a shipment, it exports it – even if there is no invoice attached to it.
- Merchant invoices (required) - when ChannelEngine receives a shipment, it only exports it if an invoice is attached to it. If not, you receive a notification.
- None - when ChannelEngine receives a shipment, it takes no action other than notifying you that no invoice is present.
If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: merchant invoices.
Mappings
Content
All products (required)
-
Description [fr] - the product's description in French. The requirements are:
- Include usage recommendations and product care tips.
- Describe accessories compatible with the product.
- Exclude any offer references. E.g.: warranty, delivery fees, price.
- HTML tags are not supported.
-
Image principale (Main image) - the product's main image. The requirements are:
- Minimum resolution - 600x600 px.
- Maximum file size - 10 MB.
- Background - white.
- No pixelated or blurry images.
- No promotional information or logos.
- SKU ou identifiant interne (SKU or internal identifier) - the product's stock keeping unit (SKU), equivalent to the Merchant product number on ChannelEngine.
-
Titre du produit [fr] (Product title) - the product's title in French. The requirements are:
- Maximum number of characters - 80.
- Use keywords for search engine optimization (SEO).
- Use sentence case, and do not use excessive capitalization.
- Avoid any special characters.
- Specify the quantity, if applicable.
- Recommended structure - [product type] [main feature/specific detail] [brand].
All products (optional)
- Couleur (Color) - the product's color. This attribute can be used to create variations based on color.
- Détail notation indice réparabilité (Repairability index rating) - the product's repairability index in PDF.
- Document de l'étiquette énergétique (Energy label document) - the product's energy label in PDF.
- Média de l'étiquette énergétique (Energy label media)- the product's energy label in JPG.
- Media 1-9 - the product's additional images. For image requirements, check Image principale.
- Notice 1-3 - the product's user manual or instructions.
- SKU famille/variant - the code that groups product variants. I.e.: parent code.
- TVA code (VAT code) - the intra-community VAT number.
-
Vidéo (Video) - the product's video. The requirements are:
- Format - MP4.
- Maximum file size -15 MB.
- Vidéo externe (External video) - the link to the product's video on YouTube.
Offer
Required
- Price - the desired selling price for the product in EUR.
Optional
- Eco participation - the amount due for the eco participation related to the product.
The following offer attributes are common to some Mirakl-based marketplaces:
- ECO #1-5 - Amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
- ECO #1-5 - EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
- ECO #1-5 - Producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
The following offer attributes are common to all Mirakl-based marketplaces:
- Discount end date - the date until when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
- Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute.
- Discount quantity threshold - the minimum quantity required for the discount rate to be available.
- Discount start date - the date from when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
- Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
- Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
- Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
- Product tax code - the taxation code applicable to the product.
- Logistic class - your optional shipping class. Make sure to map it using the marketplace’s codes, not the labels visible in the front-end. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.
Code | Label | Description |
INIT |
Famille logistique par défaut | Default logistic family |
LOG_CLASS_S | Léger jusqu’à 2 kg/S | Small package, up to 2 kg |
LOG_CLASS_M |
Standard 2 Kg à 10 kg/M | Standard package, 2-10 kg |
LOG_CLASS_L |
Lourd 10 Kg à 30 kg/L | Heavy package, 10-30 kg |
LOG_CLASS_XL |
Hors norme Poids/Longueur/Valeur/XL | Package with non-standard weight, length, or value |
LOG_CLASS_0 |
Gratuit | Free shipping |
Working with discounts
- To set up a discount, you must map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
- The discounted price is only exported if it is lower than the base price.
- If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped – otherwise, the export is broken.
- To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. E.g.: a value of 2 indicates that two or more of the product must be purchased at the same time for the buyer to benefit from the discount.
Carrier
Carrier mapping is not required on La Poste. However, you can map your carrier to a specific list of carriers maintained by La Poste. This allows for working tracking codes in the back-end, as well as for the buyer. If your default carrier is missing, contact La Poste.
Note that if you select Unknown as the carrier, you still need to provide a working tracking code.
Pricing
La Poste requires the prices to be submitted in EUR. If you do not have pricing attributes in EUR, you need to set a currency conversion.
Listed products
If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products –, check the Listed products page for more information.
You can either use the Channel status filter (e.g.: products that ChannelEngine has failed to exported, such as those with an empty GTIN or that do not exist on the marketplace yet, are shown as Invalid) or the Validation and feedback tab to see all known errors for specific products.
Alternatively, you can access the marketplace's back-end and download the error report generated by Mirakl. To do so:
- Log in to the Mirakl back-end and go to Catalog, Product imports.
- Identify the latest report and click the See details button by it.
- Download the CSV file Non-integrated products report.
FAQs
How often does each task run on Mirakl-based marketplaces?
By default, Mirakl-based marketplaces follow the schedule below:
Task | Frequency |
Export product data to marketplace | every 60 minutes |
Export product offers to marketplace | every 15 minutes |
Import product offers from marketplace | every 15 minutes |
Import orders from marketplace | every 15 minutes |
Export order shipments to marketplace | every 15 minutes |
Export returns to marketplace | every 30 minutes |
Can I map attributes on ChannelEngine and in the Mirakl back-end?
No. Mapping attributes in the Mirakl marketplace back-end interferes with ChannelEngine's content export. Therefore, it is recommended to stick to categorizing and mapping content only on ChannelEngine.
Why am I not receiving feedback on my content and/or offer exports?
Chances are you are receiving the feedback. However, different types of error report can take a couple of hours or several days to be generated:
- Offer feedback
- Error reports are mostly generated automatically, and are imported quickly.
- Content feedback
- Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
- Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.
Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and conventional reports have been fully processed by ChannelEngine – or no new reports have been generated because there are no errors to report.
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