Bunnings: marketplace guide

About this guide

This is a ChannelEngine guide on the Burnley-based marketplace Bunnings. Here you can find information on how to request a Bunnings account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Categorization
• Mappings
• Pricing
• Listed products

Additional information

FAQs

Commercial information

Founded	1886
Founder	Artur Bunning, Robert Bunning
Headquarters	Burnley, Australia
Area served (orders)	Australia
Area served (shipments)	Australia
Website	Bunnings
Revenue	USD 17.8 billion (2022)
Setup cost	TBD
Commission	TBD
Other costs	TBD
Payment	monthly
Product categories	bags/luggage, cameras, cooking, DIY/gardening, electronics, furniture/interior design, games/toys, healthcare, household appliances, musical instruments, pets, sports equipment, office supplies
Input language	English
Input currency	AUD
Content creation	yes
Minimum number of SKUs	no
Advertisement options	yes
Profile on ChannelEngine	Bunnings

How to request an account

To start selling on Bunnings, register your interest by filling out the form. A number of requirements apply before you can be considered for a merchant account. E.g.:

• Respond to customer queries within one business day.
• Notify customers of any issues within one business day.
• Dispatch orders within two business days, after receiving the order confirmation.
• Maintain an order cancelation rate of below 2%.
• Maintain a dispute rate of below 3%.

Associated costs

Bunnings charges a setup fee, which depends on the integration type. Besides, it charges a monthly fee, which varies per merchant, and a commission, which depends on the product category.

Marketplace features

Supported	Not supported
Product content	Automatic relationships
Product offers	HTML formatting
EAN matching	Refurbished products
Cancelations (merchant)	Repricing
Returns (merchant)	Cancelations (marketplace)
Carrier mapping	Returns (marketplace)
Multiple stock locations	Sales channels*
Orders	Marketplace fulfillment service
Shipments	Product variations (size/color)**
Bundles
Invoice uploads
Settlements

* A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection.

** Bunnings does not group products based on their relationships (i.e.: child-parent). Instead, it recognizes products as standalones. To group the standalones, you can indicate the Default variant attribute, which showcases the main product shown on the website. Note that you need to select fixed options for color or size from the dropdowns on the Mappings tab.

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

Bunnings is a Mirakl-based marketplace, so you can connect it with ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.

Invoice uploads

To configure your invoice settings, go to Advanced settings. Then, select one option from the dropdown menu in the Enable invoice uploading field, which contains the following options:

• ChannelEngine invoices - when ChannelEngine receives a shipment, ChannelEngine automatically generates an invoice and attaches it to the shipment before exporting the shipment.
• Merchant invoices (optional) - when ChannelEngine receives a shipment, ChannelEngine exports the shipment – even if there is no invoice attached to it.
• Merchant invoices (required) - when ChannelEngine receives a shipment, ChannelEngine only exports the shipment if an invoice is attached to it. If not, you receive a notification.
• None - when ChannelEngine receives a shipment, ChannelEngine takes no action other than notifying you that no invoice is present.

If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: upload merchant invoices.

Categorization

Categorization on Bunnings is straightforward, and all categories are listed in English.

Mappings

Content

All products (required)

• Barcode - the product's 13-digit bar code, such as the EAN. This is the unique identifier on Bunnings.
• Brand - the product's brand, which can be selected from the dropdown menu.
• Image - the product's primary image. The following requirements apply:
  • Maximum size - 10 MB.
  • Background - white.
  • Resolution - 1,600x1,600 px.
  • Ratio - 1:1.
  • Format - JPEG.
  • No shadows.
  • No brand logos, disclaimers, or promotions.
  • No HTML in the image link.
• Key selling point 1-3 - the product's unique selling points, organized as a bullet list on the Bunnings website. E.g.: Ideal for small spaces. The following requirements apply:
  • Sentence case.
  • Maximum character length - 255.
  • No HTML formatting.
• Primary unit of measure - the product's unit of measurement. Set it to Each to indicate that the product is sold as a whole unit and not by the liter, meter, etc. 
• Product description - the product's short description or summary of key features. It is recommended to confirm the accuracy of this attribute with the Bunnings team prior to exporting the content. The following recommendations apply:
  • Character length - 5-30.
    
  • No HTML formatting.
  • Include the product's size, attributes, and supplier model number.
• Product overview - the product's long description, displayed under the key selling points on the product's page. The following requirements apply:
  • Form - a paragraph illustrating the product's details.
  • Minimum character length - 100. 
  • No repetition of the Key selling point attributes.
  • No HTML formatting.
• Section description - the description of the product's section. It is recommended to confirm the accuracy of this attribute with the Bunnings team prior to exporting the content. The following recommendations apply:
  • Format - [Product type] [Descriptive product type] [Brand].
  • Title case.
  • Maximum character length - 30. 
• Supplier item number - the product's SKU or Merchant product number.
• Warranty information - the product's warranty information, compliant with the Australian Competition & Consumer Commission (ACCC). The minimum number of characters is 3, and the values 'n/a', 'na', 'not available', and 'n a' are not allowed.
• Website display name - the product's title. The following recommendations apply:
  • Format - [Brand] [Size] [Color] [Title] [Product type]. E.g.: Kensington 3-Seater Charcoal Leather Sofa.
  • Maximum character length - 128.
  • Wattage, kilowatts, volts, or liters should be abbreviated and capitalized. E.g.: W, KW, V, L.
  • Other measurements should be abbreviated and written in lower case. E.g.: mm, cm, kg, or g.
  • If the product comes in several pieces, this should be mentioned in the display name.

The following required attribute is common to all Mirakl-based marketplaces:

• Export strategy - choose a strategy for exporting product data. You can select from the following export strategies:
  • Yes - export all product content to the marketplace, including the EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.

  • No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
     

    NB: the default export strategy is Yes, even if the Export strategy attribute is left unmapped.

All products (optional)

• Additional image 1-8 - the product's additional images, which can be situational or lifestyle shots. Keep in mind that the number of images you provide directly impacts the buyer's experience. For requirements, check Image. Note that additional images should be the same color as the primary image.
• Brochure document - the link to the product's brochure.
• Country of origin - the product's country of origin, which can be selected from the dropdown. E.g.: New Zealand.
• Default variant - set it to yes if the product is a default variation, and needs to be displayed first among other color/size variations. Only applies to product variations. E.g.: if there are five color variations, set the primary one to yes, and the remaining four should be set to no.
• Global color - the product's primary color. Although this attribute is marked as optional, it is mandatory on Bunnings.
• Installation guide document - the link to the product's installation guide.
• Installation information - the product's installation information.
• Instructions document - the link to the product's instructions.
• Key selling point 4-5 - the product's additional unique selling points.
• Material - the product's material.
• Model name - the product's model name.
• Model number - the product's model number.
• Packaging height (mm) - the product's packaging height, in mm.
• Packaging length (mm) - the product's packaging length, in mm.
• Packaging width (mm) - the product's packaging width, in mm.
• Product height (mm) - the product's packaging height, in mm.
• Product length (mm) - the product's length, in mm.
• Product width (mm) - the product's width, in mm.
• Specification document - the link to the product specifications.
• Supplier declaration of conformity documentation - the link to the declaration of conformity documentation.
• Sustainability information - the product's sustainability information, compliant with the ethical sourcing agreement.
• User guide document - the link to the product's user manual.
• Variant group code - the parent product code that groups product variations. Although marked as optional, this attribute is required for the products that have color or size variations. Note that Bunnings does not support product variants based on weight, so this attribute should be left empty in this scenario. 
• Volume (L) - the product's volume in liters.
• Warranty document - the link to the product's warranty document.
• Weight (kg) - the product's weight in kilograms.

Offer

Required

• Price - the product's price.

Optional

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
• ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
• Category-specific ECO attributes - depending on your sales country, you might be required to map additional ECO attributes for products in specific categories. Review which ECO attributes to map within each category.

If pricing v2 is activated in your environment, you will see the following offer attributes, which are common to all Mirakl-based marketplaces:

• Allow promotion below min price - set to true to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
• Strike price - the regular selling price. Use it in combination with your discount price to set up a discount/strikethrough pricing. To learn more, check out the Working with discounts section of this article. 
• Map your current selling price in Price in Pricing, Price rules. 
• Additionally, the Fee groups attribute appears in Mappings, Fee group mappings, if pricing v2 is activated. Map the marketplace fee group ID of the product there.  

The following offer attributes are also common to all Mirakl-based marketplaces:

• Discount start date - the date from which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-25 15:30:00 +01 will start your discount on 25 October 2026 at 3:30 PM, one hour ahead of UTC time.
• Discount end date - the date until which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-30 23:59:59 +01 will end your discount on 30 October 2026 at 11:59 PM and 59 seconds, one hour ahead of UTC time.
• Discount price - (appears only if you use pricing v1) the product's sale price, if applicable. This attribute must have a lower value than the Price attribute. 
• Discount quantity threshold - the minimum quantity required for the discount rate to be available.
• Leadtime to shipment - the number of days before you ship the product. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map the shipping class using the marketplace’s codes and not with the labels that are visible in the partner portal's user interface. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Code	Label	Description
free-shipping	Free shipping	Free shipping
SC1	Shipping class 1	Shipping class 1
SC2	Shipping class 2	Shipping class 2
SC3	Shipping class 3	Shipping class 3
SC4	Shipping class 4	Shipping class 4
SC5	Shipping class 5	Shipping class 5
SC6	Shipping class 6	Shipping class 6
SC7	Shipping class 7	Shipping class 7
SC8	Shipping class 8	Shipping class 8
SC9	Shipping class 9	Shipping class 9
SC10	Shipping class 10	Shipping class 10
SC11	Shipping class 11	Shipping class 11
SC12	Shipping class 12	Shipping class 12
SC13	Shipping class 13	Shipping class 13
SC14	Shipping class 14	Shipping class 14
SC15	Shipping class 15	Shipping class 15
SC16	Shipping class 16	Shipping class 16
SC17	Shipping class 17	Shipping class 17
SC18	Shipping class 18	Shipping class 18
SC19	Shipping class 19	Shipping class 19
SC20	Shipping class 20	Shipping class 20

Working with discounts

These instructions apply to most Mirakl marketplaces. If there are any exceptions on this marketplace, these are noted below. 

Pricing v1

• To set up a discount, map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
• The discounted price is only exported if it is lower than the base price.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
• To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. For example, a value of 2 indicates that the buyer must purchase two or more products at the same time to benefit from the discount.

Pricing v2

1. To set up your strikethrough price, map the Strike price attribute to your regular price in Offer mappings. 
2. Then, indicate the discount period. Map the Discount start date and Discount end date attributes to indicate the start and end dates of your discount.
3. If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped. 
4. If you do not set up a bulk discount, set up your discount price:
   1. Go to Pricing, Promotions.
   2. Choose your discount method, e.g.: percentage discount, and configure the start and end dates.
   3. Select the products to which the discount is applied.
5. Keep in mind:
   • Your discount price and Strike price cannot have the same value. 
   • ChannelEngine only sets a discount if your discount price is lower than Strike price.
6. If set up correctly, your product displays a discount label and a strikethrough price on the channel.

Carrier

Carrier mapping is mandatory on Bunnings. You must map your carrier to a specific list of carriers supported by Bunnings. Selecting one of these carriers means that the tracking codes generate an order status update for the buyer. If your preferred carrier is not included in the list, contact Bunnings' support to have it added.

Pricing

Bunnings requires the prices to be submitted in AUD. If you do not have pricing attributes in AUD, you need to set a currency conversion.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products, check the Listed products page for more information. Use the Channel status filter or the Validation and feedback tab to view all known errors for specific products.

If you see either of the below statuses, refer to the article ChannelEngine: why is my product listed as 'Product not found' in the inventory report?:

• Product not found in inventory report
• Product not in offer file

Products that ChannelEngine has failed to export are shown as Invalid, e.g.: products with an empty GTIN or that do not yet exist on the marketplace.

Alternatively, download the error report generated by Mirakl. To do so:

1. Log onto the Mirakl platform and go to Catalog, Product imports.
2. Identify the latest report and click the See details button.
3. Download the CSV file Non-integrated products report.

Additional information

Order extra data items

When an order is imported to ChannelEngine, ChannelEngine also retrieves extra data items related to the order itself – or to order lines. This extra data is specific to this marketplace. An explanation of each can be found below: 

Order extra data

Keys	Conditional*	Description
exported	Yes	The order has been exported successfully

* Conditional fields are only displayed if the marketplace provides a value.

FAQs

How often does each task run on Mirakl-based marketplaces?

By default, Mirakl-based marketplaces follow the schedule below:

Task	Frequency
Export product data to marketplace	every 60 minutes
Export product offers to marketplace	every 15 minutes
Import product offers from marketplace	every 15 minutes
Import orders from marketplace	every 15 minutes
Export order shipments to marketplace	every 15 minutes
Export returns to marketplace	every 30 minutes

Can I map attributes on ChannelEngine and on the Mirakl platform?
No. Mapping attributes on the Mirakl marketplace platform interferes with ChannelEngine's content export. Therefore, it is recommended to categorize and map content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?
Chances are that you are receiving the feedback. However, different types of error reports can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and the conventional reports have been fully processed by ChannelEngine. If there are no errors to report, no new reports are generated.