Kiabi: marketplace guide

About this guide

This is a ChannelEngine guide on the Hem-Lenglet based marketplace Kiabi. Here you can find information on how to request a Kiabi account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Categorization
• Mappings
• Pricing
• Listed products

FAQs

Commercial information

Founded	1978
Founder	Patrick Mulliez
Headquarters	Hem-Lenglet, Nord-Pas-de-Calais, France
Area served (orders)	France
Revenue	EUR 2.3 billion (2021)
Number of monthly visits	circa 13 million
Website	Kiabi
Setup cost	none
Commission	15-20%
Other costs	EUR 39.00/month
Payment	every 1st, 11th, 21st of each month*
Product categories	bags/luggage, books, fashion, furniture/interior design, games/toys, jewelry/watches, kids/babies, cosmetics/perfumes, pets, shoes
Input language	French
Input currency	EUR
Content creation	yes
Minimum number of SKUs	no
Advertisement options	yes
Profile on ChannelEngine	Kiabi

* An order is included in the payment at least 21 days after its shipment date. E.g.: if an order was shipped on October 2, it gets paid on November 1.

How to request an account

To start selling on Kiabi, fill out their form to register your interest. A number of requirements apply before you can be considered for a merchant account. E.g.:

• You must be able to provide French-speaking customer service.
• Your products must have valid EANs.
• Your products must have at least two images, and be organized into parent-child relationships.
• Your products must have sufficient stock (no drop-shipping).
• Your products must comply with ecological laws in France, which differ per product category (e.g.: AGEC law).
• You should be able to ship within a maximum of 3-4 days.

Associated costs

Kiabi charge does not charge a setup fee. However, it does charge a monthly fee of EUR 39.00 and a commission fee – which ranges from 15% to 20%, depending on the product category.

Marketplace features

Supported	Not supported
Product content	Automatic relationships
Product offers	Refurbished products
Cancelations (merchant)	Repricing
Returns (merchant)	Cancelations (marketplace)
Carrier mapping	Returns (marketplace)
HTML formatting	Sales channels*
Orders	Marketplace fulfillment service
Product variations (size/color)
Shipments
Multiple stock locations
Bundles

* A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection.

Settings and configuration

Setting up each marketplace on ChannelEngine follows the same flow, though not every marketplace includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Finish the Activation.
7. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

Kiabi is a Mirakl-based marketplace, so you can connect it with ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.

Invoice uploads

To configure your invoice settings, click Advanced settings. You can then click the dropdown menu Enable invoice uploading, which contains the following options:

• ChannelEngine invoices - when ChannelEngine receives a shipment, it automatically generates an invoice and attaches it to the shipment before exporting it.
• Merchant invoices (optional) - when ChannelEngine receives a shipment, it exports it – even if there is no invoice attached to it.
• Merchant invoices (required) - when ChannelEngine receives a shipment, it only exports it if an invoice is attached to it. If not, you receive a notification.
• None - when ChannelEngine receives a shipment, it takes no action other than notifying you that no invoice is present.

If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: merchant invoices.

Categorization

The categorization on Kiabi is straightforward, and all categories are listed in English. Note that some categories are based on gender in Kiabi's taxonomy.

Mappings

Content

All products (required)

• Brand - the product's brand, which can be selected from the dropdown. If a required brand is missing, contact Kiabi to have it added.
• Color - the product's primary color. E.g.: noir (black).
• EAN code - the product's unique identifier. The EAN allows for matching the products with their offers.
• Long description - the product's description. The following requirements apply:
  • Must be generic and apply to the product's color and size variations.
  • The tone should be direct, familiar, and enthusiastic.
  • Structure:
    1. Catch phrase - 1-2 sentences.
    2. Key features organized in bullet points. E.g.: size, fitting, dimensions, material in %, regulatory information.
    3. Brand model, if applicable.
• Main image - the product's primary image. The following requirements apply:
  • Minimum resolution - 1,000x1,000 px.
  • Maximum file size - 10 MB.
  • Shape - square. If rectangular, the ratio length to width must be approximately 1.3.
  • Background - white or light gray.
  • For variations, the primary image must reflect only one color – which is of a child product.
  • Additional images must be different from the primary image.
• Product identifier - the product's identifier assigned to it by the merchant. This usually corresponds to Merchant product number on ChannelEngine.
• Product title - the product's title. The following requirements apply:
  
  • Must be generic and contain no indication of the product's color or size.
  • Length - 10-100 characters. The recommended length is 65 characters.
  • Structure: [product type] + [specificity] + [brand] + [high-value information]. E.g.: T-shirt V-neck 'Awesome Brand' Bio Cotton.
• Produit + durable (Product + durability) - the product's social or environmental benefit. E.g.: coton bio (organic cotton).
• Taille (Size) - the product's size. E.g.: XL/XXL.

All products (optional)

• Lieu de confection (Manufacturing location) - the country where the product was manufactured.
• Lieu de teinture (Dyeing location) - the country where the product was dyed.
• Lieu de tissage/tricotage (Weaving/knitting location) - the country where the product was woven or knitted.
• Lieu impression (Printing location) - the country where the product was printed.
• Material - the product's material. E.g.: cuir.
• Media 2-5 - the product's additional images. For the image requirements, check out Main image.
• Moments de vie (Moments of life) - the special occasion or event to which the product applies. E.g.: Noël (Christmas).
• Parent ID - the identifier of the parent product, which is used to group product variants based on size and color.
• Personnage (Character) - the name of the character the product refers to. E.g.: Angry Birds.
• Recyclabilité (Recyclability) - the product's recyclability percentage. Indicates to what extent the product can be recycled. E.g.: 50.
• Ref co (styleId) - the product's ID, which is assigned by Kiabi.
• Rejette des microplastiques (Discharges microplastics) - set it to oui (yes) if the product discharges plastic.
• Silhouette - the silhouette that applies to the product. E.g.: petit; grand.
• Thème (Topic) - the theme or topic that applies to the product. E.g.: pirates.

Offer

Required

The only mandatory offer mapping is Price, which is your desired price. 

Optional

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc. 
• ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.

The following offer attributes are common to all Mirakl-based marketplaces:

• Discount end date - the date until when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
• Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute.
• Discount quantity threshold - the minimum quantity required for the discount rate to be available.
• Discount start date - the date from when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
• Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map it using the marketplace’s codes, not the labels visible in the front-end. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Code	Label	Description
S	Petit (small)	Petits colis de moins d'1 kilo et dimensions L + l + h < 150 cm avec L < 100 cm (Small packages, weighing less than 1 kg and dimensions L + W + H < 150 cm with L < 100 cm)
M	Moyen (medium)	Colis moyens entre 1 et 3 kilos et dimensions L + l + h < 150 cm avec L < 100 cm (Medium-sized packages, between 1 and 3 kg and dimensions L + W + H < 150 cm with L < 100 cm)
L	Grand (large)	Grands colis entre 3 et 5 kilos et dimensions L + l + h < 150 cm avec L < 100 cm (Large packages, between 3 and 5 kg and dimensions L + W + H < 150 cm with L < 100 cm)
XL	Extra-large	Colis hors gabarit, soit plus de 5 kilos soit dimensions L + l + h >= 150 cm ou L > 100 cm (Extra large packages, with more than 5 kg or dimensions L + W + H >= 150 cm or L > 100 cm)

Working with discounts

• To set up a discount, you must map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
• The discounted price is only exported if it is lower than the base price.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped – otherwise, the export is broken.
• To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. E.g.: a value of 2 indicates that two or more of the product must be purchased at the same time for the buyer to benefit from the discount.

Carrier

Carrier mapping is not required on Kiabi. However, you can map your carrier to a specific list of carriers maintained by Kiabi. This allows for working tracking links in the back-end, as well as for the buyer. If your default carrier is missing, please contact Kiabi.

Pricing

Kiabi requires prices to be submitted in EUR. If you do not have pricing attributes in EUR, you need to set a currency conversion.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products –, check the Listed products page for more information.

You can either use the Channel status filter (e.g.: products that ChannelEngine has failed to exported, such as those with an empty GTIN or that do not exist on the marketplace yet, are shown as Invalid) or the Validation and feedback tab to see all known errors for specific products.

Alternatively, you can access the marketplace's back-end and download the error report generated by Mirakl. To do so:

1. Log in to the Mirakl back-end and go to Catalog, Product imports.
2. Identify the latest report and click the See details button by it.
3. Download the CSV file Non-integrated products report.

FAQs

How often does each task run on Mirakl-based marketplaces?

By default, Mirakl-based marketplaces follow the schedule below:

Task	Frequency
Export product data to marketplace	every 60 minutes
Export product offers to marketplace	every 15 minutes
Import product offers from marketplace	every 15 minutes
Import orders from marketplace	every 15 minutes
Export order shipments to marketplace	every 15 minutes
Export returns to marketplace	every 30 minutes

Can I map attributes on ChannelEngine and in the Mirakl back-end?

No. Mapping attributes in the Mirakl marketplace back-end interferes with ChannelEngine's content export. Therefore, it is recommended to stick to categorizing and mapping content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?

Chances are you are receiving the feedback. However, different types of error report can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically, and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and conventional reports have been fully processed by ChannelEngine – or no new reports have been generated because there are no errors to report.