Lyreco: marketplace guide

About this guide

This is a ChannelEngine guide on the Marly-based marketplace Lyreco. Here you can find information on how to request a Lyreco account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Categorization
• Mappings
• Pricing
• Listed products

Additional information

FAQs

Commercial information

Founded	2022
Founder	Grégory Liénard
Headquarters	Marly, France
Area served (orders)	Italy
Revenue	circa USD 1 billion (Lyreco)
Number of monthly visits	circa 650,000 (Lyreco)
Website	Lyreco
Setup cost	none
Commission	15% (9% for refurbished category)
Other costs	see the Associated costs section
Payment	10th, 20th, and 30th of every month
Product categories	DIY/gardening, electronics, food, furniture/interior design, healthcare, household appliances, shoes/bags/sports equipment, office supplies/professional equipment, telecommunications equipment, refurbished
Input language	EN, IT
Input currency	EUR
Content creation	yes
Minimum number of SKUs	no
Advertisement options	yes (banners)
Profile on ChannelEngine	Lyreco

How to request an account

To start selling on Lyreco, contact a Lyreco business developer through their website. Prior to becoming a seller, you need to demonstrate that your products and business practices align with specific sustainability criteria. You can find some of these criteria outlined on Lyreco's Supplier and seller assessment page.

Lyreco is currently live in Italy, with plans to expand to France and Spain midway through 2023, and the remaining European countries to follow in 2026. 

Associated costs

Lyreco does not charge a setup fee, however, there is a monthly fee of EUR 39.00. Lyreco also charges a commission on products you sell at a rate of 15% for all product categories, except refurbished products – which have a commission of 9%. 

Marketplace features

Supported	Not supported
Product offers	Cancelations (marketplace)
Product content	Returns (marketplace)
HTML formatting	Repricing
Orders	Volume discounts
GTIN matching	Fee reductions
Shipments	Marketplace fulfillment service
Carrier mappings	Pick-up point delivery
Returns (merchant)	Refurbished support
From-for pricing	Cancelations (merchant)
Multiple stock locations	Custom refund reasons
Bundles	Product variations (manual)
Invoice uploads	Sales channels*
Settlements

* A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection. Sales channels are not supported since Lyreco is only available in Italy.

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

Lyreco is a Mirakl-based marketplace, so you can connect it with ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.

Invoice uploads

To configure your invoice settings, go to Advanced settings. Then, select one option from the dropdown menu in the Enable invoice uploading field, which contains the following options:

• ChannelEngine invoices - when ChannelEngine receives a shipment, ChannelEngine automatically generates an invoice and attaches it to the shipment before exporting the shipment.
• Merchant invoices (optional) - when ChannelEngine receives a shipment, ChannelEngine exports the shipment – even if there is no invoice attached to it.
• Merchant invoices (required) - when ChannelEngine receives a shipment, ChannelEngine only exports the shipment if an invoice is attached to it. If not, you receive a notification.
• None - when ChannelEngine receives a shipment, ChannelEngine takes no action other than notifying you that no invoice is present.

If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: upload merchant invoices.

Categorization

Categorization on Lyreco is straightforward, and all categories are provided in Italian – along with English labels. 

Mappings

All attributes must be provided in Italian, and it is recommended to also provide values in English. 

Some attributes specifically relate to Lyreco's Sustainable Selection, a product range that includes ecologically sustainable products and services. Products must be assessed and certified by testing, inspection and certification company SGS before they can be included in the following three criteria:

• Planet - products contributing to a reduced environmental impact.
• People - products contributing to the general well-being of people in the workplace.
• Community - products contributing to supporting local communities.

Other attributes are automatically populated by Lyreco, and should be left unmapped. This is because Lyreco has a process in place that enriches product attributes with Lyreco marketing content upon request from the seller. 

Content

All products (required)

• Title (IT) - the title of the product in Italian. The following requirements apply:
  • A clear and unique name for each individual product that distinguishes between product variants (e.g.: pack of 5, pack of 15, etc.).
  • Include keywords to enhance its searchability, and maintain a consistent structure for all your product titles.
  • The maximum allowed character length is 80. Avoid using special characters, symbols, and abbreviations.
  • Titles should be structured as follows [brand] + [model] + [product type] + [material] + [format and/or size] + [color] + [packaging] + [other attributes]. E.g.: Lyreco White Envelopes DL S/S Window 90gsm - Pack of 1,000. 
• Description (IT) - the description of the product in Italian. HTML formatting is supported. This should be a unique description per product, structured in paragraphs and full sentences, and utilizing bullet points to highlight important technical attributes or key selling features. 
• Image 1 - the main product image. The requirements are:
  • Resolution - 500x500 px.
  • Maximum size - 300 KB.
  • Background - white.
  • Adding up to four additional images is preferred.
  • No logo or text can be present on the image. 
• EAN - the product's EAN, or other GTIN. Used as the unique product identifier on Lyreco. 
• Reference (SKU) - the product's internal unique identifier, usually your Merchant product number.
• Packaging recyclable (>80%) - indicate if a minimum of 80% of the weight of the packaging can be recycled. E.g.: yes. 
• Product recyclable or reusable - indicate if a minimum of 80% of the weight of the product can be recycled. E.g.: yes.

The following required attribute is common to all Mirakl-based marketplaces:

• Export strategy - choose a strategy for exporting product data. You can select from the following export strategies:
  • Yes - export all product content to the marketplace, including the EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.

  • No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
     

    NB: the default export strategy is Yes, even if the Export strategy attribute is left unmapped.

All products (optional)

• Brand - select the brand of the product from a list of fixed values. If your brand is not available, contact Lyreco to have it added to the list. 
• Image 2-4 - Lyreco recommends including up to four additional product images. For the image requirements, check out Image 1.
• Returnable - indicate if the product can be returned. 
• Safety data sheet (EN, IT) - provide a URL referencing the safety data sheet for the product, in a PDF in English or in Italian. 
• Technical sheet (EN, IT) - provide a URL referencing the technical sheet for the product, in a PDF in English or in Italian.
• Title (EN) - the product title in English. 
• Variant group code - while this attribute exists, it is currently not in use by Lyreco via Mirakl to define variants. You should therefore leave it unmapped. 
• Certifications (Community, People, Planet) -  provide a URL referencing any certifications related to Lyreco's Sustainable Selection product range, in PDF. 
• Document certifications (Community, People) - provide a URL referencing any documents related to Lyreco's Sustainable Selection product range, in PDF. 
• Made by social enterprise  (Community) - indicate if the product is made by social enterprise. A social enterprise is a business driven by a social or environmental mission, and reinvests its profits into achieving positive changes. E.g. yes. 
• Made in country (Community) - the country in which the product is manufactured. 
• Declaration of conformity (EN, IT) - provide a URL referencing the declaration of conformity for the product, in PDF, indicating that it complies with relevant standards and regulations. 
• Description (EN) - the description of the product in English.
• Instruction of use (EN, IT) - provide a URL referencing instructions on how to use the product, in PDF.
• Keywords (EN, IT) - keywords associated with the product which enhance searchability. 
• Manufacturer Part Number - the unique identifier assigned to the product by the manufacturer. 
• Ergonomic claim (People) - indicate whether the product fulfills the eligibility criteria to class it as ergonomic, e.g.: yes. 
• Percentage recycled materials (Planet) - indicate the proportion of recycled materials used to manufacture the product. 
• Document environmental certifications 1-5 (Planet) - provide URLs referencing the environmental certificates and/or evidence of compliance with specific environmental standards. 
• Refurbished offer (Planet) - indicate if the product is refurbished. E.g.: yes. 
• Compostable/degradable (Planet) - indicate whether the product is compostable or degradable. E.g.: yes.
• Extended life product (Planet) - indicate, in years, how many additional years of guarantee apply to the product outside of the standard manufacturer warranty. E.g.: 5.
• Reduced resources to use (Planet) - indicate the repairability index (FR) score, out of 10.  
• Refillable (Planet) - indicate if the product is refillable. 
• Repairable (Planet) - indicate if the product is designed to be easily repaired. 
• Returnable (Planet) - indicate if the product is eligible for return or exchange. 
• Selection (Community, People, Planet) - automatically calculated and mapped by Lyreco. 
• Control date - this attribute is for internal use by Lyreco. You should therefore leave it unmapped.

Offer

The only mandatory offer mappings are Price – your desired sale price, after price rules are applied – and Tax VAT Italy, which is used for indicating the correct VAT rate to apply to the product from a list of fixed values. E.g.: exempted (0%), reduced (10%, 5%), standard (22%), and super reduced (4%). 

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
• ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
• Category-specific ECO attributes - depending on your sales country, you might be required to map additional ECO attributes for products in specific categories. Review which ECO attributes to map within each category.

If pricing v2 is activated in your environment, you will see the following offer attributes, which are common to all Mirakl-based marketplaces:

• Allow promotion below min price - set to true to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
• Strike price - the regular selling price. Use it in combination with your discount price to set up a discount/strikethrough pricing. To learn more, check out the Working with discounts section of this article. 
• Map your current selling price in Price in Pricing, Price rules. 
• Additionally, the Fee groups attribute appears in Mappings, Fee group mappings, if pricing v2 is activated. Map the marketplace fee group ID of the product there.  

The following offer attributes are also common to all Mirakl-based marketplaces:

• Discount start date - the date from which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-25 15:30:00 +01 will start your discount on 25 October 2026 at 3:30 PM, one hour ahead of UTC time.
• Discount end date - the date until which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-30 23:59:59 +01 will end your discount on 30 October 2026 at 11:59 PM and 59 seconds, one hour ahead of UTC time.
• Discount price - (appears only if you use pricing v1) the product's sale price, if applicable. This attribute must have a lower value than the Price attribute. 
• Discount quantity threshold - the minimum quantity required for the discount rate to be available.
• Leadtime to shipment - the number of days before you ship the product. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map the shipping class using the marketplace’s codes and not with the labels that are visible in the partner portal's user interface. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Code	Label	Description
vsmall	XS - very small	Less than 1 kg
small	S - small	Between 1 and 10 kg
med	M - medium	Between 10 and 60 kg
large	L - large	More than 60 kg and/or oversized

Working with discounts

These instructions apply to most Mirakl marketplaces. If there are any exceptions on this marketplace, these are noted below. 

Pricing v1

• To set up a discount, map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
• The discounted price is only exported if it is lower than the base price.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
• To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. For example, a value of 2 indicates that the buyer must purchase two or more products at the same time to benefit from the discount.

Pricing v2

1. To set up your strikethrough price, map the Strike price attribute to your regular price in Offer mappings. 
2. Then indicate the discount period. Map the Discount start date and Discount end date attributes to indicate the start and end dates of your discount.
3. If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped. 
4. If you do not set up a bulk discount, set up your discount price. 
   • Option 1: set up a discount for an indefinite period. 
     1. Go to Pricing, Price rules. 
     2. Create a product selection override for the set of products that you want to discount.
     3. Map the Price attribute of these products to the discount price. Both Min. price and Base price fields must be mapped. Note that ChannelEngine exports the higher of the two values – typically the Base price. 
   • Option 2: set up a time-bound discount.
     1. Go to Pricing, Promotions.
     2. Choose your discount method, e.g.: percentage discount. 
     3. Select the products to which the discount is applied.
5. Keep in mind:
   • Your discount price and Strike price cannot have the same value. 
   • ChannelEngine only sets a discount if your discount price is lower than Strike price.
6. If set up correctly, your product displays a discount label and a strikethrough price on the channel.

Carrier

Carrier mapping is mandatory on Lyreco. You should map your carrier to a specific list of carriers maintained by Lyreco. This allows for working tracking code links in the back-end, as well as for the buyer. If your default carrier is missing,  contact Lyreco to have it added to the list. 

Pricing

Lyreco requires the prices to be submitted in EUR. If you do not have pricing attributes in EUR, you need to set a currency conversion.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products, check the Listed products page for more information. Use the Channel status filter or the Validation and feedback tab to view all known errors for specific products.

If you see either of the below statuses, refer to the article ChannelEngine: why is my product listed as 'Product not found' in the inventory report?:

• Product not found in inventory report
• Product not in offer file

Products that ChannelEngine has failed to export are shown as Invalid, e.g.: products with an empty GTIN or that do not yet exist on the marketplace.

Alternatively, download the error report generated by Mirakl. To do so:

1. Log onto the Mirakl platform and go to Catalog, Product imports.
2. Identify the latest report and click the See details button.
3. Download the CSV file Non-integrated products report.

Additional information

Order extra data items

When an order is imported to ChannelEngine, ChannelEngine also retrieves extra data items related to the order itself – or to order lines. This extra data is specific to this marketplace. An explanation of each can be found below: 

Order extra data

Keys	Conditional*	Description
wps-invoice-id	Yes	Invoice ID
wps-credit-notes-id	Yes	Credit note ID
wps-customer-tax-id	Yes	Customer VAT ID
wps-payment-order-id	Yes	Payment order ID
wps-shipping-tax-rate	Yes	Shipping tax rate
wps-due-date	Yes	Invoice due date
wps-e-invoicing-id	Yes	Customer e-invoicing ID
wps-e-invoicing-status	Yes	E-invoicing status
wps-e-invoicing-reason	Yes	E-invoicing reason
wps-buyer-siret	Yes	SIRET number (only for France)
wps-delivery-note	Yes	Delivery note number
wps-delivery-note-date	Yes	Delivery note date
wps-return-number	Yes	Return note number
wps-return-date	Yes	Return note date
wps-invoice-locale	Yes	Invoice local language
wps-purchase-order-number	Yes	Purchase order number
wps-mention-3	Yes	Invoice legal mention
wps-invoice-date	Yes	Date of the generation of the invoice

* Conditional fields only display if the marketplaces provides a value. 

FAQs

How often does each task run on Mirakl-based marketplaces?

By default, Mirakl-based marketplaces follow the schedule below:

Task	Frequency
Export product data to marketplace	every 60 minutes
Export product offers to marketplace	every 15 minutes
Import product offers from marketplace	every 15 minutes
Import orders from marketplace	every 15 minutes
Export order shipments to marketplace	every 15 minutes
Export returns to marketplace	every 30 minutes

Can I map attributes on ChannelEngine and on the Mirakl platform?
No. Mapping attributes on the Mirakl marketplace platform interferes with ChannelEngine's content export. Therefore, it is recommended to categorize and map content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?
Chances are that you are receiving the feedback. However, different types of error reports can take a couple of hours or several days to be generated:

• Offer feedback
  • Error reports are mostly generated automatically and are imported quickly.
• Content feedback
  • Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
  • Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and the conventional reports have been fully processed by ChannelEngine. If there are no errors to report, no new reports are generated.