BUT: marketplace guide

About this guide

This is a ChannelEngine guide on the Émerainville-based marketplace BUT. Here you can find information on how to request a BUT account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Categorization
• Mappings
• Pricing
• Listed products

FAQs

Commercial information

Founded	1972
Founder	Andre Venturini
Headquarters	Émerainville, Seine-et-Marne, France
Area served (orders)	France
Revenue	circa USD 2 billion (2010)
Number of monthly visits	circa 8 million
Website	BUT
Setup cost	none
Commission	6-20%, depending on the product category
Other costs	EUR 39.00/month
Payment	monthly on the 1st, 11th, and 21st
Product categories	cameras, cooking, DIY/gardening, electronics, furniture/interior design, games/toys, household appliances, kids/babies, sports equipment, video games
Input language	French
Input currency	EUR
Content creation	yes
Minimum number of SKUs	none
Advertisement options	yes
Profile on ChannelEngine	BUT

How to request an account

To start selling on BUT, go to their website and fill out the form. 

The following requirements apply:

• You must agree to BUT's terms and conditions.
• You must register with a French eco-organization for each category of products you sell.
• You must be able to provide a tracking URL for each order.
• You must be able to support business-to-consumer (B2C) sales.

Associated costs

BUT does not charge a setup fee, but it does charge a monthly fee of EUR 39.00 and a category-based commission fee of 6-20%. For more information on the commission per category, check out the BUT marketplace conditions page.

Marketplace features

Supported	Not supported
Product content	Automatic relationships
Product offers	Bundles
Returns (merchant)	Product variations (size/color)
Carrier mapping	Refurbished products
Multiple stock locations	Pick-up point delivery
Orders	Repricing
Shipments	Returns (marketplace)
EAN matching	HTML formatting
	External fulfilment
	Sales channels*
	Cancelations (merchant)
	Cancelations (marketplace)

* A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection.

Settings and configuration

Setting up each marketplace on ChannelEngine follows the same flow, once you add the marketplace:

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Finish the Activation.
7. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

BUT is a Mirakl-based marketplace, so you can connect it with ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.

Invoice uploads

To configure your invoice settings, click Advanced settings. You can then click the dropdown menu Enable invoice uploading, which contains the following options:

• ChannelEngine invoices - when ChannelEngine receives a shipment, it automatically generates an invoice and attaches it to the shipment before exporting it.
• Merchant invoices (optional) - when ChannelEngine receives a shipment, it exports it – even if there is no invoice attached to it.
• Merchant invoices (required) - when ChannelEngine receives a shipment, it only exports it if an invoice is attached to it. If not, you receive a notification.
• None - when ChannelEngine receives a shipment, it takes no action other than notifying you that no invoice is present.

If you select one of the Merchant invoices options, make sure to enable the invoice upload to ChannelEngine via the Merchant API. For that, call the POST /v2/orders/{merchantOrderNo}/invoice endpoint. Note that only invoices in PDF are supported.

Invalid XML characters

To remove invalid XML characters from your product data, click Advanced settings and enable the Check and filter invalid XML characters setting. ChannelEngine checks product data submitted in the XML format for invalid characters (e.g.: Ã, ¢, â, etc.). Once identified, invalid characters are removed or converted to a valid equivalent.

Categorization

The categorization on BUT is straightforward, and all categories are listed in French.

Mappings

Content

All products (required)

• Descriptif long (Long description) - the product's description in French. The maximum number of characters allowed is 8,000. HTML is not supported.
• EAN - the product's unique identifier that consists of 13 digits.
• Image principale (Main image) - the link to the product's main image. The following requirements apply:
  
  • Aspect ratio - 3x4.
  • Background - white.
  • Maximum file size - 10 MB.
• Marque (Brand) - the product's brand or manufacturer. Select a value from the dropdown menu. If the needed brand is not available in the dropdown, contact BUT to have it added.
• SKU Produit (Product SKU) - the product's SKU, usually the Merchant product number on ChannelEngine. The maximum number of characters allowed is xx.
• Titre produit (Product title) - the product's title in French. The following requirements apply:
  • Maximum number of characters - 100.
  • Recommended structure - [product type] [function] [style] [color] [material] [dimensions]. E.g.: Canapé convertible 3 places en velours beige - Collection Robin.
  • In [dimensions], specify the unit of measurement. E.g.: 10 cm.
  • Specify if the product is intended for infants or children.
  • No indication of brand or commercial terms. E.g.: "Top ventes" or "Exclusivité".
  • No special characters. E.g.: α, β, δ.

All products (optional)

• Image 2-6 - link to the product's additional image. The following requirements apply:
  • Image 2 - displays the product when in use.
  • Image 3 - displays the product details. E.g.: material.
  • Image 4 - displays the product's included accessories.
  • Image 5 - displays the product's design, sketch, or dimensions.
  • Image 6 - displays the product's energy label.
• Plus produit 1-3 (More about product) - the product's unique selling points, displayed as a bullet list on BUT. The maximum number of characters allowed is 120. 
• URL notice - the link to the product's user manual in PDF.

Offer

All products

The only required attribute on BUT is Price, which is the desired selling price for the product in EUR.

• Discount end date - the date until when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
• Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute.
• Discount quantity threshold - the minimum quantity required for the discount rate to be available.
• Discount start date - the date from when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
• Eco contributions - the environmental tax that applies to the product. The format is: [manufacturer identifier] | [amount, including decimals]. Multiple taxes can be split with a comma. E.g.: Fabricant| 2.50, Fabricant| 1.00.
• Product tax code - the tax code that applies to specific product categories, which are eligible for a lower VAT rate. E.g.: children's clothing, books, medical equipment.
• Garantie liste (Warranty list) - the product's warranty period. Select a value from the dropdown menu. E.g.: 6-mois (6 months), 1-an (1 year), 10-ans (10 years).
• Montant D3E (DEEE amount) - the French fee related to the recycling of electronic products, including sales tax (VAT). It is mandatory for French merchants.
• Montant DEA (DEA amount) - déchets d'éléments d'ameublement (DEA) is a French tax related to the recycling of furniture products. It is mandatory for French merchants. This value should include VAT.
• Prix HT (Price) - the product's selling price excluding sales tax (VAT).
• Soldes (Sale) - indicates that the product is on sale with a strikethrough price. This only appears if the sale is within the defined period. The options are yes and no.
• Taux de TVA (VAT rate) - the sales tax (VAT) rate that applies to the product.
• Taxe copie privée (Private copying levy) - the French fee related to the production of devices that allow storing and sharing works of art, music, and culture. E.g.: a USB flash drive, a smartphone, an external hard drive. It is mandatory for French merchants.

The following offer attributes are common to some Mirakl-based marketplaces, particularly in France and Germany:

• ECO #1-5 - Amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 - EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc. 
• ECO #1-5 - Producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.

The following offer attributes are common to Mirakl-based marketplaces:

• Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable.
• Minimum quantity alert - map this attribute to receive a notification from ChannelEngine if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map it using the marketplace’s codes, not the labels visible in the front-end. These codes vary per marketplace. Below you can find the codes used by this marketplace:

Code	Label	Description
PM1	Petit moyen 1	Produits petits et moyens (Small and medium products)
PM2	Petit moyen 2	Produits petits et moyens (Small and medium products)
PM3	Petit moyen 3	Produits petits et moyens (Small and medium products)
PM4	Petit moyen 4	Produits petits et moyens (Small and medium products)
PM5	Petit moyen 5	Produits petits et moyens (Small and medium products)
PM6	Petit moyen 6	Produits petits et moyens (Small and medium products)
G1	Grand 1	Produits grands et hors gabarits (Large and oversized products)
G2	Grand 2	Produits grands et hors gabarits (Large and oversized products)
G3	Grand 3	Produits grands et hors gabarits (Large and oversized products)
G4	Grand 4	Produits grands et hors gabarits (Large and oversized products)
G5	Grand 5	Produits grands et hors gabarits (Large and oversized products)
G6	Grand 6	Produits grands et hors gabarits (Large and oversized products)
G7	Grand 7	Produits grands et hors gabarits (Large and oversized products)
G8	Grand 8	Produits grands et hors gabarits (Large and oversized products)
G9	Grand 9	Produits grands et hors gabarits (Large and oversized products)
G10	Grand 10	Produits grands et hors gabarits (Large and oversized products)

Carrier

Carrier mapping is not required on BUT. However, you can map your carrier to a specific list of carriers maintained by BUT (e.g.: IDS Logistik, DB Schenker, DHL, DPD, etc.). This allows for working tracking codes in the back-end, as well as for the buyer. If your default carrier is missing, please contact BUT.

Pricing

BUT requires the prices to be submitted in EUR. If you do not have pricing attributes in EUR, you need to set a currency conversion.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products – check the Listed products page for more information.

You can either filter on Channel status (select Invalid to show all products that ChannelEngine has not exported, such as products with an empty GTIN or that currently do not exist on the marketplace) or use the Validation and feedback tab to see all known errors for specific products.

For detailed status reports, go to the Mirakl back-end. Their reports contain specific errors if a product or product offer cannot be created. To find them, go to My inventory, Import from file, Track offer imports/Track product imports. By hovering over the 'i' under the Status section, you can see how many products in the file were processed correctly and how many had errors, etc.

If there are errors, the last column shows a downloadable file in which they are listed. The same goes for the product file import, but this can contain multiple files because processing goes through several systems. There is also a manual check of your submitted content, which, once approved, goes to staging as well. Note that you need to map as much as possible to prevent products from not being created.

FAQs

How often does each task run on Mirakl-based marketplaces?

By default, Mirakl-based marketplaces follow the schedule below:

Task	Frequency
Export product data to marketplace	every 60 minutes
Export product offers to marketplace	every 15 minutes
Import product offers from marketplace	every 15 minutes
Import orders from marketplace	every 15 minutes
Export order shipments to marketplace	every 15 minutes
Export returns to marketplace	every 30 minutes