Wehkamp Direct Delivery: marketplace guide
About this guide
This is a ChannelEngine guide on the Zwolle-based Wehkamp Direct Delivery (Wehkamp DD). Here you can find information on how to request a Wehkamp account, how to configure this channel on ChannelEngine, what the specific requirements are, and more.
Table of contents
|Area served (orders)||Belgium, Netherlands|
|Revenue||USD 200 million - USD 1 billion|
|Number of monthly visits||circa 13 million|
none, unless your images do not match Wehkamp's requirements
|Payment||every 30 days|
|Product categories||clothing, home and living, electronics|
|Minimum number of SKUs||no|
|Advertisement options||yes, via Criteo|
|Profile on ChannelEngine
Wehkamp DD is a closed platform, offering drop-shipping possibilities only to their brand partners. Not every category pursued by Wehkamp at all times, so the categories you work with may not be a match.
To find out if you could become Wehkamp DD's brand partner, get in touch with your Customer Success Manager at ChannelEngine.
Wehkamp's fee structure is different for every brand partner. Contact Wehkamp for more details.
* ChannelEngine does not actively import orders from Wehkamp DD. Instead, Wehkamp DD pushes orders in real time to ChannelEngine. This means that there is no import task, and no option to retrieve old orders.
Setting up each channel on ChannelEngine follows the same flow, once you add the channel:
- Go through the Setup
- Create a Product selection
- Complete the Categorization
- Set up the Mappings: content, offers, and carriers
- Configure the Pricing: rules and currency conversion
- Finish the Activation
- Check the Listed products overview
Wehkamp requires the addition of the Global location number (GLN) to both Wehkamp and ChannelEngine before you activate the connection. GLNs are used for the unique and unambiguous identification of legal entities and physical locations, and to identify which tenant is the recipient of an incoming message.
To add a GLN to a tenant:
- Go to the GS1 website to check the GLN.
- Contact your Customer Success Manager at ChannelEngine, so they can add the GLN to your tenant. Note that each GLN can only be used for one tenant at a time, it cannot be used across multiple tenants.
- Share the GLN with your contact person at Wehkamp.
Once Wehkamp has agreed with your suggested the product selection, share your product feed with your contact person at Wehkamp.
To connect Wehkamp DD with ChannelEngine:
- On the Setup tab, go to Settings, and add the Wehkamp supplier ID provided by your Wehkamp contact.
To upload your products to Wehkamp, you must have a product feed file that is available online (e.g.: on your FTP server, or a public resource like Google Sheets). Wehkamp uses this feed to import your product data.
After the feed is shared, Wehkamp checks whether all products are correct before they publish them to the channel.
Afbeelding 1 (Image) - provide a product image link.
Artikelnaam (Name) - the manufacturer's product name.
Artikelnummer (Supplier item number) - the manufacturer's internal product identifier.
EAN - the 13-digit EAN of the product.
Kleur (Color) - the manufacturer's color specification for the product.
Kleurnummer (Color number) - a three-digit color code number. Use the same color code number for related colors.
Maat (Size) - the size of the product.
Maat Wehkamp (Size Wehkamp) - Wehkamp's product size.
Merk (Brand) - the brand or manufacturer of the product.
Omschrijving (Description) - the full description of the product. Note that Wehkamp does not support HTML formatting.
Scratchprijs (Retail price) - the original retail price.
Verkoopprijs (Price) - the selling price.
- Afbeelding 2, 3, 4, 5, 6, 7, 8, 9, 10 - extra image links.
Pricing for Wehkamp is exported in the product data export, and not in the offer export. The offer export only handles stock.
Once all other steps are completed under each section and tab in the channel's menu, you can start the synchronization between ChannelEngine and Wehkamp.
On the Activation tab, you can see an overview of all the configured settings, filters, rules, and mappings that are either required or recommended.
If required settings are left empty, or if there is no product filter, you cannot activate the channel. This validation is necessary, as there is no value in activating tasks without proper authorization or content.
When you are ready, activate the synchronization by toggling the slider on the right-hand side.