ChannelEngine: statistics
About this article
This article describes ChannelEngine's Statistics page, what you can visualize on it, and how you can use it.
Table of contents
Introduction
The Statistics page on ChannelEngine provides you with an overview of your revenue via ChannelEngine, including statistics on when your peak sales are, your top performers, and your cancelation and return rates.
Filters
The top bar of the Statistics page contains filters that you can apply to several sections of the page simultaneously.
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Settings - the general settings that only apply to the Sales section of the page.
- Exclude canceled orders - if enabled, the option excludes canceled orders from the statistics.
- Show excluding VAT - if enabled, the option excludes the sales tax (e.g.: VAT) from the statistics. By default, the sales tax is included in calculating the revenue.
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Period - a specific period of time (i.e.: today, this week, this month, this year, etc.) to filter your statistics by. This setting applies to all of the sections on the Statistics page. To select a period that is different from the preset options, select Custom. Click the start date and then drag to the end date of the custom period. To view statistics in a different timezone, choose a timezone from the dropdown menu. Each timezone is listed with its offset from Coordinated Universal Time (UTC) and region. E.g.: - 10.00 Tahiti Time. Alternatively, select Detect to have ChannelEngine automatically identify and set your timezone.
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Fulfillment - the order fulfillment type to filter your statistics by. This setting applies to all of the sections on the Statistics page, except the Products returned section. The options are:
- All - all orders. That is orders that are fulfilled by you and the marketplace.
- Full order by merchant - orders that are fulfilled exclusively by you.
- Full order by channel - orders that are fulfilled exclusively by the marketplace.
- Channels - select the marketplaces that you sell on to filter your statistics by. This setting applies to all of the sections on the Statistics page.
Sales
The Sales section presents a graph based on the total revenue or total number of orders for a given period. Click the This month or All channels dropdowns to filter the revenue/orders by period or by marketplace, respectively. The current period you select is compared to the previous period. E.g.: if you select This year you see a blue graph for the revenue of the current year overlapping a gray graph for the previous year. If there is no period available for comparison, you only see a blue graph for the current period – and the comparison statistics remain empty.
The Total revenue includes VAT, commission and other fees, and returned orders. I.e.: the total revenue is the gross revenue, not the net revenue.
Note that these statistics include all orders with a status other than Awaiting payment – unless you sell on Zalando, and enable the Include awaiting payment orders (Zalando) setting. To exclude orders that have been canceled, enable the setting Exclude canceled orders.
When do your customers buy?
This heatmap shows on what day of the week and at what time most of your orders take place. It can be useful to determine the best time for updates, discounts, etc. More often than not, the peaks tend to happen in the evening hours – while the lows are at night.
Top performers
The Top performers section lists the following:
- Your top-performing marketplaces.
- Bestselling products, brands, and categories.
- The countries where you sell the most.
Note that these statistics include all orders with a status other than Awaiting payment – unless you sell on Zalando, and enable the Include awaiting payment orders (Zalando) setting.
Orders
The Orders section provides a quick overview of the total number of orders and their statuses. This includes the cancelation and return rates, as well as the option to compare the current period with previous ones.
Products returned
The Products returned section provides an overview of the total number of returns for the selected timeframe, as well as the return reason provided. This can be used to get a sense of common return reasons and where you might improve. E.g.: if you get a lot of size-based returns, including a comment from buyers that the item is too small for size M, update your description for the product stating that customers should order one size larger than normal.
Frequency of updates
Depending on the period to which orders apply, ChannelEngine updates the related statistics with a different frequency:
| Orders from today | every minute |
| Orders from this week | every hour |
| Orders from this month | every hour |
| Orders from this quarter | every 24 hours |
| Orders from this year | every 24 hours |
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