Servus Media: marketplace guide

About this guide

This is a ChannelEngine guide on the Austria-based marketplaces that are managed by Servus Media. Here you can find information on how to request a Servus Media Marketplace account, how to configure these marketplaces on ChannelEngine, and what the specific requirements are.

Table of contents

About the marketplace

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Mappings
• Pricing
• Listed products

Additional information

FAQs

About the marketplace

The Servus Media brands already reach engaged audiences through trusted, relevant content. Servus Media Marketplace extends this connection from content to commerce, bringing products directly to communities that share the same interests and passions.

The marketplace launches with Bergwelten Shop, built around the Bergwelten brand and its strong reach within the German-speaking outdoor community. Sellers gain access to an engaged audience of mountain and outdoor enthusiasts who already turn to Bergwelten for inspiring tours, expert content, and outdoor stories. This combination of content, community, and commerce creates relevant customer touchpoints and strong brand visibility.

Servus Shop and Speedweek Shop will follow in 2027 as additional sales channels within the same Mirakl marketplace environment.

Commercial information

How to request an account

Bergwelten Shop is a curated marketplace. To start selling, contact the Servus Media Marketplace team by email to request a seller application.

The following seller requirements apply:

• Your brand fits the Bergwelten Shop outdoor and mountain sports assortment.
• You comply with Austrian and German VAT requirements. For more information, check out VAT rates.

Associated costs

Bergwelten Shop does not charge a setup fee. It charges a fixed monthly fee of EUR 49.99, which is waived (EUR 0.00) for Early Movers. On top of the monthly fee, Bergwelten Shop charges a commission on sales, depending on the product category and price.

Bergwelten Shop pays out twice per month, on the 15th and on the last day of the month.

Marketplace features

*Servus Shop and Speedweek Shop are forthcoming sales channels that use the same Mirakl connection.

Settings and configuration

Setting up each channel on ChannelEngine follows the same flow, though not every channel includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Fill in the Stock settings.
7. Finish the Activation.
8. Check the Listed products overview.

Marketplace-specific requirements and exceptions

The section below describes exceptions to the standard settings and configuration steps required to set up this channel on ChannelEngine. 

Setup

On ChannelEngine

Add the channel

Add Servus Media Marketplace to your ChannelEngine dashboard.

Connection

1. This channel is a Mirakl-based channel. Therefore, you connect to it with your Mirakl Connect SSO account. For more information on configuring Mirakl Connect SSO with ChannelEngine, check out the Mirakl-based channels: SSO authorization article.
2. If you would like to test the order flow with this plugin, contact the ChannelEngine Support team to configure the connection of your plugin to support testing. For more information on testing orders, check out the article ChannelEngine: how to create test orders.

Invoice uploads

To configure your invoice settings, go to Advanced settings. Then, select one option from the dropdown menu in the Enable invoice uploading field, which contains the following options:

• ChannelEngine invoices - when ChannelEngine receives a shipment, ChannelEngine automatically generates an invoice and attaches it to the shipment before exporting the shipment.
• Merchant invoices (optional) - when ChannelEngine receives a shipment, ChannelEngine exports the shipment – even if there is no invoice attached to it.
• Merchant invoices (required) - when ChannelEngine receives a shipment, ChannelEngine only exports the shipment if an invoice is attached to it. If not, you receive a notification.
• None - when ChannelEngine receives a shipment, ChannelEngine takes no action other than notifying you that no invoice is present.

If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: upload merchant invoices.

Sales channels

Servus Media Marketplace supports multiple sales channels within one Mirakl environment. Currently, the following sales channels are available:

• Bergwelten Shop

Advanced settings

Default selling country - select Austria if you want to enforce the Austria VAT rate on your exported Price attribute.

Mappings

Content

All products (required)

The following required attribute is common to all Mirakl-based marketplaces:

• Export strategy - choose a strategy for exporting product data. Select from:
  • Yes - export all product content to the marketplace, including the EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers on ChannelEngine for the marketplace. Ensure that you map all required attributes.
  • No - do not export product content to the marketplace. Choose this option to keep product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.

The following required attributes are specific to Servus Media Marketplace:

• Activity (multiple values allowed) - the activities the product is designed for, e.g.: hiking, climbing, or ski touring. Select all relevant activities. Use only the allowed values from the marketplace list.
• Brand - the brand of the product. Select the brand from the marketplace list.
• Colour - the main color of the product. Use only the allowed values from the marketplace list, and map this attribute on each variant.
• Gender - the gender the product targets. Use only the allowed values from the marketplace list.
• Image 1 (main image) - the main product image. It must show the full front view of the product without cropped details, without a model, on a transparent background. Use a PNG file (recommended for transparent backgrounds) between 1200 × 1600 px and 2400 × 3200 px, with a 3:4 aspect ratio and a maximum file size of 10 MB. For all image requirements, check out Content and image guidelines.
• Image 2-3 (gallery image) - the first and second additional product images. Show the product from a different angle or highlight a key detail. Use a transparent background and a GIF, JPEG, PNG, or WEBP file between 1200×1600 px and 2400×3200 px, with a 3:4 aspect ratio and a maximum file size of 10 MB.
• Long description DE [de_DE] - the detailed product description in German. Cover key features, intended use, materials, and selling points in roughly 100-200 words. HTML is not supported. Avoid promotional fluff, all-caps text, duplicate keywords, and external links.
• Manufacturer address - the full legal address of the product manufacturer.
• Manufacturer code - the supplier identifier for the specific product.
• Manufacturer colour [variant attribute] - the manufacturer's own color name for the variant, e.g.: "Midnight Blue". Fill this attribute on each variant.
• Manufacturer email - the contact email address of the manufacturer.
• Manufacturer name - the name of the product manufacturer.
• Product ID - your internal unique product ID. It identifies each sellable product or variant.
• Product parent ID - the ID of the parent product. Give all variants of one product the same parent ID to group them together. Servus Media Marketplace uses one master product with multiple variant SKUs, e.g.: by size and color.
• Product title - the customer-facing product title. Keep it clear and concise, and use the same title pattern across all variants of a product.
• Shop SKU - the unique SKU that identifies the product in the shop system.
• Short description DE [de_DE] - the short product description in German. Explain the product and its main benefit in one to three sentences. HTML is not supported.

All products (optional)

• Care instruction - the care instructions for the product, e.g.: "Machine wash at 30 °C".
• Country of origin - the country where the product was made.
• GARAN guarantee label - the guarantee label or warranty information that applies to the product.
• Image 4-6 (gallery image) - an additional product image. Use a transparent background and a GIF, JPEG, PNG, or WEBP file between 1200×1600 px and 2400×3200 px, with a 3:4 aspect ratio and a maximum file size of 10 MB.
• Long description EN [en_GB] - the detailed product description in English. Follow the same guidelines as Long description DE.
• Material composition - the materials the product is made of, including percentages, e.g.: "80% polyester, 20% elastane".
• Primary material - the main material of the product.
• Product weight (g) - the weight of the product in grams. Enter a number without a unit, e.g.: 450.
• Responsible person at manufacturer - the name of the responsible contact person at the manufacturer.
• Season - the season the product is designed for. Use only the allowed values from the marketplace list.
• Short description EN [en_GB] - the short product description in English. Follow the same guidelines as Short description DE.
• Video - the URL of a product video.

Category-specific

The attributes you must fill in also depend on the category you select. Each category has additional required and optional attributes, e.g.: size, material, or waterproof level. Map all required category-specific attributes, and use only the allowed values for list-based attributes.

Offer

Required

• Price - (appears in Pricing if using pricing v2) the item’s base price/regular sales price. If a discount is created in the Pricing step, this price becomes the 'from' price. Enter a decimal value. Do not enter a currency. 
• EAN - the EAN code (GTIN) of the product. This attribute connects product data and product offers, because the product ID type on this marketplace is the EAN. Make sure the EAN is correct at child level.
• Tax rate Austria - the VAT rate that applies when the product is sold to customers in Austria, e.g.: 20.
• Tax rate Germany - the VAT rate that applies when the product is sold to customers in Germany, e.g.: 19.

Optional

The following offer attributes are common to some Mirakl-based marketplaces:

• ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
• ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
• ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
• Category-specific ECO attributes - depending on your sales country, you might be required to map additional ECO attributes for products in specific categories. Review which ECO attributes to map within each category.

If pricing v2 is activated in your environment, you will see the following offer attributes, which are common to all Mirakl-based marketplaces:

• Allow promotion below min price - set to true to allow the promotion price to drop below your product's minimum price. To learn more, check out the article ChannelEngine: promotions.
• Strike price - the regular selling price. Only map this if you set up a discount. For guidance, check out the Working with discounts section of this article. 
• Map your current selling price in Price in Pricing, Price rules. 
• Additionally, the Fee groups attribute appears in Mappings, Fee group mappings, if pricing v2 is activated. Map the marketplace fee group ID of the product there.  

The following offer attributes are also common to all Mirakl-based marketplaces:

• Available start date - the date from which the product becomes available for sale on the marketplace. The date format is YYYY-MM-DD HH:MM:SS ZZ.
• Available end date - the date from which the product is no longer available for sale on the marketplace. The date format is YYYY-MM-DD HH:MM:SS ZZ. 
• Discount start date - the date from which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-25 15:30:00 +01 will start your discount on 25 October 2026 at 3:30 PM, one hour ahead of UTC time.
• Discount end date - the date until which the product's sale price is valid, if applicable. Input the date as a fixed value. The date format is YYYY-MM-DD HH:MM:SS ZZ. All dates follow ISO month-day formatting, and all times follow 24-hour formatting in the UTC timezone. E.g.: 2026-10-30 23:59:59 +01 will end your discount on 30 October 2026 at 11:59 PM and 59 seconds, one hour ahead of UTC time.
• Discount price - (appears only if you use pricing v1) the product's sale price, if applicable. This attribute must have a lower value than the Price attribute. 
• Discount quantity threshold - the minimum quantity required for the discount rate to become available.
• Leadtime to shipment - the number of days before you ship the product. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
• Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
• Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
• Product tax code - the taxation code applicable to the product.
• Logistic class - your optional shipping class. Make sure to map the shipping class using the marketplace’s codes and not with the labels that are visible in the partner portal's user interface. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.

Logistic class codes

Carrier

Carrier mapping is not required on Mirakl-based marketplaces. However, with carrier mapping, you can map your carrier to a specific list of carriers maintained by this marketplace. Carrier mapping enables ChannelEngine to automatically send the tracking codes to this marketplace, allowing buyers to eventually track the shipment themselves. If your carrier is missing from the list, please directly contact the marketplace.

Pricing

Working with discounts

These instructions apply to most Mirakl marketplaces. If there are any exceptions on this marketplace, these are noted below. 

Pricing v1

• To set up a discount, map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
• The discounted price is only exported if it is lower than the base price.
• If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped.
• To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. For example, a value of 2 indicates that the buyer must purchase two or more products at the same time to benefit from the discount.

Pricing v2

1. To set up your strikethrough price, map the Strike price attribute to your regular price in Offer mappings. 
2. Then, indicate the discount period. Map the Discount start date and Discount end date attributes to indicate the start and end dates of your discount.
3. If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped. 
4. If you do not set up a bulk discount, set up your discount price:
   1. Go to Pricing, Promotions.
   2. Choose your discount method, e.g.: percentage discount, and configure the start and end dates.
   3. Select the products to which the discount is applied.
5. Keep in mind:
   • Your discount price and Strike price cannot have the same value. 
   • ChannelEngine only sets a discount if your discount price is lower than Strike price.
6. If set up correctly, your product displays a discount label and a strikethrough price on the channel.

VAT rates

Servus Media Marketplace sells to customers in Austria and Germany, and sellers must comply with Austrian and German VAT. Map a tax rate for each country in Offer mappings. To enforce the Austria VAT rate on your exported Price attribute, select Austria in Default selling country in Setup, Advanced settings, and set up a price rule with your desired VAT rate in Pricing, Price rules.

Listed products

If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products, check the Listed products page for more information. Use the Channel status filter or the Validation and feedback tab to view all known errors for specific products.

If you see either of the below statuses, refer to the article ChannelEngine: why is my product listed as 'Product not found' in the inventory report?:

• Product not found in inventory report
• Product not in offer file

Products that ChannelEngine has failed to export are shown as Invalid, e.g.: products with an empty GTIN or that do not yet exist on the marketplace.

Alternatively, download the error report generated by Mirakl. To do so:

1. Log onto the Mirakl platform and go to Catalog, Product imports.
2. Identify the latest report and click the See details button.
3. Download the CSV file Non-integrated products report.

Additional information

Content and image guidelines

Servus Media Marketplace provides the Bergwelten Shop Product Information Guide with the full content requirements. The summary below covers the points that affect your ChannelEngine setup.

Images

Technical specifications for all images

• File formats: GIF (.gif), JPEG (.jpg), PNG (.png), or WEBP (.webp)
• Dimensions: minimum 1200×1600 px, maximum 2400×3200 px
• Aspect ratio: 3:4
• Maximum file size: 10,240 KB (10 MB)
• Background: transparent

Make sure the product shown matches the selected variant, e.g.: its color or size-specific details.

Titles and descriptions

• The product title is required. Keep it customer-facing, clear, and concise.
• Provide a short and a long description in both German and English. The short description explains the product and its main benefit in one to three sentences. The long description covers key features, intended use, materials, and selling points in roughly 100-200 words.
• Avoid promotional fluff, all-caps text, duplicate keywords, and external links.
• Use consistent naming across titles, descriptions, and attributes.

Product variations

• Product ID is the unique identifier for each sellable product or child, and Shop SKU is the unique SKU in your shop system.
• Product Parent ID groups several children of one parent together.
• Fill in color and size attributes on each child, use the same title pattern across children, and make sure images, EANs, and manufacturer identifiers are correct at the child level.

Order extra data items

When an order is imported to ChannelEngine, ChannelEngine also retrieves extra data items related to the order itself – or to order lines. This extra data is specific to this marketplace. An explanation of each can be found below: 

Order extra data

*Conditional fields are only displayed if the marketplace provides a value.

Shipments

Tracking codes are required on Servus Media Marketplace. You must provide a tracking code with your shipment to change the order status to Shipped. Return tracking codes are not required.

FAQs

How often does each task run on Mirakl-based marketplaces?
By default, Mirakl-based marketplaces follow the schedule below.

Task schedule on Mirakl-based marketplaces

Do I need a separate contract or account for each country?
No. Bergwelten Shop is live in multiple countries, but you can sell across countries under the same contract and account.

Which VAT rules apply?
Austrian and German VAT apply. Map Tax rate Austria and Tax rate Germany in Offer mappings, and check the VAT rates section for the default selling country setting.

Can I sell to both Austria and Germany?
Yes. Servus Media Marketplace supports both countries within the same sales channel through shipping zones and shipping methods. You do not need a separate channel per country. Map a Tax rate attribute for each country in Offer mappings.

Can I map attributes on ChannelEngine and on the Mirakl platform?
No. Mapping attributes on the Mirakl marketplace platform interferes with ChannelEngine's content export. Therefore, it is recommended to categorize and map content only on ChannelEngine.

Why am I not receiving feedback on my content and/or offer exports?
Some Mirakl-based marketplaces manually review content and/or offers before products can go live. Because of this, feedback reports may take a few hours or several days to become available.

Offer feedback - error reports are mostly generated automatically and are imported quickly.

Content feedback

• Transformation error report - automatically generated and usually imported within a maximum of one day.
• Conventional error report - requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.

Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and the conventional reports have been fully processed by ChannelEngine. If there are no errors to report, no new reports are generated.