Wowcher: marketplace guide

About this guide

This is a ChannelEngine guide on the London-based marketplace Wowcher. Here you can find information on how to request a Wowcher account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Marketplace-specific requirements and exceptions

• Setup
• Categorization
• Product selection
• Mappings
• Listed products

FAQs

Commercial information

Founded	2009
Founder(s)	Nick Brummitt
Headquarters	London, United Kingdom
Area served (orders)	United Kingdom, Ireland
Area served (shipments)	no restrictions
Number of monthly visits	circa 5 million
Website	wowcher.co.uk
Setup cost	none
Commission	variable by price point
Other costs	none
Payment	discussed with the account manager
Product categories	automotive, beauty and personal care books, music, and movies, consumer electronics, fashion, apparel, and accessories, FMCG, garden, healthcare products, home and living, home appliances, musical instruments, office supplies, pets, refurbished, sports and outdoor recreation, tools and home improvement, toys, games, and crafts
Input language	English
Input currency	GBP, EUR
Content creation	YES
Minimum number of SKUs	no
Advertisement options	yes
Profile on ChannelEngine	Wowcher

How to request an account

To start selling on Wowcher, complete the application form. Make sure you meet the following requirements:

• You are a registered limited company that has been active for at least six months.
• You offer competitive market prices.
• You can provide high discounts to boost conversion rates.
• You can ship products within three days for UK-based items.
• You offer expedited delivery options to customers.

Associated costs

Wowcher does not charge a setup or a monthly fixed fee. However, it does charge a variable commission.

Marketplace features

Supported	Not supported
Product offers (no GTIN matching)	Returns
Product content	Marketplace fulfillment service
Orders	Repricing
Refurbished products	Cancelations (marketplace)
Variations (color/size)	Cancelations (merchant)*
HTML formatting	Carrier mapping
	Sales channels
	Marketplace fulfillment service

* To cancel an order, you must contact Wowcher directly.

Marketplace-specific requirements and exceptions

Setup

On ChannelEngine

ChannelEngine has partnered with the third-party provider, eCommeleon, to build the marketplace integration. This integration uses ChannelEngine’s Channel API and Channel Management API to exchange data with eCommeleon, which in turn connects to Wowcher via the marketplace’s own API.

eCommeleon acts as middleware between ChannelEngine and Wowcher:

To get you started, ChannelEngine sets up active accounts with both eCommeleon and Wowcher on your behalf. We also handle the technical side of the integration, so you do not need to take any extra steps.

Your credentials for Wowcher are available on the Setup page on ChannelEngine, but you do not need to share them with the marketplace – ChannelEngine takes care of that.

To complete the setup:

• • Share the contact details of your marketplace representative with ChannelEngine.
  • Once you receive the initial email containing your marketplace credentials, forward it to ChannelEngine.

Categorization

Categorization on Wowcher is straightforward, and all product categories are listed in English.

Mappings

Content

It is recommended to map as many attributes as possible. The more you map, the greater the visibility of the product on the marketplace is. This, in turn, tends to lead to a higher conversion rate.

All products (required)

• Business ID - the business ID provided by Wowcher.
• Business name - your business name.
• Create new deal - select whether to create a new deal. The options are Y (yes) and N (no). After the deal has been created on Wowcher, change this to N to prevent duplicate deals.
• Customer service email - the email address used for customer service. E.g.: customerservice@personal-choice.co.uk. 
• Deal title - the product’s promotional title. E.g.: XL Eckman Expanding Garden Hose - 75ft or 100ft. The requirements are:
  • Maximum character count - 65.
  • Include product details, such as dimensions and variations.
• Description - the product's description. Basic HTML formatting is supported. The requirements are:
  
  • Maximum character count - 4,000.
  • Use HTML to properly format and structure the text. Avoid a solid paragraph of text.
• Image URL 1 - the URL of the product's main image. The requirements are:
  • Format - JPG.
  • Maximum file size - 250 KB.
  • Image guidelines:
    • The first image should be a lifestyle shot.
    • The second image should be on the white background.
    • Additional images should highlight the product – use close-ups, wide shots, or images showing special features.
• Include email exposure - select whether to include the product in Wowcher’s email promotions.
• Merchant account ID - your Wowcher account ID.
• Product features - the product's highlights and key selling points. The requirements are:
  • Formatted as bullet points. 
  • Maximum character count - 250 for each bullet point.
  • Maximum of six bullet points.
• Product identifier (GTIN/UPC) - the product's barcode (GTIN or UPC).
• Product title - the product's full title. E.g.: 75FT: An Eckman expanding garden hose from Personal Choice.
• Product URL - the link to the product on your website. E.g.: https://www.personal-choice.co.uk/expanding-easy-hose.html.
• Requested listing status - the product's status on the marketplace. The options are: Active, Inactive, Delete, No stock.
• Returns - building name - the name of the building in the return address.
• Returns - country - the country in the return address.
• Returns - postcode - the postcode in the return address.
• Returns - street - the street in the return address.
• Returns - town/county - the town or country in the return address.
• Short title - a brief version of the title. The maximum character count is 40. E.g.: XL Expanding Garden Hose.
• SKU ID - your internal product identifier. This is typically the Merchant product number on ChannelEngine.
• SKU weight (kg) - the product's weight, in kg.

All products (optional)

• AI description (leave empty) - leave this attribute unmapped. 
• Color variant - the product's color, if it is a color-based variation.
• Image URL 2-5 - the product's additional images. For image requirements, check Image URL 1.
• N/A (leave blank) - leave this attribute unmapped. 
• Product dimensions - the product's height, length, width, and depth, if applicable.
• Product image (URL) - the URL of the product's image.
• Size variant - the product's size, if it is a size-based variation.
• Wholesale price - the product's wholesale price. Use up to two decimal places. E.g.: 8.99.

Offer

All products (required)

• Courier tracked - specify if the product is shipped with tracking.
• Currency - the currency used for the product's price.
• Item price - the product's regular selling price. Use up to two decimal places. E.g.: 8.99.
• Original retail price - the product's recommended retail price (RRP). 
• Purchase cap - the product's available stock. 
• Standard delivery price - the cost of shipping under standard delivery.
• Standard dispatch days - the number of days to ship the product under standard delivery.
• Standard redemption days - the number of days a buyer has to redeem a voucher. Maximum: 14 days.
  

All products (optional)

• Dispatch days to highlands and islands - the number of days it takes to ship to remote regions, i.e.: Isle of Man, Channel Islands, Scottish Highlands, Northern Ireland.
• Price to deliver to highlands and islands - the cost of shipping to remote regions.
• Redemption days to highlands - the number of days a buyer has to redeem a voucher in remote regions. Maximum: 14 days.

Carrier

There is no carrier mapping required on Wowcher. You can even use an empty shipment method and tracking code for their shipments. However, the customer does not receive any tracking information if you do this, so it is recommended that you include it – as it is standard practice on most marketplaces.

Listed products

The Listed products page does not display specific feedback about your products on Wowcher. While products are assigned the Published status, this does not guarantee that they are listed on the marketplace or free of errors.

To check the status of a product or identify any validation errors, get in touch with your contact person at ChannelEngine.

FAQs

Why are my shipments stuck as 'Not exported yet'?
Wowcher uses ChannelEngine's Channel API, so ChannelEngine does not initiate the import and export of data to and from the marketplace. If your shipments are not exported and not visible in Wowcher's back-end, something is wrong with the import of the shipment information. Please contact Wowcher's customer service to investigate this. You can copy ChannelEngine's Support team in the email, if needed.