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Amazon: how to set the product type for products

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About this guide

This is a guide on how to set the product type per product for Amazon. 

Introduction

Most marketplaces only allow for one type of product identifier (usually the EAN / GTIN), but in the case of Amazon, multiple are allowed. In order to successfully create product offers on Amazon, it is important to map the correct Product ID type and Product ID value. 

Offer mappings

You can find these mappings in the Mappings, Offer mappings section of channel settings.

Amazon_-_Product_type_and_ID.png

Product ID type

This is the type of the unique identifier for your product. Possible types are EAN (European Article Number), GTIN (Global Trade Item Number), ASIN (Amazon Standard Identification Number), ISBN (International Standard Book Number) and UPC (Universal Product Code).

Product ID value

This is the actual value of the product id. Examples: 8719802184482 (EAN), B076MTPDX6 (ASIN), 9781119249443 (ISBN).

Warning: Please make absolutely sure that the value of the attribute that you map is valid for the type. If you set the type to ASIN but map a 13-digit EAN, your product offer will be rejected by Amazon and it will not get online.
Note that you can not change the identifier for an active offer 'live' - Amazon does not allow you to change an identifier for an active offer. If you wish to change the identifier for an existing offer, remove it from your product selection, wait the required 24 hours, and then export it with the new product identifier.

Content mappings

It is no longer necessary to map the product identifier for the content mappings; the same identifier type and value that is set for the products in the offer mappings is now used for the content export.

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