ChannelEngine: competition statistics
About this article
This article describes ChannelEngine's competition statistics feature, how it works, how to make the most of it, and more.
Table of contents
Competition statistics is one of the most powerful features within ChannelEngine. It provides you with valuable data on merchants selling the same products as you. Competition statistics are only available if you use the repricing feature on ChannelEngine.
If the marketplace supports ChannelEngine's repricing feature, you can access the Competition statistics tab on the Pricing page. These statistics show your competitors, the buy box winners, and your position.
The Products table shows how many products are active and how many are repriced on the marketplace.
- Active reprice rules - all active reprice rules for this marketplace.
- Active listed products - all listed products that are active on the marketplace.
The following values relate to the products that are in a listing attached to an active reprice rule:
- Price overridden - the number of products that have a price override (mainly due to using fee reductions). The prices of these products are not controlled by the repricing engine and are therefore excluded from the statistics.
- Repricing - the number of products that do not have a price override.
- Products - the number of products that do not have a price override and for which ChannelEngine has imported competition price data. All other values in the other charts are a subset of this value. This number can be lower that the previous one, for various reasons:
- Not all products have been correctly exported to the marketplace yet.
- No competition price has been imported yet.
- No competition price has been sent to ChannelEngine yet (Amazon).
- No competition price information is available (bol.com).
Next to the Products table, there is a column chart with the composition of the competition:
- Only you - the number of products for which you are the only seller.
- Marketplace - the number of products that the marketplace itself also sells.
- FBA - the number of products with one or more sellers using the marketplace's fulfillment services (fulfillment by Amazon, Logistiek via bol.com, etc.). This may include you. Therefore, ChannelEngine also shows:
- FBA (You, no FBA) - the number of products with one or more sellers that use the marketplace fulfillment service, while you do not.
- FBA (You, with FBA) - the number of products with one or more sellers that use the marketplace fulfillment service, including you.
Buy box winner
The Buy box winner (overview) pie chart shows the number of products for which either you or other merchants have won the buy box. In some cases, no buy box is awarded at all.
The Buy box winner (details) pie chart provides detail on the buy boxes you won, and how many were with or without marketplace fulfillment. It also shows who were the other winners: the marketplace itself, marketplace fulfillment sellers, or regular sellers.
You can obtain an estimate of the difference between your own product prices and the prices of buy box winners if you are not currently leading the buy box. The Other winners pie chart shows the distribution of price differences: same price, higher price, or lower price. Lower prices are indicated in green as this is the expected outcome.
The Other winners (details) table shows an average price difference measured in amount and percentage.
The Other winners (merchants) table below shows the names of other buy box winners and the price differences measured in percentage.
- Seller - the name of the merchant or the marketplace itself currently winning the buy box.
- Count - the number of products (that you also sell) for which the merchant or the marketplace has won the buy box. The following values are the subset of this value.
- Buy box winner higher price - the number of products with a price higher than yours.
- Buy box winner lower price - the number of products with a price lower than yours.
- Buy box winner same price - the number of products with the same price as yours.
Select the 123/% button at the top of the Competition statistics page to change the product numbers to percentages – or vice versa. This applies to most of the charts and tables. E.g.: if you have the buy box for 25 out of 50 products, this shows as 50% when toggled to percentages.
Click the History button at the top of the Competition statistics page to view the competition history for a certain period. You can select a desired period from the dropdown (i.e.: this week, this month, this quarter, etc.) or set a period yourself by selecting Custom.
The values shown have the same meaning as for the Date view but are presented in line charts over a period. The 123/% button works here too – converting numbers to percentages and vice versa.
Note that the day considered to be the start of the week depends on the language you use in ChannelEngine – it may be Sunday or Monday.