ChannelEngine: why does my order have a email@example.com email address?
About this article
This article describes channels' different approaches to customers' email address on orders.
When you receive an order from a channel, an email address is always included. Depending on the channel and what kind of information it shares, there are three main possibilities:
- Non-obfuscated email - some channels share the actual email address of the client, in case you need to contact them directly. E.g.: eBay, Blokker, Miinto, and others.
- Obfuscated email - other channels offer the option to contact the client in case of need, but do not share their original email address to ensure client privacy and prevent spamming. In these cases, orders' email addresses are formatted as seen on the screenshot below. E.g.: bol.com, Amazon, and Allegro.
A different approach to obfuscation is used by V&D, which includes its own email address to the orders. If you need to contact the customer, V&D handles the forwarding.
- firstname.lastname@example.org - certain channels share no email addresses at all. As this is a mandatory field on ChannelEngine's API, email@example.com is added automatically as the customer's email address. E.g.: Fnac, Wayfair, and others.
This email address cannot be used to contact the customer, but alternative contact options are often available in the channel's back-end.