35up: channel guide

This is a ChannelEngine guide on the Berlin, Germany-based channel 35up. Here you can find information on how to request a 35up account, how to configure this channel on ChannelEngine, and what the specific requirements are.

Table of contents

Commercial information

How to request an account

Associated costs

Channel features

Channel-specific requirements and exceptions

• Setup
• Product selection
• Categorization
• Mappings

FAQs

About this channel

35up is not a traditional channel or marketplace. Instead, it is a cross-selling network that enables partners to increase their sales and reach new audiences by making their products visible in other merchants’ online shops.

Through 35up, your products are seamlessly integrated into the checkout experiences of partner stores and recommended as complementary items to end customers - giving you access to high-intent traffic and incremental revenue without additional marketing or integration effort.

35up manages the technology, integrations, and partner relationships necessary to ensure a scalable and effortless growth channel for your business.

Commercial information

How to request an account

To start selling on 35up, you must meet the following requirements.

• Offer high-quality products at wholesale prices that complement the assortments of 35up partner shops.
• Fulfill orders reliably and ensure your products fit within the 35up ecosystem.
• Be registered for VAT in your country of operation, and comply with local tax regulations.
• Meet all applicable VAT requirements, including OSS registration, if relevant.

To create an account, please send an email to: sales@35up.com.

If you have any further questions, feel free to book a demo call with the 35up team via the dedicated meeting link. 

Associated costs

35up does not charge setup or monthly fees. However, it does charge a flat commission fee of 5% across all product categories.

Channel features

Channel-specific requirements and exceptions

Setup

On 35up

35up does not require merchants to enter specific settings or keys on ChannelEngine's Setup page. However, you need to provide your contact person at 35up with the following credentials so that 35up can connect your ChannelEngine account to its channel:

• Your account subdomain - https://[youraccount].channelengine.net
• The Channel API key, which can be found in the 35up channel plugin, at Setup, General.

If you do not yet have a dedicated contact person at 35up, contact the 35up Sales team at sales@35up.com.

On ChannelEngine

This channel must connect to your channel plugin on ChannelEngine to consume your product content and offers and to push orders to you. Therefore, you need to provide your contact person at this channel with the following information:

• Your ChannelEngine base URL https://[yourtenant].channelengine.net
• The Channel API key
• Your channel-specific product feed URLs*

The Channel API is this channel's gateway to your products on ChannelEngine. To find your Channel API key:

1. In your channel plugin on the ChannelEngine Dashboard, and go to Setup, General.
2. Locate the API key field.

*To retrieve the channel-specific product feed URLs, check out the next section on creating your product selection.

You must add a separate 35up channel on your dashboard per country served. The following countries are currently supported:

• Germany
• Netherlands
• Sweden

Product selection

This channel accesses your product data directly from source files that ChannelEngine generates. In the Product selection step, you see two URLs. These are placeholders for two versions of the product feed that this channel receives from ChannelEngine – one in CSV and one in XML format.

To generate the product feed files for this channel:

1. Create a product selection for this channel.
2. Check which attributes the channel requires you to map, and make sure these attributes are stored in either the standard ChannelEngine fields or your custom fields.
3. If your product data contains custom fields, mark them as public. For guidance on marking custom fields as public, see the Custom fields section below.
4. Complete the remaining steps in Settings and configuration.
5. Let ChannelEngine run its export task for the first time. This task runs every 60 minutes.

The feed content is visible after you finish the Activation step and ChannelEngine completes its export task.

Custom fields

To include your custom fields in the generated feed and, therefore, expose your custom fields to this marketplace, mark them as public on ChannelEngine.

To mark your custom fields as public:

1. Go to Products, Custom fields.
2. Locate the custom field that you want to expose to this channel.
3. Change the Include in channel product feed status by selecting the pencil icon and setting it to enabled.

For more guidance on custom fields, check out ChannelEngine: custom fields.

Categorization

Product categorization on 35up follows the standard ChannelEngine workflow, and all categories are presented in English.

Mappings

Content

All mappings contain 35up attributes. It is recommended to map as many attributes as possible. The more you map, the greater the visibility of the product on the channel. Higher product visibility leads to a higher conversion rate.

Note that 35up requires content to be submitted in English.

All products (required)

• Delivery method - the product's delivery method.
• Description - the product's description. The recommendations are:
  • Use multiple lines of text.
  • Do not include HTML formatting.
• Image URL - the product's main image. The recommendations are:
  • Shape - square.
  • Minimum resolution - 600x600 px.
  • File formats - JPG, PNG, GIF, and WEBP.
  • Background - transparent or white.
• Name - the product's title. The requirements are:
  • Provide a clear and concise product title.
  • Use one line of text.
• Product type - select the type of the product. The options are physical, digital, and insurance.
• VAT rate type - select the type of the VAT rate applicable to the product. The options are standard, reduced (for food and medicine), super reduced (for books and newspapers), exempt (for insurance).

All products (optional)

• Brand - the product's brand.
• Categories - the list of product's categories, separated by a pipe ( | ).
• Certifications - the list of product's certifications, separated by a pipe ( | ).
• Colors - the list of colors, separated by a pipe ( | ).
• Delivery max days - the maximum estimated time of delivery, in days.
• Delivery min days - the minimum estimated delivery time, in days.
• Detailed description - the detailed description of the product.
• Extra images URLs - the list of additional images, separated by a pipe ( | ).
• GPSR address - the full postal address of the economic operator located in the EU. This may be the manufacturer or the EU-based responsible person.
• GPSR company - the registered name or trade name of the economic operator.
• GPSR email - the email address that consumers or authorities can use to contact the economic operator.
• GPSR instructions - safety instructions or warnings that explain how to use the product safely.
• GPSR URL - a valid website or contact form where consumers or authorities can reach the economic operator.
• Materials - the list of materials that comprise the product, separated by a pipe ( | ).
• Package height - the height of the package, in cm.
• Package length - the length of the package, in cm.
• Package weight - the weight of the package, in kg.
• Package width - the width of the package, in cm.
• Product height - the height of the product, in cm.
• Product length - the length of the product, in cm,
• Product weight -  the weight of the product, in kg.
• Product width - the width of the product, in cm.
• Status - the status of the product. The options are enabled and disabled.
• Sustainability - the list of sustainability points, separated by a pipe ( | ).
• Tags - the list of tags, separated by a pipe ( | ).

Offer

All products (required)

• Price  - the regular selling price, excluding VAT.
• Stock quantity - the number of units available for sale.

All products (optional)

• Recommended price - the recommended retail price, excluding VAT.
• Return price - the cost to return the product.
• Shipping price - the shipping cost charged to the customer.

In Mappings, Offer mappings, the following offer attribute may appear on this channel, if this channel uses pricing v2:

• Allow promotion below min price - set it to ‘true’ to allow the promotion price to drop below your product's minimum price. 

In Mappings, Fee group mappings, map the marketplace fee group ID of the product.

FAQs

Why are my shipments stuck as 'Not exported yet'?
Because 35up uses ChannelEngine's Channel API, 35up will initiate the import and export of data from its marketplace. ChannelEngine does not initiate the import and export of data to and from the marketplace. If your shipments are not exported and are not visible in 35up's back-end system, there is an error with the import of shipment information. Please contact 35up's customer service to investigate.