Trendyol Gulf: marketplace guide

About this guide

This is a ChannelEngine guide on the Istanbul-based marketplace Trendyol. Here you can find information on how to request a Trendyol account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.

Table of contents

Commercial information

How to request an account

Associated costs

Marketplace features

Settings and configuration

Marketplace-specific requirements and exceptions

• Setup
• Categorization
• Mappings
• Pricing
• Listed products

Additional information

• Order extra data items
• Shipping
• Shipment package logic
• Partial shipments and cancelations

FAQs

Commercial information

Founded	2010
Founder	Demet Suzan Mutlu
Headquarters	Istanbul, Turkey
Area served (orders)	United Arab Emirates, Saudi Arabia
Revenue	USD 3,216 million (2021)
Website	trendyol.com
Setup cost	none
Commission	depends on the category and brand
Other costs	none
Payment	once per week
Product categories	bags, cosmetics/perfumes, fashion, home textile/accessories, jewelry, kids/babies, luggage, shoes, sports equipment
Input language	Arabic, English
Input currency	AED, SAR
Content creation	yes
Minimum number of SKUs	none
Advertisement options	yes
Profile on ChannelEngine	Trendyol

How to request an account

To start selling on Trendyol International, register your interest by filling out the seller onboarding form. The following requirements apply:

• Your products must be within the categories supported by Trendyol International.
• You must have a valid VAT number.

Associated costs

Trendyol does not charge setup or monthly fees. However, it does charge a commission fee, which depends on the product category.

Marketplace features

Supported	Not supported
Product offers	Repricing
Product content	Returns (marketplace)1
Cancelations (marketplace)	Sales channels2
Cancelations (merchant)
Returns (merchant)
Split shipments
Split orders
HTML formatting
Product variations
Last-mile delivery

¹ Marketplace returns are currently not supported on Trendyol International. To reject a return, upload the required document manually in Trendyol’s back-end.

² A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection.

Settings and configuration

Setting up each marketplace on ChannelEngine follows the same flow, though not every marketplace includes the steps listed below.

1. Go through the Setup.
2. Create a Product selection.
3. Complete the Categorization.
4. Set up the Mappings: content, offers, and carriers.
5. Configure the Pricing: rules and currency conversion.
6. Finish the Activation.
7. Check the Listed products overview.

Marketplace-specific requirements and exceptions

Setup

On Trendyol

Once your seller account is active, contact Trendyol to request the API authentication details that ChannelEngine needs to establish the connection.

Trendyol	ChannelEngine
Seller ID	Supplier ID
Developer ID	API key
Secret key	API secret key

On ChannelEngine

1. Go to the Setup page of your Trendyol marketplace.
2. Enter your Supplier ID, API key, and API secret key  in the Connection section.
3. Click Save.

Categorization

Categorization on Trendyol is straightforward, and all categories are listed in English. Once a product is accepted by Trendyol, you cannot change its category. Make sure you select the correct category before submitting your product for verification.

Mappings

Content

All products (required)

Your products must first go through the verification process carried out by Trendyol. For that, set your stock and price attributes to zero. Once your products are accepted, you can assign stock and price to them.

Bear in mind that after products are accepted by Trendyol, color, size, brand, or barcode information can no longer be updated. To update those, you need to first delete the product and then recreate it.

• Barcode - the product's unique EAN or a different GTIN. If your products have valid GTINs, ChannelEngine automatically maps this attribute to the GTIN value. If your products do not have valid GTINs, you can use this attribute to map to a different identifier. To prevent issues with your product offers, we recommend that you do not change this value after it is mapped. If you want to modify this mapping, reach out to ChannelEngine's Support team.
• Brand - the product's brand or manufacturer.
• Export content - set it to 'yes' to export the product's content to Trendyol. Set it to 'no' and the product's content is not exported, and the same applies to the product's family. The default value is 'yes', even if the attribute is left unmapped.
• Product description - the product's description. The maximum number of characters is 30,000. HTML tags are supported. The following requirements apply:
  • Should include - terms of use, materials, warranty status.
  • Should not include - carrier name, delivery time, your company contact information, external links, advertisement campaigns, personalized information. 
• Product image URL 1 - the URL to the main image of the product. The following requirements apply:
  • URL format - 'https'. E.g.: https://imagenoll.org/image1.jpeg.
  • Minimum resolution - 600x800 px at 72 dpi.
  • Desired resolution - 1200x1800 px at 96 dpi.
  • Maximum file size - 10 MB.
• Product name - the product's title. The maximum number of characters is 100. The minimum number of characters is 15. The product's title should clearly identify the product and be easily searched for (i.e.: contain keywords). The following requirements apply: 
  • Should include - size, color, weight (or other applicable dimensions), product details.
• VAT rate - the product's sales tax rate. Select from the options in the dropdown menu.

All products (optional)

• Product image URL 2-8 - the link to the additional images of the product. The following requirements apply:
  • URL format - 'https'.
  • Maximum resolution - 2,000x2,000 px.
  • Maximum file size - 10 MB.
  • File format - JPG, JPEG or PNG.

Offer

All products (required)

• Price - the desired price for the product, without its currency. Decimals are separated by a period. E.g.: 370.95. The price should include the sales tax (e.g.: VAT).
• Sales price - the discounted price for the product, without its currency. Decimals are separated by a period. E.g.: 340.99.

Carrier

Carrier mapping is required on Trendyol, and they have a specific list of carriers to select from. This allows for working tracking codes in the back-end, as well as for the buyer.

Pricing

Trendyol requires prices to be submitted in either AED or SAR. If you do not have pricing attributes in the respective currency, you need to set a currency conversion.

Listed products

If you have problems with products not appearing on Trendyol (especially if you are trying to add products that do not exist yet), check the Listed products page for more information.

You can either filter on Channel status (Invalid for all products that ChannelEngine has not exported, such as products with an empty EAN or products that currently do not exist on Trendyol) or use the Validation and feedback tab to see all known validation/feedback errors for specific products.

Additional information

Order extra data items

When an order is imported to ChannelEngine, ChannelEngine also fetches extra data items related to the order itself – or to order lines. This extra data is specific to this marketplace. An explanation of each can be found below: 

Order extra data

Key	Conditional*	Description
TCKN number	Yes	The identity number for gold, fertilizer, or orders over 5000₺.
Order number	No	The main order number on Trendyol.
Cargo provider name	No	The name of the cargo company assigned to transport the order.
Cargo tracking number	No	The tracking number of the order.
Commercial company	Yes**	The name of the invoiced company.
Commercial company tax number	Yes**	The tax number of the invoiced company.
Commercial company tax office	Yes**	The tax office of the invoiced company.
E-invoice available	Yes**	To indicate whether the buyer is to pay via e-invoice.

* Conditional fields only display if the marketplace provided a value. 

** Present if the invoice for the order is commercial, not individual. 

Shipping

You can fulfill orders on your own or use last-mile delivery by Trendyol, where Trendyol handles the transportation of goods from the warehouse to the customer. To configure last-mile delivery on ChannelEngine, check out the article ChannelEngine: last-mile delivery and shipping labels.

Shipment package logic

Trendyol applies a shipment package logic when handling orders, shipments, and returns. Trendyol decides which way to fulfill an order best – splitting it into several shipment packages based on stock, mapped carrier, shipment region, and other factors. This means that each order on ChannelEngine corresponds to several shipment packages on Trendyol.

When retrieving orders from Trendyol, ChannelEngine combines the Order number and the Shipment package ID on Trendyol into the Channel order number. E.g.: if the Order number is '1735032345' and the Shipment package ID is '44564419', the Channel order number on ChannelEngine is '1735032345_44564419'.

Partial shipments and cancelations

Partial shipments and cancelations follow a specific procedure on Trendyol. If only part of a shipment package is either canceled or shipped, Trendyol changes the status of the original order to Unpacked and creates new suborders (i.e.: new shipment packages). The new package IDs are communicated to ChannelEngine in the order extra data, and can be retrieved by the merchant via the Merchant API.

FAQs

Is offer matching supported on Trendyol?

Yes, offer matching is supported on Trendyol. To match existing offers without exporting content, set the Export content attribute to 'no'. In this case, ChannelEngine automatically matches the products based on their GTINs, and only the offer data is exported to Trendyol.

If you want to match existing offers and also push content updates to the marketplace, set the Export content attribute to 'yes'. If the product falls under the category that has a color attribute (i.e., Renk), ensure the color value exactly matches that on Trendyol. Otherwise, no additional action is required.

How often does each task run on Trendyol?

Trendyol follows the schedule below:

Task	Frequency
Export product data to channel	every 60 minutes
Export product offers to channel	every 15 minutes
Import offers from channel	every 20 minutes
Import orders from channel	every 20 minutes
Export order shipments to channel	every 60 minutes
Import returns from channel	every 60 minutes
Export returns to channel	every 60 minutes

How are products deleted from Trendyol?

To delete a product from Trendyol, ChannelEngine exports it with both the price and the stock set to 0 (zero). Once the export is processed by Trendyol, the product is removed from their website.

How do I export the same product to multiple countries on Trendyol?

To sell the same product in multiple countries on Trendyol, make sure the product information is identical across all regions. Key attributes, such as the barcode, brand, and category, must match. If any of this information differs, Trendyol does not list the product in the new country.

Why do I get the error ‘The product you would like to sell already has a listing defined for you’ on Trendyol?

This error occurs when another product in your catalog has the same barcode, category, brand, or other attributes. To resolve this, do one of the following:

• Make the product unique. Update the rejected product’s attributes to differentiate it from the existing listing.
• Remove the duplicate. Delete the rejected product if it is already listed under a different barcode.
• To export the same product to a different Trendyol country, make sure the barcode, category, brand, and other attributes are the same.