Beerwulf: marketplace guide
About this guide
This is a ChannelEngine guide on the Amsterdam-based marketplace Beerwulf. Here you can find information on how to request a Beerwulf account, how to configure this marketplace on ChannelEngine, what the specific requirements are, and more.
Table of contents
Marketplace-specific requirements and exceptions
Commercial information
Founded | 2016 |
Founder | Wolfgang Fahrner |
Headquarters | Amsterdam, the Netherlands |
Area served (orders) | The Netherlands |
Revenue | EUR 32.9 billion |
Number of monthly visits | circa 420,000 |
Website | Beerwulf |
Setup cost | see Associated costs section |
Commission | see Associated costs section |
Other costs | none |
Payment | bi-monthly, on the 15th and the last day of every month |
Product categories | beverages |
Input language | Dutch, English |
Input currency | EUR |
Content creation | yes |
Minimum number of SKUs | no |
Advertisement options | yes |
Profile on ChannelEngine | Beerwulf |
How to request an account
To start selling on Beerwulf, fill out the form on the About Beerwulf marketplace page on their website. Note that there is currently limited space available for new merchants.
Requirements for merchants:
- Registration with the Netherlands Chamber of Commerce (KVK).
- Products must fall within Beerwulf's designated categories.
- All products should have a GTIN and an SKU, along with accurate Dutch/English labeling that includes information on ingredients, allergens, alcohol by volume (ABV), best before date (BBD), nutritional value, and storage instructions.
- In terms of shipping fees, you may charge a maximum of EUR 6.75. Return costs can be waived if the fault lies with the merchant. Additionally, you are expected to offer free shipping on orders exceeding EUR 60.00.
-
You should be able to deliver orders within 1-5 business days, and provide valid tracking codes for all shipments. It is important to ensure a minimum one-month BBD upon the product's arrival.
-
Lastly, you should be capable of providing customer support that responds to customer inquiries within two business days.
Associated costs
Beerwulf charges a setup fee and a monthly fee, the exact amounts of which are determined during onboarding with the marketplace. Additionally, they apply a 15% commission on each product sold.
Marketplace features
Supported | Not supported |
Product content | Volume discounts |
Product offers | EAN matching |
Product status import | Refurbished products |
Orders | Repricing |
Carrier mapping | Custom refund reasons |
Cancelations (merchant) | Cancelations (marketplace) |
Shipments | Returns (marketplace) |
Returns (merchant) | Pick-up point delivery |
Product variations (manual) | Sales channels* |
From-for pricing | Awaiting payment status |
Multiple stock locations | HTML formatting |
Bundles | Marketplace fulfillment service |
* A marketplace that supports sales channels allows merchants to list and sell products across multiple markets (e.g.: countries, regions, and states), all from the same connection. Beerwulf currently only serves orders in the Netherlands, shipped by merchants in the Netherlands.
Settings and configuration
Setting up each marketplace on ChannelEngine follows the same flow, though not every marketplace includes the steps listed below.
- Go through the Setup.
- Create a Product selection.
- Complete the Categorization.
- Set up the Mappings: content, offers, and carriers.
- Configure the Pricing: rules and currency conversion.
- Finish the Activation.
- Check the Listed products overview.
Marketplace-specific requirements and exceptions
Setup
On ChannelEngine
Beerwulf is a Mirakl-based marketplace, so you can connect it with ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.
Invoice uploads
To configure your invoice settings, click Advanced settings. You can then click the dropdown menu Enable invoice uploading, which contains the following options:
- ChannelEngine invoices - when ChannelEngine receives a shipment, it automatically generates an invoice and attaches it to the shipment before exporting it.
- Merchant invoices (optional) - when ChannelEngine receives a shipment, it exports it – even if there is no invoice attached to it.
- Merchant invoices (required) - when ChannelEngine receives a shipment, it only exports it if an invoice is attached to it. If not, you receive a notification.
- None - when ChannelEngine receives a shipment, it takes no action other than notifying you that no invoice is present.
If you select one of the Merchant invoices options, make sure to upload the invoice to ChannelEngine via the Merchant API or via the web interface. To learn more, check out the article ChannelEngine: merchant invoices.
Product selection
Because Beerwulf does not allow the sale of loose bottles of beer, the following restrictions must be taken into account before you create your product selection:
- Offers must only be linked to beer packs.
- Beers listed in the catalog can be used in various beer packs.
- Within the Dutch market, you can only sell to buyers located in the Netherlands.
- Both the loose bottle and the beer pack associated with it must be included in your product selection, with the latter indicating how many bottles it contains. However, if the EAN of a loose bottle is already known to Beerwulf, you must remove it from the product selection – leaving only the beer pack associated with it.
- When it comes to glasses and other accessories, you are not required to include both the loose item and the pack in your product selection. However, if the loose item is included in a beer pack, you do need to create the single item beforehand.
- All EANs must have 13 digits to be accepted by Beerwulf. If one of your EANs has fewer digits, you must add enough zeroes to it as a prefix until the count reaches 13. E.g.: the EAN 2158889 would become 0000002158889.
Categorization
Categorization on Beerwulf is straightforward, and all categories are provided in English.
Mappings
Content
All products (required)
- EAN - the 13-digit EAN, or another GTIN. This is used to identify individual products (e.g.: beers, glasses) to import them as a unique item.
-
Image - the product's main image. The requirements are:
- Maximum resolution - 800x800 px.
- Minimum resolution - 400x400 px.
- Maximum size - 200 KB.
- File format - PNG (compressed).
- The background must be transparent. The exceptions are images of single beer products and images of 75 cl bottles, unless the latter are sold as part of a pack.
- If the product is a pack, all the contents of the pack must be shown on the main image – except in the case of mystery packs.
- There should be no additional padding around the products in the image.
- Market - the market the products are sold in, selected from a list of fixed values. E.g.: Netherlands.
- Name - the product's name, which should be the same as the display name. The maximum number of characters is 55. E.g.: Asahi Super Dry Beer Case.
- Shop SKU - your internal identifier for the product, used as the main product identifier on Beerwulf. This is used in combination with the EAN to import product cases and beer packets.
The following required attribute is common to all Mirakl-based marketplaces:
-
Export strategy - choose a strategy for exporting the product data. You can select from the following export strategies:
- Yes - export all of the product content to the marketplace, including its EAN (GTIN), category, and other mapped attributes. This option is ideal if you manage both product content and offers through ChannelEngine for the marketplace. Before you set this option, ensure that you map all required attributes.
-
No - do not export product content to the marketplace. Choose this option to keep the product content excluded from exports and only export the offers. This option is ideal if you do not want to export the product content yet, or you want to export only the product offers because the product content already exists on the marketplace.
NB: the default export strategy is Yes, even if the Export strategy attribute is left unmapped.
All products (optional)
- Details (EN, NL) - the product's description, up to a maximum of 500 characters in length, in English and in Dutch. E.g.: This is a great beer you can enjoy in combination with some tasty appetizers; Dit is een geweldig bier waar je van zult genieten samen met een aantal hapjes.
-
Display name (EN, NL) - the product's name in English and Dutch. The display name is shown on the product listing page and on the product detail page above the product information section. The maximum number of characters is 65. The display name must be written in all capital letters and contain enough keywords that customers can easily find the product when searching on the marketplace. The product must be translated into both languages (e.g.: Belgian Beerpack/Belgisch Bierpakket) except in the case of bottled products (e.g.: Asahi Super Dry Beer Case).
- Images 2-4 - the product's additional images. See Image for a list of image requirements.
- Sales class - the product's sales class, selected from a range of fixed values. E.g.: permanent, promotional, or seasonal.
- Subtitle - the product's subtitle or subheading.
Offer
Required
- Price - your desired price in euros.
- VAT - the product's VAT, selected from a list of fixed values. E.g.: 9% for non-alcoholic products, crates, and boxes, or 21% for alcoholic products, crates, and boxes for sale in the Netherlands.
Optional
The following offer attributes are common to some Mirakl-based marketplaces:
- ECO #1-5 amount - the amount due for the eco-contribution related to the product. E.g.: 2.50.
- ECO #1-5 EPR category code - the extended producer responsibility (EPR) code that applies to the product. For a list of category codes, check out the article Providing data to comply with circular economy regulations in Mirakl's help center (note that you need to be logged in to Mirakl to access this page). E.g.: DE-WEEE, FR-DEA, etc.
- ECO #1-5 producer ID - your producer ID, received upon registering with a packaging register, such as Germany's LUCID. The maximum number of characters is 255.
The following offer attributes are common to all Mirakl-based marketplaces:
- Discount end date - the date until when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
- Discount price - the product's sale price, if applicable. This attribute must have a lower value than the Price attribute.
- Discount quantity threshold - the minimum quantity required for the discount rate to be available.
- Discount start date - the date from when the product's sale price is valid, if applicable. The date format is YYYY-MM-DD HH:MM:SS ZZ. E.g.: 2022-12-31 23:59:59 +00.
- Leadtime to shipment - the number of days before you ship the product. By default, this is set to two. You can create your own unique rules, if applicable. For more information on this, check out the article Lead time to ship in Mirakl's help center.
- Minimum quantity alert - map this attribute to receive a notification from Mirakl if your stock drops below the threshold defined.
- Offer state - the product's condition. Find your option from the dropdown menu by selecting the fixed value to apply to all.
- Product tax code - the taxation code applicable to the product.
- Logistic class - your optional shipping class. Make sure to map it using the marketplace’s codes, not the labels visible in the front-end. These codes vary per marketplace. If this marketplace makes use of logistic class codes, they can be found below.
Code | Label | Description |
ITEM_XXL |
Extra heavy items | > 24 beers > 16 kg |
ITEM_L |
Heavy items | 13 kg - 16 kg |
ITEM_M |
Medium items | 9 kg - 12 kg |
ITEM_S |
Small items | 2 kg - 8 kg |
ITEM_XS |
Extra small items | Fits through in a mailbox < 2 kg |
free-shipping |
Free shipping | To override logistics class at the offer level |
Working with discounts
- To set up a discount, you must map the Discount price, Discount start date, and Discount end date attributes. If you want to set a permanent discount, map the Discount end date attribute with a date in the far future instead of leaving it unmapped. Otherwise, the offer is not exported, and errors are shown on the Validation and feedback tab.
- The discounted price is only exported if it is lower than the base price.
- If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped – otherwise, the export is broken.
- To set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. E.g.: a value of 2 indicates that two or more of the product must be purchased at the same time for the buyer to benefit from the discount.
Carrier
While carrier mapping is not mandatory on Beerwulf, it is necessary to provide a tracking code for every order. You have the option to map your carrier to Beerwulf's specific list of carriers, ensuring functional tracking links in the back-end and for the buyer. If your default carrier is missing, contact Beerwulf to have it added to the list.
Pricing
When listing products that contain beverage cans and bottles on Beerwulf, you should exclude the costs associated with the deposit return system (DRS) or 'statiegeld'. Beerwulf's system automatically adds the DRS cost to the base item price. For alcoholic crates and boxes, VAT should be added at a rate of 21%, while for non-alcoholic crates and boxes, VAT should be added at a rate of 9%. This can be mapped via the VAT offer attribute.
Listed products
If you have problems with products not appearing on Mirakl-based marketplaces – especially if you are trying to create products –, check the Listed products page for more information.
You can either use the Channel status filter (e.g.: products that ChannelEngine has failed to export, such as those with an empty GTIN or that do not exist on the marketplace yet, are shown as Invalid) or the Validation and feedback tab to see all known errors for specific products.
Alternatively, you can access the marketplace's back-end and download the error report generated by Mirakl. To do so:
- Log in to the Mirakl back-end and go to Catalog, Product imports.
- Identify the latest report and click the See details button by it.
- Download the CSV file Non-integrated products report.
Additional information
Order extra data items
When an order is imported to ChannelEngine, ChannelEngine also fetches extra data items related to the order itself – or to order lines. This extra data is specific to this marketplace. An explanation of each can be found below:
Order extra data
Keys | Conditional* | Description |
gift-message |
Yes | Gift message for orders |
* Conditional fields are only displayed if the marketplace provides a value.
FAQs
How often does each task run on Mirakl-based marketplaces?
By default, Mirakl-based marketplaces follow the schedule below:
Task | Frequency |
Export product data to marketplace | every 60 minutes |
Export product offers to marketplace | every 15 minutes |
Import product offers from marketplace | every 15 minutes |
Import orders from marketplace | every 15 minutes |
Export order shipments to marketplace | every 15 minutes |
Export returns to marketplace | every 30 minutes |
Can I map attributes on ChannelEngine and in the Mirakl back-end?
No. Mapping attributes in the Mirakl marketplace back-end interferes with ChannelEngine's content export. Therefore, it is recommended to stick to categorizing and mapping content only on ChannelEngine.
Why am I not receiving feedback on my content and/or offer exports?
Chances are you are receiving the feedback. However, different types of error report can take a couple of hours or several days to be generated:
- Offer feedback
- Error reports are mostly generated automatically, and are imported quickly.
- Content feedback
- Transformation error report - this is automatically generated, and usually imported within a maximum of one day.
- Conventional error report - this requires a manual review by the Mirakl-based marketplace, and not all do so. It can take several days for this report to be imported.
Note that the previous feedback report is not removed from ChannelEngine until both the latest transformation and conventional reports have been fully processed by ChannelEngine – or no new reports have been generated because there are no errors to report.
Comments
0 comments
Article is closed for comments.